{"id":31756,"date":"2019-02-05T09:57:37","date_gmt":"2019-02-05T14:57:37","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=31756"},"modified":"2024-05-06T14:07:34","modified_gmt":"2024-05-06T18:07:34","slug":"australian-cafe-culture-is-a-hit-in-new-york-2","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/australian-cafe-culture-is-a-hit-in-new-york-2","title":{"rendered":"Australian caf\u00e9 culture is a hit in New York City"},"content":{"rendered":"\n

Daniel Murphy wasn\u2019t looking for a business partner. All he wanted was to find office space for the advertising firm where he was working. But when he rented a few desks from Gary Hardwick, whose company was based at <\/span>WeWork 1 Little W. 12th St<\/span><\/a> in New York City, he found a kindred spirit.<\/span><\/p>\n\n\n\n

At that point, everyone\u2014investors, landlords, and suppliers\u2014seemed to be saying \u201cno\u201d to his idea of starting a caf\u00e9 like the ones he frequented back in his hometown of Melbourne, Australia. He imagined a low-key coffee spot that was the opposite of New York\u2019s grab-and-go routine. \u201cIn Melbourne, people meet for coffee,\u201d says Murphy. \u201cThey go and sit down in groups and get together over coffee. It\u2019s a very social thing.\u201d<\/span><\/p>\n\n\n\n

Hardwick was the first person to say yes to Murphy\u2019s idea. Together they opened <\/span>Black Fox Coffee Co.<\/span><\/a> in 2014. At their first Black Fox location, on 70 Pine St. in Manhattan’s Financial District, Murphy was able to set the kind of scene he always imagined: The cafe doesn\u2019t offer Wi-Fi; there are places for people to sit with friends; and the scrambled egg sandwiches, which vary from spicy to a pickle version, are best-sellers.<\/span><\/p>\n\n\n\n

\"\"
Murphy is already on the hunt for a third Black Fox location, featuring Australia-style caf\u00e9 culture, in New York.<\/figcaption><\/figure>\n\n\n\n

Murphy credits the caf<\/span>\u00e9<\/span>\u2019s early success to his devotion to Melbourne caf<\/span>\u00e9<\/span> culture. Murphy was adamant about hiring a roaster who shared his Australian roots, and he found one in Kris Wood, an award-winning Melbourne-born coffee obsessive who understood Murphy\u2019s vision to put the customer first. \u201cAustralian hospitality and service focuses a lot on experience and quality and engagement for the customer,\u201d Murphy says, adding that the friendly vibe makes patrons \u201cfeel like a local as soon as they walk through the door.\u201d<\/span><\/p>\n\n\n\n

Luckily for Murphy, one of the Black Fox regulars just happened to be Dave Fano, WeWork\u2019s chief growth officer. Fano was interested in collaborating on a project that would intertwine Black Fox\u2019s welcoming atmosphere with WeWork\u2019s energetic entrepreneurial culture. In December 2018, Murphy and Hardwick expanded their concept to the place where it all started: at a WeWork, this time on the 30th floor of WeWork 85 Broad St<\/a> in New York. The caf\u00e9 is open to everyone working in the building (but not the general public), and is just a stone\u2019s throw from Black Fox\u2019s first location.<\/span><\/p>\n\n\n

\n
\"\"
Melbourne-born coffee obsessive Kris Wood is the roaster for Black Fox.<\/figcaption><\/figure><\/div>\n\n\n

As Murphy sees it, the open and airy space at WeWork 85 Broad St, designed by another Aussie, Samantha Eades, is a place for daily coffee and meetings\u2014but it\u2019s also a spot to unplug for a moment of solitude or to connect with other members of the WeWork community. Or, of course, to settle in with an egg sandwich, which remains on the menu at the new location. And in keeping with WeWork\u2019s meat-free mission, Black Fox at 85 Broad has an all-day menu that features a salmon teriyaki bowl and a veggie burger.<\/span><\/p>\n\n\n\n

All this happened because Murphy didn\u2019t let \u201cno\u201d stop him from creating the caf<\/span>\u00e9<\/span> he\u2019d always imagined, a lesson he\u2019s happy to share with others. \u201cIf \u2018no\u2019 is the first response, I wouldn\u2019t let that get in your way,\u201d he says. \u201cThere are creative solutions to \u2018no.\u2019 Don\u2019t let it stop you from what you want.\u201d <\/span><\/p>\n\n\n\n

The proof that it works? Murphy is already on the hunt for a third Black Fox location in Midtown Manhattan, and he says there might be more WeWork collaborations in the future.<\/span><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Black Fox Coffee Co. opens its second location in Lower Manhattan, this time inside a WeWork<\/p>\n","protected":false},"author":914,"featured_media":31761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[502,503,1547,39218,39221],"class_list":["post-31756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-creativity","tag-culture","tag-member-spotlight","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nAustralian caf\u00e9 culture is a hit in New York City<\/title>\n<meta name=\"description\" content=\"Black Fox Coffee Co. opens its second location in Lower Manhattan, this time inside a WeWork.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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