{"id":30716,"date":"2018-09-24T15:33:59","date_gmt":"2018-09-24T19:33:59","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30716"},"modified":"2020-02-26T14:32:48","modified_gmt":"2020-02-26T19:32:48","slug":"it-might-be-time-to-throw-away-your-fitness-tracker","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/it-might-be-time-to-throw-away-your-fitness-tracker","title":{"rendered":"It might be time to throw away your fitness tracker"},"content":{"rendered":"\n

If Janett Liriano has her way, you won’t be using your Fitbit much longer.<\/span><\/p>\n\n\n\n

Liriano is CEO of<\/span> Loomia<\/span><\/a>, a New York City-based firm at the intersection of tech and fashion. The company creates “intelligent drapable circuits” that are soft enough to be embedded into textiles and can be safely washed and dried. Instead of wearing a step tracker on your wrist, it could be embedded into your running shoes.<\/span><\/p>\n\n\n\n

That\u2019s just the beginning of what these circuits can do. Those shoes might not just track your steps, but can also measure the pressure on your feet, giving you information on how you should adjust your gait. They might heat up and keep your feet warm in winter. <\/span>And a light might keep you safer on a nighttime jog.<\/span><\/p>\n\n\n\n

\"\"
Loomia’s CEO Janett Liriano and founder Maddy Maxey<\/figcaption><\/figure>\n\n\n\n

Liriano has two patents for her product and others in the pipeline for the smart fabric-enabling circuits. Her team is working with more than 80 brands on how they can integrate the smart technology into their designs. The current emphasis is on clothing, but the flexibility of the circuit opens the door to other products in the future.<\/span><\/p>\n\n\n\n

“We are category agnostic,\u201d <\/span>Liriano says.<\/span> \u201cIf you can make a washable circuit, you can put it on the floor. You can put it in wallpaper.”<\/span><\/p>\n\n\n\n

Liriano, who took home third place in the business ventures category at the Nashville Creator Awards<\/a>, sees potential in fields ranging from medicine to transportation.<\/span><\/p>\n\n\n\n

Not only can Loomia transform the ways smart devices are used, it can also change what happens to all that data once it is collected. The company is looking at ways that consumers can sell their data to interested parties\u2014or choose not to share it.<\/span><\/p>\n\n\n\n

Liriano, a “born-and-bred New Yorker,\u201d thinks the city is the right place for the firm. It\u2019s one of the country’s great fashion hubs, but it also has a strong startup scene.<\/span><\/p>\n\n\n\n

“New Yorkers are inherently scrappy and resourceful,\u201d she says. \u201cFor a business that is not super capitalized, that’s a good network. We are hard-core hustlers.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Loomia makes circuits\u2014embeddable into your clothes\u2014that track your steps and heat your feet in the winter<\/p>\n","protected":false},"author":1691,"featured_media":35001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903],"tags":[513,30177],"class_list":["post-30716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","tag-innovation","tag-creator"],"acf":[],"yoast_head":"\nIt might be time to throw away your fitness tracker<\/title>\n<meta name=\"description\" content=\"Loomia makes circuits\u2014embeddable into your clothes\u2014that track your steps and heat your feet in the winter\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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