{"id":31897,"date":"2019-02-08T06:30:34","date_gmt":"2019-02-08T11:30:34","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=31897"},"modified":"2020-02-26T14:30:42","modified_gmt":"2020-02-26T19:30:42","slug":"step-aside-information-economy-the-fulfillment-economy-is-here","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/step-aside-information-economy-the-fulfillment-economy-is-here","title":{"rendered":"Step aside, information economy\u2014The fulfillment economy is here"},"content":{"rendered":"\n

Entrepreneurs start companies because they see a way to fill a need in an industry. Aaron Hurst started his because he saw a way to help entrepreneurs.<\/span><\/p>\n\n\n\n

Hurst\u2014the co-founder and CEO of <\/span>Imperative<\/span><\/a>, the career-development platform, and founder of the <\/span>Taproot Foundation<\/span><\/a>, which helps nonprofits and social-change initiatives thrive\u2014elaborated on these thoughts when he spoke about team-building during the \u201cTeam Awesome\u201d session at WeWork\u2019s <\/span>Global Summit<\/span><\/a> in Los Angeles in early January.<\/span><\/p>\n\n\n\n

\u201cThere are three sources of fulfillment: relationships, impact, and growth,\u201d Hurst says. \u201cFreelancers struggle to find relationships with co-workers, and that\u2019s why they work at WeWork. Impact is the perception that work matters to others beside ourselves. And if we stop growing, we start to atrophy.\u201d<\/span><\/p>\n\n\n\n

He explains that this sense of emptiness \u201cis the main complaint from people in the workforce. What happens when someone who is unfulfilled at work goes home or back into society? It\u2019s a ripple effect.\u201d<\/span><\/p>\n\n\n\n

Part of what brought us to this point, says Hurst, is that \u201ca lot of the things we do to judge work are defined by this idea of engagement instead of this idea of fulfillment.\u201d But, he argues, \u201cthere has never been a time when our society needs people who are awake and fulfilled more than right now.\u201d To do that, we have to change our culture\u2019s mindset toward employment. <\/span><\/p>\n\n\n\n

\"\"
\u201cThere are three sources of fulfillment: relationships, impact, and growth,\u201d says career expert Aaron Hurst.<\/figcaption><\/figure>\n\n\n\n

Gone are the days of the information economy that made employees the source of value creation, says Hurst. Rather than looking at people based on the skills we bring to the table\u2014and judging whether an employer is getting the most value for each position\u2014we\u2019ve entered the fulfillment economy. Employers need to ensure their staff members are fulfilled. \u201cP<\/span>eople who are fulfilled are strong ambassadors for your organization,\u201d he explains. \u201cPeople who are unfulfilled are detractors, people who are actively talking badly about your organization. You need everyone to be an ambassador.\u201d<\/span><\/p>\n\n\n\n

That said, fulfillment shouldn\u2019t just come with your benefits package. <\/span>\u201cTake ownership of your own fulfillment,\u201d Hurst advises, suggesting we all focus on self-awareness, peer coaching, and job hacking<\/span>\u2014<\/span>aka making changes in your job to be more successful. Just like measuring yourself in order to lose weight, Hurst says, \u201cyou need to look at what\u2019s working and what\u2019s not working to achieve this.\u201d<\/span><\/p>\n\n\n\n

Hurst encourages water-cooler talk. \u201cWhen people actively engage their colleagues in conversations about their career, there\u2019s a 66 percent likelihood of being fulfilled,\u201d he says, citing a study that showed \u201cpeople said that they\u2019re more likely to learn from their peers than their managers.\u201d<\/span><\/p>\n\n\n\n

This means not only looking to who you or your company is promoting<\/span>\u2014<\/span>for what it\u2019s worth, Hurst reports that \u201cthe countries that have the highest percentage of fulfillment are the ones that have women in leadership\u201d<\/span>\u2014<\/span>but the diversity of people you interact with when you\u2019re there. <\/span><\/p>\n\n\n\n

In other words, he says, \u201clook to your peers just like you\u2019re a kid in high school,\u201d and share notes so that everyone gets passing grades. He says \u201cwhat we care about now is people\u2019s purpose. That drives adaptability and that sense of fulfillment.\u201d<\/span><\/p>\n\n\n\n

For Hurst, fulfillment came once <\/span>he discovered that he finds \u201cpro bono work more rewarding than my paycheck job.\u201d In order to both grow and make a greater impact, he started Taproot with the mission of recruiting business professionals to help nonprofit organizations access marketing, tech, finance, human resources, and other services they normally can\u2019t afford. <\/span><\/p>\n\n\n\n

\u201cIt\u2019s not enough just to volunteer. Most nonprofits have more volunteers than they know what to do with,\u201d Hurst says. \u201cWhat they needed help with is the core infrastructure of their business.\u201d<\/span><\/p>\n\n\n\n

In business and volunteer work, the best way to help is to listen to what others need.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Career expert Aaron Hurst says employers need to care about each person\u2019s purpose<\/p>\n","protected":false},"author":1708,"featured_media":31899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[512,525],"class_list":["post-31897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-impact","tag-personal-growth"],"acf":[],"yoast_head":"\nStep aside, information economy\u2014The fulfillment economy is here<\/title>\n<meta name=\"description\" content=\"Career expert Aaron Hurst says employers need to care about each person\u2019s purpose.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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