{"id":35205,"date":"2019-06-07T13:12:49","date_gmt":"2019-06-07T17:12:49","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=35205"},"modified":"2020-09-03T05:52:54","modified_gmt":"2020-09-03T09:52:54","slug":"this-wework-marketing-pro-is-making-a-big-difference-in-the-lives-of-new-york-city-girls","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/this-wework-marketing-pro-is-making-a-big-difference-in-the-lives-of-new-york-city-girls","title":{"rendered":"This WeWork marketing pro is making a big difference in the lives of New York City girls"},"content":{"rendered":"\n

Superpower on the Side<\/a> <\/em><\/strong>is a series that features WeWork team members and how they spend their time when they’re not at work.<\/em><\/p>\n\n\n\n

When she was in fourth grade, Dre Thomas organized a canned-food drive at her school. She understood the value in giving back to her community: Her mom, a single parent, had always led by example, making time to volunteer at the family\u2019s church and the schools Thomas and her three siblings attended in Los Angeles. But it wasn\u2019t until Thomas saw how much food she and her classmates collected, and how meaningful it was to the underresourced communities who received it, that she understood how even seemingly small acts could make a big impact.<\/p>\n\n\n\n

\u201cFrom there I had this drive to do something, to gather people together and make a difference,\u201d says Thomas, 29, who works on WeWork\u2019s member marketing and communications team in New York.<\/p>\n\n\n\n

\"\"
More than 100 NYC-area girls have benefitted from the program to date, says Thomas.<\/figcaption><\/figure>\n\n\n\n

It was her desire to help others that spurred Thomas to apply for a job at WeWork. She had launched her nonprofit, Smile On Me<\/a>, in 2017, through which she ran workshops for inner-city girls, giving them the necessary tools to understand menstruation, their bodies, and themselves. But she was also working full-time, and her employer wasn\u2019t especially supportive. So when she began hearing good things about working at WeWork, her interest was piqued. <\/p>\n\n\n\n

\u201cI saw that they really encourage their employees to all be creators and invest in their side hustles,\u201d she says. \u201cI thought, I would love to work for a company that understands the importance of giving back and the impact you can make on others.\u201d<\/p>\n\n\n\n

Since joining WeWork\u2019s marketing team in November 2018, Thomas says she\u2019s been continually inspired to think about new ways she can make an impact\u2014in and out of the office. <\/p>\n\n\n\n

\u201cMy role is in email marketing,\u201d she explains. \u201cAnd in one meeting, a VP said, \u2018If you’re not proud to have your name on this, don\u2019t send it out.\u2019 It was cool to hear how much intention we put behind communicating with members via email. We get to be proud of the work we do.\u201d<\/p>\n\n\n\n

Thomas is equally mindful with the work she does through Smile On Me. Growing up in a \u201cfamily of hand-me-downs,\u201d sharing things like clothes and hygiene products with her mom and sisters, she understood how important it is for young girls to have their own stuff. Girls from lower-income families who often have to choose between basic necessities like toilet paper, food, and rent\u2014and they can be unprepared for puberty. In New York City, where nearly 30 percent <\/a>of children live in poverty, feminine-hygiene products can cost as much as $100 annually<\/a> per person.<\/p>\n\n\n\n

That\u2019s the gap Thomas aims to bridge with Smile On Me. She started the organization on her 28th birthday by collecting 500 feminine-hygiene products\u2013\u2013donated by friends and family in lieu of birthday gifts. Then she coordinated with a nonprofit called Good Shepherd Services, which offers housing for homeless, runaway, and former foster-care youth, donating the items and running a puberty and menstruation workshop for the 13 girls in Good Shepherd housing at the time. <\/p>\n\n\n\n

Today, Smile On Me continues to run workshops with Good Shepherd Services, as well as other organizations and schools. And Thomas has expanded her curriculum to include conversations around self-esteem, self-care, self-help, self-advocacy, and mental health\u2014topics requested by the girls and the organizations she works with.<\/p>\n\n\n\n

\u201cMy goal is to make sure girls are not only leaving with tangible products, but also understanding how to use these products and how these products empower them as a girl,\u201d she says.<\/p>\n\n\n\n

\"\"
With the summit, Thomas says, “I really wanted to bring all of the girls together so they can have that connection.\u201d<\/figcaption><\/figure>\n\n\n\n

Smile On Me also hosts annual events, including one pegged to the Day of the Girl in October, and a summit held over summer break. Last year\u2019s daylong summit in Brooklyn included workshops on self-esteem and mental health, plus zine-making stations, photos booths, and other fun activities\u2014and was attended by 40 girls.<\/p>\n\n\n\n

\u201cThe summit is the heart and soul of Smile On Me,\u201d she says. \u201cA lot of girls do not leave their borough. I worked in Brooklyn for about four years, and a lot of girls hadn\u2019t even seen the Brooklyn Bridge or gone to Manhattan or Queens. So I really wanted to bring all of the girls together so they can have that connection and discover something new.\u201d<\/p>\n\n\n\n

Since Smile on Me launched, about 100 girls have attended workshops, and the organization has given away more than 1,000 feminine-hygiene products. They\u2019ve also established partnerships with companies like Birchbox, Project Glimmer, and THINX. <\/p>\n\n\n\n

Thomas, who hopes to further grow Smile On Me\u2019s success in the coming year, says she\u2019s grateful to work at a company like WeWork, because she\u2019s not only encouraged to pursue her passion for helping young girls, but is inspired to keep dreaming bigger.<\/p>\n\n\n\n

\u201cThat atmosphere of us all being creators and making an impact and elevating the world\u2019s consciousness really has been impactful for me,\u201d says Thomas.<\/p>\n\n\n\n

If you want to contribute to making Smile On Me\u2019s 2019 Summit Awesome, <\/em>make a donation<\/em><\/a>.<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

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