{"id":3000081750,"date":"2026-03-31T08:13:37","date_gmt":"2026-03-31T12:13:37","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000081750"},"modified":"2026-03-31T08:13:40","modified_gmt":"2026-03-31T12:13:40","slug":"the-power-of-hospitality-and-why-your-office-needs-it","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-power-of-hospitality-and-why-your-office-needs-it","title":{"rendered":"The Power of Hospitality\u2014and Why Your Office Needs It"},"content":{"rendered":"\n

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There was a time when “going to the office” meant fluorescent lighting, cubicles, and a communal coffee machine that had seen better days.<\/p>\n\n\n\n

That is fading fast. Slowly but surely, the corporate world started paying attention to what hotels had always known: the environment matters, and it must shape an experience. Lobbies softened. Furniture got more comfortable. Shared spaces became less about utility and more about genuine interaction. While meaningful, the evolution of workspace was incremental; at least until coworking providers like WeWork came along and accelerated it<\/a>.<\/p>\n\n\n\n

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WeWork made hospitality the operating system. Flexible workspace is the product, but the experience around it, the attentive community teams, the design details that make a room feel considered is what creates loyalty among members. In a landscape where nobody has to go to the office, that experience is exactly what earns the trip. So\u2026<\/p>\n\n\n\n

What does hospitality mean in a workplace context?<\/h1>\n\n\n\n

Workplace hospitality is about applying the principles that define great service environments to everyday office life. Think attentive service, thoughtfully curated spaces, and a persistent focus on how people feel<\/em> when they\u2019re in a building.<\/p>\n\n\n\n

While this isn\u2019t a new idea, it has been gaining serious popularity. According to the 2024 Gensler Workplace Survey<\/a>, employees in high-performing workplaces have up to 3.8x greater access to spaces for relaxation and focused concentration than those in low-performing ones. The old model, where the office was a container for tasks, is being replaced by one where the office is a destination that earns the commute<\/strong>.<\/p>\n\n\n