in this story<\/div>\r\n \r\n
\r\n \r\n \r\n What is a content creator?\r\n \r\n \r\n\r\n FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#from-cat-videos-to-youtube-millionaires\" class=\"toc-block__link\">\r\n From cat videos to YouTube millionaires\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#why-does-everyone-want-to-be-a-content-creator\" class=\"toc-block__link\">\r\n Why does everyone want to be a content creator?\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#what-challenges-do-content-creators-face\" class=\"toc-block__link\">\r\n What challenges do content creators face?\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\n\n\n<p>Interest in <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/an-influencer-turns-to-wework-for-boosts-of-creativity\">content creation<\/a> has skyrocketed during the COVID-19 pandemic. Platforms like YouTube, TikTok, Patreon, Twitch, Substack, Medium, and many others have made it possible for creatives to utilize their creativity and entrepreneurial instincts in a way to build an audience and potentially make money. It may not be the get-rich-quick scheme that some imagine, but content creation is a potentially viable way for people to turn a passion into a business. 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our <\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\"> and acknowledge our <\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n <nf-fields><\/nf-fields>\r\n <\/script>\r\n\r\n <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n <nf-cells><\/nf-cells>\r\n <\/script>\r\n\r\n \n\n\n<h2 id=\"what-is-a-content-creator\"class=\"wp-block-heading\">What is a content creator?<\/h2>\n\n\n\n<p>A content creator is someone who makes entertaining or educational video, audio, or written content on a digital channel. Once their audience reaches a certain size, creators generally can begin earning revenue through ads, sponsorships, affiliate marketing programs, subscriptions, tips, and\/or merchandise. People have been making money from writing and publishing blogs online since at least the early 2000s, but this trend of digital content creation really took off in the past few years with the proliferation of digital platforms. <\/p>\n\n\n\n<p>Content creators aren\u2019t that different from influencers. An <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/six-reasons-influencers-love-wework\">influencer<\/a> is someone who is able to use social media to sway their audience to embrace new trends and lifestyles and to make purchases. The term \u201cinfluencer\u201d just refers to the impact of their work, while \u201ccontent creator\u201d refers to the work that it takes to drive that influence: content creation.<\/p>\n\n\n<div data-block_62d83ae550470 class=\"stats align stats-block\">\r\n <div class=\"stats-block__title\">\r\n A majority of Gen Z and Millennials are interested in joining the creator economy\r\n <\/div>\r\n <div class=\"stats-block__columns\">\r\n <div class=\"stats-block__single-column\">\r\n <div class=\"stats-block__primary\">\r\n 54%\r\n <\/div>\r\n\r\n <div class=\"stats-block__secondary\">\r\n want to be influencers\r\n <\/div>\r\n \r\n <\/div>\r\n <div class=\"stats-block__single-column\">\r\n <div class=\"stats-block__primary\">\r\n 86%\r\n <\/div>\r\n\r\n <div class=\"stats-block__secondary\">\r\n would post sponsored content\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\n\n\n<p>A survey of 13,000 creators across 113 countries <a href=\"https:\/\/blog.patreon.com\/the-first-ever-patreon-creator-census\">released by Patreon<\/a> in May 2022 gives insights into the creator class. Nearly 4 out of 10\u201438 percent\u2014of those surveyed primarily create video, 17 percent write, 14 percent produce audio, 11 percent create visual art, and about 20 percent create some other format. More than half\u201456 percent\u2014identified as \u201cseasoned professionals,\u201d and 44 percent said they were just starting out. The vast majority\u201480 percent\u2014said they work alone, but interestingly <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/seven-pro-podcast-studios-that-are-waiting-for-your-show\">podcasters<\/a>, 39 percent, were most likely to report working with a team. <\/p>\n\n\n\n<p>With so many content creators working alone, <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> and <a href=\"https:\/\/www.wework.com\/solutions\/wework-on-demand\">WeWork On Demand<\/a> might be a great way to break out of the work-from-home rut. Plus, <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/a-concrete-workspace-with-soaring-windows-in-berlin\">beautifully designed spaces<\/a> and the <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/seven-pro-podcast-studios-that-are-waiting-for-your-show\">podcast rooms<\/a> available at some locations could be a great resource for creators. <\/p>\n\n\n\n<p>For those who do manage to build an audience and transform their content into a business, the returns can be fruitful. Companies in the US increased their spending on influencer marketing <a href=\"https:\/\/www.emarketer.com\/content\/us-influencer-spending-surpass-3-billion-2021\">by 33 percent<\/a> to $3.69 billion in 2021, according to Insider Intelligence. This is expected to reach $4.14 billion in 2022, and could reach $5 billion in 2023. But branded sponsorships are just one of the many ways creators earn income. The platforms that they post to will often pay creators directly.<\/p>\n\n\n\n<h2 id=\"from-cat-videos-to-youtube-millionaires\"class=\"wp-block-heading\">From cat videos to YouTube millionaires<\/h2>\n\n\n\n<p>YouTube is usually the platform that first comes to mind when you think of content creators. The video-streaming platform earned this reputation because of its pioneering, lucrative, and wildly successful revenue-sharing model for the content that its users generate.<\/p>\n\n\n\n<p>In the platform’s infancy, videos on the site were generally low-quality videos of cats and people falling down. But <a href=\"https:\/\/interestingengineering.com\/youtubes-history-and-its-impact-on-the-internet\">YouTube soon took notice<\/a> of a small but growing group of people on the platform who generated a following by routinely uploading higher-quality comedic skits, stories, and how-to videos. Recognizing an opportunity, YouTube launched its Partner Program in 2007, which shares advertising revenue with these creators in an effort to incentivize them to continue creating videos.<\/p>\n\n\n\n<p>While <a href=\"https:\/\/www.adweek.com\/performance-marketing\/youtube-opens-partner-program-to-everyone\/\">fraught at times<\/a>, the relationship YouTube has with its creators has served both parties well. YouTube is the <a href=\"https:\/\/www.similarweb.com\/website\/youtube.com\/#overview\">second most-trafficked website<\/a> in the world, with 33.8 billion visits in May 2022 alone. As of August 2021, there were <a href=\"https:\/\/www.theverge.com\/2021\/8\/23\/22636827\/youtube-partner-program-2-million-members-creators\">over 2 million<\/a> YouTube Partners. And <a href=\"https:\/\/signalfire.com\/blog\/creator-economy\/\">more than half of the 2 million<\/a> people who create content full-time primarily create through YouTube. <\/p>\n\n\n\n<p>Other platforms have taken note and have tried to mimic YouTube\u2019s success. Platforms like <a href=\"https:\/\/www.twitch.tv\/p\/en\/partners\/\">Twitch<\/a>, <a href=\"https:\/\/substack.com\/going-paid-guide\">Substack<\/a>, <a href=\"https:\/\/help.medium.com\/hc\/en-us\/articles\/115011694187-Getting-started-with-the-Partner-Program\">Medium<\/a>, <a href=\"https:\/\/newsroom.tiktok.com\/en-gb\/tiktok-creator-fund-your-questions-answered\">TikTok<\/a>, <a href=\"https:\/\/www.theverge.com\/2022\/7\/14\/23215855\/instagram-creator-subscriptions-feed-posts-chat\">Instagram<\/a>, and others have all created revenue-sharing programs with varying degrees of success. <\/p>\n\n\n\n<h2 id=\"why-does-everyone-want-to-be-a-content-creator\"class=\"wp-block-heading\">Why does everyone want to be a content creator?<\/h2>\n\n\n\n<p>Creators like MrBeast, Markiplier, and Rhett and Link each made <a href=\"https:\/\/www.forbes.com\/sites\/abrambrown\/2022\/01\/14\/the-highest-paid-youtube-stars-mrbeast-jake-paul-and-markiplier-score-massive-paydays\/?sh=2ee833db1aa7\">over $30 million in 2021 alone<\/a> through their comedy, gaming, and commentary YouTube channels. A tiny handful of creators bring in millions every year, but for the average creator, earning a stable and reliable income remains the greatest challenge, if they manage to generate revenue at all. <\/p>\n\n\n\n<p>But the struggle to earn revenue hasn\u2019t decreased interest in joining the creator economy, especially among younger generations. According to a 2020 survey by <a href=\"https:\/\/morningconsult.com\/wp-content\/uploads\/2019\/11\/The-Influencer-Report-Engaging-Gen-Z-and-Millennials.pdf\">Morning Consult<\/a> of 2,000 13- to 38-year-olds, 54 percent of respondents said they want to be an influencer, and 86 percent said they would be willing to post sponsored content for money. The search term <a href=\"https:\/\/trends.google.com\/trends\/explore?date=all&geo=US&q=how%20to%20become%20a%20content%20creator\">\u201chow to become a content creator\u201d<\/a> shows a similarly meteoric rise in interest in the topic, especially in the past year. <\/p>\n\n\n\n<center><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/3029_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"how to become a content creator\",\"geo\":\"US\",\"time\":\"2004-01-01 2022-07-19\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=all&geo=US&q=how%20to%20become%20a%20content%20creator\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script><\/center>\n\n\n\n<p>You might think that people just look at the wealth generated by top creators and seek to replicate that success. But <a href=\"https:\/\/morningconsult.com\/wp-content\/uploads\/2019\/11\/The-Influencer-Report-Engaging-Gen-Z-and-Millennials.pdf\">Morning Consult<\/a> found that money ranked fifth for Gen Z and second for millennials among the reasons they wanted to become content creators. The opportunity to make a difference in the world was a top motivator, cited by 58 percent of Gen Z and 48 percent of millennial respondents; 55 percent of Gen Z and 60 percent of millennials said they were attracted to flexible hours; 53 percent of Gen Z and 44 percent of millennials said they liked the ability to share their ideas with an audience; and 51 percent of Gen Z and 48 percent of millennials said because it\u2019s fun work.<\/p>\n\n\n\n<p>I studied film and television production at New York University, and the consensus among most film majors was that our job prospects after graduation were bleak. Creative jobs in the entertainment industry are some of the most competitive and unattainable jobs in the market. It doesn\u2019t matter if you go to a top-tier film school\u2014you\u2019re unlikely to make a living through your art. <\/p>\n\n\n\n<p>But platforms like YouTube offer a glimmer of hope. It\u2019s easier to create and upload videos in your spare time than it is to find a nine-to-five job that will pay you biweekly to create videos. These platforms remove the gatekeepers. The only thing keeping you from building a following is your creativity, the work you\u2019re willing to put in, and your understanding of the algorithms that determine success. That doesn\u2019t mean it\u2019s easy\u2014you just don\u2019t need permission to start. <\/p>\n\n\n\n<p>If you\u2019re a <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/creativity-exercises\">creative person<\/a>, finding an audience for your art is an incredible gift. I\u2019m blown away every time I log in to YouTube to see how many people are watching my videos\u2014and the revenue those views generate. It\u2019s an incredibly rewarding feeling, and it\u2019s easy to understand why so many young people want that experience. The allure of turning a passion into a career is a powerful motivator. <\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n <div class=\"related-articles-sticky__holder\">\r\n <div class=\"ray-grid\">\r\n <div class=\"ray-grid__cell--span-full\">\r\n <div class=\"related-articles-sticky__header-wrapper\">\r\n <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n Related articles\r\n <\/h3>\r\n <\/div>\r\n <div class=\"related-articles-sticky__wrapper\">\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-signs-your-business-is-ready-for-a-flexible-workspace-solution\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"3959\" height=\"2641\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20231031-Chicago-Lifestyle-16-copy-1.jpg?resize=3959%2C2641\" class=\"related-articles-sticky__image\" alt=\"Common space\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20231031-Chicago-Lifestyle-16-copy-1.jpg?w=3959 3959w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20231031-Chicago-Lifestyle-16-copy-1.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20231031-Chicago-Lifestyle-16-copy-1.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20231031-Chicago-Lifestyle-16-copy-1.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/5-signs-your-business-is-ready-for-a-flexible-workspace-solution\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n 5 Signs Your Business is Ready for a Flexible Workspace Solution\u00a0\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n WeWork\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/how-flexible-workspaces-can-save-you-time-and-money\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"4752\" height=\"3168\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20240729-10-York-Road-Brand-Photoshoot-3.jpg?resize=4752%2C3168\" class=\"related-articles-sticky__image\" alt=\"Common area\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20240729-10-York-Road-Brand-Photoshoot-3.jpg?w=4752 4752w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20240729-10-York-Road-Brand-Photoshoot-3.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20240729-10-York-Road-Brand-Photoshoot-3.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/04\/Web_150DPI-20240729-10-York-Road-Brand-Photoshoot-3.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/how-flexible-workspaces-can-save-you-time-and-money\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n How flexible workspaces can save you time and money\u00a0\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n WeWork\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/the-dos-and-donts-of-getting-your-pitch-across-to-investors\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/07\/Web_150DPI-20231031-Chicago-Lifestyle-48-copy-scaled.jpg?resize=2560%2C1708\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/07\/Web_150DPI-20231031-Chicago-Lifestyle-48-copy-scaled.jpg?w=2560 2560w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/07\/Web_150DPI-20231031-Chicago-Lifestyle-48-copy-scaled.jpg?resize=1536%2C1025 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/07\/Web_150DPI-20231031-Chicago-Lifestyle-48-copy-scaled.jpg?resize=2048%2C1366 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/the-dos-and-donts-of-getting-your-pitch-across-to-investors\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n The dos and don\u2019ts of getting your pitch across to investors\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Sonya Matejko\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\n\n\n<h2 id=\"what-challenges-do-content-creators-face\"class=\"wp-block-heading\">What challenges do content creators face?<\/h2>\n\n\n\n<p>Success on these platforms isn\u2019t easy, and building an audience is only half the battle. Turning that following into a business, especially one capable of sustaining you full-time is incredibly challenging and, unfortunately, most creators won\u2019t come anywhere close. <\/p>\n\n\n\n<p>Being a content creator is more like being a <a href=\"https:\/\/www.wework.com\/ideas\/tag\/starting_small\">small business owner<\/a> than a performer. There\u2019s a complex business component that can be a full-time job in itself. Managing taxes, sponsorship negotiations, contracts, and everything else involved with running a <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-set-up-an-llc-limited-liability-company\">small business<\/a> can at times feel <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/five-wellness-tips-for-positive-mental-health-at-work\">overwhelming<\/a>. That\u2019s in addition to the constant pressure to create, engage your audience, and maintain relevance in a constantly changing social media landscape. <\/p>\n\n\n\n<p>An enormous amount of work is required to earn a decent income, and many creators work for years before seeing a single cent. Full-time creators typically rely on a <a href=\"https:\/\/www.businessinsider.com\/how-much-money-instagram-influencers-earn-examples-2021-6#:~:text=Sponsored%20content%2C%20however%2C%20isn',platform%20is%20slowly%20rolling%20out.\">mix of income streams<\/a> to support themselves, including affiliate marketing, merchandise, memberships, consulting work, and <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-freelancing-and-how-do-you-become-a-freelancer\">freelancing<\/a>. The vast majority (myself included) have another job that helps support them.<\/p>\n\n\n\n<p>At the same time, generating income from creating content is an incredible gift that many of us wouldn\u2019t trade for anything. <a href=\"https:\/\/www.cnbc.com\/2019\/08\/02\/forget-law-school-these-kids-want-to-be-a-youtube-star.html\">One in three kids<\/a> ages 8 to 12 want to be a YouTuber, according to a survey by the Harris Poll. Despite its challenges, content creation can be a lucrative and emotionally rewarding career path, and that path is becoming more viable every day. <\/p>\n\n\n\n<p><em>Bradley Little is a writer and content creator based in New York City.<\/em><\/p>\n\n\n<div\r\n data-block_60e8695ae0589\r\n class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n <p>Rethinking your workspace?<\/p>\n\r\n <\/div>\r\n\r\n <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n <a\r\n href=\"#nf-form-31-cont\"\r\n class=\"sticky-cta__link sticky-cta--default__link\">\r\n Get in touch\r\n <\/a>\r\n <\/button>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Digital platforms are giving rise to a new creator class, but what makes content creation so appealing?<\/p>\n","protected":false},"author":2182,"featured_media":3000060585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43907,43901],"tags":[502,39221,43937],"class_list":["post-3000060518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research-studies","category-research-insights","tag-creativity","tag-entrepreneurs","tag-work-by-the-numbers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The growing allure of the creator economy<\/title>\n<meta name=\"description\" content=\"Digital platforms are giving rise to a new creator class but what makes content creation so appealing?\" \/>\n<meta name=\"robots\" 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