{"id":3000062693,"date":"2022-09-09T10:13:00","date_gmt":"2022-09-09T14:13:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000062693"},"modified":"2022-09-29T16:04:48","modified_gmt":"2022-09-29T20:04:48","slug":"on-the-rise-of-collaborative-hybrid-cultures","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/on-the-rise-of-collaborative-hybrid-cultures","title":{"rendered":"On the rise of collaborative hybrid cultures"},"content":{"rendered":"\n

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This article was originally published in <\/em>Human Resources Director<\/em><\/a>.<\/em><\/p>\n\n\n\n

Enhancing company culture has become all the more difficult in recent times, but that shouldn\u2019t stop organizations from trying to embrace the new ways of working. Ensuring that everyone can communicate effectively and even redesigning the office to make it more accommodating should be the priority for every business.<\/p>\n\n\n\n

\u201cHuman connection is key to driving workplace culture in a hybrid world,\u201d says Balder Tol, general manager, Australia & SEA, at WeWork. \u201cEmployers and employees alike are reevaluating the purpose of their offices. One thing that has emerged is the idea that offices should be spaces for people to meet, collaborate, and brainstorm together\u2014and that individual work can be done independently at home or elsewhere. Now more than ever, the office needs to serve a clear purpose and be a place employees want to be.\u201d<\/p>\n\n\n