{"id":31854,"date":"2019-02-06T09:48:17","date_gmt":"2019-02-06T14:48:17","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=31854"},"modified":"2020-02-26T14:23:43","modified_gmt":"2020-02-26T19:23:43","slug":"your-boss-doesnt-care-what-youre-wearing","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/your-boss-doesnt-care-what-youre-wearing","title":{"rendered":"Your boss doesn’t care what you’re wearing"},"content":{"rendered":"\n

For decades, <\/span>Working Girl<\/em><\/span><\/i> office attire was the model of white-collar workwear. Melanie Griffith\u2019s Tess McGill dressed for her job at a Wall Street investment bank in shoulder-padded skirt suits and nude pantyhose; Harrison Ford\u2019s executive Jack Trainer sported an array of suits in pinstripes, plain navy, or gray. Thirty-one years later, this uniform look seems as dated as Tess\u2019s commuter sneakers and gym socks.<\/span><\/p>\n\n\n\n

Even in conservative fields like law, government, and finance, dress codes have become more flexible in recent years. In step with this trend, retailers have expanded their professional offerings, providing professionals\u2014especially women\u2014with more options. And they\u2019re buying: In 2018, general apparel and accessories e-commerce revenues in the U.S. were $102.8 billion, <\/span>according to Statista<\/span><\/a>; by 2022, it\u2019s is projected to reach $138.7 billion. <\/span><\/p>\n\n\n\n

So is the suit dead? Not two decades ago during the dot-com boom, a new wave of glossy technology startups began swarming Silicon Valley, distinguished by venture capital and hooded sweatshirts. Today, hoodies are more of a tech-company uniform than suits ever were. Suits aren\u2019t actively discouraged, but a line from <\/span>Google’s company manifesto<\/span><\/a>, written when the tech behemoth was just a few years old, says it best: \u201cYou can be serious without wearing a suit.\u201d <\/span><\/p>\n\n\n\n

Entrepreneur and humanitarian Anthony Brahimsha founded his company Prommus<\/a>\u2014a protein hummus brand that contributes 1 percent of its sales to the World Food Program\u2014without defining a dress code. The employee handbook simply reads, \u201cDress based on your success of the day,\u201d and Brahimsha, who prefers business casual (such as slacks, a dress shirt, and a blazer) himself, says that his team of five employees does just that, infusing the workplace with their own style. Unofficially, though, athleisure (like \u201cLululemon leggings,\u201d he says) is off-limits.<\/span><\/p>\n\n\n\n

Prommus\u2019s individualistic dress code, or lack thereof, is not unusual, especially within more casual startup atmospheres. Blaire Walsh, style director at <\/span>Rent the Runway<\/span><\/a>, a clothing-rental company that effectively gives subscribers an ever-changing workplace wardrobe, attributes this leniency to more supportive expectations between companies and their employees. To best perform at work, Walsh says, people need to feel like the best version of themselves. Modern companies understand this.<\/span><\/p>\n\n\n\n

\u201cAt Rent the Runway, our engineers work long hours coding for huge site launches, and they should definitely be able to wear clothing that\u2019s comfortable and appropriate for their day-to-day workload,\u201d she says. \u201cYes, they dress to impress every day, but they know to wear functional clothing.\u201d<\/span><\/p>\n\n\n\n

With companies like Rent the Runway, employees don\u2019t even have to permanently purchase clothes\u2014which allows for even greater flexibility when it comes to a work wardrobe. As these services continue to grow in ubiquity, professionals have more leeway to get creative with workwear to which they wouldn\u2019t normally have access.<\/span><\/p>\n\n\n\n

When <\/span>Samantha Snabes<\/span><\/a>, co-founder of affordable-3D-printing startup <\/span>re:3D<\/span><\/a>, began her career as a strategist in NASA’s Space Life Sciences Department 10 years ago, she wore suits. As a young woman working in a big bureaucracy, she felt compelled to invest in conservative clothing she thought would not only attract more respect but also give her the self-assurance she needed to succeed.<\/span><\/p>\n\n\n\n

\u201cToday, I have a lot more confidence,\u201d says Snabes, a member at <\/span>WeWork University Park<\/span><\/a> in Austin. \u201cI know it’s more about my slides, my attention to detail, the way I articulate myself, my product, my community, my numbers, my market.\u201d<\/span><\/p>\n\n\n\n

At the time of our conversation, Snabes was on a business trip in Puerto Rico. She didn\u2019t have a car, so she walked everywhere and \u201cwasn\u2019t going to tear up [her] feet walking a couple of miles.\u201d She needed to incorporate comfortable shoes in an ensemble suitable for a government meeting. It was settled: a suit dress with flip-flops.<\/span><\/p>\n\n\n\n

\u201cCorporations find it amusing\u2014that\u2019s the novelty of working with a startup,\u201d she says. \u201cThere’s definitely more leeway than there used to be.\u201d<\/span><\/p>\n\n\n\n

Will that leeway be maintained as fledgling companies scale? Prommus may be small now, but Brahimsha doesn\u2019t plan to revise its dress code. \u201cWe’re setting the foundation for our company to grow based on the brand and culture we develop today,\u201d says Brahimsha, a member at <\/span>WeWork 515 N. State<\/span><\/a> in Chicago. \u201cThat will continue on as we grow into a five-, 10-, 50-, 100-person company.\u201d<\/span><\/p>\n\n\n\n

In more conservative fields, classics like suits will always exist. But Walsh forecasts they\u2019ll come in a larger array of styles with twists, like wider pant legs or jazzier pattern options, that cater to even more people\u2014something Tess McGill surely would\u2019ve appreciated. And if a pantsuit isn\u2019t for you, that\u2019s fine, too. Your work will speak for itself.<\/span><\/p>\n\n\n\n

\u201cEverybody on our team brings a level of experience or expertise or talent, and we want them to feel comfortable expressing that in what they wear,\u201d says Brahimsha. \u201cI feel as if our culture today really takes that and runs with it because what you wear and how you dress day-to-day is an extension of your personality.\u201d<\/span><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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