{"id":31220,"date":"2018-12-14T13:04:08","date_gmt":"2018-12-14T18:04:08","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=31220"},"modified":"2020-02-26T14:25:26","modified_gmt":"2020-02-26T19:25:26","slug":"why-this-entrepreneur-says-running-a-business-is-like-throwing-a-party","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/why-this-entrepreneur-says-running-a-business-is-like-throwing-a-party","title":{"rendered":"This entrepreneur says running a business is like throwing a party"},"content":{"rendered":"\n

Black Twine<\/a>, a New York-based \u201cevent-inspiration\u201d website that\u2019s on a mission to cure Pinterest fatigue, was just about a year old when its co-founder, Anne Hyun, a member in WeWork 222 Broadway<\/span><\/a> in New York City, sent a cold email to a woman she\u2019d never met. Until then, Hyun’s fledgling business marketed to busy millennial moms, supplying them with party “<\/span>blueprints<\/span><\/a>\u201d: gorgeous photos paired with lists of what to buy (many items in the inspiration photos are shoppable), menu ideas, and a suggested timeline for event prep and execution.<\/span><\/p>\n\n\n\n

On a hunch, Hyun reached out to Eva Chen, Instagram\u2019s director of fashion partnerships, who was about to release a children\u2019s book, <\/span>Juno Valentine and the Magical Shoes<\/em><\/span><\/i><\/a>. Hyun wanted Black Twine to work on an event for the book\u2019s launch. \u201cWe\u2019ve been longtime fans of Eva,\u201d Hyun says. \u201cShe\u2019s such a role model for women, but she\u2019s also a mom, and my two co-founders and I are all moms. [And then there\u2019s all] she\u2019s done for the Asian community.\u201d <\/span><\/p>\n\n\n\n

It was a risky move\u2014Hyun had admired Chen only from afar\u2014but it worked. <\/span><\/p>\n\n\n\n

For the month of November 2018, the front windows of Books of Wonder<\/a>, a children\u2019s bookstore in Manhattan, featured a dramatic jewel-toned archway of balloons surrounding a cutout of Chen\u2019s character, Juno, all designed by Black Twine. \u201cWe had never actually done a window before,\u201d Hyun says of her company\u2019s partnership with Chen, which also included styling her book-signing event at the store. \u201cBut for us, it was about being able to work with someone who was really inspiring.\u201d<\/span><\/p>\n\n\n\n

\"\"
(Above) Anne Hyun, co-founder of Black Twine. (Top) Hyun and Eva Chen, Instagram\u2019s director of fashion partnerships, in front of a window display at New York’s Books of Wonder.<\/figcaption><\/figure>\n\n\n\n

She stays true to that entrepreneurial spirit while running Black Twine, which she says is a lot like planning one big party. \u201cManaging a business and planning a party both come down to time management,\u201d she says. With event planning, she explains, there are five different things you need to worry about: the decor, the guests, the food, the beverages, and getting all the vendors and different pieces in place. Similarly, she can break down her business into specific tasks\u2014which she then has her team divide and conquer. \u201cLike with event planning, if you try to do it all on your own, you\u2019re going to be in a world of misery,\u201d Hyun says.<\/span><\/p>\n\n\n\n

Her team is also not afraid to hire others for certain to-dos. \u201cIt took us a long time before we were able to say, \u2018Oh, we\u2019re not going to be the ones who put every single product on our site,\u2019\u201d says Hyun. \u201cWe\u2019ve gotten more comfortable outsourcing different pieces of work as we\u2019ve grown.\u201d<\/span><\/p>\n\n\n\n

And when they want to invite someone new to their party (or, um, business), Hyun isn\u2019t afraid to send a cold email. \u201cThe one thing that we\u2019ve learned on this entrepreneurial journey is that you have to make your own destiny,\u201d Hyun says. \u201cA lot of the successes that we\u2019ve had have come from that same story, just trying to see what might be out there and giving it a chance. A lot of times it doesn\u2019t work out, but the one time it does, it\u2019s someone like an Eva, which is amazing.\u201d<\/span><\/p>\n\n\n\n

Hyun\u2019s holiday party survival plan<\/b><\/h2>\n\n\n\n

Keep decor simple. <\/b>\u201cPlace a garland down the middle of a table. It really just makes the table pop.\u201d<\/span><\/p>\n\n\n\n

Tweak the traditional palette<\/b>.<\/strong> \u201cOne of the color combinations we used this year was sage and wine, which was a play off of red and green. It\u2019s a bit more subtle.\u201d<\/span><\/p>\n\n\n\n

Ask people to bring booze instead of dessert.<\/b> \u201cIf it doesn\u2019t get used, unlike dessert, it can be saved for your next party.\u201d<\/span><\/p>\n\n\n\n

Be a good guest.<\/b> \u201cRSVP promptly. And if you think you can\u2019t make it, a quick \u2018No\u2019 is better than a long \u2018Maybe.\u2019\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Anne Hyun, co-founder of the ‘event inspiration’ website Black Twine, puts together a holiday party survival plan<\/p>\n","protected":false},"author":914,"featured_media":31222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43902,43909],"tags":[502,39218,39221],"class_list":["post-31220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-management-leadership","tag-creativity","tag-small-businesses","tag-entrepreneurs"],"acf":[],"yoast_head":"\nThis entrepreneur says running a business is like throwing a party<\/title>\n<meta name=\"description\" content=\"Anne Hyun, co-founder of the "event inspiration" website Black Twine, puts together a holiday party survival plan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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