{"id":32662,"date":"2019-03-14T09:40:13","date_gmt":"2019-03-14T13:40:13","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=32662"},"modified":"2020-03-30T17:49:29","modified_gmt":"2020-03-30T21:49:29","slug":"the-sustainable-fashion-entrepreneurs-cleaning-up-asias-clothing-industry","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-sustainable-fashion-entrepreneurs-cleaning-up-asias-clothing-industry","title":{"rendered":"The fashion entrepreneurs cleaning up Asia’s clothing industry"},"content":{"rendered":"\n

Just picture this: Every second, <\/span>a garbage truck full of discarded textiles<\/span><\/a> is put to waste, either dumped in a landfill or destroyed by incineration. From exorbitant refuse to water pollution, fashion has a well-earned reputation of being one of the most environmentally damaging industries. It already accounts for 10 percent of the world\u2019s carbon footprint and <\/span>20 percent of wastewater,<\/span> according to <\/span>United Nations Climate Change<\/span><\/a>. By 2050, the industry is on track to<\/span> consume a quarter of global resources<\/span><\/a> if its trajectory doesn\u2019t change.<\/span>
<\/b><\/p>\n\n\n\n

Nowhere is fashion pollution more prevalent than in Asia. The region has long been the largest manufacturer and exporter of clothing and textiles, with the the majority <\/span>of production<\/span><\/a> taking place in China. The country\u2019s clothing production accounts for<\/span> an estimated third<\/a> of<\/span> the industry\u2019s global carbon footprint, primarily because of a reliance on coal-powered plants. <\/span><\/p>\n\n\n\n

Carbon-dioxide emissions, <\/span>linked with climate change and rising sea levels<\/span><\/a>, are just the beginning. Dyes and pesticides containing deadly chemicals make their way into local rivers and drinking water; synthetic microfibers poison marine life; and the cultivation of raw materials, particularly cotton, depletes natural resources like land and water. Similar consequences have been <\/span>documented<\/span><\/a> in manufacturing hubs all throughout Asia, including India, Bangladesh, and Cambodia. <\/span><\/p>\n\n\n\n

But there are solutions on the horizon. A crop of eco-minded entrepreneurs in Asia is tackling the issue from every angle, from education all the way to supply-chain solutions and elegant \u201ctrashion\u201d collections made from waste.<\/span> Below, learn how three forward-looking founders are cleaning up the industry.<\/span><\/p>\n\n\n\n

Leading the pack <\/strong><\/b><\/h2>\n\n\n\n

While working as a journalist in Hong Kong, Christina Dean discovered that more than 75 percent of the world\u2019s top-polluting cities were in China, thanks to the high numbers of textile producers and clothing factories located there. <\/span><\/p>\n\n\n\n

Devastated by her findings, Dean founded <\/span>Redress<\/span><\/a>, a Hong Kong-based NGO, in 2007. As the first environmental NGO focused on the fashion industry, Redress works with <\/span>global brands and organizations to reduce textile waste and introduce circular principles such as producing and using renewable resources, recycling waste, and increasing products\u2019 longevity.<\/span><\/p>\n\n\n\n

The nonprofit also produces<\/span> Frontline Fashion, an online docu-series, and the annual Redress Design Awards (formerly known as the EcoChic Design Awards). Today, Redress is conventionally referred to as<\/a> the largest sustainable-design competition in the world.<\/p>\n\n\n\n

While still involved with Redress, Dean has embarked on a brand-new venture, a pioneering upcycled-fashion brand and social-impact business called <\/span>The R Collective<\/span><\/a>. Launched in February, the label aims to reduce waste and pollution in its supply chain; it also has plans to donate 25 percent of profits to Redress. <\/span><\/p>\n\n\n\n

The brand turns trash to treasure, quite literally. The R Collective\u2019s inaugural \u201cStart From Zero\u201d collection is made entirely from rescued waste from textile mills in Italy and Japan upcycled into pieces like artistic, architectural dresses and sharply tailored blazers.<\/span><\/p>\n\n\n\n

\u201cThe goal is for this brand to be the best sustainable-fashion brand in the world,\u201d says Dean. \u201cIt\u2019s a completely audacious plan, but that\u2019s the dream.\u201d <\/span><\/p>\n\n\n\n

Closing the cycle in China<\/strong><\/b><\/h2>\n\n\n\n

China\u2019s appetite for fashion has grown enormously over the past few decades and has shown no signs of slowing. Per McKinsey & Co. and <\/span>Business of Fashion<\/span><\/i>\u2019s joint report, the 2019 State of Fashion<\/a>\u2014which was issued in November\u2014China is expected to become the world’s largest apparel market this year. But as the Chinese consumer\u2019s appetites explode, so does the industry\u2019s waste problem. Already, China produces <\/span>26 million tons<\/span><\/a> of textile waste a year, compared with <\/span>16 million tons<\/span><\/a> in the U.S, <\/span>1 million<\/span><\/a> in India, and roughly <\/span>500,000<\/span><\/a> in Bangladesh. <\/span><\/p>\n\n\n\n

\u201cThese are very, very valuable resources,\u201d says Sissi Chao, a member at Shanghai\u2019s <\/span>WeWork 819 West Nanjing Rd<\/span><\/a>. \u201cEvery textile we throw away could be turned into a new yarn or woven into a new fabric.\u201d<\/span><\/p>\n\n\n\n

Chao grew up in Shaoxing, a hub of fashion production two hours southwest of Shanghai. Her parents have operated a clothing factory, producing fast fashion for brands like H&M and Gap, for more than 20 years, and they expected her to take over the family business. <\/span><\/p>\n\n\n\n

\u201cI did my first internship in their factory and quickly realized that this industry is not as beautiful as the clothes and ads we see,\u201d says Chao. \u201cI saw so much pollution and waste everywhere. I felt like it was my honor and duty to clean it up. I don\u2019t want to see, in 2050, a landscape that\u2019s covered in trash.\u201d  <\/span><\/p>\n\n\n\n

Chao challenged her parents and proposed a plan. \u201cI said, \u2018I’m not going to be a polluter anymore. I have to be the solution.\u2019\u201d <\/span><\/p>\n\n\n\n

In 2018, she brought her mission to life with RemakeHub<\/a>, a business-to-business social enterprise platform that provides waste-management solutions to<\/span> fashion and lifestyle clients.<\/span> The team has cultivated roughly 50 new sustainable materials, all recycled from trash. Some are derived from single-use plastic bottles, while others come from discarded coffee grounds, cloth, fishnets, waste milk, and more.<\/span><\/p>\n\n\n\n

\u201cWe turns waste into usable textiles through high-tech processes,\u201d explains Chao. \u201cWe then work with brands to provide creative solutions using these sustainable materials.\u201d In April 2018, the company teamed up with Futian Environment Charity, which collects used clothes to distribute to children in need, recycling roughly 2,500 donated T-shirts into backpacks for underprivileged children in China\u2019s western Qinghai Province. They\u2019re also finalizing details on a collaboration with a well-known charity to convert 500 kilograms of abandoned fishnets in Australia into sunglasses.  <\/span><\/p>\n\n\n\n

Nicknamed the \u201cPrincess of Trash,\u201d Chao has been lauded for her green ambitions.<\/span> Last year, she won<\/span> the <\/span>United Nations Development Program\u2019s Asia-Pacific Young Innovative Award; <\/span>Forbes <\/span><\/i>named her to its 30 Under 30 China List<\/span>. While Chao\u2019s mission gains momentum every day, she remains adamant that consumers can\u2019t be rushed to change.<\/span><\/p>\n\n\n\n

\u201cFrom my point of view, we can’t just force consumers to buy our products or stop shopping altogether. That\u2019s not sustainable,\u201d says Chao. \u201cWe have to create really beautiful, sexy products that people actually want to buy. We want them to feel good, not guilty.\u201d<\/span><\/p>\n\n\n\n

Slow fashion in India<\/strong><\/b><\/h2>\n\n\n\n

In India, where the textile industry is among the country\u2019s largest exports (in addition to gems, metals, minerals, and machinery), environmental issues abound. As in China, India\u2019s garment industry has been known to pollute land and water, as well as generate enormous amounts of waste. Being the world\u2019s largest producer of cotton, India also <\/span>faces serious problems<\/span><\/a> such as health issues among farmers exposed to insecticides and devastating droughts. <\/span><\/p>\n\n\n\n

Mahima Gujral hopes to be part of the change. Growing up in New Delhi, where her grandmother founded luxury womenswear brand <\/span>Sue Mue<\/span><\/a>, it seemed natural to Gujral that she would grow up to join the industry. In 2008, she moved to Singapore to study fashion management. A few years later, in 2015, Gujral relocated to Milan to pursue a master\u2019s degree with a concentration called “Fashion, Experience, and Design Management.<\/span>“<\/p>\n\n\n\n

\u201cWhen I went to Italy, I was taken aback by how the Italians love craftsmanship so much but, at the same time, you\u2019re surrounded by consumerism,\u201d says Gujral. \u201cEven though I was a fast-fashion consumer myself, I knew I had to make a change.\u201d <\/span><\/p>\n\n\n\n

In 2018, Gujral\u2014who splits her time between India and Singapore, where she\u2019s a member at Singapore’s <\/span>WeWork 15 Beach Rd.<\/span><\/a>\u2014launched Sui<\/a> (\u201cneedle\u201d in Hindi), a sustainable spinoff of her family\u2019s business. The collection comprises natural-toned basics, feminine sundresses, and cropped trousers, and each piece also showcases flora and fauna like embroidered palm trees, seagulls, and wildflowers. <\/span><\/p>\n\n\n\n

\u201cIt\u2019s our way of putting a little touch of nature on every piece,\u201d adds Gujral. <\/span><\/p>\n\n\n\n

Sui pays homage to nature in another, less-design-centric way, as well, with a closed-loop production process in which the brand\u2019s waste is recycled into new products.<\/span> Sui recycles its packaging and upcycled fabric scraps (or \u201cdeadstock\u201d) into accessories like mobile phone holders and headbands. <\/span><\/p>\n\n\n\n

Instead of using conventional cotton,<\/span> which requires large amounts of water and insecticides to cultivate,<\/span> Gujral sources pesticide-free hemp and organic cotton that\u2019s been certified by <\/span>international verification organization<\/span> Global Organic Textile Standard<\/span>.<\/span> The latter, for instance, requires 71 percent less water and 62 percent less energy to produce as compared to traditional cotton. <\/span><\/p>\n\n\n\n

Gujral says that one of Sui\u2019s most effective decisions was to implement a \u201cslow fashion\u201d model, in which brands craft made-to-order garments one-by-one to avoid overstock. Instead of low-cost, mass-produced clothing quickly created to copy the latest catwalk looks, Sui typically waits until an order arrives before making each item, thus minimizing waste and enhancing clothing\u2019s longevity.<\/span> \u201cEvery piece is a little bit unique that way,\u201d says Gujral. \u201cWe want the customer to know it\u2019s been made ethically, sustainably, and beautifully\u2014just for them.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

From upcycled designs to circular supply chains, these pioneers are paving the way for a greener future<\/p>\n","protected":false},"author":1686,"featured_media":32674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513,1482,39218,39221],"class_list":["post-32662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation","tag-apac","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nThe fashion entrepreneurs cleaning up Asia's clothing industry<\/title>\n<meta name=\"description\" content=\"From upcycled designs to circular supply chains, these pioneers are paving the way for a greener future.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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