You’re a consultant who charges $250 an hour. Your work is meticulous and your track record is strong. Your client retention rate is excellent, too. But then, you host a new prospect for a meeting and welcome them into your home office, a stack of mail on one end of the table and children\u2019s toys on the other. You notice them noticing. <\/p>\n\n\n\n
The meeting goes fine, but the proposal you send afterward takes three weeks to get signed instead of three days.<\/p>\n\n\n\n
Nothing about your skills changed. But something about the room told a story you didn’t mean to tell.<\/p>\n\n\n\n
Why? What does your workspace have to say about your business? The answer is, more than you’d think, and it\u2019s usually louder than your pitch deck, too. Let\u2019s explore that.<\/p>\n\n\n\n
Think about the last time you walked into a meeting at someone else’s office. Before anyone shook your hand, you’d already registered the environment: the lighting, the acoustics, the temperature, the furniture, whether the office felt put together or thrown <\/em>together. Your brain made the assessment before you even had the chance to decide if you wanted <\/em>to assess or not. Our brains work like that: we read the room the same way we read a person’s face before they start speaking.<\/p>\n\n\n\n <\/p>\n\n\n\n