{"id":30421,"date":"2018-06-21T13:20:41","date_gmt":"2018-06-21T17:20:41","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30421"},"modified":"2020-03-30T21:33:16","modified_gmt":"2020-03-31T01:33:16","slug":"at-jerusalem-creator-awards-a-homecoming-turns-into-a-massive-celebration","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/at-jerusalem-creator-awards-a-homecoming-turns-into-a-massive-celebration","title":{"rendered":"Jerusalem Creator Awards turns a homecoming into a huge gala"},"content":{"rendered":"\n

Even before the lights went up on the stage, the WeWork Creator Awards was literally one of the biggest events of the year in Jerusalem. Nearly 4,000 people packed a stadium that usually hosts basketball games, and they came from as far away as Tel Aviv, Herzliya, and Be\u2019er Sheva. It was also the largest regional competition so far for the awards, hosted in cities around the world.<\/span><\/p>\n\n\n\n

At the job fair and pop-up market held before the awards, there were so many people that it was sometimes difficult to navigate the aisles. People eagerly pushed forward for free samples of food\u2014even crispy grasshoppers.<\/span><\/p>\n\n\n\n

When WeWork cofounder Adam Neumann finally stepped onto the stage, the event had the feeling of a homecoming. Neumann and his sister Adi Neumann, a model who hosted the event, both grew up on a kibbutz not far away.<\/span><\/p>\n\n\n\n

\"\"
WeWork cofounder Adam Neumann and his sister Adi share a moment at the Jerusalem Creator Awards.<\/figcaption><\/figure>\n\n\n\n

\u201cIt\u2019s a really special city and really special to be here,\u201d said Adi from what is usually the home court for the HaPoel Jerusalem Basketball Club<\/a>.<\/span><\/p>\n\n\n\n

This is the second time the Creator Awards has been held in Israel. In October more than $1 million was awarded to winners at an event in Tel Aviv. In Jerusalem\u2014where a WeWork location is<\/span> slated to open later this year<\/span><\/a>\u2014a total of $774,000 went to eight winners.<\/span><\/p>\n\n\n\n

\"\"
Host Adi Neumann announces the winners in the business ventures category at the Jerusalem Creator Awards.<\/figcaption><\/figure>\n\n\n\n

Here are some of the most unique and exciting highlights of the evening.<\/span><\/p>\n\n\n\n

Most progressive fashion statement:<\/b> More than 30 local artists, companies, and nonprofit organizations took part in a pop-up market on the arena\u2019s concourse. There were bright paintings on canvas, glittering jewelry, natural beauty products, and plenty of T-shirts, including some emblazoned with the words \u201cI\u2019m Not for Sale,\u201d part of a campaign against prostitution and human trafficking by the local nonprofit<\/span> Turning the Tables<\/span><\/a>, which was also a finalist at the Creator Awards.<\/span><\/p>\n\n\n\n

Best product you can bury:<\/b> Perhaps the most intriguing items for sale were paper greeting cards that weren\u2019t just recyclable\u2014they could actually be planted in the ground. Made by the Israeli company <\/span>Paper Bloom<\/span><\/a>, there are nine types of seeds embedded in the paper of the cards, resulting in several types of flowers that bloom throughout the year.<\/span><\/p>\n\n\n\n

\"\"
Winners in the nonprofit category of the Jerusalem Creator Awards pose for a photo together.<\/figcaption><\/figure>\n\n\n\n

Best way to attract a crowd:<\/b> More than 30 companies and nonprofits staffed tables at the event\u2019s job fair, including half a dozen Creator Awards winners from last year\u2019s event in Tel Aviv. The participants, like Yahoo\u2019s Israeli R&D team and Taboola, were looking to hire a total of more than 70 people. Among the most attention-grabbing booths was that of the <\/span>Israel Innovation Fund<\/span><\/a>, a nonprofit promoting culture and creativity in Israel, whose table was covered with bottles of local wine.<\/span><\/p>\n\n\n\n

Most popular souvenir: <\/b>The most intriguing table at the job fair belonged to <\/span>Hargol<\/span><\/a>, an Israeli company that produces food products made from grasshoppers. The company\u2014the top winner at the Tel Aviv Creator Awards \u2014caught many people\u2019s eyes with jars of roasted grasshoppers. About 40 percent of people who stopped by the table sampled them, leaving their transparent wings and crispy legs in little piles on the table. Many people then pocketed full jars to take home. \u201cPeople keep taking them when we\u2019re not looking,\u201d said Hargol CEO Dror Tamir. \u201cI don\u2019t blame them. It really is the best souvenir.\u201d<\/span><\/p>\n\n\n\n

Most practical swag:<\/b> The most in-demand item of the evening appeared to be bright red bags emblazoned with the words \u201cWork Happy.\u201d These were from Jobbio, the Dublin-based online hiring platform. \u201cPersonally I think they are quite eye-catching,\u201d said Jobbio\u2019s account manager Martha Hayes, who traveled from Dublin to attend the event in Jerusalem. \u201cAnd they are a useful place to keep the rest of your swag.\u201d<\/span><\/p>\n\n\n\n

\"\"
Netta Barzilai, who recently propelled Israel to Eurovision champion, is surrounded by fans.<\/figcaption><\/figure>\n\n\n\n

Favorite food:<\/b> At a moment when Israeli cuisine has been making global headlines, tables filled with local specialties were scattered throughout the event\u2019s pop-up market and job fair. Popular items included fresh pitas stuffed with chicken, lamb, fish, or roasted vegetables and topped with cilantro-infused tahini. There were also tiny jars of creamy malabi pudding topped with pomegranate syrup and pistachio nuts. But the biggest hit may have been the chocolate chip cookies, baked on the premises in a giant oven by Pilpel Catering. \u201cHoly Moses, these are good,\u201d said one person who sampled them.<\/span><\/p>\n\n\n\n

Most creative cocktail:<\/b> Open bars served beer, wine, and craft cocktails all night long. People seemed to love the Golden City, a drink inspired by Jerusalem and made from vodka and honey and garnished with fresh cucumbers.<\/span><\/p>\n\n\n\n

Most mind-blowing performance:<\/b> For those who could tear themselves away from the party-like scene at the pop-up market, the highlight of the masterclasses was a show by Israeli mentalist Lior Suchard. As usual, the internationally known performer wowed the audience by reading people\u2019s minds. At one point he seemed to know some participants better than they knew themselves. When asking one woman how many letters were in the name of her first crush, she kept saying five. Suchard replied, \u201cAre you sure it isn\u2019t six?\u201d Sure enough, Suchard guessed the name, and there were indeed six letters.<\/span><\/p>\n\n\n\n

Most tear-inducing moment: <\/b>After the audience heard inspiring stories from all of the night\u2019s finalists, it was <\/span>Kaima Farm<\/span><\/a>, which helps teenagers who have dropped out of school, that took home the top prize for nonprofit ventures. Yoni Yefet-Reich, Kaima\u2019s CEO, immediately handed the prize over to one of the teenagers who said his life had been transformed by his time on the farm.<\/span><\/p>\n\n\n\n

Best show of hometown pride: <\/b>Moments after Abrams was showered in sparkly confetti, another top figure in women\u2019s empowerment, Netta Barzilai, who recently <\/span>propelled Israel to Eurovision champion<\/span><\/a> with her song \u201cToy,\u201d took the stage to kick off the real party part of the evening. The crowd gathered around her, wildly snapping photos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

WeWork cofounder Adam Neumann got a warm welcome from the crowd, and singer Netta Barzilai got the party started<\/p>\n","protected":false},"author":920,"featured_media":30431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903],"tags":[1484,30177],"class_list":["post-30421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","tag-emea","tag-creator"],"acf":[],"yoast_head":"\nJerusalem Creator Awards turns a homecoming into a huge gala<\/title>\n<meta name=\"description\" content=\"WeWork cofounder Adam Neumann got a warm welcome from the crowd, and singer Netta Barzilai got the party started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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