{"id":32736,"date":"2019-03-18T14:08:15","date_gmt":"2019-03-18T18:08:15","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=32736"},"modified":"2020-03-30T17:47:33","modified_gmt":"2020-03-30T21:47:33","slug":"the-work-week-of-an-entrepreneur-making-political-engagement-easier","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-work-week-of-an-entrepreneur-making-political-engagement-easier","title":{"rendered":"This D.C. entrepreneur makes political engagement easier"},"content":{"rendered":"\n

Startup founders have infamously unpredictable daily schedules as they work to establish and grow their businesses. What does such an entrepreneur\u2019s weekly, daily, or even hourly routine look like when sometimes there aren\u2019t enough hours in a day? In\u00a0the Startup Diaries<\/a><\/strong>, founders walk us through a week in their lives and show what it really takes to get a fledgling business off the ground.<\/em><\/span><\/p>\n\n\n\n

When Yemi Adewunmi co-founded <\/span>Civic Eagle<\/span><\/a>, a company that provides legislative tracking software for policy professionals, in 2015, it was conceived as a mobile app for citizens to gather information about their representatives and debate policy issues. But Adewunmi and her partner, Damola Ogundipe (he\u2019s CEO and she\u2019s the chief product officer), struggled; after more than a year on the market, and even with a presidential election looming, the app had only a few thousand downloads.<\/span><\/p>\n\n\n\n

\u201cWe totally underestimated how hard it would be to create what was essentially a social network,\u201d Adewunmi says. \u201cIt was hard to raise money and usership, and we were like, \u2018Let\u2019s go back to the drawing board.\u2019\u201d<\/span><\/p>\n\n\n\n

They decided to repackage their idea as a business-to-business platform, serving companies and nonprofits that need to closely follow legislation. One customer is a Minnesota-based organization called <\/span>Voices for Racial Justice<\/span><\/a>, which uses the tool to track bills on criminal-justice reform. \u201cWe were like, \u2018We should target people who are already invested in politics and are open to innovation,\u2019\u201d Adewumni, a <\/span>WeWork Labs<\/span><\/a> member at <\/span>WeWork Navy Yard<\/span><\/a> in Washington, D.C., says. \u201cFailing is important. It allowed us to pivot in a better way.\u201d <\/span><\/p>\n\n\n\n

\"\"
“[The execs] understand that no one knows the right answer all the time, and all we can do is test and learn, test and learn,” says Civic Eagle’s Yemi Adewunmi.<\/figcaption><\/figure><\/div>\n\n\n\n

In fall 2017, they pitched the new version at \u201c<\/span>Google for Entrepreneurs Exchange: Black Founders,\u201d a weeklong immersion program for African-American entrepreneurs. Arlan Hamilton of Backstage Capital signed on as their first investor, and shortly after, they<\/span> were accepted into two accelerator programs. By January 2018, Adewumni says, the business had kicked off. <\/span>\u201cNow we\u2019re much more settled\u2014we have 12 clients and a couple more investors.\u201d<\/span><\/p>\n\n\n\n

Below, Adewunmi shares a diary of a recent workweek.<\/span><\/p>\n\n\n\n

Monday<\/b><\/p>\n\n\n\n

6:30 a.m.<\/b> First alarm goes off.<\/span><\/p>\n\n\n\n

7 a.m.<\/b> Second alarm goes off, and I get my day started. Roll out of bed and make coffee while listening to my favorite morning podcasts: NPR\u2019s <\/span>\u201cUp First<\/span><\/a>\u201d and <\/span>\u201cThe Daily<\/span><\/a>\u201d from the<\/span> New York Times<\/em><\/span><\/i>.<\/span><\/p>\n\n\n\n

8 a.m.<\/b> Review my agenda for the day and make a list of my top tasks in my <\/span>Productivity Planner<\/span><\/a>. Check my dev team\u2019s <\/span>Airtable<\/span><\/a>, which we use to manage product and engineering tasks, to see if any questions or updates await me. (Half my dev team is in Nigeria, so it\u2019s already the afternoon for them.)<\/span><\/p>\n\n\n\n

8:30-9:45 a.m.<\/b> Walk to Orangetheory Fitness<\/a>, about half a mile from my apartment. I\u2019ve been a member for almost six months, and it\u2019s been a game-changer for me. Working out has not only been great for my health, but it\u2019s also helped me destress and build confidence. It\u2019s become my favorite form of self-care as an entrepreneur.<\/span><\/p>\n\n\n\n

10-11 a.m.<\/b> Make breakfast, shower, and dress, and commute to WeWork.<\/span><\/p>\n\n\n\n

11:30 a.m.<\/b> Weekly stand-up meeting with the exec team. As clich\u00e9 as it sounds, we don\u2019t really have major disagreements. We understand that no one knows the right answer all the time, and all we can do is test and learn, test and learn. <\/span><\/p>\n\n\n\n

12 p.m.<\/b> End our meeting early because I have to watch a webinar about the <\/span>Aspen Tech Policy Hub fellowship<\/span><\/a>. I\u2019m applying, and the deadline is this week.<\/span><\/p>\n\n\n\n

1 p.m<\/b>. Meet with my <\/span>Techstars<\/span><\/a> managing director. Techstars is like the Ivy League of accelerator programs\u2014really hard to get into. WeWork had one of the managing directors do a coffee-table talk with us, and Damola and I applied for a cohort called Anywhere\u2014it\u2019s a virtual mentorship-driven program that helps set you up for success, whether it\u2019s for fundraising or product development or user acquisition. We got into the three-month program, which started in February.<\/span><\/p>\n\n\n\n

Today, Damola and I have a weekly one-on-one video call to discuss goal setting, OKRs (objectives and key results), and KPIs (key performance indicators) for the next three to six months.<\/span><\/p>\n\n\n\n

2 p.m.<\/b> Call with a Techstars mentor about content-marketing strategies. During the first few weeks of Techstars, our cohort (Civic Eagle and nine other startups) went through \u201cMentor Madness,\u201d a series of roughly 60 20-minute meetings with experienced founders, VCs, and experts, over the course of eight days. My team scheduled followup meetings with these mentors throughout this week.<\/span><\/p>\n\n\n\n

3 p.m.<\/b> Take a break to meet with a fellow WeWork Labs member and jam\/vent about what we\u2019ve been working on and things that are top of mind for us. It can be hard to find people who can relate to the founder\u2019s journey, so it\u2019s important for me to carve out this time.<\/span><\/p>\n\n\n\n

4 p.m.<\/b> Finally able to start working on my tasks for the day: Write a spec for a new notifications feature; draft survey questions for an inbound-marketing push; and update the job description for an open engineering role.<\/span><\/p>\n\n\n\n

6:30 p.m<\/b>. Run a quick errand and head home.<\/span><\/p>\n\n\n\n

7:30 p.m.<\/b> Another video call with my business partner and a Techstar mentor.<\/span><\/p>\n\n\n\n

8:45 p.m.<\/b> Dinner.<\/span><\/p>\n\n\n\n

10:30 p.m.<\/b> Send emails, check Productivity Planner for tomorrow.<\/span><\/p>\n\n\n\n

11 p.m.<\/b> Bed.<\/span><\/p>\n\n\n\n

Tuesday<\/b><\/p>\n\n\n\n

7 a.m.<\/b> Roll out of bed. I have the same routine every morning, and it\u2019s been shaped over the past few years. As an entrepreneur, you get to make your own schedule\u2014but to have a routine that you expect every day is really important.<\/span><\/p>\n\n\n\n

8 a.m.<\/b> Check my calendar, Productivity Planner, and dev-team task manager.<\/span><\/p>\n\n\n\n

8:30-9:45<\/b> a.m.<\/strong> Work out at Orangetheory, return home, eat breakfast, and get showered and dressed.<\/span><\/p>\n\n\n\n

11 a.m.<\/b> Today I\u2019m working from home. I kick the day off with a meeting with my business partner to discuss lead-gen strategy. One of our objectives is to increase our sales pipeline so we can increase our revenue.<\/span><\/p>\n\n\n\n

12 p.m<\/b>. Check and send emails.<\/span><\/p>\n\n\n\n

2 p.m.<\/b> Walk to a nearby coffee shop to catch up with a friend.<\/span><\/p>\n\n\n\n

3 p.m.<\/b> Back home. Have a good conversation with another founder in my Techstars cohort. I\u2019m in a mode where I can\u2019t quite focus on my main tasks for the day. Being a founder, you have to balance working and networking. You need to be responsive and help people when they need help (because when you need help, they can help you). But that means some days you\u2019re not doing any head-down work.<\/span><\/p>\n\n\n\n

5 p.m.<\/b> Video call with my Techstars cohort and managing director.<\/span><\/p>\n\n\n\n

6 p.m.<\/b> Another mentor meeting.<\/span><\/p>\n\n\n\n

7 p.m.<\/b> Work on the Aspen Tech fellowship application.<\/span><\/p>\n\n\n\n

10:30 p.m.<\/b> Bed.<\/span><\/p>\n\n\n\n

Wednesday<\/b><\/p>\n\n\n\n

7 a.m.<\/b> The usual morning routine.<\/span><\/p>\n\n\n\n

12 p.m.<\/b> Lunch with other WeWork Labs members.<\/span><\/p>\n\n\n\n

1 p.m.<\/b> Product strategy meeting with my CEO, CTO, and one of our full-time developers. This was a strategic deep-dive into our product\/software goals and our engineering-team processes.<\/span><\/p>\n\n\n\n

2:30 p.m.<\/b> Techstars homework. Today I\u2019m watching videos about customer research, discovery, and empathy interviews ahead of our group session on these subjects.<\/span><\/p>\n\n\n\n

3 p.m.<\/b> Session with my Techstars cohort.<\/span><\/p>\n\n\n\n

4 p.m.<\/b> Call with my business partner. We do a virtual whiteboarding exercise to come up with a game plan for generating new sales leads.<\/span><\/p>\n\n\n\n

5:30 p.m.<\/b> Fireside chat with Cal Newport, author of <\/span>Digital Minimalism<\/em><\/span><\/i><\/a>,<\/em> hosted by WeWork.<\/span><\/p>\n\n\n\n

8:30 p.m.<\/b> Catch up with a friend over drinks.<\/span><\/p>\n\n\n\n

10:30 p.m.<\/b> Finish and submit the Aspen Tech fellowship application.<\/span><\/p>\n\n\n\n

12 a.m.<\/b> Bed.<\/span><\/p>\n\n\n\n

Thursday<\/b><\/p>\n\n\n\n

7 a.m.<\/b> Same morning routine, including a workout. Working from home today.<\/span><\/p>\n\n\n\n

12 p.m.<\/b> Call with our engineers.<\/span><\/p>\n\n\n\n

1 p.m.<\/b> Research lead-generation, draft email campaigns, and check in with my business partner.<\/span><\/p>\n\n\n\n

3 p.m.<\/b> Call with a marketing expert as part of Techstars. <\/span><\/p>\n\n\n\n

3:30 p.m.<\/b> Eat lunch while listening to the audiobook of <\/span>Bad Blood<\/em><\/span><\/i><\/a> by John Carreyrou. For a while, I was skeptical of Audible, but then I realized that it works for certain types of books. <\/span>Bad Blood<\/span><\/i> almost sounds like a podcast, a true-crime story. I don\u2019t think I would have wanted to read pages and pages of medical and blood jargon.<\/span><\/p>\n\n\n\n

4:30 p.m.<\/b> Check email and do more work on lead-gen.<\/span><\/p>\n\n\n\n

7 p.m.<\/b> Draft a design for an email newsletter we\u2019re going to start sending to customers.<\/span><\/p>\n\n\n\n

8 p.m.<\/b> Dinner, Hulu, light work.<\/span><\/p>\n\n\n\n

10 p.m.<\/b> Bed.<\/span><\/p>\n\n\n\n

Friday<\/b><\/p>\n\n\n\n

7 a.m.<\/b> It\u2019s Friday and I\u2019m taking my time, listening to my morning news podcasts in bed. On Fridays, my favorite tech-policy podcast,<\/span> \u201cPivot<\/span><\/a>,\u201d releases a new episode. I also listen to \u201c<\/span>The Vergecast<\/span><\/a>,\u201d a tech news podcast.<\/span><\/p>\n\n\n\n

9 a.m.<\/b> Listen to one of my favorite pop-culture podcasts, “<\/span>The Read<\/span><\/a>,” while I continue designing the customer newsletter from last night.<\/span><\/p>\n\n\n\n

10 a.m.<\/b> Listen to <\/span>Bad Blood<\/span><\/i> while getting a pedicure.<\/span><\/p>\n\n\n\n

12:30 p.m.<\/b> Head home for my weekly Techstars all-hands meeting, which we use to probe each other\u2019s businesses and offer support. Each team reviews the OKRs and KPIs they\u2019ll be tracking for the upcoming week. It\u2019s a great learning experience.<\/span><\/p>\n\n\n\n

2 p.m.<\/b> Work on designing a new landing page and the email newsletter.<\/span><\/p>\n\n\n\n

5 p.m.<\/b> My last mentor meeting of the week. Hurray!<\/span><\/p>\n\n\n\n

7 p.m.<\/b> Dinner, wine, and <\/span>The Umbrella Academy<\/em><\/span><\/i> on Netflix. I\u2019ve had an unusual number of meetings this week, and it\u2019s been challenging to keep up with all the useful information that I\u2019m learning, but it\u2019s incredibly rare to be able to have access to such a group of experienced professionals. I don\u2019t take it for granted.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Yemi Adewunmi co-founded Civic Eagle to help track legislation. Now she has 12 clients and a packed schedule<\/p>\n","protected":false},"author":1712,"featured_media":32740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[10212,39218,39221],"class_list":["post-32736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-startup-diaries","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nThis D.C. entrepreneur makes political engagement easier<\/title>\n<meta name=\"description\" content=\"Yemi Adewunmi co-founded Civic Eagle to make legislation easier to track. 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