{"id":32242,"date":"2019-02-22T17:02:27","date_gmt":"2019-02-22T22:02:27","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=32242"},"modified":"2020-02-26T14:27:48","modified_gmt":"2020-02-26T19:27:48","slug":"a-coffee-company-is-bridging-the-socioeconomic-divide","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-coffee-company-is-bridging-the-socioeconomic-divide","title":{"rendered":"A coffee company is bridging the socioeconomic divide"},"content":{"rendered":"\n

For Christian Dennis and Bob Logue, the story of a common neighborhood on the east side of Philadelphia is also a tale of two cities. <\/span><\/p>\n\n\n\n

For Logue, who is white, Frankford was safe, home to good schools, and full of opportunities. After growing up in the area, Logue embarked on a successful career as a restaurateur, sharing ownership of Philly\u2019s Bodhi Coffee<\/a> and the wildly popular Federal Donuts<\/a>. <\/span><\/p>\n\n\n\n

For Dennis, who is black, Frankford was heavily policed, rife with institutional racism, and devoid of opportunities for upward mobility. The most practical and lucrative employment option available to him\u2014one that was exemplified by the most successful men in town\u2014was selling drugs. He followed suit and eventually landed in prison.<\/span><\/p>\n\n\n\n

Dennis and Logue are a generation apart in age, and their paths didn\u2019t cross until 2016 at the Community College of Philadelphia, where the 37-year-old Dennis was graduating from the school\u2019s Reentry Support Project (which focuses on students with criminal records). Logue, 55, was serving Federal Donuts at the event, and Dennis\u2019s professor introduced them. \u201cShe knew I wanted to own my own business, and she thought that Logue and I had similar ideas about giving back and helping the community we come from,\u201d says Dennis. <\/span><\/p>\n\n\n\n

\"\"
Christian Dennis and Bob Logue founded Quaker City Coffee.<\/figcaption><\/figure>\n\n\n\n

Logue, meanwhile, had already been struck by Dennis\u2019s presence as he watched him give a celebratory speech during the graduation ceremony. \u201cHe had poise\u2014an ability to speak sincerely about that particular opportunity, and also the opportunities that he\u2019s never had,\u201d Logue remembers. \u201cAs I listened, I was saying to myself, \u2018This guy has all the same gifts that I have\u2014but what a different life we’ve lived up to this point.\u2019\u201d <\/span><\/p>\n\n\n\n

The two struck up a friendship that grew stronger over several weeks of coffee meetings. They bonded over their common desire to bridge the racial and socioeconomic divide that had made their experiences growing up in Frankford so starkly different. Before long, they brewed up an idea: to start a coffee roaster and distributor that would help to combat the city\u2019s recidivism crisis (about a third of the inmates released from Philadelphia prisons are rearrested within a year) by hiring formerly incarcerated people. <\/span><\/p>\n\n\n\n

Though both Dennis and Logue were enthusiastic about the plan, Dennis had some skepticism about his potential business partner\u2019s motivations. \u201cTo be honest, I don\u2019t have a strong trust of white men,\u201d he explains. \u201cEven to this day, white men come into impoverished neighborhoods with money, they buy property, they rebuild it, and typically they push out the people that are from there.\u201d But Logue\u2019s sincerity ultimately won him over. \u201cHe didn\u2019t have to do what he was doing\u2014with Federal Donuts, he was a partner at a very successful shop,\u201d Dennis says. \u201cSo it seemed to me that he was genuine in what he was trying to do.\u201d <\/span><\/p>\n\n\n\n

They spent a year sketching out the logistics of their venture, conducting research and development and formulating flavor profiles with local roasters. In January 2017, Quaker City Coffee<\/a> opened the doors of its Center City caf\u00e9 and unveiled its online store. They entered their startup to compete at the 2017 WeWork Creator Awards<\/a>, and their vision won them a $72,000 grant that allowed them, as Logue says, to \u201ccome storming out of the gate.\u201d<\/span><\/p>\n\n\n\n

Initially, the company operated both as a coffeehouse and distributor, with employees working multiple roles including supply clerk, packager, and barista. However, in 2018, Logue and Dennis handed ownership of the caf\u00e9 over to an acquaintance of Logue\u2019s who ran other successful coffee shops, and Quaker City exclusively became a wholesale coffee company. \u201cWe got back to where we should have been, which was focusing on the brand itself,\u201d says Logue, who felt that the company\u2019s reach would be wider if its efforts focused on getting the products on shelves. \u201cWe realized that people aren\u2019t going to travel out of their way to this caf\u00e9 because of its social impact,\u201d he says.<\/span><\/p>\n\n\n\n

Quaker City is one of many companies tackling recidivism\u2014including New York City\u2019s Greyston Bakery<\/a> (which, like Quaker City, focuses its hiring efforts on formerly incarcerated job-seekers), and Oakland\u2019s CORE Kitchen<\/a> (a plant-based restaurant partially staffed by formerly incarcerated employees). Like Quaker City, these companies understand the symbiosis that can result when businesses are willing to emphasize not just hiring, but investing in, formerly incarcerated employees. \u201cThere are a lot of companies out there that will hire [formerly incarcerated employees] based upon local tax incentives, but commonly it’s a revolving door,\u201d says Logue. \u201cLike, \u2018Here’s your minimum-wage job. It didn’t work out? OK, where\u2019s the next person?\u2019\u201d <\/span><\/p>\n\n\n\n

In contrast, Logue sees the Quaker City Coffee team as a family\u2014and working with the company\u2019s employees, he says, has shown him first-hand the value of that word. \u201cA lot of times, in the world that I come from, workaholism is an accepted norm. Whereas with the folks that I work with, family comes first. It does, above and beyond everything else.\u201d As a result, Logue and Dennis work hard to accommodate special circumstances, like allowing a Quaker City employee to pick up their kids from school midshift so they don\u2019t have to walk home alone. \u201cQuaker City survives by incorporating all of that understanding into our business model,\u201d he adds. <\/span><\/p>\n\n\n\n

For Dennis, Quaker City has also been an eye-opener. \u201cBeing able to hire a friend of mine who I did almost six years in prison with\u2014that struck a chord with me,\u201d he says. \u201cI can give people jobs. I can try to change their narrative and the things that people say about them.\u201d <\/span><\/p>\n\n\n\n

The company also boosts his drive. \u201cI believe that the American dream is the pursuit of happiness,\u201d he explains. \u201cThrough all of the negativity, through all of the obstacles, every morning I get up, I look at my kids and my wife, and I say, \u2019Today is going to be the day.\u2019 It\u2019s that pursuit that actually pushes me.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At Quaker City, Christian Dennis and Bob Logue help change the lives of formerly incarcerated people<\/p>\n","protected":false},"author":1763,"featured_media":32243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[30177,512,500],"class_list":["post-32242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creator","tag-impact","tag-community"],"acf":[],"yoast_head":"\nA coffee company is bridging the socioeconomic divide<\/title>\n<meta name=\"description\" content=\"At Quaker City, Christian Dennis and Bob Logue help change the lives of formerly incarcerated people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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