{"id":30172,"date":"2018-05-09T12:17:08","date_gmt":"2018-05-09T16:17:08","guid":{"rendered":"https:\/\/www.wework.com\/creator\/creator\/?p=30172"},"modified":"2022-03-03T16:59:45","modified_gmt":"2022-03-03T21:59:45","slug":"elite-sweets","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/elite-sweets","title":{"rendered":"The latest guilt-free food is donuts"},"content":{"rendered":"\n

Donuts rarely top lists of healthy foods, what with all the sugar and saturated fats found in a single serving. But a foursome from the University of Texas transformed this tasty treat into a business they call <\/span>Elite Sweets<\/span><\/a>, developing a healthy alternative that\u2019s a perfect post-workout snack. <\/span><\/p>\n\n\n\n

Brothers Amir and Amin Bahari launched their \u201cperformance protein donut\u201d in late 2017 alongside two former college football players, Caleb Blueitt and Timothy Cole Jr. All four lived near a donut shop west of campus and followed a two-a-day habit.<\/span><\/p>\n\n\n\n

As they prepared for graduation, the Bahari brothers imagined a world where donuts could be both delicious and nutritious. Amin, who was working with the UT football team at the time, says they \u201call bonded over health and fitness.\u201d <\/span><\/p>\n\n\n\n

\"\"
The team behind Elite Sweets.<\/figcaption><\/figure>\n\n\n\n

\u201cWe looked at the market and saw there really weren\u2019t any protein donuts in Texas,\u201d Amin says. \u201cWe saw this golden opportunity.\u201d<\/span><\/p>\n\n\n\n

Using their apartment kitchen as a laboratory, they got to work.<\/span><\/p>\n\n\n\n

\u201cWe made a lot of bad donuts,\u201d Amin admits. Over a period of several months, Amin baked and toiled while the others tasted and tested. The founders contracted a product team of two pharmacy students at the university, who took the concept and prepared the perfect composition.<\/span><\/p>\n\n\n\n

\"\"
Four flavors\u2014cinnamon sugar, peanut butter, birthday cake, and chocolate chip\u2014fill out the Elite Sweets menu.<\/figcaption><\/figure>\n\n\n\n

While a conventional donut contains roughly 300 calories, Elite Sweets have 200. Using whey protein, egg whites, and almond milk, the gluten-free rounds are sweetened with stevia. Each donut has 16 grams of protein and lasts about two weeks in the refrigerator. <\/span><\/p>\n\n\n\n

For now, four flavors\u2014cinnamon sugar, peanut butter, birthday cake, and chocolate chip\u2014fill out the Elite Sweets menu, but more varieties are in development.<\/span><\/p>\n\n\n\n

\u201cWhen I was in high school, I had a weight loss journey and was able to lose 140 pounds,\u201d Amin says. He adds that diabetes runs in his family, making the business all the more personal. <\/span><\/p>\n\n\n\n

Today, the donuts are baked in Austin and can be found at two local coffee shops and two fitness studios. The company was a finalist this year at WeWork\u2019s Creator Awards San Francisco, held on May 10.<\/span><\/p>\n\n\n\n

Amin says that going to college in Austin, one of the country\u2019s startup capitals, has made them all entrepreneurs. <\/span><\/p>\n\n\n\n

\u201cWe were all interested in entrepreneurship,\u201d Amin says. \u201cWe want to be our own bosses.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Elite Sweets innovate to make “performance protein donuts”<\/p>\n","protected":false},"author":1682,"featured_media":30176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-archived.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[513,30177],"class_list":["post-30172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-innovation","tag-creator"],"acf":[],"yoast_head":"\nThe latest guilt-free food is donuts<\/title>\n<meta name=\"description\" content=\"The team behind Elite Sweets is developing a healthy donut that\u2019s a perfect post-workout snack.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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