{"id":3000064728,"date":"2022-10-20T11:13:00","date_gmt":"2022-10-20T15:13:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000064728"},"modified":"2022-10-20T14:13:27","modified_gmt":"2022-10-20T18:13:27","slug":"women-led-startups-working-to-improve-the-lives-of-others","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/women-led-startups-working-to-improve-the-lives-of-others","title":{"rendered":"Women-led startups working to improve the lives of others"},"content":{"rendered":"\n\n\n<p><\/p>\n\n\n\n<p><em>Businesses need a lot to succeed: a team, resources, and a great idea. <\/em><a href=\"https:\/\/www.wework.com\/ideas\/tag\/made-at-wework\"><em>Made at WeWork<\/em><\/a><em> showcases the innovative services and products built within WeWork buildings around the world.&nbsp;<\/em><\/p>\n\n\n\n<p>October is National Women\u2019s Small Business Month in the U.S., but the women behind these companies are worth knowing about no matter the time of year. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"financial-know-how-to-help-women-get-ahead\"class=\"wp-block-heading\"><strong>Financial know-how to help women get ahead<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hermoney.com\/\">HerMoney Media<\/a> began at a WeWork hot desk, with financial expert Jean Chatsky and a reporting assistant. The mission was simple: to improve the relationships women have with money. Today, HerMoney Media promotes that mission through a podcast with cofounder Chatsky, daily content, weekly newsletters, and a growing e-coaching division with two anchor programs: <a href=\"http:\/\/financefixx.com\/\">FinanceFixx<\/a>, which offers women coaching to spend less and save more, and <a href=\"http:\/\/investingfixx.com\/\">InvestingFixx<\/a>, where Chatsky and CNBC&#8217;s Karen Finerman teach women to invest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/220803_Jean_Chatzky_Karen_Finerman_0395_\u00a9SandraWongGeroux-Edit-scaled.jpg\" alt=\"\" class=\"wp-image-3000064747\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/220803_Jean_Chatzky_Karen_Finerman_0395_\u00a9SandraWongGeroux-Edit-scaled.jpg?w=1596 1596w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/220803_Jean_Chatzky_Karen_Finerman_0395_\u00a9SandraWongGeroux-Edit-scaled.jpg?w=1197 1197w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Kathryn Tuggle, chief content officer, and Jean Chatsky, CEO and cofounder of <a href=\"https:\/\/hermoney.com\/\">HerMoney Media<\/a>. Photograph by Sandra Wong Geroux.<\/figcaption><\/figure>\n\n\n\n<p>\u201cMost of the financial world was created by white men for white men,\u201d Chatsky explains. \u201cWe decided it was time to level the playing field\u2026 Research shows that women are more willing to throw our resources toward creating the world we want to see than men are. That enables us to create change in the products we buy, the companies we invest in, the charities (and political causes) we support, and the children we raise,\u201d she adds.<\/p>\n\n\n\n<p>As a small business, HerMoney Media is able to reach women directly by customizing their content to meet the needs of their audience.<strong> <\/strong>\u201cWhether it&#8217;s Fortune 500 companies sponsoring our content or offering our coaching programs to their employees, or consumers enrolling in FinanceFixx or InvestingFixx to get their own financial lives on the right track, we work with them as individuals,\u201d Chatsky says. \u201cWe don&#8217;t believe in one-size-fits-all.\u201d&nbsp;<\/p>\n\n\n\n<p>The team\u2014which has expanded and now includes staffers from all over the New York City metro area\u2014currently works out of WeWork locations in Philadelphia and New York, including <a href=\"https:\/\/www.wework.com\/buildings\/880-3rd-avenue--new-york-city--NY\">WeWork 880 3rd Avenue<\/a>. \u201cWeWork gives us the opportunity to have a place to be together and to bring in our investors, advisers, and other collaborators,\u201d Chatsky says. \u201cIt&#8217;s been terrific.\u201d<\/p>\n\n\n\n<p>Recently, the HerMoney team published their first book, called <a href=\"https:\/\/www.amazon.com\/How-Money-Ultimate-Visual-Finance-ebook\/dp\/B098M97RW5\/ref=sr_1_1?keywords=how+to+money&amp;qid=1660777851&amp;sr=8-1\"><em>How to Money<\/em><\/a>. \u201cIt&#8217;s for every high school and college grad who wants to enter the adult world without making the mistakes that so many of us did,\u201d Chatsky says. The company\u2019s next big project: distributing the FinanceFixx coaching program to employers and financial institutions.&nbsp;<\/p>\n\n\n\n<p>Follow HerMoney on <a href=\"https:\/\/twitter.com\/HerMoneyMedia\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/HerMoneyMedia\/\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/HerMoneyMedia\/\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hermoneymedia\/\">LinkedIn<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@hermoneymedia?lang=en\">TikTok<\/a>.<\/p>\n\n\n\n<h2  id=\"a-business-community-for-atlantas-black-female-entrepreneurs\"class=\"wp-block-heading\"><strong>A business community for Atlanta\u2019s Black female entrepreneurs<\/strong><\/h2>\n\n\n\n<p>For cofounders Kathryn Smith and Tamay Shannon, <a href=\"http:\/\/blackladybiz.com\">Black Lady Business School (BLBS)<\/a> is an opportunity for them to share what they\u2019ve learned as entrepreneurs with Atlanta-area women looking to launch their own businesses. BLBS provides educational programs for entrepreneurs, business resources and access to experts, and networking to connect to other businesses and potential customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Black-Lady-Business-School-Cofounders-1440x810.jpg\" alt=\"\" class=\"wp-image-3000064741\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Black-Lady-Business-School-Cofounders-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Black-Lady-Business-School-Cofounders-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Black-Lady-Business-School-Cofounders-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Black-Lady-Business-School-Cofounders-scaled.jpg?resize=1120%2C630 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><a href=\"http:\/\/blackladybiz.com\">Black Lady Business School <\/a>cofounders Kathryn Smith and Tamay Shannon. Photograph courtesy of Black Lady Business School. <\/figcaption><\/figure>\n\n\n\n<p>The organization began delivering marketing workshops for entrepreneurs during the beginning of the pandemic, but then realized that many of its clients were experiencing separate challenges growing their businesses. \u201cWomen and minority business owners were being overlooked for opportunities like the COVID-19 Economic Injury Disaster Loan and Paycheck Protection Program, and their businesses were failing due to supply chain shortages,\u201d Shannon says. BLBS pivoted, addressing those issues and helping Black women entrepreneurs develop solid networks and leverage the power of economies of scale.&nbsp;<\/p>\n\n\n\n<p>The work they do in helping these women launch and grow their businesses is vital, say the founders.<strong> <\/strong>\u201cBlack women are underrepresented and undersupported in entrepreneurship and the startup ecosystem. Working together, we can definitely make a difference, providing more visibility, access, and resources for women and minorities in entrepreneurship. It\u2019s important for us to be present, to show up boldly and authentically, and to help create spaces and opportunities for people like us,\u201d Shannon says.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>With WeWork, we have a space to bring our community together.<\/p><cite>Kathryn Smith and Tamay Shannon, cofounders of Black Lady Business School<\/cite><\/blockquote>\n\n\n\n<p>BLBS was launched during the pandemic, and being remote, they say, made it \u201cdifficult to gain traction and visibility, and to effectively support our members, staff, and instructors.\u201d Today, having won a WeWork National Small Business Week award, Smith and Shannon have a new base of operations at <a href=\"https:\/\/www.wework.com\/buildings\/tower-place-100--atlanta--GA\">WeWork Tower Place 100<\/a> in Atlanta, which allows them to take their services and support to the next level.&nbsp;<\/p>\n\n\n\n<p>\u201cWith WeWork, we have a space to bring our community together, meet with staff and members, and collaborate on projects, and it gives members who need it a quiet place to work. We even have a mini studio space set up for our instructors to record on-demand content,\u201d they say.<\/p>\n\n\n\n<p>The team has been busy this year, having launched an instructor program with experts and experienced entrepreneurs from different industries providing content to help members grow and accelerate their businesses. For 2023, BLBS plans to start a cohort program, and is actively looking for local experts and organizations to partner with as it expands local Atlanta-area programming for its members.&nbsp;<\/p>\n\n\n\n<p>Subscribers to the <a href=\"https:\/\/blackladybusinessschool.com\/\">Black Lady Business School<\/a> newsletter get early access to events, discounts on member promos, and swag. Follow BLBS on <a href=\"https:\/\/mobile.twitter.com\/blackladybiz\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/blackladybiz\/\">Instagram<\/a>.<\/p>\n\n\n\n<h2  id=\"clean-skincare-to-combat-pollution\"class=\"wp-block-heading\"><strong>Clean skincare to combat pollution<\/strong><\/h2>\n\n\n\n<p>As a young adult, K-beauty company <a href=\"http:\/\/cityfaceus.com\/\">Cityface<\/a> founder Jeena Chong spent more time focused on her sensitive skin than experiencing the joys of teenage life. Today, the Gen Z entrepreneur is crafting accessible, effective skincare products for city-dwelling Gen Z consumers.\u00a0<\/p>\n\n\n\n<p>\u201cGrowing up in heavily polluted cities, such as Seoul, I dealt with pollution-induced sensitive skin,\u201d Chong says. \u201cThis prevented me from using a majority of the skincare products on the market because they\u2019d cause irritation or acne. My self-confidence was deeply impacted as well.\u201d&nbsp;<\/p>\n\n\n\n<p>Her own skin concerns made her realize that there was a significant lack of awareness regarding the consequences of pollution on young adults\u2019 skin. \u201cI wanted to create products under $30 with the highest-quality Korean ingredients that protected and soothed sensitive, young, city skin,\u201d she says. Enter Cityface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1365\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Founder-Photo-Jeena-Chong-scaled.jpeg\" alt=\"\" class=\"wp-image-3000064731\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Founder-Photo-Jeena-Chong-scaled.jpeg?w=1365 1365w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Founder-Photo-Jeena-Chong-scaled.jpeg?resize=1024%2C1536 1024w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><a href=\"http:\/\/cityfaceus.com\/\">Cityface<\/a> founder Jeena Chong. Photograph courtesy of Cityface.<\/figcaption><\/figure>\n\n\n\n<p>Currently, Chong leads a small team of dedicated employees across the U.S.<strong> <\/strong>\u201cFour students and one recent grad\u2014me!\u201d she says. \u201cOur small size gives us the liberty to prioritize what matters to us: being a socially conscious company that gives back to our Gen Z community,\u201d she says.<\/p>\n\n\n\n<p>To that end, Cityface partnered with three youth NGOs in the company\u2019s representative cities\u2014Seoul, New York City, and San Francisco\u2014to donate $1 per product sold. \u201cWe also often create content about current issues, and our company is openly supportive of women\u2019s rights, the BIPOC community, and the LGBTQ+ community,\u201d Chong says.<\/p>\n\n\n\n<p>Winning a WeWork National Small Business Week award has helped the small team work more effectively. \u201cWeWork\u2019s global availability has allowed us to carry out deep, focused work in a creative environment no matter where we are,\u201d says Chong. The team uses conference rooms for Zoom meetings and a private office for in-person meetings and to film creative content.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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                               <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Ana Voicu\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Chong works out of a variety of WeWork locations, including <a href=\"https:\/\/www.wework.com\/buildings\/the-tower--los-angeles--CA\">WeWork The Tower<\/a>, in Burbank, California. \u201cI go into our private office in Los Angeles at least a few days each week to work on strategy, carry out meetings with multiple existing and potential partners, lead internal meetings, shoot content, and take part in exciting WeWork events,\u201d she says.<\/p>\n\n\n\n<p>Word is spreading about Cityface: The company was featured in a Bustle roundup of \u201c<a href=\"https:\/\/www.bustle.com\/style\/aapi-owned-beauty-brands\">21 AAPI-Owned Beauty Brands That Will Be Your New Favorites<\/a>.\u201d Next up, she\u2019s hoping to find an angel investor who\u2019s equally excited about the new generation of K-beauty, and whose values align with Cityface\u2019s brand mission.&nbsp;<\/p>\n\n\n\n<p>Follow Cityface on <a href=\"https:\/\/www.instagram.com\/cityfaceus\/?hl=en\">Instagram<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>Melanie Mannarino is a writer, editor, digital strategist, and author of several books, including <\/em>The (Almost) Zero Waste Guide<em>.<\/em><\/p>\n\n\n<div\r\n  data-block_63189e35bd66a\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Want to learn more about flexible work?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>During National Women\u2019s Small Business Month, meet three companies changing the status quo<\/p>\n","protected":false},"author":1703,"featured_media":3000064730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[43936,39218,512],"class_list":["post-3000064728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-made-at-wework","tag-small-businesses","tag-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Women-led startups working to improve the lives of others<\/title>\n<meta name=\"description\" content=\"During National Women\u2019s Small Business Month, meet three companies changing the status quo.\" \/>\n<meta name=\"robots\" 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