{"id":30827,"date":"2018-10-31T18:01:19","date_gmt":"2018-10-31T22:01:19","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30827"},"modified":"2020-02-26T14:28:35","modified_gmt":"2020-02-26T19:28:35","slug":"bonding-over-their-hair-entrepreneurs-empower-women-who-look-like-us","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/bonding-over-their-hair-entrepreneurs-empower-women-who-look-like-us","title":{"rendered":"Hair care entrepreneurs empower \u2018women who look like us\u2019"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Rachael Corson, cofounder of the natural hair care company <a href=\"https:\/\/afrocenchix.com\/\">Afrocenchix<\/a>, was worried she wouldn\u2019t be able pitch to the judges at WeWork\u2019s Creator Awards London. Corson was about to have her second baby, so Joycelyn Mate, her business partner of nearly 10 years, was ready to take over at a moment\u2019s notice.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Corson, who had her baby a few days after the October 25 event, did not have to be concerned: Afrocenchix won the top prize in the Business Venture category. The company received an investment of $360,000, a sum that allows Corson and Mate to aim higher than they ever thought possible. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe were actually in the middle of raising investment because we realized that our vision is huge,\u201d says Mate. \u201cWinning at the Creator Awards London is incredible for us. It takes us to the next step in making sure that we get products to more women who look like us.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After meeting at the University of Birmingham, Mate and Corson realized that they weren\u2019t able to find high-quality products for people with curly or kinky hair. Products on the market not only didn\u2019t work well, but also contained harmful ingredients. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What started with hair oil has since grown into a range of all-natural products that includes shampoo, moisturizing spray, scalp oil, and hair cream. And now, thanks to the win at the Creator Awards London, they\u2019ll be able to expand even further.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-30831 size-full\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2018\/10\/Rachael-Corson-and-Joycelyn-Mate-of-Afrocenchix-800x571.jpg\" alt=\"\" class=\"wp-image-30831\"\/><figcaption>Afrocenchix products are now available at Whole Foods locations in the UK.<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019ve had a conditioner under development for two years, and every week we get requests,\u201d says Corson. \u201cProduct launches are a little bit expensive, but we can do it now.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The Creator Awards funding will also enable them to increase their manufacturing capacity. Afrocenchix recently partnered with Whole Foods, but so far has only been able to supply the company\u2019s UK stores. Increasing production at their factory in the south of England will mean being able to make their products available to the American market. They hope to see Afrocenchix in more than 400 Whole Foods locations across the U<\/span>.S.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe have quite a few American customers, and it\u2019ll be fantastic for them to be able to go to their local Whole Foods instead of having to pay $20 for shipping,\u201d says Mate. \u201cWe\u2019re always shocked that they\u2019ll pay that much for shipping, but they just love our products.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Empowering their customers to go natural with their curly and kinky hair, rather than trying to straighten it, is important to Mate and Corson.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe always encourage people to see the beauty of their hair, to see that it\u2019s acceptable,\u201d says Corson. \u201cIf your hair is unacceptable, then you start to feel that you are unacceptable.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Corson and Mate say their win at the Creator Awards London is a boon not just for them, but also for women of color wanting to start their own businesses. They are pleased to be able to send a message to young British women.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Afrocenchix already receives a lot of unsolicited resum\u00e9s from women inspired by their success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cPeople definitely want to work for us because they see themselves,\u201d Mate says.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The women say that hopefully more women of color will be inspired to take the lead.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cYou don\u2019t usually see black women in leadership positions in the UK,\u201d says Mate. \u201cMaybe African-American women, but not in the UK. There\u2019s a massive difference in the people you see in leadership positions and we really support that drive that you can do what you want to do.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joycelyn Mate and Rachel Corson founded Afrocenchix to fill the need for high-quality products for curly or kinky hair<\/p>\n","protected":false},"author":1563,"featured_media":35008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[1484,30177,39218,39221,513],"class_list":["post-30827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-emea","tag-creator","tag-small-businesses","tag-entrepreneurs","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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find high-quality products for people with curly or kinky hair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/bonding-over-their-hair-entrepreneurs-empower-women-who-look-like-us\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-31T22:01:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-26T19:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2018\/10\/Joycelyn-Mate-and-Rachael-Corson-of-Afrocenchix-2.jpg?fit=3102%2C1429\" \/>\n\t<meta property=\"og:image:width\" content=\"3102\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jo Caird\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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