{"id":32203,"date":"2019-02-21T15:08:32","date_gmt":"2019-02-21T20:08:32","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=32203"},"modified":"2020-02-26T14:29:04","modified_gmt":"2020-02-26T19:29:04","slug":"how-to-bounce-back-from-professional-heartbreak","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/how-to-bounce-back-from-professional-heartbreak","title":{"rendered":"How to bounce back from professional heartbreak"},"content":{"rendered":"\n

Making products people fall in love with isn’t always full of romance. <\/span><\/p>\n\n\n\n

Sometimes a match that seems made in heaven can turn into a nightmare. Sometimes everything is smooth sailing\u2014but there are still unexpected bumps in the road. And sometimes, well, you might need a divorce.<\/span><\/p>\n\n\n\n

Professional heartbreak is real, and it can sting just as much\u2014if not more\u2014than the disintegration of your first great love affair. Creating consumer packaged goods is an especially fraught business: Your success is dependent on everyone else going gaga for your product. Make a hot item, and your company can experience rapid growth\u2014meaning employees often become \u201cabsolutely married to their work,\u201d says Josh Wand, founder and CEO of the recruiting firm <\/span>ForceBrands<\/span><\/a>, who moderated a panel on the subject at The We Company<\/a>\u2019s Chelsea HQ in New York City. But with marriage comes a little heartache and pain. Here’s how five top executives weathered their own storms on their way to success.<\/span><\/p>\n\n\n\n

When saying \u2018no\u2019 leads to millions lost<\/strong><\/b><\/h2>\n\n\n\n

\u201cWhen I started with <\/span>KIND<\/span><\/a> 10 years ago, my hair wasn\u2019t gray,\u201d said John Leahy, president of the nut-and-seed-snack business. Early on, a major KIND account asked if the company would make them a private label bar. Leahy declined: KIND was intent on building consumer loyalty through its own name and logo. A year later, that account said they\u2019d found someone else to make them a private label bar\u2014and they were dropping KIND from their roster. \u201cMillions of dollars down the drain,\u201d said Leahy. Five years later, another major account was seeking a private label. Again, KIND said no. Sure enough, that account launched their own private-label bar, and dropped some KIND products. Millions more, gone. <\/span><\/p>\n\n\n\n

\"\"
John Leahy of KIND: \u201cWeather the storm, fight for what you believe in, and the love will come.\u201d<\/figcaption><\/figure>\n\n\n\n

But Leahy was adamant that the company stay true to who they were, and the business still grew to 250,000 retail outlets from 25,000 in only eight years. Plus, the heartache healed: The first account eventually came back to KIND, and the second started reupping their orders. Long-term confidence is necessary, Leahy said: \u201cWeather the storm, fight for what you believe in, and the love will come.\u201d<\/span><\/p>\n\n\n\n

There\u2019s no such thing as too big to fail<\/strong><\/b><\/h2>\n\n\n\n

Oatly<\/span><\/a> originated at WeWork. Well, actually, the vegan, plant-based milk made of oats started in Sweden, but as general manager Mike Messersmith explained, their rapid U.S. climb began in 2017 with only three employees at New York’s <\/span>WeWork 175 Varick St<\/span><\/a>. Their vision was laser-sharp: Focus on local New York coffee shops and edge into the latt\u00e9 market. <\/span><\/p>\n\n\n\n

\"\"
Mike Messersmith of Oatly says his company finally got past its “growing pains.”<\/figcaption><\/figure>\n\n\n\n

But Messersmith particularly wanted to get his product into the Irving Farm coffee shop he walked by every morning on the Upper West Side. Victory came early\u2014his sales team got Oatly into the store. \u201cThere was a swelling song in the air,\u201d he said. But then: heartbreak. Oatly became such a hit that their supply ran low. \u201cWe were not as good at making oat milk as selling it,\u201d he said. The heartbreaking moment came when Messersmith walked by Irving Farm one day and saw a sign on the door proclaiming: \u201cSorry, there is no oat milk today due to a national shortage.\u201d <\/span><\/p>\n\n\n\n

He had to reroute his morning walk because the sign made him so anxious\u2014a symbol of his company\u2019s \u201cmonumental failures.\u201d But they made it through those growing pains, and Oatly was able to reup production. Now they\u2019re opening a new factory, and Messersmith is thrilled: \u201cI can take a more direct route to the 1 train again.\u201d<\/span><\/p>\n\n\n\n

Teammates aren\u2019t always dream mates<\/strong><\/b><\/h2>\n\n\n\n

Companies are rarely built by just one person. But building a team is its own challenge. When she joined the skin-care company <\/span>Supergoop<\/span><\/a> two-and-a-half years ago as president, Amanda Baldwin was tasked with undoing and redoing a team.<\/span><\/p>\n\n\n\n

First, she learned to cultivate patience\u2014it took a year to find her own direct reports. \u201cThe org chart is a living, breathing organism, especially in a young company,\u201d she said. <\/span><\/p>\n\n\n\n

\"\"
\u201cBuilding a team is about matchmaking,” says Amanda Baldwin of Supergoop.<\/figcaption><\/figure>\n\n\n\n

It’s tough to find people who can jump into the deep end. \u201c<\/span>R\u00e9sum\u00e9s<\/span> are not good indicators of whether people have the stomach for a startup,\u201d she said. \u201cBuilding a team is about matchmaking. There are no good people or bad people, there are just the right people for the right job.\u201d When it is the right person, they soar, she said, and the benefits to your own work life can be tremendous.<\/span><\/p>\n\n\n\n

Battling impostor syndrome\u2014after you\u2019ve made it<\/strong><\/b><\/h2>\n\n\n\n

Elaine Kellman tastes the flavors. Literally. As head of flavors for <\/span>Citromax<\/span><\/a>, she creates new flavors for major food and beverage companies.<\/span><\/p>\n\n\n\n

Fourteen years ago, after a long career working for other companies, Kellman became bored. \u201cThe worst thing to do to a flavor chemist is to take away creativity,\u201d she said. So she struck out on her own. But she didn’t realize everything she would be giving up by leaving a corporate structure\u2014no forecasting department, no logistics, no one to talk overhead. <\/span><\/p>\n\n\n\n

\"\"
\u201cIt\u2019s beyond believing in yourself,\u201d says Elaine Kellman of Citromax. \u201cIt\u2019s about believing in the person everyone else believes you are.\u201d<\/figcaption><\/figure>\n\n\n\n

Her first challenge came early, at an industry conference, surrounded by leaders in her male-dominated field. She fought impostor syndrome for days, trying to believe she belonged\u2014until, ultimately, she realized she had just as much experience (if not more) than everyone else there. <\/span><\/p>\n\n\n\n

\u201cIt\u2019s beyond believing in yourself,\u201d she said. \u201cIt\u2019s about believing in the person everyone else believes you are.\u201d She\u2019s kept up her creativity by moving her office right next to her flavor lab.<\/span><\/p>\n\n\n\n

Keep riding the wave wherever it takes you<\/strong><\/b><\/h2>\n\n\n\n

Luan Pham was head of marketing at Cond\u00e9 Nast media when opportunity came calling. He quit his job to work on\u2014coffee creamer. But not just any coffee creamer: a nondairy version founded by world-renowned big-wave surfer Laird Hamilton.<\/span><\/p>\n\n\n\n

\"\"
\u201cFollow your truth and what drives you,\u201d says Luan Pham of Laird Superfood.<\/figcaption><\/figure>\n\n\n\n

Hamilton was looking for a burst of energy and focus for riding 100-foot waves. He began by mixing his own blend made of coconut milk. But when the company\u2014and early employee Pham\u2014tried to scale the product, challenges abounded. To make the vegan, dairy-free creamer shelf-stable for a year, they had to do extensive tests\u2014and were still manufacturing it in small batches. <\/span><\/p>\n\n\n\n

Despite a friends-and-family funding round, they were running out of money. At the last moment, they found a mass-manufacturer. Pham is now glad he indulged his entrepreneurial streak. \u201cFollow your truth and what drives you,\u201d he said. And anyone who doubted him? Now they\u2019re eager to follow in his footsteps\u2014especially because <\/span>Laird Superfood<\/span><\/a> just raised a funding round worth $32 million (<\/span>including from WeWork<\/span><\/a>).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Five top executives say if you fight for your business, “the love will come”<\/p>\n","protected":false},"author":1701,"featured_media":32222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902],"tags":[508,1487,39218,39221],"class_list":["post-32203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","tag-flexibility","tag-leadership","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nHow to bounce back from professional heartbreak<\/title>\n<meta name=\"description\" content=\"5 top executives say if you fight for your business, "the love will come."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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