{"id":3000065768,"date":"2022-11-15T15:18:00","date_gmt":"2022-11-15T20:18:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000065768"},"modified":"2022-11-15T16:23:56","modified_gmt":"2022-11-15T21:23:56","slug":"how-six-influencers-use-wework-access-and-wework-on-demand","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/how-six-influencers-use-wework-access-and-wework-on-demand","title":{"rendered":"How six influencers use WeWork Access and WeWork On Demand"},"content":{"rendered":"\n

In just three years, influencer marketing has grown<\/a> from a $1.7 billion market in 2019 to a staggering $16.4 billion market in 2022. Sponsored content is one of the most popular social media marketing trends, with 93 percent of marketers<\/a> <\/strong>using influencers to drive the bulk of brand engagement.<\/p>\n\n\n\n

Though the influencer life may seem glamorous and easy from the outside, influencers have a lot of work to do behind the scenes, including connecting with clients, strategizing, creating content, maintaining an audience across multiple platforms, and managing a personal brand. That takes a lot of time and energy\u2014a single post may require weeks or even months<\/a> of planning and work.<\/strong><\/p>\n\n\n

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in this story<\/div>\r\n \r\n