{"id":30576,"date":"2018-08-29T16:27:29","date_gmt":"2018-08-29T20:27:29","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30576"},"modified":"2020-02-26T14:28:38","modified_gmt":"2020-02-26T19:28:38","slug":"organic-food-pioneer-wins-big-at-sao-paulo-creator-awards","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/organic-food-pioneer-wins-big-at-sao-paulo-creator-awards","title":{"rendered":"Organic food pioneer wins big at S\u00e3o Paulo Creator Awards"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Although they are often overshadowed by the agricultural giants that drive Brazil\u2019s export-based economy, Tom\u00e1s Abrah\u00e3o believes that small farmers are the country\u2019s future, especially when it comes to organic food.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having spent time working with small farmers in Bangladesh, Abrah\u00e3o returned to <\/span><span style=\"font-weight: 400;\">S\u00e3o Paulo<\/span><span style=\"font-weight: 400;\"> with a mission: to create a business to raise the status of family-run agriculture.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">That\u2019s why he created <\/span><a href=\"https:\/\/www.raizs.com.br\/familias\"><span style=\"font-weight: 400;\">Ra\u00edzs<\/span><\/a><span style=\"font-weight: 400;\">, an internet-based service that allows city dwellers to order quality organic products directly from small farms. Ra\u00edzs users can see photos of the produce and read the stories of the producers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ra\u00edzs | Creator Awards S\u00e3o Paulo 2018\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/elQn8A5KJsU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWe show the entire route of the food and even take consumers to the countryside to meet the producers,\u201d says Abrah\u00e3o. \u201cIt\u2019s about valorizing people through food.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ra\u00edzs was the grand prize winner at the <a href=\"https:\/\/www.wework.com\/creator\/creator\/creator-awards\/sao-paulo-creator-awards\/\">S\u00e3o Paulo Creator Awards<\/a>, sponsored by <a href=\"http:\/\/www.wework.com\">WeWork<\/a>. As he was standing onstage with the six business venture finalists, Abrah\u00e3o learned that his company had won $360,000.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When a judge asked a question about whether the organic food he works with is certified, Abrah\u00e3o revealed his passion for the topic: \u201cOrganic food shouldn\u2019t have to be certified. Food that contains pesticides should be.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The aim of the <\/span><span style=\"font-weight: 400;\">S\u00e3o Paulo<\/span><span style=\"font-weight: 400;\">-based company is to create ties between the consumer and the producer while meeting the growing demand for organic food and ensuring sustainable practices.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ra\u00edzs users can browse the products available from 68 family farmers and put together their own baskets, or they can sign up for one of three available weekly delivery plans. Produce is picked the day it is ordered and delivered the next day.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While many large agricultural companies are more focused on exports, family farmers produce 70 percent of the food that Brazilians eat, according to the latest data from the country\u2019s Ministry of Agriculture.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-30580 size-full\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/06\/WeWork-Sao-Paulo-Creator-Awards-800x571.jpg\" alt=\"\" class=\"wp-image-31317\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cSmall producers have such an important role in Brazil, but they are mostly hidden,\u201d says Abrah\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Brazil is the largest user of pesticides in the world, and a bill currently in National Congress would allow the use of even more, a measure that is &nbsp;being pushed by Brazil\u2019s powerful farming lobby.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cWhile other countries are reducing their use of pesticides, we are increasing ours,\u201d says Abrah\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As a result, the desire for organic products has increased in recent years in Brazil. About 500 products are now available through Ra\u00edzs\u2014from fruits and vegetables from small farmers to jellies and granola from small urban producers. It sells more than three tons of products per month.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By cutting out the supermarket, users get cheaper products and farm families get a larger share of the profits.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cYour food isn\u2019t just food,\u201d says Abrah\u00e3o. \u201cIt has a face, it has roots, and it has a story.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ra\u00edzs lets local Brazilian farmers sell organic produce online<\/p>\n","protected":false},"author":1690,"featured_media":30585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513,1486,30177],"class_list":["post-30576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation","tag-latam","tag-creator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organic food pioneer wins big at S\u00e3o Paulo Creator Awards<\/title>\n<meta name=\"description\" content=\"Ra\u00edzs lets local Brazilian farmers sell organic produce online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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