{"id":30286,"date":"2018-05-15T19:15:36","date_gmt":"2018-05-15T23:15:36","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30286"},"modified":"2020-02-26T14:28:39","modified_gmt":"2020-02-26T19:28:39","slug":"cooking-up-plans-to-preserve-an-iconic-san-francisco-neighborhood","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/cooking-up-plans-to-preserve-an-iconic-san-francisco-neighborhood","title":{"rendered":"Cooking up plans to preserve an iconic San Francisco neighborhood"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">When Jessica Mataka talks about plans for San Francisco\u2019s future Municipal Marketplace food hall, she doesn\u2019t mention celebrity chefs, industrial design, or the latest food trends.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">She brings up the seven low-income and immigrant female entrepreneurs who will get the chance to share their cooking with customers when the facility opens in 2019. And she talks about how the 7,000-square-foot market will serve as the backbone of the gritty Tenderloin district.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cThe marketplace can serve as more than just an opportunity for business expansion for entrepreneurs,\u201d Mataka says. \u201cIt\u2019s also a space for residents who are struggling to survive in one of the last vestiges of affordable housing.\u201d<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-30289 size-full\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2018\/05\/La-Cocina-1-800x571.jpg\" alt=\"\" class=\"wp-image-30289\"\/><figcaption>Making dumplings at Bini&#8217;s Kitchen, one of the businesses supported by La Cocina.<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, she says, Municipal Marketplace will create an estimated 30 jobs for Tenderloin residents. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mataka handles development and communications at <\/span><a href=\"https:\/\/www.lacocinasf.org\/\"><span style=\"font-weight: 400;\">La Cocina<\/span><\/a><span style=\"font-weight: 400;\">, the incubator for low-income women opening their own eateries. She was thrilled when La Cocina won the nonprofit prize at WeWork\u2019s San Francisco Creator Awards on May 10. The $130,000 award will go toward a $4 million capital campaign by La Cocina to build a food hall in a former post office building on Hyde Street.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Unlike most of the city\u2019s other food halls, Municipal Marketplace will have an onsite kitchen, eliminating a problem faced by many small food businesses. \u00a0The cost for a commercial kitchen is one of the biggest barriers for newcomers to the restaurant scene.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-full wp-image-30291\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2018\/05\/La-Cocina-SF-Creator-Awards-1-800x571.jpg\" alt=\"\" class=\"wp-image-30291\"\/><figcaption>Jessica Mataka (left) at WeWork&#8217;s San Francisco Creator Awards.<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Municipal Marketplace will welcome customers who have not necessarily been the target demographic of gourmet food halls. They plan to accept food stamps and offer a rotating blue plate special for $5. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><i><span style=\"font-weight: 400;\"><em>San Francisco Chronicle<\/em><\/span><\/i><span style=\"font-weight: 400;\"> calls La Cocina \u201cthe most important food organization in San Francisco.\u201d The incubator takes chefs through a mini-MBA program for the food industry, during which they learn how to brand their businesses and understand operational costs. When they\u2019re ready, La Cocina brokers sales opportunities for them at farmers markets, and grocery stores give them contacts for potential catering jobs. They also help owners negotiate favorable leases so they can eventually move out of La Cocina\u2019s kitchen and into their own spaces.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Graduates of La Cocina have opened 25 restaurants in the Bay Area, created hundreds of jobs, and generated at least $10 million in revenue, according to La Cocina\u2019s 2017 annual report. That\u2019s significant in an industry where nearly three-quarters of restaurants are owned by men.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cIf you are an immigrant or a person of color and you have to deal with people\u2019s implicit biases, and you can\u2019t access a traditional bank loan or you didn\u2019t go to college, there aren\u2019t a lot of opportunities for you,\u201d Mataka said. \u201cEvery day at La Cocina there are opportunities for people to create their life\u2019s work and pave the way forward for a new kind of world we want to live in.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Cocina, an incubator for low-income women opening their own eateries, won at San Francisco&#8217;s Creator Awards<\/p>\n","protected":false},"author":1681,"featured_media":34988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513,30177],"class_list":["post-30286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation","tag-creator"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cooking up plans to preserve an iconic San Francisco neighborhood<\/title>\n<meta name=\"description\" content=\"La Cocina, incubator for low-income women opening their own eateries, won the nonprofit prize at WeWork\u2019s San Francisco Creator Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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