{"id":3000086194,"date":"2026-11-04T07:56:18","date_gmt":"2026-11-04T12:56:18","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000086194"},"modified":"2026-11-04T07:56:20","modified_gmt":"2026-11-04T12:56:20","slug":"wework-for-business-mexico-city-recap-ai-context-and-the-office-of-2030","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/wework-for-business-mexico-city-recap-ai-context-and-the-office-of-2030","title":{"rendered":"WeWork for Business Mexico City Recap: AI, Context, and the Office of 2030"},"content":{"rendered":"\n

WeWork for Business<\/strong> is a WeWork event series for the people who decide how companies work: enterprise executives, real estate leaders, and brokers. Hosted this year in New York, Paris, and Mexico City, each edition combines a keynote, a panel, and an evening of networking, with an eye on ideas leaders can apply to their own workplace and real estate plans.<\/p>\n\n\n\n

Mexico City hosted the series\u2019 Latin America debut on October 8 at WeWork Lago Alberto 375<\/a>. Two themes ran through the evening: what it takes for AI to deliver results, and what the office needs to become as AI changes how people work.<\/p>\n\n\n\n

HubSpot Mexico country manager Ricardo Urrea<\/strong> took on the first theme in his keynote, Growing Better in the Era of AI<\/em>. WeWork\u2019s head of sales for Spanish Speaking in Latin America, \u00c1lvaro Villar<\/strong>, then led a conversation on the workplace of 2030 with Amy Henderson,<\/strong> Senior Vice President at CBRE; Rodrigo Reygadas<\/strong> of McDonald\u2019s Global Office in Mexico City; and Claudio Hidalgo<\/strong>, Regional President of WeWork Latin America.<\/p>\n\n\n\n

In an evening full of insight and engaging discussion, five ideas stood out.<\/p>\n\n\n\n

1. More AI doesn\u2019t mean more results<\/h2>\n\n\n\n

Urrea opened by asking who in the room uses AI every day. Nearly every hand went up. Adoption, he argued, is no longer the issue. HubSpot research shows 90% of companies use AI, but only half have a clear roadmap for it, and just 6% see tangible business results. Meanwhile, 88% of leaders feel pressure to prove AI\u2019s return on investment.<\/p>\n\n\n\n

He called the rush to try every new model, agent, and tool \u201cthe era of maxxing,\u201d<\/em> and said it leaves teams exhausted and feeling behind. His proposal is to trade it for an era of results, with fewer, better-connected tools. The payoff is real: the 6% are four times more likely to hit their financial goals. \u201cArtificial intelligence isn\u2019t about using more, it\u2019s about getting results.\u201d<\/em><\/p>\n\n\n

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