{"id":4000150,"date":"2018-06-28T00:00:04","date_gmt":"2018-06-28T04:00:04","guid":{"rendered":"\/newsroom\/wework-debuts-wemrkt\/"},"modified":"2020-03-30T21:32:57","modified_gmt":"2020-03-31T01:32:57","slug":"wework-debuts-wemrkt","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/wework-debuts-wemrkt","title":{"rendered":"Brick-and-mortar WeMRKT showcases WeWork member-made products"},"content":{"rendered":"

\t\t\t\tWhen Icelandic Provisions<\/a> considers new flavors, WeWork members often get to try them out first. The key lime flavor was a hit among members and eventually made it onto supermarket shelves. But rhubarb didn\u2019t make the grade.<\/p>\n

\u201cThat feedback actually really helps us in terms of product development,\u201d says Molly Peterson, the company\u2019s director of communications.<\/p>\n

That\u2019s why Peterson is so excited to be a part of the newly launched WeMRKT, which will allow Icelandic Provisions to get its yogurt-like skyr in front of thousands of WeWork members. While skyr is technically classified as a cheese, you’ll find Icelandic Provisions in the yogurt aisle. Peterson says to think of it as Greek yogurt’s Icelandic cousin.<\/p>\n

\u201cWe are really honored and feel lucky to have that kind of instant visibility within the WeWork community,\u201d says Peterson.<\/p>\n

Unveiled on June 25, WeMRKT\u2019s first location is at New York\u2019s WeWork 205 Hudson<\/a>. A modern retail space, WeMRKT will feature many products made by WeWork members, including healthy snacks, office necessities, and branded apparel. It will open in more locations in New York, then around the country.<\/p>\n

WeWork’s Julie Rice says that WeMRKT is \u201cby our members, for our members.\u201d<\/p>\n

\u201cWeMRKT is a great example of WeWork\u2019s commitment to our members\u2019 success,\u201d says Rice. \u201cWe are so excited to be launching it in New York City.\u201d<\/p>\n

The 10 products featured in WeMRKT were chosen in a pitch competition in April. Winners were selected because they are innovative, have eye-catching packaging, and are backed by a solid business plan, among other criteria. Competitions for new products will be held quarterly.<\/p>\n

Winners will have further opportunity for distribution through SnackNation, which partners with WeWork.<\/p>\n

\u201cOur goal is to connect today’s top emerging brands with key consumers at their most engaged moments,\u201d says Sean Kelly, CEO of SnackNation. \u201cI cannot think of a better way to fulfill this mission than by partnering with WeWork and all of the entrepreneurs they serve at their inspiring co-working spaces.”<\/p>\n

Among the other member companies featured this quarter is Barnana<\/a>, a plantain chip company dedicated to eliminating food waste on organic banana farms; Misfit Juicery<\/a>, which makes cold-pressed juice using less-than-perfect produce that farmers are unable to sell; and Sunniva Super Coffee<\/a>, an organic brew fortified with whey protein and coconut oil.<\/p>\n

Focused on growth<\/h2>\n

Skyr is central to Iceland\u2019s history: The cultured dairy product has been part of the Icelandic diet for almost 1,000 years. Icelandic Provisions, founded in 2013, is the only brand in America with access to the traditional Icelandic cultures because it is co-owned by the largest dairy cooperative in Iceland.<\/p>\n

In May, the president and first lady of Iceland visited Icelandic Provisions to congratulate them on their success in the American marketplace. Peterson says that they were were especially fond of the coconut Skyr, one of the company\u2019s most popular flavors.<\/p>\n

\u201cHe literally couldn\u2019t put it down,\u201d Peterson says with a laugh. \u201cHe and his wife were fighting over it.\u201d<\/p>\n

The fastest growing brand in the yogurt aisle of American supermarkets, Icelandic Provisions is focused on growth in the U.S. Peterson says that the secret is having its headquarters at New York\u2019s WeWork Grand Central<\/a>.<\/p>\n

\"WeMRKT
WeMRKT\u2019s first location is at New York\u2019s WeWork 205 Hudson.<\/figcaption><\/figure>\n

\u201cWe don\u2019t have to worry about a lot of the things that many startups have to worry about, like overhead and cost structure,\u201d says Peterson. \u201cThose are part of the wonderful things that WeWork takes care of for a new company.\u201d<\/p>\n

Onur Oz, cofounder of Lebby Snacks<\/a>, says he\u2019s thrilled for his snack to be one of the 10 products in the first WeMRKT. The company has been based in WeWork Dumbo Heights for three months.<\/p>\n

\u201cOne of the key decisions we made in the start-up phase of Lebby Snacks has been to move to the WeWork Dumbo Heights<\/a> location,\u201d says Oz. \u201cI can\u2019t tell you enough how the energy in this building has been so beneficial and moving for us.\u201d\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"

Sleek retail space is ‘by our members, for our members’<\/p>\n","protected":false},"author":1687,"featured_media":4000153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-4000150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nBrick-and-mortar WeMRKT showcases WeWork member-made products<\/title>\n<meta name=\"description\" content=\"Sleek retail space is 'by our members, for our members'\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/wework-debuts-wemrkt\" \/>\n<meta property=\"og:locale\" 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