{"id":3000077042,"date":"2025-01-13T14:34:45","date_gmt":"2025-01-13T19:34:45","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000077042"},"modified":"2026-02-13T09:10:43","modified_gmt":"2026-02-13T14:10:43","slug":"looking-at-ais-impact-on-work-quality","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/looking-at-ais-impact-on-work-quality","title":{"rendered":"Looking at AI\u2019s impact on work quality"},"content":{"rendered":"\n<p>AI is here to stay\u2014no doubt about that. The real question is, what should we expect from artificial intelligence? How does AI affect the workplace? Do all these incredible technologies bring better results, really? And if they do, what is the cost of that? Let\u2019s find out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-ai\"><strong>What is AI?<\/strong><\/h2>\n\n\n\n<p>According to<a href=\"https:\/\/www.ibm.com\/topics\/artificial-intelligence\"> IBM<\/a>, artificial intelligence is the technology that enables computers and machines to simulate human intelligence and problem-solving capabilities. In other words, AI imitates our brains and speeds through some of the patterns our brains use to access and sort information. Think generative AI tools such as Chat GPT or digital assistants like Siri and Alexa. These tools and assistants have built-in data that they can pull from on demand, as well as a unique algorithm that enables that pull.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?w=1215&#038;resize=1440%2C810\" alt=\"17 St Helens Pl Kitchen Area\" class=\"wp-image-3000076959\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?zoom=2&amp;resize=1440%2C810 2880w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-1.jpg?zoom=3&amp;resize=1440%2C810 4320w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>It\u2019s important to point out that we\u2019ve known digital assistants for a while now. We even have movies about them. Asking Google about the weather while browsing through our closet is more practical than sitting down to look it up ourselves. Similarly, turning on the GPS is a complete game-changer compared to looking at a physical map. Generative AI, however, is a different story. This kind of technology can learn and produce complex information such as visual content and software code\u2014things that used to be human-dependent. That begs the question, how will AI affect jobs? 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-ai-taking-over-our-jobs\"><strong>Is AI taking over our jobs?<\/strong><\/h2>\n\n\n\n<p>Not really. While AI is impressive in its generative capabilities, it is yet to create the kind of content humans can create\u2014that is, technology is yet to be independent, or at least independent enough to take over human jobs. AI has the data to mix and match, but the result is often faulty, sometimes unethical, and not very appealing to its human audience. Left to its own <em>devices<\/em>, AI cannot generate quality. Given human help, though, can it <em>improve<\/em> quality?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?w=1215&#038;resize=1440%2C810\" alt=\"WeWork Dock 72 Brand Photoshoot\" class=\"wp-image-3000076961\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-Dock-72-Brand-Photoshoot3.jpg?zoom=2&amp;resize=1440%2C810 2880w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-is-ai-impacting-work-quality\"><strong>How is AI impacting work quality?<\/strong><\/h2>\n\n\n\n<p>We saw generative AI rise in 2023, while in 2024,<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/five-ways-ai-can-take-your-small-business-to-the-next-level\"> companies are already employing it to help increase quality and productivity<\/a>. While artificial intelligence has many positive and negative effects, its impact on work quality is generally good, offering cost-effective and<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-more-ways-to-save-time-when-you-think-youve-done-them-all\"> time-saving<\/a> solutions.&nbsp;<\/p>\n\n\n\n<p>According to<a href=\"https:\/\/www.synthesia.io\/post\/ai-statistics\"> Synthesia<\/a>, marketers save 3 hours per piece of content and 2.5 hours per day with AI tools. As for performance, 43% of small businesses who use AI content say their SEO performance has moderately increased. Also, we learn from<a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/\"> Salesforce<\/a> that 7 in 10 marketers expect generative AI to help with menial tasks in such a way as to allow them to focus more on strategic work. These are but a few of the many statistics we have on AI, all of which point in the same direction: using<a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-ai-startups-are-transforming-business-in-london\"> AI in the workplace<\/a> can help us save time and focus on work we deem more important. With this in mind, let\u2019s take a closer look at the advantages and disadvantages we can expect from artificial intelligence at work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=1215&#038;resize=1440%2C810\" alt=\"Private Office Brand photoshoot\" class=\"wp-image-3000076970\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-in-the-workplace-the-pros\"><strong>AI in the workplace, the Pros<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Automation where you need it<\/strong><\/li>\n<\/ol>\n\n\n\n<p>One of AI\u2019s top positive impacts is how it frees us from menial, repetitive tasks. If your job traditionally requires data entry or form filling, AI can likely handle that for you. Now, instead of spending time gathering and entering data, you can focus on interpreting, filtering, and handling the more complex (and fun) side of your job. That\u2019s just one example of<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-a-virtual-assistant\"> how automation helps us<\/a>\u2014and why it\u2019s so popular for businesses seeking to increase productivity<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Taking care of the basics, at great speed<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Say you are an experienced copywriter. You have a big project coming up, but you need to wrap up some basic, short-form content first. Your mind simply isn\u2019t there, so to get the creative juices flowing, you ask Chat GPT for Perplexity for help. The solution isn\u2019t perfect\u2014you\u2019ll have to check if not edit the text, but the time it takes you to get it done is significantly shorter. While this is a specific scenario, it can apply to any line of work. You might not need ready-to-go content but a quick, up-to-date pile of information to go off on. AI can help give you a start or a direction, saving you precious time.&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Complex data made easy<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Anyone<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/data-driven-culture-what-is-it-and-how-can-you-build-it\"> working with data<\/a> will know\u2014it may look easy, but it\u2019s not. We already established AI can help gather data, but it can also help us understand it, giving us insights we would otherwise struggle to obtain on our own. Let\u2019s see an example: if you are a business owner looking into SEO analytics, AI can show you what you need to know with only a few clicks and at incredible speeds. Of course, you\u2019ll need to understand the terminology, but that\u2019s a small price to pay for such valuable information<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?w=1215&#038;resize=1440%2C810\" alt=\"17 St Helens Place Common Area\" class=\"wp-image-3000076951\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?zoom=2&amp;resize=1440%2C810 2880w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot.jpg?zoom=3&amp;resize=1440%2C810 4320w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-in-the-workplace-the-cons\"><strong>AI in the workplace, the Cons<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The dark side of automation<\/strong><\/li>\n<\/ol>\n\n\n\n<p>People fear the negative impact of artificial intelligence on employment, and rightly so. Given its automation capabilities, AI may render certain jobs obsolete while dramatically changing others. Some believe AI will lead to an employment crisis, while others have a sunnier view of it\u2014namely, that AI will create new jobs and ways of working. It\u2019s still too early to say which scenario, if either, is more likely. However, we must be aware that while helpful, automation also carries a dark side.&nbsp;<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Endangering creativity<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Remember the copywriter example? That represents a mild use of generative AI. While you can ask Chat GPT to write short-form content that you can edit later, you can also request anything from academic papers to Picasso-inspired digital art. For the untrained eye, the results may seem just right, and using AI instead of hiring an artist may get very tempting. In that way, AI puts creativity, originality, and, subsequently, quality in danger, for we must remember that technology can\u2019t produce quality results in terms of art. That leads us to the next problem. The ethical dilemma.<\/p>\n\n\n\n<p>Since AI doesn\u2019t produce original work but puts it together by pulling from its data pool, the ethical dimension of [any] given result is foggy, to say the least. According to<a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\"> McKinsey<\/a>, companies put themselves at risk of inaccuracy and intellectual property infringement\u2014increasingly so in 2024. Thus, we must point out that AI\u2019s negative impacts can reflect not only on the quality of work but on the credibility of a company, too. Also, while it reduces costs in terms of workforce, it may also produce unexpected costs when used inappropriately.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20200626_WeWork_123-Eagle-St-Brisbane_012.jpg?w=1215&#038;resize=1440%2C810\" alt=\"123\" class=\"wp-image-3000076920\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20200626_WeWork_123-Eagle-St-Brisbane_012.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20200626_WeWork_123-Eagle-St-Brisbane_012.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20200626_WeWork_123-Eagle-St-Brisbane_012.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-20200626_WeWork_123-Eagle-St-Brisbane_012.jpg?w=1440 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p>Like any new<a href=\"https:\/\/www.wework.com\/solutions\/wework-workplace\"> workplace technology<\/a>, AI is <em>both<\/em> scary and exciting. Research covers both the positive and the negative effects of artificial intelligence, concluding that it typically helps generate good results. However, statistics also point out potential dangers, warning against misusing AI\u2019s generative capabilities. The key takeaway is that we can successfully resort to AI as long as we know its limitations, and for that, we must keep up to date with its developments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does AI bring better results? And if so, is it with or without our help? What are the pros and cons of using AI? Let\u2019s dive into all this\u2014and more.<\/p>\n","protected":false},"author":2286,"featured_media":3000077032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43907,43901],"tags":[],"class_list":["post-3000077042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-studies","category-research-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Looking at AI\u2019s impact on work quality<\/title>\n<meta name=\"description\" content=\"Curious about how AI affects your work quality? Discover the pros, cons, and surprising ways AI can boost productivity\u2014without losing that human touch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/research-insights\/looking-at-ais-impact-on-work-quality\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Looking at AI\u2019s impact on work quality\" \/>\n<meta property=\"og:description\" content=\"Curious about how AI affects your work quality? 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