{"id":3000065619,"date":"2022-11-10T08:57:00","date_gmt":"2022-11-10T13:57:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000065619"},"modified":"2022-11-17T15:56:31","modified_gmt":"2022-11-17T20:56:31","slug":"why-portal-a-replaced-its-offices-with-wework-memberships","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/why-portal-a-replaced-its-offices-with-wework-memberships","title":{"rendered":"Why Portal A replaced its offices with WeWork memberships"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>This article originally appeared on <\/em><a href=\"https:\/\/musebycl.io\/reopenings\/why-portal-replaced-its-offices-wework-memberships\"><em>Muse by Clio<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Portal A opened for business a decade ago in the dark basement of an old <a href=\"https:\/\/www.wework.com\/l\/office-space\/sf-bay-area--CA\">San Francisco<\/a> Victorian. It was my partners and me, an intern, a barely functional video camera, and a dream.<\/p>\n\n\n\n<p class=\"ideas-test\">As we bootstrapped and grew the company, we occupied ad hoc spaces\u2014a few desks with a sister company in a tough area of <a href=\"https:\/\/www.wework.com\/l\/office-space\/los-angeles--CA\">Los Angeles<\/a>, a carpeted room in a corporate legal office in Century City, and a retail storefront in the Haight-Ashbury neighborhood of San Francisco.<\/p>\n\n\n\n<p>Eventually, we opened offices of our own in two locations\u2014a beautiful space overlooking a revitalized area of downtown L.A. and a classic converted warehouse in the tech-centric SoMa neighborhood in S.F. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>Five years later, the pandemic changed everything. The paradigm shifted immediately\u2014Slack became our digital HQ, Google Meet the new meeting space, athleisure acceptable work attire, and the bed-to-office commute clocked in at 30 seconds. We lamented every rent check.<\/p>\n\n\n\n<p>To our genuine surprise, our team embraced it wholeheartedly. Some of the best work came during periods of virtual work, and our productivity did not suffer in the least. And while it may seem hard to believe, some of the most dynamic <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-build-workplace-culture-in-a-hybrid-world\">culture<\/a> and connection we&#8217;d ever had blossomed during this period.&nbsp;<\/p>\n\n\n\n<p>When the world began opening up, and many companies in the creative industry started forcing their teams into the old paradigm, we considered a variety of options to reflect what we had learned during the height of Covid. And we listened to our team.&nbsp;<\/p>\n\n\n\n<p>From a 2021 company-wide survey, on a 1\u201310 scale:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How would you rate our team&#8217;s collaboration during this period of remote work: 9.2<\/li><li>How would you rate your ability to contribute effectively while working remotely: 9.5<\/li><li>How would you rate the job Portal A has done supporting you while working remotely: 9.4<\/li><li>How would you rate your desire for Portal A to remain primarily a remote work company beyond Covid: 9.1<\/li><\/ul>\n\n\n\n<p>We took a closer look at how our team was working, living, and creating. We saw that a painfully long commute, highly structured days, and the intensity of being present in an office every day did not lead to more creativity, better collaboration, or increased happiness. We intuitively knew that the best and most creative work comes from people who have the time and space to tap into their imaginations.&nbsp;<\/p>\n\n\n\n<p>But we also knew there were limits to an exclusively remote approach. <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/virtual-meeting-fatigue-symptoms-and-how-to-minimize-it\">Zoom fatigue<\/a> is a real phenomenon; it&#8217;s good for the soul to get out of the house and people need connection.<\/p>\n\n\n\n<p>We sought out a solution to reflect the best of both worlds, exploring an approach in which our team could have access to collaborative workspaces, while also having flexibility and autonomy to pursue the approach that maximized their personal productivity and happiness.<\/p>\n\n\n\n<p>After making a call to my brother-in-law (a former WeWork sales leader), we decided to offer <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> memberships to our entire staff. We wound down both our offices\u2014spaces we had come to love.<\/p>\n\n\n\n<p>Ninety percent of our team expressed interest in the model in a new survey, and a quarter into the program, nearly our entire team has taken advantage of the membership. If you see us on calls, there is a high likelihood that we are at one of the hundreds of WeWorks around the globe.<\/p>\n\n\n\n<p>This model gives us the best of all worlds\u2014beautifully <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/using-design-light-and-art-to-build-the-wework-experience\">designed and maintained spaces<\/a> for in-person creative brainstorms, collaborations with colleagues and clients, or quiet space to work outside of the home\u2014while also giving our team the discretion to go into the office as frequently or infrequently as they would like. Perhaps the best perk of all: Dogs are welcome.<\/p>\n\n\n\n<p>People have hours back in their days, and no matter where they are, there is almost always a workspace in their immediate vicinity\u2014from L.A. to Dallas to the Bay Area to New York City to Seoul.&nbsp;<\/p>\n\n\n\n<p>From a business perspective we have maximum leverage, replacing five-year lease obligations with month-to-month <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">flexibility<\/a>. We&#8217;ve outsourced all office management and maintenance to WeWork, giving us countless hours back to focus on what matters most to the success of our business\u2014our partners, our people, and our team&#8217;s creativity.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/inside-wework-paris-5-historic-buildings-reimagined-for-work\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6701\" height=\"4188\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?resize=6701%2C4188\" class=\"related-articles-sticky__image\" alt=\"Trudaine\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=6701 6701w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/inside-wework-paris-5-historic-buildings-reimagined-for-work\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Inside WeWork Paris: 5 Historic Buildings Reimagined for Work\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Sonya Matejko\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/strategy-over-square-footage-how-hybrid-work-is-rewriting-the-rules-of-real-estate\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/250813-GatedContent2-Graphic-CommonArea_ArticleGraphic.jpg?resize=1200%2C627\" class=\"related-articles-sticky__image\" alt=\"coworking\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/strategy-over-square-footage-how-hybrid-work-is-rewriting-the-rules-of-real-estate\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Strategy Over Square Footage: How Hybrid Work Is Rewriting the Rules of Real Estate\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2749\" height=\"1832\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?resize=2749%2C1832\" class=\"related-articles-sticky__image\" alt=\"WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2749 2749w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>And by <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-do-you-quantify-the-value-of-flexibility\">saving hundreds of thousands of dollars<\/a> annually on occupancy expenses, we&#8217;re reallocating those funds to our team through a variety of benefits that we&#8217;ve rolled out since the pandemic started: childcare reimbursements, increased medical insurance coverage, connectivity expenses covered, counseling services, generous wellness stipends, and more.&nbsp;<\/p>\n\n\n\n<p>A lot of ink has been devoted to the benefits and drawbacks of remote work. But we all know that we&#8217;re at the dawn of a new work era, and organizations must respond. For us, one thing is certain: Portal A won&#8217;t go back to the old paradigm. We&#8217;ve seen the light.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Zach Blume is cofounder and president of Portal A, an award-winning branded and original content company.<\/em><\/p>\n\n\n<div\r\n  data-block_63189e35bd66a\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Want to learn more about flexible work?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The content company adopted a workspace solution that balances autonomy and collaboration<\/p>\n","protected":false},"author":2236,"featured_media":3000065625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[503,43887,43891],"class_list":["post-3000065619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-culture","tag-flexible-space","tag-all-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Portal A replaced its offices with WeWork memberships<\/title>\n<meta name=\"description\" content=\"The content company adopted a workspace solution that balances autonomy and collaboration\" \/>\n<meta name=\"robots\" content=\"index, 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