{"id":3000076601,"date":"2024-10-28T15:16:53","date_gmt":"2024-10-28T19:16:53","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000076601"},"modified":"2024-10-28T15:51:29","modified_gmt":"2024-10-28T19:51:29","slug":"beyond-startups-how-enterprises-are-moving-the-needle-on-ai","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/beyond-startups-how-enterprises-are-moving-the-needle-on-ai","title":{"rendered":"Beyond startups: How enterprises are moving the needle on AI"},"content":{"rendered":"\n<p>AI isn\u2019t coming to the workplace. AI is here, and we have questions.<\/p>\n\n\n\n<p>Leaders want to know: how do I get employees to use AI tools safely? 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p><strong>On engaging employees to use AI<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/www.asana.com\/\">Asana<\/a> takes an education-first approach to engage employees by teaching everyone in the organization (including non-technical roles) how to best use AI tools and chatbots, including prompt engineering courses. They\u2019ve also built an internal AI community with a mix of AI experts and enthusiasts. \u201cBuilding communities and leaning on each other to ask questions has been incredible,\u201d says Ethan DeWaal, AI GTM PM at&nbsp;<a href=\"http:\/\/www.asana.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Asana<\/u><\/a>.<\/p>\n\n\n\n<p>Meanwhile, <a href=\"https:\/\/www.okta.com\/\">Okta<\/a> aims to enable employees to use AI safely and securely. \u201cPeople will use it anyway, so we must help them use it responsibly,\u201d Ron Piovesan, Sr Director, Technology Partnerships at&nbsp;<a href=\"https:\/\/www.okta.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Okta<\/u><\/a>, explains.<\/p>\n\n\n\n<p>They, too, have an internal community, an AI and machine learning guild, that proactively shares AI advances in a Slack group and bi-weekly Lunch and Learns.<\/p>\n\n\n\n<p>\u201cWe try to balance being aware of all current developments and being mindful about selecting the right pilot programs to deploy rather than having people off in corners,\u201d adds Piovesan, who also points to <a href=\"https:\/\/www.okta.com\/\">Okta\u2019s<\/a> use of AI in internal hackathons, encouraging employees to think creatively about opportunities to make people&#8217;s lives\u2014customers and <a href=\"https:\/\/www.okta.com\/\">Okta<\/a> employees\u2014easier.<\/p>\n\n\n\n<p><a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;takes another approach to engaging employees: leveraging their insights as beta testers. \u201cAny product&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;launches to our customers first gets tested by Zoomies, aka those of us who work at&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>,\u201d says Robin Bunevich, lead AI product marketing manager at&nbsp;<a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Zoom<\/u><\/a>. \u201cYou quickly become an excellent beta tester as an employee at&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>.\u201d<\/p>\n\n\n\n<p><strong>On keeping customer data secure<\/strong><\/p>\n\n\n\n<p>Data security is a hot topic industry-wide and requires a new level of trust.<\/p>\n\n\n\n<p>Bunevich&#8217;s first-hand experience shows that companies have many AI options and will not adopt tools if they don\u2019t trust the company, how it&#8217;s built, or the people building the tools.&nbsp;<\/p>\n\n\n\n<p>To build trust,&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;doesn\u2019t use any customer communications to train its AI models, says Bunevich. They also take an organizational approach because \u201cif you aren\u2019t adopting an organizational-wide AI tool, it can be harder to manage the security risk, but if you have a sanctioned tool everybody uses, and it&#8217;s integrated with an existing product you already have, it&#8217;s a lot more manageable,\u201d Bunevich explains.<\/p>\n\n\n\n<p>Similarly, <a href=\"https:\/\/www.okta.com\/\">Okta<\/a> ensures that training data going into any AI model is relevant only to the customers and owned only by the customers who get the output from that model, explains Piovesan.<\/p>\n\n\n\n<p><strong>On pricing AI products and features<\/strong><\/p>\n\n\n\n<p>Many founders have experienced the 1,000-piece puzzle that is pricing, and while there\u2019s no clear answer, these companies have seen success with their strategies.<\/p>\n\n\n\n<p>DeWaal explains that <a href=\"http:\/\/www.asana.com\/\">Asana<\/a> believes that AI shouldn&#8217;t be an add-on, but rather is something that will be baked into the core experience of technology. However, they only include some of the more complex\/powerful AI features in higher tiers, incentivizing up-tiering within the seat-based model.<\/p>\n\n\n\n<p>Meanwhile,&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;chooses to offer its generative AI assistant,&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;AI Companion, at no additional cost with eligible paid plans. \u201cWe did that because we wanted to make sure there weren&#8217;t employees at companies who got to have AI superpowers with gen AI and others didn\u2019t just because of cost,\u201d explains Bunevich.&nbsp;<a href=\"https:\/\/zoom.us\/\">Zoom<\/a>&nbsp;does, however, offer other monetizable AI products, particularly verticalized AI products.<\/p>\n\n\n\n<p>For startups trying to determine their pricing, DeWaal advises keeping it simple. \u201cDetermine what value you add. Charge them 10% of that. Then, be really confident in your value proposition,\u201d he says.<\/p>\n\n\n\n<p>Pro tip: Avoid simply saying your product is AI-powered when expressing the value of features. \u201cUsing \u2018AI-powered\u2019 carries little weight in a world where so much is already powered by AI,\u201d notes Bunevich. \u201cInstead, be really clear about what problem your AI solution solves.\u201d<\/p>\n\n\n\n<p><strong>On the future of AI<\/strong><\/p>\n\n\n\n<p>Where will AI go from here?<\/p>\n\n\n\n<p>Bunevich foresees a world where AI works on your behalf, where you delegate tasks to it after it learns your skill set and fine-tunes how you work best.<\/p>\n\n\n\n<p>Piovesan sees AI as a tool that\u2019ll empower anybody to become an expert in any product or domain and vastly accelerate the time it takes to ramp up against any challenge\u2014if you know how to use the tools available.<\/p>\n\n\n\n<p>To DeWaal, the future of AI is all about more collaborative workflows, and he cautions those who bank their AI strategy entirely on chat. \u201cChat is great as a testing ground, but it&#8217;s hard to operationalize,\u201d he adds.<\/p>\n\n\n\n<p>As for how to get to that AI future yourself, DeWaal\u2019s advice is this: \u201cTry things, and don\u2019t follow market leaders unwittingly because they, too, are still trying to figure it out.\u201d<\/p>\n\n\n\n<p><strong>Figure out AI at WeWork<\/strong><\/p>\n\n\n\n<p>Right now, a vibrant, growing community of tech innovators and investors gather at WeWorks worldwide to figure out what\u2019s next in their AI journey. And you can be one of them.<\/p>\n\n\n\n<p><a href=\"http:\/\/we.co\/ai2024\">Discover<\/a> how you can learn from and work alongside leaders in AI and other emerging industries to put AI into action at your organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organizations worldwide are either thinking about or experimenting with AI to transform their organizations and products. 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