{"id":31698,"date":"2019-01-27T09:25:12","date_gmt":"2019-01-27T14:25:12","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=31698"},"modified":"2020-02-26T14:30:43","modified_gmt":"2020-02-26T19:30:43","slug":"how-to-unleash-your-inner-genius","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-unleash-your-inner-genius","title":{"rendered":"How to unleash your inner genius"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">\u201cI love it when people think that life is bigger than they thought it was yesterday,\u201d Jane Melvin says enthusiastically. \u201c<\/span><span style=\"font-weight: 400;\">We&#8217;re on this earth to live our big lives, and I have little techniques I can use to help people do just that.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Melvin, an expert in brand strategy and leadership development and founder of <\/span><a href=\"https:\/\/www.strategicinn.com\/\"><span style=\"font-weight: 400;\">Strategic Innovations Group<\/span><\/a><span style=\"font-weight: 400;\">, was addressing an attentive crowd of WeWork employees at the \u201cStudent for Life\u201d session at the company\u2019s <\/span><a href=\"https:\/\/www.wework.com\/creator\/creator-awards\/believe-in-yourself-enough-to-take-a-step-and-other-advice-from-weworks-global-summit\/\"><span style=\"font-weight: 400;\">Global Summit<\/span><\/a><span style=\"font-weight: 400;\"> in Los Angeles, held in early January. Being a student for life, Melvin says, helps us connect with others, be more interesting to ourselves, learn new things, and live a vibrant and creative life. With those goals in mind, she looks for three key elements in anything she takes on: inspirational people, big ideas, and work that makes a difference. \u201cWith those three things, I actually always end up doing pretty great work.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using these insights, Melvin has spent over a decade helping companies like Starbucks and Microsoft articulate their culture, connect with employees, and think about how they can be better and make a difference, she says. In turn, that helps them operate efficiently, effectively, and\u2014most important\u2014creatively. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-31701\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/01\/WeWork-Global-Summit-Jane-Melvin-800x571.jpg\" alt=\"\" class=\"wp-image-31701\"\/><figcaption>\u201cHumanity and being human is genius,\u201d says brand strategy expert Jane Melvin. \u201cAll of us have this in us.\u201d<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Melvin urges everyone she works with to figure out their goals and what they\u2019re meant to be doing. She tells clients to ask themselves, \u201cWhat are my optimal conditions?\u201d in their life and career. Arriving at the answers, she says, will help harness the creative spirit, learn more about yourself as an individual, and work effectively as a team. <\/span><span style=\"font-weight: 400;\">\u201cPlan your time like you plan your life,\u201d she advises. <\/span><span style=\"font-weight: 400;\">\u201cSay \u2018yes\u2019 more, start small, and depend on your friends.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">According to Melvin, we <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> have the capacity to be creative\u2014we just have to figure out how our brains work. She shares Annette Moser-Wellman\u2019s <\/span><i><span style=\"font-weight: 400;\"><em>The Five Faces of Genius<\/em><\/span><\/i><span style=\"font-weight: 400;\">\u00a0model, a go-to exercise Melvin implements when working with clients. Once we figure out which \u201cface\u201d we are, she explains, we can better learn how to unleash our creative genius and be an asset in any situation. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So with which genius do you identify the most?<\/span><\/p>\n\n\n\n<p><b>The Seer:<\/b><span style=\"font-weight: 400;\"> You see things visually. Images in your mind\u2019s eye lead to new ideas. <\/span><\/p>\n\n\n\n<p><b>The Observer:<\/b><span style=\"font-weight: 400;\"> You\u2019re detail-oriented, constantly asking why and looking for the answer. Forever curious.<\/span><\/p>\n\n\n\n<p><b>The Alchemist:<\/b><span style=\"font-weight: 400;\"> You enjoy collaboration. You\u2019re extroverted and outgoing. You like taking two ideas and combining them to make something new. <\/span><\/p>\n\n\n\n<p><b>The Fool:<\/b><span style=\"font-weight: 400;\"> You\u2019re absurd, and it works. You turn weakness into strength. Your uncertainty often leads to success. See: Thomas Edison, Marie Curie, and the Wright Brothers. <\/span><\/p>\n\n\n\n<p><b>The Sage:<\/b><span style=\"font-weight: 400;\"> You have the skill of simplification. When you get ideas, you ask, \u201cWhat is the heart of the issue?\u201d and reduce them to their essence. Your writing is simple yet profound.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cYour genius is your creative spirit,\u201d says Melvin. When we begin to understand our skills and how we should use them, we can harness our capacity for creativity. Oh, and we should also step outside routine and efficiency every once in a while\u2014they\u2019re creativity killers. \u201cIdeas appear in the time between active work and rest,\u201d she explains. \u201cPreserve that time. Be precious with it.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But you don\u2019t have to brainstorm in an empty room. Harnessing your full creative spirit is even easier when you have the physical space in which to do it, and she believes WeWork has made that possible for so many. \u201cEvery single one of us, when we connect, is inspiring to the other,\u201d she told the crowd. \u201cAnd you guys\u2014at your core\u2014are about helping people make their lives great, by creating the physical place where they can do that.\u201d <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In short, says Melvin, there\u2019s no limit to what any of us can do creatively. \u201cHumanity and being human is genius,\u201d she says. \u201cAll of us have this in us.<\/span>&#8220;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand strategy expert Jane Melvin says the key is figuring out how your brain works<\/p>\n","protected":false},"author":1711,"featured_media":31706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43908],"tags":[502,525],"class_list":["post-31698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-creativity","tag-personal-growth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to unleash your inner genius<\/title>\n<meta name=\"description\" content=\"Brand strategy expert Jane Melvin says the key is figuring out how your brain works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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