in this story<\/div>\r\n \r\n
\r\n \r\n \r\n Bringing a well-rounded perspective to SEO\u00a0\r\n \r\n \r\n\r\n FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#in-the-business-of-elevating-students\" class=\"toc-block__link\">\r\n In the business of elevating students\u00a0\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#enabling-a-work-from-anywhere-corporate-culture\" class=\"toc-block__link\">\r\n Enabling a work-from-anywhere corporate culture\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#infrastructure-to-help-people-get-the-healthcare-they-need\" class=\"toc-block__link\">\r\n Infrastructure to help people get the healthcare they need\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\n\n\n<p>This month, WeWork spotlights LGBTQ+ founders. 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id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n <nf-fields><\/nf-fields>\r\n <\/script>\r\n\r\n <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n <nf-cells><\/nf-cells>\r\n <\/script>\r\n\r\n \n\n\n<h2 id=\"bringing-a-well-rounded-perspective-to-seo\"class=\"wp-block-heading\">Bringing a well-rounded perspective to SEO <\/h2>\n\n\n\n<p><a href=\"https:\/\/papayasearch.com\">Papaya Search<\/a> helps businesses succeed on search engines through experienced search marketing strategies. Founder Bobby Kircher says his company has a lot to offer clients, including experience and a high level of agility. But another added benefit is his own life experience. <\/p>\n\n\n\n<p>\u201cWhen I started my business in 2004, there weren’t many gay people or Latinos in the SEO and SEM industry, so I felt like we provided a diverse perspective to the field,\u201d Kircher says. <\/p>\n\n\n\n<p>As Kircher\u2019s business has grown, he\u2019s watched the wider culture grow in embracing the LGBTQ+ community. \u201cEarly on, there weren’t many gay people in the industry, so I tended to keep that part of my life private in group settings or at conferences,\u201d he says. \u201cNow gay people can serve openly in the U.S. military and get married, and they\u2019re accepted in society in a way I only dreamed of when I was coming out in my 20s. So I live out proudly today.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/bobby-kircher_Papaya_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000059456\" width=\"840\" height=\"1120\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/bobby-kircher_Papaya_v1-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/bobby-kircher_Papaya_v1-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Bobby Kircher, founder of Papaya Search. <\/figcaption><\/figure>\n\n\n\n<p>Papaya Search operates out of <a href=\"https:\/\/www.wework.com\/buildings\/725-ponce--atlanta--GA\">WeWork 725 Ponce De Leon<\/a> in Atlanta, where Kircher has a private office. \u201cI can easily manage my remote team dispersed worldwide, meet clients in a comfortable conference room, access complimentary drinks, and network with other business owners,\u201d he says of the many benefits of being a WeWork member. <\/p>\n\n\n\n<p>Kircher is proud of his company and the work they are doing to grow organic search traffic for clients. Next up, he hopes to focus on working with other digital marketing agencies. \u201cWe’re developing a course to help agencies with <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-search-engine-optimization-seo\">SEO<\/a> basics, so we can assist in <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/how-to-develop-a-successful-content-marketing-strategy\">content strategy<\/a> and optimization,\u201d he explains. <\/p>\n\n\n\n<p>Business is booming for Kircher and his team\u2014and he brings a sense of Pride to his work, as well as his entire being. It\u2019s a fitting sentiment for Pride Month. \u201cTo me, Pride means living openly as an out, proud, and thriving gay Latino business owner,\u201d he says. <\/p>\n\n\n\n<p>Follow Papaya Search on <a href=\"https:\/\/twitter.com\/PapayaSearch\">Twitter<\/a> and <a href=\"https:\/\/www.instagram.com\/PapayaSearch\/\">Instagram<\/a>. <\/p>\n\n\n\n<h2 id=\"in-the-business-of-elevating-students\"class=\"wp-block-heading\">In the business of elevating students <\/h2>\n\n\n\n<p><a href=\"http:\/\/thetutorverse.com\">The Tutorverse LLC<\/a> is a family-owned and -operated business that was founded by Marcus Rappaport to provide families with learning services and content that they aren’t able to get from their school or from big publishers. One year later, his partner (now husband) Jeffrey Wu joined, bringing financial, operational, and strategic experience to the company. \u201cOur talents and interests complement well\u2014both in life and in business,\u201d Rappaport says. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Pride means doing what\u2019s right for our families, and respecting yourself and others.<\/p><cite>Marcus Rappaport, founder, and Jeffrey Wu, managing director, <a href=\"http:\/\/thetutorverse.com\">The Tutorverse LLC<\/a><\/cite><\/blockquote>\n\n\n\n<p>That synergy and balance are essential to their company\u2019s success in helping students shine\u2014and helping build a better tomorrow for everyone. \u201cA well-educated population is the key to social mobility and a well-functioning democracy,\u201d Wu says. \u201cWe work toward this goal by partnering with schools, not-for-profit organizations, and other community-based organizations to bring high-quality learning opportunities to our communities.\u201d<\/p>\n\n\n\n<p>The Tutorverse LLC operates out of <a href=\"https:\/\/www.wework.com\/buildings\/222-broadway--new-york-city--NY\">WeWork 222 Broadway<\/a> in New York City. \u201cWork is about people, and there is nothing better than working side by side with someone to make something great!\u201d Rappaport says. \u201cPlus, the unlimited caffeine helps.\u201d <\/p>\n\n\n\n<p>When asked what Pride means to them, Rappaport and Wu have a united answer: \u201cPride means doing what\u2019s right for our families, and respecting yourself and others. At work, this means leading by example and building a business that reflects our core <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-describe-your-company-culture\">values<\/a>.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000059460\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Jeff-and-Marcus_Tutorverse_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Marcus Rappaport, founder (left), and Jeffrey Wu, managing director, of The Tutorverse LLC.<\/figcaption><\/figure>\n\n\n\n<p>Rappaport and Wu have a clear mission when it comes to their students. \u201cWe help students become better learners and more self-confident, so they can stand out and showcase their abilities,\u201d Wu says. Going forward, Rappaport says, the team will continue to grow to meet the needs of students who use their services.<\/p>\n\n\n\n<p>And in the meantime, these partners in business and in life will continue enjoying everything they\u2019ve built together. \u201cWe\u2019re grateful to live in a place where people are free to live authentically,\u201d Wu says. <\/p>\n\n\n\n<p>Use promo code ttww100 at <a href=\"http:\/\/thetutorverse.com\/\">thetutorverse.com <\/a>for $100 off 10-hour tutoring packages or private SHSAT, SAT, and ISEE small-group classes. New families only; offer expires 8\/31\/22.<\/p>\n\n\n\n<h2 id=\"enabling-a-work-from-anywhere-corporate-culture\"class=\"wp-block-heading\">Enabling a work-from-anywhere corporate culture<\/h2>\n\n\n\n<p>As founder and CEO Oscar Mattsson describes it, his company aims to allow people to live the life they want to lead.<\/p>\n\n\n\n<p>\u201cOur mission is to support employees and employers in any type of workplace\u2014whether a traditional office, a remote island hut, or a cabin in the mountains,\u201d Mattsson says of his 6-month-old company. <\/p>\n\n\n\n<p>\u201cWe curate the equipment, products, services, and experiences consistent with a company\u2019s requirements and deliver them anywhere,\u201d he explains, which made <a href=\"http:\/\/allwhere.co\">Allwhere<\/a> well positioned to help companies scrambling in the wake of the pandemic. \u201cCompanies struggle with how to provide this vast array of services across a diverse workforce\u2014and that’s where Allwhere fits,\u201d he says.<\/p>\n\n\n\n<p>Allwhere operates out of <a href=\"https:\/\/www.wework.com\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\">WeWork Dock 72<\/a> at the Brooklyn Navy Yard\u2014but WeWork had been a part of Mattsson\u2019s career path even before he launched his company. He worked in corporate development at WeWork for four and a half years. \u201cWeWork is where I started my career,\u201d he says. \u201cNow my own company works out of WeWork. When the company was just me, I worked in the common area. When I made my first hire, we had a two-person office. Now we have about 30 seats.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Oscar-launch-anywhere-02_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000059464\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Oscar-launch-anywhere-02_v1-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Oscar-launch-anywhere-02_v1-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption> Oscar Mattsson, founder and CEO of Allwhere.<\/figcaption><\/figure>\n\n\n\n<p>As an LGBTQ+ founder, Mattsson says he hasn\u2019t faced any direct discrimination, and in fact feels very supported. \u201cWhen I first started my career, I wasn’t out at work,\u201d he says. \u201cIt’s been a process to become who I am. And so I constantly think about being the person I would have wanted to meet or hoped existed: someone who has started their own business, is getting married to another man, and is doing what they love. <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/what-is-diversity-and-inclusion-in-the-workplace\">Representation and visibility<\/a> are vital.\u201d<\/p>\n\n\n\n<p>Pride Month further highlights visibility. \u201cEven for those living in places not friendly to our community, seeing Pride is a reminder that there are people out there who support you,\u201d he says.<\/p>\n\n\n\n<p>Heading into the second half of 2022, Mattsson and the Allwhere team are focused on their launch. \u201cOur trial users have been loving Allwhere\u2019s offering,\u201d he says. \u201cHaving this thing that we’ve been working on for six months become real and alive is just an incredible feeling.\u201d<\/p>\n\n\n\n<h2 id=\"infrastructure-to-help-people-get-the-healthcare-they-need\"class=\"wp-block-heading\">Infrastructure to help people get the healthcare they need<\/h2>\n\n\n\n<p>The U.S. healthcare industry is plagued by siloed datasets that make it difficult to easily and securely access provider data, says Brett Bolton, director of strategy at <a href=\"http:\/\/certifyos.com\">CertifyOS<\/a>. The result impacts us all: \u201cProviders are inundated with administrative burden, which contributes to burnout, reduces their time dedicated to patient care, increases the cost of accessing healthcare, and results in provider shortages,\u201d Bolton explains.<\/p>\n\n\n\n<p>His company is building infrastructure to make sharing and accessing information about healthcare providers frictionless. And Bolton expects the work they do to have ripple effects. \u201cThe lack of trust between hospitals, insurance companies, providers, and regulators manifests in a convoluted system that is difficult for patients to navigate,\u201d he says. \u201cWe\u2019re improving trust between stakeholders, which we think will have a domino effect of greater efficiency within the healthcare system.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg\" alt=\"\" class=\"wp-image-3000059469\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/06\/Brett-Bolton-CertifyOS_v1-1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><strong> <\/strong>The U.S.- and Canada-based CertifyOS team.<\/figcaption><\/figure>\n\n\n\n<p>Working from WeWork helps keep the CertifyOS team running efficiently. \u201cAs <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> members, we get keys to cities around the globe,\u201d he says. \u201cThe flexibility to have an office wherever we need to be, whenever we need to be there, has helped keep our remote-first team connected and aligned.\u201d<\/p>\n\n\n\n<p>And the standard WeWork perks help quite a bit, too. \u201cCold brew on tap and coworking friends get me out of the house every morning,\u201d says Bolton, who works primarily at <a href=\"https:\/\/www.wework.com\/buildings\/450-park-ave-s--new-york-city--NY\">WeWork 450 Park Ave South<\/a> in New York City. <\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n <div class=\"related-articles-sticky__holder\">\r\n <div class=\"ray-grid\">\r\n <div class=\"ray-grid__cell--span-full\">\r\n <div class=\"related-articles-sticky__header-wrapper\">\r\n <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n Related articles\r\n <\/h3>\r\n <\/div>\r\n <div class=\"related-articles-sticky__wrapper\">\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/women-led-startups-working-to-improve-the-lives-of-others\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/women-led-startups-working-to-improve-the-lives-of-others\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n Women-led startups working to improve the lives of others\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Melanie Mannarino\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/businesses-that-help-all-students-get-ahead\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?resize=2048%2C1365\" class=\"related-articles-sticky__image\" alt=\"WeWork members that help students grow.\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?resize=1536%2C1024 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a 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srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/great-ideas-that-make-summer-living-easier\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n Great ideas that make summer living easier\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Melanie Mannarino\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\n\n\n<p>Bolton says he felt pressure early in his career to hide his life outside of the workplace, but that time is over. \u201cI\u2019ve resolved to live openly and empower others to do the same,\u201d he says. \u201cI\u2019ve gained so much personally and professionally by finding leaders and contributing to teams that celebrate people for who they are.\u201d<\/p>\n\n\n\n<p>Feeling supported and celebrated brings out the best in everyone, and the CertifyOS team is using their passion and drive to take the company to the next level. \u201cOur goal is to establish ourselves as a market leader for provider network management, to further our mission of making healthcare accessible to everyone,\u201d he says.<\/p>\n\n\n\n<p>Follow CertifyOS on <a href=\"https:\/\/www.linkedin.com\/company\/certifyos\/mycompany\/\">LinkedIn.<\/a><\/p>\n\n\n\n<p><em>Melanie Mannarino is a writer, editor, digital strategist, and author of several books, including <\/em>The (Almost) Zero Waste Guide<em>.<\/em><\/p>\n\n\n<div\r\n data-block_60e8695ae0589\r\n class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n <p>Rethinking your workspace?<\/p>\n\r\n <\/div>\r\n\r\n <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n <a\r\n href=\"#nf-form-31-cont\"\r\n class=\"sticky-cta__link sticky-cta--default__link\">\r\n Get in touch\r\n <\/a>\r\n <\/button>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>During Pride Month, hear from four companies led by members of the LGBTQ+ community<\/p>\n","protected":false},"author":1703,"featured_media":3000059535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[512,503,43936],"class_list":["post-3000059452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-impact","tag-culture","tag-made-at-wework"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Founders on what work success and Pride mean to them<\/title>\n<meta name=\"description\" content=\"During Pride Month, hear from four companies led by members of the LGBTQ+ community.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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