{"id":3000063576,"date":"2022-09-27T09:35:00","date_gmt":"2022-09-27T13:35:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000063576"},"modified":"2022-09-27T16:54:02","modified_gmt":"2022-09-27T20:54:02","slug":"what-does-gen-z-want-out-of-work","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/what-does-gen-z-want-out-of-work","title":{"rendered":"What does Gen Z want out of work?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/tag\/work-by-the-numbers\"><em>Work by the Numbers<\/em><\/a><em> is a deep-dive into the biggest trends, research, and surveys in the world of work and real estate.<\/em><\/p>\n\n\n\n<p>In 2020, Gen Z, roughly <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\">defined<\/a> as people born between 1997 and 2012, made up 12.6 percent of the workforce, according to the <a href=\"https:\/\/www.bls.gov\/emp\/tables\/civilian-labor-force-summary.htm\">United States Bureau of Labor Statistics<\/a>. Unlike Millennials, who largely entered the workforce during the high unemployment and sluggish economic recovery of the Great Recession, Gen Z is encountering a very different labor market, defined by pandemic disruptions and labor shortages. With global uncertainty and a wealth of <a href=\"https:\/\/www.bls.gov\/news.release\/jolts.t02.htm\">job options<\/a>, younger workers are developing different priorities and preferences than their predecessors.&nbsp;<\/p>\n\n\n\n<p>Gen Z will make up an even larger share of the workforce going forward (a projected <a href=\"https:\/\/www.bls.gov\/spotlight\/2016\/a-look-at-the-future-of-the-us-labor-force-to-2060\/home.htm\">30 percent of the workforce<\/a> by 2030), so understanding what motivates and inspires them can help shed light on the future of work.&nbsp;<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* PLUGIN WIDE STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container.textarea-container .nf-field-element .ninja-forms-field {\r\n                                    border: .0625rem solid #666; border-radius: .25rem;                    }\r\n        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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"cultural-influence-and-impact\"class=\"wp-block-heading\">Cultural influence and impact<\/h2>\n\n\n\n<p>In July 2022, the job rating site Glassdoor <a href=\"https:\/\/www.glassdoor.com\/research\/gen-z-employees-entering-the-workforce\/\">analyzed<\/a> its database of company reviews to find out what roles, companies, and work locations received the highest ratings on a five-point scale. Gen Z and Millennials differed in what they valued most in a job. For Millennials, jobs that provide good salaries and autonomy, including realtor and full stack engineer, rank highest.&nbsp;<\/p>\n\n\n\n<p>While Millennials and older generations seek security, the study concludes that Gen Z workers seek jobs that will give them opportunities to shape culture and have <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-physical-community-for-an-organization-uplifting-women\">social impact<\/a>. Gen Z\u2019s top-rated jobs were corporate recruiter, marketing manager, and social media manager.&nbsp;<\/p>\n\n\n\n<h2  id=\"the-return-of-the-suburb\"class=\"wp-block-heading\">The return of the suburb<\/h2>\n\n\n\n<p>A massive number of young adults changed their living situations in the early months of the pandemic. Of the <a href=\"https:\/\/www.zillow.com\/research\/coronavirus-adults-moving-home-27271\/\">32 million adults<\/a> who moved back in with their parents or grandparents in April 2020, 80 percent were Gen Z. And now that the world has opened up again, they\u2019re in no hurry to flock to big cities. With the average annual salary for a Gen Z worker just <a href=\"https:\/\/fortune.com\/2022\/09\/07\/median-salary-gen-z-every-us-state\/\">$32,500<\/a> in 2021, typical of entry-level salaries, and the <a href=\"https:\/\/time.com\/nextadvisor\/in-the-news\/rising-inflation-rising-prices-how-to-plan\/#:~:text=The%20June%20consumer%20price%20index,a%2040%2Dyear%2Dhigh.\">soaring cost of living<\/a>\u2014a top concern according to those surveyed by Deloitte\u2014it\u2019s easy to see why.&nbsp;<\/p>\n\n\n\n<p>Flexible work options have made it easier for workers to opt for cheaper <a href=\"https:\/\/www.washingtonpost.com\/business\/2022\/03\/28\/how-gen-z-is-shaping-future-apartment-living\/\">living situations in the suburbs<\/a> and more affordable cities. According to Glassdoor\u2019s July 2022 study, the top-rated work locations for Gen Z workers were Scottsdale, Arizona; Arlington, Virginia; and Boise, Idaho.<\/p>\n\n\n\n<p>This pragmatic approach makes sense. This summer, the average rent in New York City&nbsp;<a href=\"https:\/\/www.ny1.com\/nyc\/all-boroughs\/news\/2022\/07\/14\/new-york-city-rental-prices-june-2022#:~:text=The%20average%20rent%20in%20Manhattan,and%20%243%2C249%20in%20June%202021.\">exceeded $5,000<\/a> a month. Younger workers with lower incomes are getting priced out. According to <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/deloitte-2022-genz-millennial-survey.pdf\">Deloitte<\/a>, 46 percent of Gen Z respondents said they were living paycheck-to-paycheck and were worried that they wouldn\u2019t be able to cover expenses. And 43 percent have taken on a part-time, or even a second full-time, job to cover living costs.&nbsp;&nbsp;<\/p>\n\n\n\n<h2  id=\"willingness-to-leave-jobs\"class=\"wp-block-heading\">Willingness to leave jobs<\/h2>\n\n\n\n<p>One defining characteristic of Gen Z workers that distinctively sets them apart from other generations is that they\u2019re far more willing to leave jobs that aren\u2019t serving them. In a 2022 survey of 14,808 Gen Z workers and 8,412 Millennial workers conducted by <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Documents\/deloitte-2022-genz-millennial-survey.pdf\">Deloitte<\/a>, 40 percent of Gen Z respondents planned to leave their job in the next two years versus just 24 percent of Millennials. The two generations converged, with 35 percent of Gen Z and 32 percent of Millennials saying that they would leave their job without having another one lined up.<\/p>\n\n\n\n<p>This means that the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/whats-driving-the-great-resignation\">Great Resignation<\/a> might be the new normal as younger workers are more willing than ever to leave jobs that don\u2019t suit them. According to the same survey by Deloitte, pay was the number one reason Gen Z workers left their jobs in the past two years. While lower salaries are nothing new for entry-level roles, the increasing cost of living makes these wages harder to accept. Better work-life balance and learning and development opportunities were also top reasons for job switching.&nbsp;<\/p>\n\n\n\n<h2  id=\"work-life-balance-and-learning-opportunities\"class=\"wp-block-heading\">Work-life balance and learning opportunities<\/h2>\n\n\n\n<p>It\u2019s clear that competitive wages will attract Gen Z workers concerned about rising costs. But pay is just one motivator for young talent. According to Deloitte, <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\">good work-life balance<\/a> was the number one benefit, at 32 percent, that attracted Gen Z workers to an employer. Learning and development was second at 29 percent, and a high salary came in third at 24 percent.&nbsp;<\/p>\n\n\n\n<h2  id=\"corporate-values\"class=\"wp-block-heading\">Corporate values<\/h2>\n\n\n\n<p>Gen Z workers are also looking for jobs that align with their values. Thirty-seven percent said they\u2019ve rejected a job or an assignment because it didn\u2019t align with their personal ethics. For those who said they planned to leave their jobs in the next two years, 57 percent were dissatisfied with their employer&#8217;s social impact, 52 were dissatisfied with their employer&#8217;s progress toward creating a diverse and inclusive workplace, and 56 percent were dissatisfied with their employer&#8217;s commitments toward sustainability.&nbsp;<\/p>\n\n\n<div data-block_63320949e9c03 class=\"stats align stats-block\">\r\n      <div class=\"stats-block__title\">\r\n      Gen Z workers who plan to quit in the next two years were much more critical of company values\r\n    <\/div>\r\n        <div class=\"stats-block__columns\">\r\n              <div class=\"stats-block__single-column\">\r\n          <div class=\"stats-block__primary\">\r\n                          57%\r\n                      <\/div>\r\n\r\n                      <div class=\"stats-block__secondary\">\r\n              were dissatisfied with their employer&#8217;s social impact\r\n            <\/div>\r\n          \r\n        <\/div>\r\n              <div class=\"stats-block__single-column\">\r\n          <div class=\"stats-block__primary\">\r\n                          52%\r\n                      <\/div>\r\n\r\n                      <div class=\"stats-block__secondary\">\r\n              were dissatisfied with progress toward creating a diverse and inclusive workplace\r\n            <\/div>\r\n          \r\n        <\/div>\r\n              <div class=\"stats-block__single-column\">\r\n          <div class=\"stats-block__primary\">\r\n                          56%\r\n                      <\/div>\r\n\r\n                      <div class=\"stats-block__secondary\">\r\n              were dissatisfied with commitments toward sustainability\r\n            <\/div>\r\n          \r\n        <\/div>\r\n          <\/div>\r\n  <\/div>\r\n\n\n\n<h2  id=\"flexibility\"class=\"wp-block-heading\">Flexibility<\/h2>\n\n\n\n<p>Another key driver is flexibility. Deloitte found that three-quarters of Gen Z respondents said they preferred flexible work arrangements because it saved them money, freed up their time to pursue passions outside of work, and gave them more time with family and friends.&nbsp;<\/p>\n\n\n\n<p>In a way, Millennials, driven by high unemployment and <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/03\/31\/hustle-culture-can-be-toxic-heres-how-to-navigate-it-successfully\/?sh=2e4dbfdf44e1\">hustle culture<\/a>, were ideal for employers because a tighter labor market made it easier to retain talent. But with movements like <a href=\"https:\/\/www.nytimes.com\/2022\/08\/23\/style\/quiet-quitting-tiktok.html\">quiet quitting<\/a>, which encourages people to only do the work they\u2019re paid for and nothing more, it\u2019s proving harder to expect Gen Z workers to go above and beyond.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/tips-to-promote-employee-engagement\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"696\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/12\/Print_300DPI_1080x1080-20220414-Brand-Platform-Spaces-05-1685_v1.png?resize=1072%2C696\" class=\"related-articles-sticky__image\" alt=\"How to engage and retain employees.\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/tips-to-promote-employee-engagement\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Tips to promote employee engagement\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Kristen Ruttgaizer\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-enduring-appeal-of-the-four-day-workweek\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/20222705_101-North-1st-Ave_40_v1-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-enduring-appeal-of-the-four-day-workweek\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The enduring appeal of the four-day workweek\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-growing-allure-of-the-creator-economy\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/07\/iStock-1362958639_The-growing-allure-of-the-creator-economy_v1-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-growing-allure-of-the-creator-economy\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The growing allure of the creator economy\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>That said, Gen Z has a reason to be picky. They\u2019re facing skyrocketing inequality and global uncertainty. They\u2019re witnessing widespread <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/how-burnout-threatens-to-erode-workplace-mental-health\">Millennial burnout<\/a>. In a job market with salaries that won&#8217;t cover the rent in many cities throughout the country, is it really any surprise that younger workers are demanding a better future of work?<\/p>\n\n\n\n<p><em>Bradley Little is a writer and content creator based in New York City.<\/em><\/p>\n\n\n<div\r\n  data-block_63189e35bd66a\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Want to learn more about flexible work?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Influence, better life balance, and an employer with shared values top the list<\/p>\n","protected":false},"author":2182,"featured_media":3000063611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43907,43901],"tags":[503,43896,43937],"class_list":["post-3000063576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-studies","category-research-insights","tag-culture","tag-talent-and-retention","tag-work-by-the-numbers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What does Gen Z want out of work?<\/title>\n<meta name=\"description\" content=\"Influence, better life balance, and an employer with shared values top the list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/what-does-gen-z-want-out-of-work\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What does Gen Z want out of work?\" \/>\n<meta property=\"og:description\" content=\"Influence, better life balance, and an employer with shared values top the list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/what-does-gen-z-want-out-of-work\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T13:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-27T20:54:02+00:00\" \/>\n<meta property=\"og:image\" 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