{"id":3000059831,"date":"2022-06-29T09:28:00","date_gmt":"2022-06-29T13:28:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000059831"},"modified":"2023-02-02T09:59:45","modified_gmt":"2023-02-02T14:59:45","slug":"the-life-changing-story-behind-a-cup-of-wework-coffee","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/the-life-changing-story-behind-a-cup-of-wework-coffee","title":{"rendered":"The life-changing story behind a cup of WeWork coffee"},"content":{"rendered":"\n<p>Having your first coffee of the day at WeWork is part of an everyday workplace routine much loved by members. But WeWork coffee is about more than just a great-tasting ritual; it blends ethical values and sustainability with a huge outpouring of kindness.<\/p>\n\n\n\n<p>In the UK, that impact is thanks in part to three of WeWork\u2019s partners: <a href=\"https:\/\/changeplease.org\/\">Change Please<\/a>, the company that supplies both the baristas and the coffee beans in 26 WeWork buildings across <a href=\"https:\/\/www.wework.com\/l\/office-space\/london\">London<\/a>, <a href=\"https:\/\/www.wework.com\/l\/office-space\/cambridge\">Cambridge<\/a>, <a href=\"https:\/\/www.wework.com\/l\/office-space\/manchester\">Manchester<\/a>, and <a href=\"https:\/\/www.wework.com\/buildings\/55-colmore-row--birmingham\">Birmingham<\/a>, as well as in <a href=\"https:\/\/www.wework.com\/buildings\/80-george-street--edinburgh\">Scotland<\/a> and <a href=\"https:\/\/www.wework.com\/l\/office-space\/ireland\">Ireland<\/a>; The <a href=\"https:\/\/www.theestatedairy.com\/shop\/\">Estate Dairy<\/a>, which provides non-homogenized, bottled milk each day to 56 WeWork offices across London, Cambridge, and Birmingham; and <a href=\"https:\/\/www.ilovecoffeegroup.co.za\/\">I Love Coffee<\/a>, the social enterprise that employs and trains Deaf individuals to become baristas \u2013 stationed at seven WeWork buildings in London, Cape Town, and Johannesburg. All three business were chosen because of their commitment to making the world a better place.\u00a0<\/p>\n\n\n\n<p>Why is it so important to do more than just provide coffee beans and sell milk? 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"happy-cows-produce-great-tasting-milk\"class=\"wp-block-heading\"><strong>Happy cows produce great-tasting milk<\/strong><\/h2>\n\n\n\n<p>Established just six years ago, The Estate Dairy is considered one of London\u2019s leading dairy suppliers, dedicated to producing and bottling the highest-quality milk and cream from the heart of the Somerset countryside.<\/p>\n\n\n\n<p>Shaun Young and his partner (now wife) Rebecca had spotted a gap in the market. They knew there was room for their exciting vision: to produce milk that not only tasted better but was sustainably packaged, and that came from cows that were raised and cared for in a more humane environment.<\/p>\n\n\n\n<p>\u201cThe way we source our milk has a real story behind it, just like coffee does,\u201d he says. \u201cIt is less processed and better for you, as we keep the product as close to the farm gate as possible.\u201d From the start, the company focused on providing a free-range lifestyle for its cows, as well as sustainability.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1196\" height=\"673\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Estate-Dairy-cows_v1.jpg\" alt=\"\" class=\"wp-image-3000059867\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Estate-Dairy-cows_v1.jpg?w=1196 1196w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Estate-Dairy-cows_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Estate-Dairy-cows_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Estate-Dairy-cows_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Dairy cattle from The Estate Dairy farm. <\/figcaption><\/figure>\n\n\n\n<p>As the saying goes, the cream rises to the top, because The Estate Dairy has become one of the fastest-growing small businesses in the UK. Next, Young focused on working with small-scale family-owned farms, paying these dairies 15% more than the market rate to ensure a better-quality product.&nbsp;<\/p>\n\n\n\n<p>\u201cIf you look at the dairy farms we work with, like Bickfield Farm, the cows are out on the grass 200 days a year,\u201d he says. \u201cThe Jersey and Guernsey cows we rear are well known for being higher in protein and fat.\u201d<\/p>\n\n\n\n<p>While WeWork members and other consumers may experience all this work as a sip of&nbsp;delicious, creamy-tasting milk, Young says he\u2019s \u201cjust doing things right.\u201d<\/p>\n\n\n\n<h2  id=\"how-the-homeless-found-a-home-at-wework\"class=\"wp-block-heading\"><strong>How the homeless found a home at WeWork<\/strong><\/h2>\n\n\n\n<p>When Cemal Ezel was 29, he was on an 18-hour bus trip across Vietnam and found himself sitting next to a fellow traveler, telling him that he was disillusioned with his life as a commodity broker in the city.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cHe told me to do the \u2018rocking chair\u2019 test and fast-forward my life to the age of 70, then ask myself three questions,\u201d Ezel says. \u201cHad I made any positive impact on society? What would my legacy be? And how would my friends and family remember me?\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We produce and serve great-tasting coffee, with 100 percent of the profits supporting people who have experienced homelessness to get back on their feet.<\/p><cite>Cemal Ezel, founder, Change Please<\/cite><\/blockquote>\n\n\n\n<p>These profound questions had a huge impact on Ezel, and inspired him to look at himself\u2014and the world\u2014with new eyes. On his return to London, he was struck by the number of homeless people sleeping in doorways. One man held up a sign that read, \u201cChange please.\u201d These words motivated Ezel to hand in his notice at work and sign up to attend The School for Social Entrepreneurs, where he worked on his business idea to get homeless people off the streets and into work.<\/p>\n\n\n\n<p>In 2015, Change Please began operations, establishing dedicated academies that train people to be baristas. The three-month course helps attendees with timekeeping, confidence levels, and social skills, and also funds therapy sessions to help them deal with any underlying mental health issues. During this time, trainees receive accommodation, and if they\u2019re successful in the training, they\u2019re hired at a living wage of \u00a323,500 ($28,490).&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000059850\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Coffee-059_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Change Please employees at one of their UK locations.<\/figcaption><\/figure>\n\n\n\n<p>Change Please is also an award-winning coffee brand, sourcing coffee beans from companies worldwide and supporting farmers by paying them two to three times more than fair trade. All the coffee bean packaging is carbon neutral, too.<br><br>\u201cOur mission, values, and ethos will always remain the same,\u201d Ezel says. \u201cWe produce and serve great-tasting coffee, with 100 percent of the profits supporting people who have experienced homelessness to get back on their feet.\u201d&nbsp;<\/p>\n\n\n\n<h2  id=\"creating-more-opportunities-for-the-deaf-community-through-the-power-of-ordering-hot-drinks\"class=\"wp-block-heading\"><strong>Creating more opportunities for the Deaf community through the power of ordering hot drinks<\/strong><\/h2>\n\n\n\n<p>Having spent almost 30 years as a copywriter and marketer, Gary Hopkins was freelancing for a major retailer in South Africa when he was introduced to the concept of a social enterprise. Soon after, he discovered that \u2013 due to the language barrier and poor access to education \u2013 more than 80% of Deaf adults in South Africa were unemployed. Like a lightning bolt, Hopkins knew at that moment that a cup of coffee could have a life-altering impact on the Deaf community; a way to create more job opportunities for Deaf individuals in South Africa.<\/p>\n\n\n\n<p>And for those wanting their caffeine fix? Mastering a few signs wouldn\u2019t be difficult.<\/p>\n\n\n\n<p>\u201cWe knew that coffee had the potential to unlock a new world of work for Deaf individuals,&#8221; Hopkins says. &#8220;We were committed from that moment to exploring ways to open more doors, and provide more job opportunities for the Deaf community.\u201d<\/p>\n\n\n\n<p>Launching their first coffee shop in 2016 in South Africa, co-founders Gary Hopkins and Mike Morritt-Smith were set on their mission to break the barriers of communication between the Deaf and the hearing through the power of ordering drinks. Starting out at a gym in Cape Town, the duo soon expanded their team of baristas and put down roots in-office caf\u00e9s, including WeWork locations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" height=\"810\" width=\"1440\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/I_love_coffee-1.jpg?resize=1440%2C810\" alt=\"\" class=\"wp-image-3000067638\"\/><\/figure>\n\n\n\n<p>\u201cOver the last six years,&#8221; Hopkins says, &#8220;we have been overwhelmed by the outpouring of support from local businesses as well as companies like WeWork who share our interest in creating a positive impact for underserved communities.&#8221;<\/p>\n\n\n\n<p>Having recruited over 40 employees across 16 sites, and helped over 100 Deaf individuals into work in South Africa, Hopkins and his team aren\u2019t stopping there.\u00a0<\/p>\n\n\n\n<p>Hopkins adds; \u201c2023 will be a big year for us. In South Africa, we are soon to open our hospitality training academy, in which Deaf youth will be trained in sign language by our accredited Deaf trainers. Beyond this, we are expanding operations to the UK, and putting down roots in London, which will ultimately springboard us into other parts of the world.\u201d\u00a0<\/p>\n\n\n\n<p>He says \u201cas we continue to strive to create even more opportunities for the Deaf community through the life-changing magic of a cup of coffee, we hope to expand operations in the UK beyond just baristas to establish roasteries and recruit trainers.\u201d<\/p>\n\n\n\n<h2  id=\"partnering-with-wework-for-an-ideal-cup-of-joe\"class=\"wp-block-heading\"><strong>Partnering with WeWork for an ideal cup of joe<\/strong><\/h2>\n\n\n\n<p>In working with WeWork, Change Please, The Estate Dairy, and I Love Coffee have found more than new business\u2014they\u2019ve found a company, and customers, that help further their own missions.\u00a0<\/p>\n\n\n\n<p>The Estate Dairy was able to grow its commitment to sustainability by partnering with WeWork to explore the option of switching to glass milk bottles instead of plastic. In just four weeks, The Estate Dairy presence at WeWork went from a single-building pilot to a 10-building rollout\u2014and the switch from plastic bottles to glass saved 625,000 single-use plastic bottles.&nbsp;<\/p>\n\n\n\n<p>\u201cBecause of WeWork\u2019s investment, we were able to bring in new machinery to fill and clean the returned bottles into a seamless process,\u201d Young says. \u201cWe now get about 30 uses out of each glass bottle, which is incredible.\u201d<\/p>\n\n\n\n<p>The Estate Dairy now supplies milk to all 53 London WeWork buildings as well as to two of the newest offices in Cambridge and Birmingham, delivering 24,000 liters of milk per week to 55 WeWork locations. And because of WeWork\u2019s investment in the business, The Estate Dairy\u2019s product line now includes oat milk, butter, and yogurt.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-to-get-your-employer-to-pay-for-coworking\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6720\" height=\"4480\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?resize=6720%2C4480\" class=\"related-articles-sticky__image\" alt=\"two people leaving a WeWork building\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=6720 6720w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-to-get-your-employer-to-pay-for-coworking\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How to Get Your Employer to Pay for Coworking\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Ana Voicu\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/where-u-s-startups-are-scaling-20-metros-9000-companies-one-clear-pattern\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"5000\" height=\"3335\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/Print_300DPI-WeWork-167-North-Green-Reshoot-7-1.jpg?resize=5000%2C3335\" class=\"related-articles-sticky__image\" alt=\"WeWork building interior\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/Print_300DPI-WeWork-167-North-Green-Reshoot-7-1.jpg?w=5000 5000w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/Print_300DPI-WeWork-167-North-Green-Reshoot-7-1.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/Print_300DPI-WeWork-167-North-Green-Reshoot-7-1.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/Print_300DPI-WeWork-167-North-Green-Reshoot-7-1.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/where-u-s-startups-are-scaling-20-metros-9000-companies-one-clear-pattern\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            <b>Business Intelligence<\/b><\/br><\/br>Where U.S. Startups Are Scaling: 20 Metros, 9,000 Companies, One Clear Pattern\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-difference-between-a-physical-address-and-a-mailing-address\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2499\" height=\"1666\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?resize=2499%2C1666\" class=\"related-articles-sticky__image\" alt=\"Private Office Brand photoshoot\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=2499 2499w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/12\/Web_150DPI-WeWork-Lasalle-Chicago-17.jpg?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-difference-between-a-physical-address-and-a-mailing-address\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The difference between a physical address and a mailing address\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Through its ongoing partnership with WeWork, I Love Coffee was able to expand beyond its homeland of South Africa to establish its presence in new markets with ease. By putting down roots in four WeWork locations in London, I Love Coffee is creating even more opportunities for the Deaf community. And, WeWork\u2019s ongoing support means I Love Coffee\u2019s positive work can ripple across the capital.&nbsp;<\/p>\n\n\n\n<p>Hopkins adds; \u201cIt has been incredible to have a partner like WeWork on this journey. With an established presence already in London, and a barista bar setup in all of its WeWork locations, this partnership has felt like a natural fit from the beginning, and I\u2019m excited to see how far we can take it. Watch this space!\u201d<\/p>\n\n\n\n<p>WeWork\u2019s business has also helped Change Please continue to grow. As a direct consequence of the WeWork partnership, Change Please has expanded globally, through different partners in eight countries including Australia, the US, France, and the UAE. They\u2019ll be helping different groups of people with social challenges, such as homeless veterans, victims of domestic violence, and refugees.<\/p>\n\n\n\n<p>But beyond any financial benefits of working with WeWork, Ezel says the human connection is a true reward. \u201cThe people working there have more time to chat to the baristas because they haven\u2019t got a train to catch\u2014they\u2019re at work already\u2014which helps our baristas build self-esteem and confidence,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s such a rich, fulfilling, rewarding, and impactful relationship that has transformed people\u2019s lives\u2014and it\u2019s only been made possible by having a supportive partner like WeWork,\u201d Ezel says.<\/p>\n\n\n\n<p><em>Ilana Salem is an author and advertising copywriter. She is a copy consultant for many startups and healthcare charities.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>That first morning sip may taste great\u2014but the story of the people and the mission behind each cup is even better<\/p>\n","protected":false},"author":2192,"featured_media":3000059846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43905,43900],"tags":[500,512,1484],"class_list":["post-3000059831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flexible-products","category-workspace-solutions","tag-community","tag-impact","tag-emea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The life-changing story behind a cup of WeWork coffee<\/title>\n<meta name=\"description\" content=\"That first morning sip may taste great\u2014but the story of the people and the mission behind each cup is even better.\" \/>\n<meta name=\"robots\" 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