{"id":4000135,"date":"2016-10-18T00:00:04","date_gmt":"2016-10-18T04:00:04","guid":{"rendered":"\/newsroom\/making-a-gif-ference\/"},"modified":"2020-03-30T22:40:04","modified_gmt":"2020-03-31T02:40:04","slug":"making-a-gif-ference","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/making-a-gif-ference","title":{"rendered":"Making a GIF-ference"},"content":{"rendered":"<p>We\u2019ve all had our fair share of experiences with poor design or difficulty understanding how to use commonplace items. Even something as <a href=\"http:\/\/99percentinvisible.org\/article\/norman-doors-dont-know-whether-push-pull-blame-design\/\">simple as a door<\/a> has induced universal frustration for many people.<\/p>\n<p>So it wasn\u2019t a surprise to uncover that WeWork locations can be hard to find. We know it. You know it. It also means that 65% of the tours we host do not begin on time (or not at all) because of this one small but significant reason.<\/p>\n<p>A lot of the time, this is due to circumstances we cannot control, but as WeWork\u2019s User Experience team, we believed there could be a way to improve the situation. Comprised of some of the best and brightest minds in UX, we worked with our awesome Community team to develop a solution.<\/p>\n<p>In fact, the solution was pretty simple \u2014 an email with a GIF produced favorable results.<\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-Holyoke.gif\" alt=\"UX GIF-Holyoke\" class=\"wp-image-4000136\"\/><\/figure>\n\n\n<p>\n<em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/seattle\/holyoke-building\">WeWork Holyoke<\/a> in Seattle, Washington<\/em><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-South_Station.gif\" alt=\"UX GIF-South Station\" class=\"wp-image-4000137\"\/><\/figure>\n\n\n\n<p><em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/boston\/south-station\">WeWork South Station<\/a> in Boston, Massachusetts<\/em><\/p>\n\n\n\n<p>The Pre-Membership Team \u2014 the team responsible for making sure we create a delightful first impression \u2014 found that a simple email with a GIF of WeWork\u2019s entryway improved on-time arrivals by more than 200%. On top of that, the number of people actually showing up for a tour increased by 25%.<\/p>\n\n\n\n<p>This means tours not only start on time, it sets a positive tone for our guests, and helps our community teams maintain an uninterrupted schedule.<\/p>\n\n\n\n<p>When tours increase, it could also mean more sales.<\/p>\n\n\n\n<p>This has inspired us to find ways of improving the experience for our members and their guests using this simple, yet effective approach. We\u2019re currently developing a way to integrate these GIFs into email confirmations our members\u2019 guests receive when they are scheduled to visit a particular location.<\/p>\n\n\n\n<p>This means our members\u2019 meetings can start on time, and in turn are more productive and successful, and therefore happier members! Okay, we\u2019ve extrapolated that one ourselves but we know that a simple GIF can make a big GIF-ference!<\/p>\n\n\n\n<p>One thing we were not able to resolve is what is the correct way of pronouncing the word &#8216;gif&#8217;. I\u2019m not sure we can handle that one\u2026<\/p>\n\n\n\n<p>But in the meantime, here are a few more GIFs from our amazing community teams around the world!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-Beersheva.gif\" alt=\"UX GIF-Beersheva\" class=\"wp-image-4000138\"\/><\/figure>\n\n\n<p>\n<em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/be-er-sheva\/be-er-sheva\">WeWork Be&#8217;er Sheva<\/a> in Be&#8217;er Sheva, Israel<\/em><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-Valley_Towers.gif\" alt=\"UX GIF-Valley Towers\" class=\"wp-image-4000139\"\/><\/figure>\n\n\n<p>\n<em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/san-jose\/valley-towers\">WeWork Valley Towers<\/a> in San Francisco, California<\/em><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-Yanping_Lu_Shanghai.gif\" alt=\"UX GIF-Yanping Lu Shanghai\" class=\"wp-image-4000140\"\/><\/figure>\n\n\n<p>\n<em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/shanghai\/yanping-lu\">WeWork Yanping Lu<\/a> in Shanghai, China<\/em><\/p>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/12\/UX_GIF-42nd_Street.gif\" alt=\"UX GIF-42nd Street\" class=\"wp-image-4000141\"\/><\/figure>\n\n\n<p>\n<em>Entrance to <a href=\"https:\/\/www.wework.com\/locations\/new-york-city\/42nd-street\">WeWork 42nd Street<\/a> in New York, New York<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>How WeWork UX&#8217;s simple, yet effective solution is taking the frustration out of finding WeWork entrances<\/p>\n","protected":false},"author":1940,"featured_media":3000007061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43900],"tags":[],"class_list":["post-4000135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workspace-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making a GIF-ference<\/title>\n<meta name=\"description\" content=\"How WeWork UX&#039;s simple, yet effective solution is taking the frustration out of finding WeWork entrances\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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