{"id":3000058419,"date":"2022-05-20T10:07:00","date_gmt":"2022-05-20T14:07:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000058419"},"modified":"2022-09-28T16:44:53","modified_gmt":"2022-09-28T20:44:53","slug":"what-is-cash-flow-and-why-is-it-important","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important","title":{"rendered":"What is cash flow and why is it important?"},"content":{"rendered":"\n<p>Cash flow is the pulse of a business. One of the most important metrics for tracking financial fitness over time, cash flow is a snapshot of how much money is flowing into and out of a company at any given moment. Revenue might tell you how successful your sales team is, but knowing how much cash you have on hand\u2014and exactly when you\u2019ll have it\u2014is vital to keeping the lights on.<\/p>\n\n\n\n<p>In this article we\u2019ll take a closer look at what cash flow is and how it works, as well as some of the benefits a well-managed cash flow can bring to your business. We\u2019ll also dive into cash flow statements and how to create them.<\/p>\n\n\n<div data-block_6287a0e2eab11 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#what-is-cash-flow\" class=\"toc-block__link\">\r\n          What is cash flow?\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#types-of-cash-flow\" class=\"toc-block__link\">\r\n          Types of cash flow\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#benefits-of-positive-cash-flow-and-why-its-important\" class=\"toc-block__link\">\r\n          Benefits of positive cash flow and why it\u2019s important\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#managing-cash-flow-steps\" class=\"toc-block__link\">\r\n          Managing cash flow: steps\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#getting-a-cash-flow-statement\" class=\"toc-block__link\">\r\n          Getting a cash flow statement\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>One key way to stay on top of your cash flow is to avoid becoming tied to rigid, long-term lease commitments. To help your business as it grows, WeWork has a range of customizable office space solutions designed around flexible lease terms. You can rent a furnished <a href=\"https:\/\/www.wework.com\/solutions\/office-suite\">office suite by the month<\/a> for teams of up to 100 people, scaled to your preferences.<\/p>\n\n\n\n<p>For even more flexibility, <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">WeWork On Demand<\/a> and <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> let you access workspaces and meeting rooms in hundreds of locations when it\u2019s convenient for you.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* PLUGIN WIDE STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container.textarea-container .nf-field-element .ninja-forms-field {\r\n                                    border: .0625rem solid #666; border-radius: .25rem;                    }\r\n        .nf-form-content .nf-field-container.date-container .nf-field-element .ninja-forms-field {\r\n                                    height: 3.375rem; border: .0625rem solid #666; border-radius: .25rem; padding-left: .5rem;                    }\r\n        .nf-form-content .nf-field-container.number-container .nf-field-element .ninja-forms-field {\r\n                                    border: .0625rem solid #666; border-radius: .25rem;                    }\r\n    <\/style><style>\r\n\r\n        \/* FIELDS STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container #nf-field-361-wrap {\r\n                                    width:100%;\r\n                            }\r\n        .nf-form-content .nf-field-container #nf-field-361-wrap .nf-field-element .ninja-forms-field {\r\n                                    width:100%;\r\n                    }\r\n    <\/style><div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-31-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-31\" aria-describedby=\"nf-form-errors-31\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='31';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Want to learn more about flexible work?\",\"created_at\":\"2021-04-07 19:41:34\",\"default_label_pos\":\"above\",\"show_title\":0,\"clear_complete\":\"1\",\"hide_complete\":\"1\",\"logged_in\":\"0\",\"wrapper_class\":\" has-title\",\"element_class\":\"\",\"key\":\"form_ideas_contact\",\"add_submit\":\"1\",\"currency\":\"\",\"unique_field_error\":\"A form with this value has already been submitted.\",\"not_logged_in_msg\":\"\",\"sub_limit_msg\":\"The form has reached its submission limit.\",\"calculations\":[],\"formContentData\":[{\"order\":1,\"cells\":[{\"order\":0,\"fields\":[\"html_1772540345868\"],\"width\":\"100\"}]},{\"order\":2,\"cells\":[{\"order\":0,\"fields\":[\"lead_source_formtype\"],\"width\":\"100\"}]},{\"order\":3,\"cells\":[{\"order\":0,\"fields\":[\"full_name\"],\"width\":\"100\"}]},{\"order\":4,\"cells\":[{\"order\":0,\"fields\":[\"business_email_address\"],\"width\":\"100\"}]},{\"order\":5,\"cells\":[{\"order\":0,\"fields\":[\"product_interest\"],\"width\":\"100\"}]},{\"order\":6,\"cells\":[{\"order\":0,\"fields\":[\"company_name\"],\"width\":\"100\"}]},{\"order\":7,\"cells\":[{\"order\":0,\"fields\":[\"team_size\"],\"width\":\"100\"}]},{\"order\":8,\"cells\":[{\"order\":0,\"fields\":[\"location\"],\"width\":\"100\"}]},{\"order\":9,\"cells\":[{\"order\":0,\"fields\":[\"phone_number\"],\"width\":\"100\"}]},{\"order\":11,\"cells\":[{\"order\":0,\"fields\":[\"html_1588257629816\"],\"width\":\"100\"}]},{\"order\":12,\"cells\":[{\"order\":0,\"fields\":[\"submit_1554741098461\"],\"width\":\"100\"}]}],\"drawerDisabled\":false,\"conditions\":[{\"collapsed\":false,\"process\":1,\"connector\":\"all\",\"when\":[{\"connector\":\"AND\",\"key\":\"product_interest\",\"comparator\":\"equal\",\"value\":\"checked\",\"type\":\"field\",\"modelType\":\"when\"}],\"then\":[{\"key\":\"company_name\",\"trigger\":\"show_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"then\"},{\"key\":\"location\",\"trigger\":\"show_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"then\"},{\"key\":\"team_size\",\"trigger\":\"show_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"then\"},{\"key\":\"phone_number\",\"trigger\":\"show_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"then\"}],\"else\":[{\"key\":\"company_name\",\"trigger\":\"hide_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"else\"},{\"key\":\"location\",\"trigger\":\"hide_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"else\"},{\"key\":\"team_size\",\"trigger\":\"hide_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"else\"},{\"key\":\"phone_number\",\"trigger\":\"hide_field\",\"value\":\"\",\"type\":\"field\",\"modelType\":\"else\"}]},{\"collapsed\":false,\"process\":1,\"connector\":\"all\",\"when\":[{\"connector\":\"AND\",\"key\":\"product_interest\",\"comparator\":\"equal\",\"value\":\"checked\",\"type\":\"field\",\"modelType\":\"when\"}],\"then\":[{\"key\":139,\"trigger\":\"activate_action\",\"value\":\"\",\"type\":\"action\",\"modelType\":\"then\"}],\"else\":[{\"key\":139,\"trigger\":\"deactivate_action\",\"type\":\"action\",\"modelType\":\"else\"}]},{\"collapsed\":false,\"process\":1,\"connector\":\"all\",\"when\":[{\"connector\":\"AND\",\"key\":\"product_interest\",\"comparator\":\"equal\",\"value\":\"unchecked\",\"type\":\"field\",\"modelType\":\"when\"}],\"then\":[{\"key\":396,\"trigger\":\"activate_action\",\"value\":\"\",\"type\":\"action\",\"modelType\":\"then\"}],\"else\":[{\"key\":396,\"trigger\":\"deactivate_action\",\"type\":\"action\",\"modelType\":\"else\"}]}],\"changeEmailErrorMsg\":\"Please enter a valid email address!\",\"changeDateErrorMsg\":\"Please enter a valid date!\",\"confirmFieldErrorMsg\":\"These fields must match!\",\"fieldNumberNumMinError\":\"Number Min Error\",\"fieldNumberNumMaxError\":\"Number Max Error\",\"fieldNumberIncrementBy\":\"Please increment by \",\"formErrorsCorrectErrors\":\"Please correct errors before submitting this form.\",\"validateRequiredField\":\"This is a required field.\",\"honeypotHoneypotError\":\"Honeypot Error\",\"fieldsMarkedRequired\":\"Fields marked with an <span class=\\\"ninja-forms-req-symbol\\\">*<\\\/span> are required\",\"container_styles_show_advanced_css\":\"0\",\"title_styles_show_advanced_css\":\"0\",\"row_styles_show_advanced_css\":\"0\",\"row-odd_styles_show_advanced_css\":\"0\",\"success-msg_styles_show_advanced_css\":\"0\",\"error_msg_styles_show_advanced_css\":\"0\",\"container_styles_border\":\"\",\"container_styles_height\":\"\",\"container_styles_margin\":\"\",\"container_styles_padding\":\"\",\"container_styles_float\":\"\",\"title_styles_border\":\"\",\"title_styles_height\":\"\",\"title_styles_width\":\"\",\"title_styles_font-size\":\"\",\"title_styles_margin\":\"\",\"title_styles_padding\":\"\",\"title_styles_float\":\"\",\"row_styles_border\":\"\",\"row_styles_width\":\"\",\"row_styles_font-size\":\"\",\"row_styles_margin\":\"\",\"row_styles_padding\":\"\",\"row-odd_styles_border\":\"\",\"row-odd_styles_height\":\"\",\"row-odd_styles_width\":\"\",\"row-odd_styles_font-size\":\"\",\"row-odd_styles_margin\":\"\",\"row-odd_styles_padding\":\"\",\"success-msg_styles_border\":\"\",\"success-msg_styles_height\":\"\",\"success-msg_styles_width\":\"\",\"success-msg_styles_font-size\":\"\",\"success-msg_styles_margin\":\"\",\"success-msg_styles_padding\":\"\",\"error_msg_styles_border\":\"\",\"error_msg_styles_width\":\"\",\"error_msg_styles_font-size\":\"\",\"error_msg_styles_margin\":\"\",\"error_msg_styles_padding\":\"\",\"unique_field\":\"0\",\"allow_public_link\":0,\"embed_form\":\"\",\"repeatable_fieldsets\":\"\",\"manual_key\":true,\"form_title_heading_level\":\"3\",\"objectDomain\":\"display\",\"public_link\":\"https:\\\/\\\/www.wework.com\\\/ideas\\\/ninja-forms\\\/31jjic\",\"public_link_key\":\"31jjic\",\"ninjaForms\":\"Ninja Forms\",\"fieldTextareaRTEInsertLink\":\"Insert Link\",\"fieldTextareaRTEInsertMedia\":\"Insert Media\",\"fieldTextareaRTESelectAFile\":\"Select a file\",\"formHoneypot\":\"If you are a human seeing this field, please leave it empty.\",\"fileUploadOldCodeFileUploadInProgress\":\"File Upload in Progress.\",\"fileUploadOldCodeFileUpload\":\"FILE UPLOAD\",\"currencySymbol\":false,\"thousands_sep\":\",\",\"decimal_point\":\".\",\"siteLocale\":\"en_US\",\"dateFormat\":\"m\\\/d\\\/Y\",\"startOfWeek\":\"1\",\"of\":\"of\",\"previousMonth\":\"Previous Month\",\"nextMonth\":\"Next Month\",\"months\":[\"January\",\"February\",\"March\",\"April\",\"May\",\"June\",\"July\",\"August\",\"September\",\"October\",\"November\",\"December\"],\"monthsShort\":[\"Jan\",\"Feb\",\"Mar\",\"Apr\",\"May\",\"Jun\",\"Jul\",\"Aug\",\"Sep\",\"Oct\",\"Nov\",\"Dec\"],\"weekdays\":[\"Sunday\",\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\"],\"weekdaysShort\":[\"Sun\",\"Mon\",\"Tue\",\"Wed\",\"Thu\",\"Fri\",\"Sat\"],\"weekdaysMin\":[\"Su\",\"Mo\",\"Tu\",\"We\",\"Th\",\"Fr\",\"Sa\"],\"recaptchaConsentMissing\":\"reCaptcha validation couldn&#039;t load.\",\"recaptchaMissingCookie\":\"reCaptcha v3 validation couldn&#039;t load the cookie needed to submit the form.\",\"recaptchaConsentEvent\":\"Accept reCaptcha cookies before sending the form.\",\"currency_symbol\":\"\",\"beforeForm\":\"<div class='ninja-form-loader'>\\r\\n  <div class='ninja-form-spinner'>\\r\\n    <div class='spinner-form'><\\\/div>\\r\\n  <\\\/div>\\r\\n<\\\/div>\\r\\n\",\"beforeFields\":\"\",\"afterFields\":\"\",\"afterForm\":\"\"};form.fields=[{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":1,\"idAttribute\":\"id\",\"label\":\"HTML\",\"type\":\"html\",\"default\":\"<h3>Interested in learning more?<\\\/h3><p>Complete the form below to receive the latest in news, insights, product updates, and more from WeWork.<\\\/p>\",\"container_class\":\"cmw-no-margin\",\"element_class\":\"\",\"admin_label\":\"\",\"key\":\"html_1772540345868\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":0,\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4218\",\"drawerDisabled\":false,\"id\":1159,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"<h3>Interested in learning more?<\\\/h3><p>Complete the form below to receive the latest in news, insights, product updates, and more from WeWork.<\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":2,\"idAttribute\":\"id\",\"label\":\"lead_source_formtype\",\"type\":\"hidden\",\"key\":\"lead_source_formtype\",\"default\":\"workspace contact form\",\"admin_label\":\"\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"drawerDisabled\":false,\"manual_key\":1,\"saved\":\"\",\"nicename\":\"lead_source_formtype\",\"field_label\":\"lead_source_formtype\",\"field_key\":\"lead_source_formtype\",\"cellcid\":\"c4222\",\"id\":362,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"workspace contact form\",\"label_pos\":\"above\",\"parentType\":\"hidden\",\"element_templates\":[\"hidden\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":3,\"idAttribute\":\"id\",\"type\":\"textbox\",\"label\":\"Full name\",\"key\":\"full_name\",\"label_pos\":\"above\",\"required\":1,\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"element_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"input_limit_msg\":\"Character(s) left\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"mask\":\"\",\"custom_mask\":\"\",\"custom_name_attribute\":\"\",\"personally_identifiable\":\"\",\"field_label\":\"Full name\",\"field_key\":\"full_name_1557772520038\",\"drawerDisabled\":false,\"value\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4225\",\"created_at\":\"2019-05-13 18:40:00\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"custom_autocomplete\":\"\",\"id\":354,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":4,\"idAttribute\":\"id\",\"type\":\"email\",\"label\":\"Business email address\",\"key\":\"business_email_address\",\"label_pos\":\"above\",\"required\":1,\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"element_class\":\"\",\"admin_label\":\"\",\"help_text\":\"\",\"custom_name_attribute\":\"email\",\"personally_identifiable\":1,\"drawerDisabled\":false,\"field_label\":\"Business email address\",\"field_key\":\"business_email_address_1557772534442\",\"value\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4228\",\"created_at\":\"2019-06-03 14:50:13\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"manual_key\":true,\"id\":355,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"email\",\"element_templates\":[\"email\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":5,\"idAttribute\":\"id\",\"type\":\"checkbox\",\"label\":\"I would like the WeWork sales team to contact me about workspace solutions for me and my team.\",\"key\":\"product_interest\",\"label_pos\":\"right\",\"required\":false,\"container_class\":\"\",\"element_class\":\"\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"default_value\":\"unchecked\",\"checked_value\":\"Workspace\",\"unchecked_value\":\"\",\"checked_calc_value\":\"\",\"unchecked_calc_value\":\"\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4231\",\"drawerDisabled\":false,\"id\":364,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"parentType\":\"checkbox\",\"element_templates\":[\"checkbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":6,\"idAttribute\":\"id\",\"type\":\"textbox\",\"label\":\"Company name\",\"key\":\"company_name\",\"label_pos\":\"above\",\"required\":1,\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"element_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"input_limit_msg\":\"Character(s) left\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"mask\":\"\",\"custom_mask\":\"\",\"custom_name_attribute\":\"\",\"personally_identifiable\":\"\",\"field_label\":\"Company name\",\"field_key\":\"company_name_1557772798855\",\"value\":\"\",\"drawerDisabled\":false,\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4234\",\"created_at\":\"2019-06-03 14:50:13\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"id\":357,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":7,\"idAttribute\":\"id\",\"type\":\"listselect\",\"label\":\"Team size\",\"key\":\"team_size\",\"label_pos\":\"above\",\"required\":1,\"options\":[{\"errors\":[],\"max_options\":0,\"label\":\"1-20\",\"value\":\"1\",\"calc\":\"\",\"selected\":0,\"order\":1,\"settingModel\":{\"settings\":false,\"hide_merge_tags\":false,\"error\":false,\"name\":\"options\",\"type\":\"option-repeater\",\"label\":\"Options <a href=\\\"#\\\" class=\\\"nf-add-new\\\">Add New<\\\/a> <a href=\\\"#\\\" class=\\\"extra nf-open-import-tooltip\\\"><i class=\\\"fa fa-sign-in\\\" aria-hidden=\\\"true\\\"><\\\/i> Import<\\\/a>\",\"width\":\"full\",\"group\":\"\",\"value\":[{\"label\":\"One\",\"value\":\"one\",\"calc\":\"\",\"selected\":0,\"order\":0},{\"label\":\"Two\",\"value\":\"two\",\"calc\":\"\",\"selected\":0,\"order\":1},{\"label\":\"Three\",\"value\":\"three\",\"calc\":\"\",\"selected\":0,\"order\":2}],\"columns\":{\"label\":{\"header\":\"Label\",\"default\":\"\"},\"value\":{\"header\":\"Value\",\"default\":\"\"},\"calc\":{\"header\":\"Calc Value\",\"default\":\"\"},\"selected\":{\"header\":\"<span class=\\\"dashicons dashicons-yes\\\"><\\\/span>\",\"default\":0}}},\"manual_value\":true},{\"errors\":[],\"max_options\":0,\"label\":\"20-100\",\"value\":\"20\",\"calc\":\"\",\"selected\":0,\"order\":2,\"settingModel\":{\"settings\":false,\"hide_merge_tags\":false,\"error\":false,\"name\":\"options\",\"type\":\"option-repeater\",\"label\":\"Options <a href=\\\"#\\\" class=\\\"nf-add-new\\\">Add New<\\\/a> <a href=\\\"#\\\" class=\\\"extra nf-open-import-tooltip\\\"><i class=\\\"fa fa-sign-in\\\" aria-hidden=\\\"true\\\"><\\\/i> Import<\\\/a>\",\"width\":\"full\",\"group\":\"\",\"value\":[{\"label\":\"One\",\"value\":\"one\",\"calc\":\"\",\"selected\":0,\"order\":0},{\"label\":\"Two\",\"value\":\"two\",\"calc\":\"\",\"selected\":0,\"order\":1},{\"label\":\"Three\",\"value\":\"three\",\"calc\":\"\",\"selected\":0,\"order\":2}],\"columns\":{\"label\":{\"header\":\"Label\",\"default\":\"\"},\"value\":{\"header\":\"Value\",\"default\":\"\"},\"calc\":{\"header\":\"Calc Value\",\"default\":\"\"},\"selected\":{\"header\":\"<span class=\\\"dashicons dashicons-yes\\\"><\\\/span>\",\"default\":0}}},\"manual_value\":true},{\"errors\":[],\"max_options\":0,\"order\":3,\"new\":false,\"options\":[],\"label\":\"100-1000\",\"value\":\"100\",\"calc\":\"\",\"selected\":0,\"settingModel\":{\"settings\":false,\"hide_merge_tags\":false,\"error\":false,\"name\":\"options\",\"type\":\"option-repeater\",\"label\":\"Options <a href=\\\"#\\\" class=\\\"nf-add-new\\\">Add New<\\\/a> <a href=\\\"#\\\" class=\\\"extra nf-open-import-tooltip\\\"><i class=\\\"fa fa-sign-in\\\" aria-hidden=\\\"true\\\"><\\\/i> Import<\\\/a>\",\"width\":\"full\",\"group\":\"\",\"value\":[{\"label\":\"One\",\"value\":\"one\",\"calc\":\"\",\"selected\":0,\"order\":0},{\"label\":\"Two\",\"value\":\"two\",\"calc\":\"\",\"selected\":0,\"order\":1},{\"label\":\"Three\",\"value\":\"three\",\"calc\":\"\",\"selected\":0,\"order\":2}],\"columns\":{\"label\":{\"header\":\"Label\",\"default\":\"\"},\"value\":{\"header\":\"Value\",\"default\":\"\"},\"calc\":{\"header\":\"Calc Value\",\"default\":\"\"},\"selected\":{\"header\":\"<span class=\\\"dashicons dashicons-yes\\\"><\\\/span>\",\"default\":0}}},\"manual_value\":true},{\"errors\":[],\"max_options\":0,\"order\":4,\"new\":false,\"options\":[],\"label\":\"1000+\",\"value\":\"1000\",\"calc\":\"\",\"selected\":0,\"settingModel\":{\"settings\":false,\"hide_merge_tags\":false,\"error\":false,\"name\":\"options\",\"type\":\"option-repeater\",\"label\":\"Options <a href=\\\"#\\\" class=\\\"nf-add-new\\\">Add New<\\\/a> <a href=\\\"#\\\" class=\\\"extra nf-open-import-tooltip\\\"><i class=\\\"fa fa-sign-in\\\" aria-hidden=\\\"true\\\"><\\\/i> Import<\\\/a>\",\"width\":\"full\",\"group\":\"\",\"value\":[{\"label\":\"One\",\"value\":\"one\",\"calc\":\"\",\"selected\":0,\"order\":0},{\"label\":\"Two\",\"value\":\"two\",\"calc\":\"\",\"selected\":0,\"order\":1},{\"label\":\"Three\",\"value\":\"three\",\"calc\":\"\",\"selected\":0,\"order\":2}],\"columns\":{\"label\":{\"header\":\"Label\",\"default\":\"\"},\"value\":{\"header\":\"Value\",\"default\":\"\"},\"calc\":{\"header\":\"Calc Value\",\"default\":\"\"},\"selected\":{\"header\":\"<span class=\\\"dashicons dashicons-yes\\\"><\\\/span>\",\"default\":0}}},\"manual_value\":true}],\"container_class\":\"\",\"element_class\":\"\",\"admin_label\":\"\",\"help_text\":\"\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4237\",\"drawerDisabled\":false,\"cellOrder\":1,\"field_label\":\"How many people need workspace?\",\"field_key\":\"how_many_people_need_workspace_1603101800098\",\"manual_key\":true,\"id\":363,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"parentType\":\"list\",\"element_templates\":[\"listselect\",\"input\"],\"old_classname\":\"list-select\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":8,\"idAttribute\":\"id\",\"type\":\"listselect\",\"label\":\"Location\",\"key\":\"location\",\"label_pos\":\"above\",\"required\":0,\"options\":[{\"label\":\"Where you'd like office space\",\"value\":\"\"},{\"label\":\"United States\",\"value\":\"\",\"slug\":\"united-states\"},{\"label\":\"Atlanta\",\"value\":\"d1b2d8ba-fd49-4b4b-a846-bcb114120f8b\",\"slug\":\"atlanta--GA\",\"country\":\"United States\"},{\"label\":\"Austin\",\"value\":\"9c61ee21-c44a-4fc7-9946-dba3bcf12346\",\"slug\":\"austin--TX\",\"country\":\"United States\"},{\"label\":\"Bethesda\",\"value\":\"9e2eccb6-72b5-11ea-8934-06fdc5b25e91\",\"slug\":\"bethesda--MD\",\"country\":\"United States\"},{\"label\":\"Boston\",\"value\":\"b27f4ee0-ec78-4cb1-91b3-c2f39000c7f2\",\"slug\":\"boston--MA\",\"country\":\"United States\"},{\"label\":\"Boulder\",\"value\":\"efc99d3c-9f0b-11e8-954d-1202be33576a\",\"slug\":\"boulder\",\"country\":\"United States\"},{\"label\":\"Charlotte\",\"value\":\"f07953df-116e-48e3-876a-28dcc0cb21ec\",\"slug\":\"charlotte\",\"country\":\"United States\"},{\"label\":\"Chicago\",\"value\":\"0286726e-0e84-4764-a5fd-253ad0fb2c62\",\"slug\":\"chicago--IL\",\"country\":\"United States\"},{\"label\":\"College Park, MD\",\"value\":\"0c5d9be6-3428-11e8-aa86-1202be33576a\",\"slug\":\"college-park-md--MD\",\"country\":\"United States\"},{\"label\":\"Columbus\",\"value\":\"0a434a5c-4a54-11e9-9a16-0ec6db7d2a3c\",\"slug\":\"columbus\",\"country\":\"United States\"},{\"label\":\"Dallas - Fort Worth\",\"value\":\"dfea5374-7939-11e6-bd08-0a488af3e541\",\"slug\":\"dallas-fort-worth--TX\",\"country\":\"United States\"},{\"label\":\"Denver\",\"value\":\"b3556a21-07b8-4cd4-8a22-f3afa69b9734\",\"slug\":\"denver--CO\",\"country\":\"United States\"},{\"label\":\"Detroit\",\"value\":\"53ac3eb8-841a-11e6-a3b7-0a488af3e541\",\"slug\":\"detroit--MI\",\"country\":\"United States\"},{\"label\":\"Houston\",\"value\":\"521b1102-2bbb-11e7-8ac0-0a636a339cd2\",\"slug\":\"houston--TX\",\"country\":\"United States\"},{\"label\":\"Kansas City\",\"value\":\"ff75b2ab-54db-4ec7-9cfe-612f47fc853d\",\"slug\":\"kansas-city\",\"country\":\"United States\"},{\"label\":\"Las Vegas\",\"value\":\"f50eccbc-9f1b-11e8-b627-1202be33576a\",\"slug\":\"las-vegas\",\"country\":\"United States\"},{\"label\":\"Los Angeles\",\"value\":\"701a159d-2d30-43bf-8b88-949c7164a248\",\"slug\":\"los-angeles--CA\",\"country\":\"United States\"},{\"label\":\"Miami\",\"value\":\"b194a31f-448d-4975-ab39-bf243ba91e10\",\"slug\":\"miami--FL\",\"country\":\"United States\"},{\"label\":\"Minneapolis\",\"value\":\"286377c0-372b-11e7-a110-0a636a339cd2\",\"slug\":\"minneapolis\",\"country\":\"United States\"},{\"label\":\"Nashville\",\"value\":\"103dfee4-2f8e-11e7-ae38-0a636a339cd2\",\"slug\":\"nashville\",\"country\":\"United States\"},{\"label\":\"New York City\",\"value\":\"ac9c9fd0-431a-4e9b-9034-6428e7e53763\",\"slug\":\"new-york-city--NY\",\"country\":\"United States\"},{\"label\":\"Orange County\",\"value\":\"8597de1e-899c-11e6-a577-0a488af3e541\",\"slug\":\"orange-county--CA\",\"country\":\"United States\"},{\"label\":\"Philadelphia\",\"value\":\"6e102c87-c2df-4e13-a162-b49ed9b2ec46\",\"slug\":\"philadelphia--PA\",\"country\":\"United States\"},{\"label\":\"Phoenix\",\"value\":\"78096c6e-83a4-11e8-bca5-1202be33576a\",\"slug\":\"phoenix\",\"country\":\"United States\"},{\"label\":\"Portland\",\"value\":\"8dc75299-66f3-4867-95b8-c59cb4b2fd2b\",\"slug\":\"portland--OR\",\"country\":\"United States\"},{\"label\":\"Raleigh-Durham\",\"value\":\"1d0504ce-7c50-11e7-beee-0a636a339cd2\",\"slug\":\"raleigh-durham--NC\",\"country\":\"United States\"},{\"label\":\"Richardson\",\"value\":\"3b3d138e-8f63-11ec-9613-0e6a5dc689cd\",\"slug\":\"richardson--TX\",\"country\":\"United States\"},{\"label\":\"Sacramento\",\"value\":\"dfa3b192-4a53-11e9-8d49-0ec6db7d2a3c\",\"slug\":\"sacramento--CA\",\"country\":\"United States\"},{\"label\":\"Salt Lake City\",\"value\":\"4cd96242-83a4-11e8-bca5-1202be33576a\",\"slug\":\"salt-lake-city\",\"country\":\"United States\"},{\"label\":\"San Antonio\",\"value\":\"a4762f2a-b505-11e8-9cda-1202be33576a\",\"slug\":\"san-antonio\",\"country\":\"United States\"},{\"label\":\"San Diego\",\"value\":\"18bfe31c-819b-11e6-8fa4-0a488af3e541\",\"slug\":\"san-diego--CA\",\"country\":\"United States\"},{\"label\":\"Seattle\",\"value\":\"3f21d4f2-13e5-401b-925a-085964558f19\",\"slug\":\"seattle--WA\",\"country\":\"United States\"},{\"label\":\"SF Bay Area\",\"value\":\"56c5b200-6bfc-49f7-967d-c22192f4ce8b\",\"slug\":\"sf-bay-area--CA\",\"country\":\"United States\"},{\"label\":\"Spring\",\"value\":\"f0b0e82c-8f62-11ec-9604-0e6a5dc689cd\",\"slug\":\"spring--TX\",\"country\":\"United States\"},{\"label\":\"Tampa\",\"value\":\"4378d828-2894-11e9-a531-1202be33576a\",\"slug\":\"tampa--FL\",\"country\":\"United States\"},{\"label\":\"Washington, D.C.\",\"value\":\"678b2630-e1fb-4afe-b052-269d524ee873\",\"slug\":\"washington-DC\",\"country\":\"United States\"},{\"label\":\"Wilmington\",\"value\":\"5ad589da-8f66-11ec-9619-0e6a5dc689cd\",\"slug\":\"wilmington--NC\",\"country\":\"United States\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Argentina\",\"value\":\"\",\"slug\":\"argentina\"},{\"label\":\"Buenos Aires\",\"value\":\"df50e004-309c-4d6c-b381-78aefa1830d7\",\"slug\":\"buenos-aires\",\"country\":\"Argentina\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Australia\",\"value\":\"\",\"slug\":\"australia\"},{\"label\":\"Brisbane\",\"value\":\"34419d7e-594e-11e8-b5dd-1202be33576a\",\"slug\":\"brisbane--QLD\",\"country\":\"Australia\"},{\"label\":\"Melbourne\",\"value\":\"9775590a-d449-4459-bee8-142e0428fdb7\",\"slug\":\"melbourne\",\"country\":\"Australia\"},{\"label\":\"Perth\",\"value\":\"b462cd0c-41c4-11e9-801d-1202be33576a\",\"slug\":\"perth--WA\",\"country\":\"Australia\"},{\"label\":\"Sydney\",\"value\":\"3773122d-48c6-4327-9553-77d769f4662c\",\"slug\":\"sydney--NSW\",\"country\":\"Australia\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Belgium\",\"value\":\"\",\"slug\":\"belgium\"},{\"label\":\"Brussels\",\"value\":\"d1d49cfa-d705-11e8-9812-1202be33576a\",\"slug\":\"brussels\",\"country\":\"Belgium\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Brazil\",\"value\":\"\",\"slug\":\"brazil\"},{\"label\":\"Belo Horizonte\",\"value\":\"099bf260-23dc-11e8-983f-1202be33576a\",\"slug\":\"belo-horizonte\",\"country\":\"Brazil\"},{\"label\":\"Porto Alegre\",\"value\":\"99d88a68-cbdf-11e8-87bd-1202be33576a\",\"slug\":\"porto-alegre\",\"country\":\"Brazil\"},{\"label\":\"Rio de Janeiro\",\"value\":\"51be1ada-5b7f-11e7-a257-0a636a339cd2\",\"slug\":\"rio-de-janeiro\",\"country\":\"Brazil\"},{\"label\":\"S\\u00e3o Paulo\",\"value\":\"402d5a79-9886-4934-bbf5-afbc9f53f52a\",\"slug\":\"sao-paulo\",\"country\":\"Brazil\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Canada\",\"value\":\"\",\"slug\":\"canada\"},{\"label\":\"Calgary\",\"value\":\"3476be90-2668-11e9-9ae3-1202be33576a\",\"slug\":\"calgary\",\"country\":\"Canada\"},{\"label\":\"Montreal\",\"value\":\"4525ab26-7f4f-4033-ad36-4cb2375e992c\",\"slug\":\"montreal--QC\",\"country\":\"Canada\"},{\"label\":\"Toronto\",\"value\":\"6b72e6aa-d82a-4211-8bde-68e89d6fb97d\",\"slug\":\"toronto\",\"country\":\"Canada\"},{\"label\":\"Vancouver\",\"value\":\"79832316-3ee8-44ed-a7a7-42771a3342a4\",\"slug\":\"vancouver\",\"country\":\"Canada\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Chile\",\"value\":\"\",\"slug\":\"chile\"},{\"label\":\"Santiago de Chile\",\"value\":\"c4c09e4c-0b54-11e8-bda0-1202be33576a\",\"slug\":\"santiago-de-chile\",\"country\":\"Chile\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Colombia\",\"value\":\"\",\"slug\":\"colombia\"},{\"label\":\"Barranquilla\",\"value\":\"237b0dce-80a2-11e8-b48c-1202be33576a\",\"slug\":\"barranquilla\",\"country\":\"Colombia\"},{\"label\":\"Bogot\\u00e1\",\"value\":\"4b99cd17-b915-45cd-9271-2e5ca3c66d0c\",\"slug\":\"bogota\",\"country\":\"Colombia\"},{\"label\":\"Medell\\u00edn\",\"value\":\"ace2d770-584f-11e8-9099-1202be33576a\",\"slug\":\"medellin\",\"country\":\"Colombia\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Costa Rica\",\"value\":\"\",\"slug\":\"costa-rica\"},{\"label\":\"Heredia\",\"value\":\"69c3ec52-47aa-11f0-a672-0e85bcbec943\",\"slug\":\"heredia--Heredia\",\"country\":\"Costa Rica\"},{\"label\":\"San Jos\\u00e9\",\"value\":\"a89d5444-4429-11e9-ab2d-0ec6db7d2a3c\",\"slug\":\"san-jose--costa-rica\",\"country\":\"Costa Rica\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Czech Republic\",\"value\":\"\",\"slug\":\"czech-republic\"},{\"label\":\"Prague\",\"value\":\"74d15ff2-bdd8-11e8-a1af-1202be33576a\",\"slug\":\"prague\",\"country\":\"Czech Republic\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"France\",\"value\":\"\",\"slug\":\"france\"},{\"label\":\"Paris\",\"value\":\"b9ae5c97-1341-45db-8160-a89a788fa242\",\"slug\":\"paris\",\"country\":\"France\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Germany\",\"value\":\"\",\"slug\":\"germany\"},{\"label\":\"Berlin\",\"value\":\"dac1820e-5dae-4c0c-9be8-8916e7aa724a\",\"slug\":\"berlin\",\"country\":\"Germany\"},{\"label\":\"Cologne\",\"value\":\"40975eb4-f31e-11e8-994a-1202be33576a\",\"slug\":\"cologne\",\"country\":\"Germany\"},{\"label\":\"Frankfurt\",\"value\":\"256c5b10-713f-4818-8954-f62fe7cfa6c9\",\"slug\":\"frankfurt\",\"country\":\"Germany\"},{\"label\":\"Hamburg\",\"value\":\"a249b3e8-4c0e-4955-8abc-e05b41e2e379\",\"slug\":\"hamburg\",\"country\":\"Germany\"},{\"label\":\"Munich\",\"value\":\"afef43c6-d551-11e7-a757-0a636a339cd2\",\"slug\":\"munich\",\"country\":\"Germany\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Greater China\",\"value\":\"\",\"slug\":\"greater-china\"},{\"label\":\"Beijing\",\"value\":\"4626d4f9-5157-43c5-8fa8-f7436674a03c\",\"slug\":\"beijing\",\"country\":\"Greater China\"},{\"label\":\"Chengdu\",\"value\":\"35da2f60-7583-11e8-8b3e-1202be33576a\",\"slug\":\"chengdu\",\"country\":\"Greater China\"},{\"label\":\"Guangzhou\",\"value\":\"1722c1d6-9f1d-11e8-ab41-1202be33576a\",\"slug\":\"guangzhou\",\"country\":\"Greater China\"},{\"label\":\"Hangzhou\",\"value\":\"b7fae85c-591f-11e8-b904-1202be33576a\",\"slug\":\"hangzhou\",\"country\":\"Greater China\"},{\"label\":\"Hong Kong\",\"value\":\"be16956c-bd23-4015-89f2-132812e07005\",\"slug\":\"hong-kong\",\"country\":\"Greater China\"},{\"label\":\"Nanjing\",\"value\":\"3dfd93c4-4a55-11e9-bca7-0ec6db7d2a3c\",\"slug\":\"nanjing\",\"country\":\"Greater China\"},{\"label\":\"Shanghai\",\"value\":\"bcccbdcd-9a23-4586-81cd-378d9e2cbae5\",\"slug\":\"shanghai--31\",\"country\":\"Greater China\"},{\"label\":\"Shenzhen\",\"value\":\"d0debd32-70c4-11e8-8f42-1202be33576a\",\"slug\":\"shenzhen\",\"country\":\"Greater China\"},{\"label\":\"Suzhou\",\"value\":\"c22c32c2-cbe8-11e8-900c-1202be33576a\",\"slug\":\"suzhou\",\"country\":\"Greater China\"},{\"label\":\"Taipei\",\"value\":\"1bdaea76-4a55-11e9-8d49-0ec6db7d2a3c\",\"slug\":\"taipei--TPE\",\"country\":\"Greater China\"},{\"label\":\"Wuhan\",\"value\":\"f4deee90-cbe7-11e8-872a-1202be33576a\",\"slug\":\"wuhan\",\"country\":\"Greater China\"},{\"label\":\"Xi'An\",\"value\":\"6169b3a6-4041-11e9-85c5-1202be33576a\",\"slug\":\"xi-an\",\"country\":\"Greater China\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"India\",\"value\":\"\",\"slug\":\"india\"},{\"label\":\"Bengaluru\",\"value\":\"db3016d2-99d5-4d35-908f-88cc3ab59e39\",\"slug\":\"bengaluru--Karnataka\",\"country\":\"India\"},{\"label\":\"Chennai\",\"value\":\"116f248a-4a55-11e9-85ff-0ec6db7d2a3c\",\"slug\":\"chennai\",\"country\":\"India\"},{\"label\":\"Gurugram\",\"value\":\"d385dba2-c65f-11e7-a653-0a636a339cd2\",\"slug\":\"gurugram--HR\",\"country\":\"India\"},{\"label\":\"Hyderabad\",\"value\":\"fa2a6690-4a54-11e9-85ff-0ec6db7d2a3c\",\"slug\":\"hyderabad\",\"country\":\"India\"},{\"label\":\"Mumbai\",\"value\":\"39ba5173-d2c5-4bf3-b885-c32eb16a0d6a\",\"slug\":\"mumbai\",\"country\":\"India\"},{\"label\":\"New Delhi\",\"value\":\"58def4d6-751b-11ed-927f-0adb0235f9eb\",\"slug\":\"new-delhi--Delhi\",\"country\":\"India\"},{\"label\":\"Noida\",\"value\":\"bb341e12-7047-11ea-b667-06fdc5b25e91\",\"slug\":\"noida--UP\",\"country\":\"India\"},{\"label\":\"Pune\",\"value\":\"05d51544-4a55-11e9-888c-0ec6db7d2a3c\",\"slug\":\"pune\",\"country\":\"India\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Indonesia\",\"value\":\"\",\"slug\":\"indonesia\"},{\"label\":\"Jakarta\",\"value\":\"6bc0a682-2d66-11e8-bee3-1202be33576a\",\"slug\":\"jakarta\",\"country\":\"Indonesia\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Ireland\",\"value\":\"\",\"slug\":\"ireland\"},{\"label\":\"Dublin\",\"value\":\"78c92b20-7c49-11e7-911f-0a636a339cd2\",\"slug\":\"dublin\",\"country\":\"Ireland\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Israel\",\"value\":\"\",\"slug\":\"israel\"},{\"label\":\"Ashdod\",\"value\":\"f3a1fb10-849d-11ef-b19b-0e85bcbec943\",\"slug\":\"ashdod--South-District\",\"country\":\"Israel\"},{\"label\":\"Be'er Sheva\",\"value\":\"4f12e7b5-1d47-449b-b242-8a04e8f8650b\",\"slug\":\"be-er-sheva--israel\",\"country\":\"Israel\"},{\"label\":\"Haifa\",\"value\":\"149d730e-5fe8-11e7-a23a-0a636a339cd2\",\"slug\":\"haifa--israel\",\"country\":\"Israel\"},{\"label\":\"Herzliya\",\"value\":\"d3180240-711a-4fe0-9702-a27ec8fd7eb7\",\"slug\":\"herzliya--israel\",\"country\":\"Israel\"},{\"label\":\"Jerusalem\",\"value\":\"b6b70b84-b059-11e7-bc09-0a636a339cd2\",\"slug\":\"jerusalem--israel\",\"country\":\"Israel\"},{\"label\":\"Tel Aviv\",\"value\":\"7caac6e3-4fd7-4a02-ba03-1c77bb80dbe4\",\"slug\":\"tel-aviv--israel\",\"country\":\"Israel\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Italy\",\"value\":\"\",\"slug\":\"italy\"},{\"label\":\"Milan\",\"value\":\"896c0c88-5ddd-11e8-92ee-1202be33576a\",\"slug\":\"milan\",\"country\":\"Italy\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Japan\",\"value\":\"\",\"slug\":\"japan\"},{\"label\":\"Fukuoka\",\"value\":\"44c248e4-90fb-11e8-aa04-1202be33576a\",\"slug\":\"fukuoka\",\"country\":\"Japan\"},{\"label\":\"Kobe\",\"value\":\"6908001a-83d3-11e9-9d61-0ec6db7d2a3c\",\"slug\":\"kobe\",\"country\":\"Japan\"},{\"label\":\"Nagoya\",\"value\":\"d182da7a-23d4-11e9-a5f8-1202be33576a\",\"slug\":\"nagoya\",\"country\":\"Japan\"},{\"label\":\"Osaka\",\"value\":\"ebd43ad2-6e61-11e8-ba6c-1202be33576a\",\"slug\":\"osaka\",\"country\":\"Japan\"},{\"label\":\"Sapporo\",\"value\":\"661f1fbe-5d66-11f0-a764-0e85bcbec943\",\"slug\":\"sapporo\",\"country\":\"Japan\"},{\"label\":\"Sendai\",\"value\":\"58f5908e-fda8-11ea-bcee-0af92a8cff71\",\"slug\":\"sendai-d440a588-7f29-494e-8bee-84ba5e85f95d\",\"country\":\"Japan\"},{\"label\":\"Tokyo\",\"value\":\"f1989fae-68a8-11e7-8cce-0a636a339cd2\",\"slug\":\"tokyo\",\"country\":\"Japan\"},{\"label\":\"Yokohama\",\"value\":\"85638e94-8c41-11e8-bd8c-1202be33576a\",\"slug\":\"yokohama\",\"country\":\"Japan\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Malaysia\",\"value\":\"\",\"slug\":\"malaysia\"},{\"label\":\"Kuala Lumpur\",\"value\":\"33968500-7560-11e8-b695-1202be33576a\",\"slug\":\"kuala-lumpur\",\"country\":\"Malaysia\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Mexico\",\"value\":\"\",\"slug\":\"mexico\"},{\"label\":\"Guadalajara\",\"value\":\"fa462f4c-06d0-11e8-b15d-1202be33576a\",\"slug\":\"guadalajara\",\"country\":\"Mexico\"},{\"label\":\"Mexico City\",\"value\":\"6a2a28d4-4960-440f-af75-aa52c2d4e9bc\",\"slug\":\"mexico-city--DIF\",\"country\":\"Mexico\"},{\"label\":\"Monterrey\",\"value\":\"1ba68dd4-0b69-11e8-b8c8-1202be33576a\",\"slug\":\"monterrey\",\"country\":\"Mexico\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Netherlands\",\"value\":\"\",\"slug\":\"netherlands\"},{\"label\":\"Amsterdam\",\"value\":\"425652bd-0850-4e8c-b339-67dcd761ff06\",\"slug\":\"amsterdam\",\"country\":\"Netherlands\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Peru\",\"value\":\"\",\"slug\":\"peru\"},{\"label\":\"Lima\",\"value\":\"e6b61b0e-a780-11e7-902d-0a636a339cd2\",\"slug\":\"lima\",\"country\":\"Peru\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Philippines\",\"value\":\"\",\"slug\":\"philippines\"},{\"label\":\"Manila\",\"value\":\"b1b0fe40-bc12-11e8-a457-1202be33576a\",\"slug\":\"manila\",\"country\":\"Philippines\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Poland\",\"value\":\"\",\"slug\":\"poland\"},{\"label\":\"Warsaw\",\"value\":\"2839ab10-530f-11e8-b851-1202be33576a\",\"slug\":\"warsaw\",\"country\":\"Poland\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Portugal\",\"value\":\"\",\"slug\":\"portugal\"},{\"label\":\"Lisbon\",\"value\":\"47900f8c-6d4f-11ec-aa73-0e6a5dc689cd\",\"slug\":\"lisbon\",\"country\":\"Portugal\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Singapore\",\"value\":\"\",\"slug\":\"singapore\"},{\"label\":\"Singapore\",\"value\":\"461cc0e4-7c88-11e7-a45d-0a636a339cd2\",\"slug\":\"singapore\",\"country\":\"Singapore\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"South Africa\",\"value\":\"\",\"slug\":\"south-africa\"},{\"label\":\"Cape Town\",\"value\":\"cfac1666-4a54-11e9-a3c7-0ec6db7d2a3c\",\"slug\":\"cape-town\",\"country\":\"South Africa\"},{\"label\":\"Johannesburg\",\"value\":\"b93b474a-28b1-11e9-a02f-1202be33576a\",\"slug\":\"johannesburg--GP\",\"country\":\"South Africa\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"South Korea\",\"value\":\"\",\"slug\":\"south-korea\"},{\"label\":\"Busan\",\"value\":\"ca517a2a-e6c3-11e8-8cf1-1202be33576a\",\"slug\":\"busan\",\"country\":\"South Korea\"},{\"label\":\"Seoul\",\"value\":\"8eff5358-c3cf-4813-8355-1016d84519ae\",\"slug\":\"seoul\",\"country\":\"South Korea\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Spain\",\"value\":\"\",\"slug\":\"spain\"},{\"label\":\"Barcelona\",\"value\":\"838055ee-b28a-11e7-afb6-0a636a339cd2\",\"slug\":\"barcelona\",\"country\":\"Spain\"},{\"label\":\"Madrid\",\"value\":\"637e5c08-88fc-11e7-bad5-0a636a339cd2\",\"slug\":\"madrid\",\"country\":\"Spain\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Sweden\",\"value\":\"\",\"slug\":\"sweden\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Thailand\",\"value\":\"\",\"slug\":\"thailand\"},{\"label\":\"Bangkok\",\"value\":\"59bd37b8-5550-11e8-a9dc-1202be33576a\",\"slug\":\"bangkok\",\"country\":\"Thailand\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"United Arab Emirates\",\"value\":\"\",\"slug\":\"united-arab-emirates\"},{\"label\":\"Abu Dhabi\",\"value\":\"93993818-6b4f-11e9-9b0b-0ec6db7d2a3c\",\"slug\":\"abu-dhabi\",\"country\":\"United Arab Emirates\"},{\"label\":\"Dubai\",\"value\":\"57baa414-4a55-11e9-85c5-0ec6db7d2a3c\",\"slug\":\"dubai\",\"country\":\"United Arab Emirates\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"United Kingdom\",\"value\":\"\",\"slug\":\"united-kingdom\"},{\"label\":\"Birmingham\",\"value\":\"d402393e-6b56-11e9-a595-0ec6db7d2a3c\",\"slug\":\"birmingham\",\"country\":\"United Kingdom\"},{\"label\":\"Cambridge\",\"value\":\"2a83b02e-4a4d-11e9-b6b2-0ec6db7d2a3c\",\"slug\":\"cambridge--united-kingdom\",\"country\":\"United Kingdom\"},{\"label\":\"Edinburgh\",\"value\":\"d7c88ab4-509e-11e9-b8c8-0ec6db7d2a3c\",\"slug\":\"edinburgh\",\"country\":\"United Kingdom\"},{\"label\":\"London\",\"value\":\"3b0e05dc-db03-4638-bcbd-33faffb4ba2b\",\"slug\":\"london\",\"country\":\"United Kingdom\"},{\"label\":\"Manchester\",\"value\":\"d2e6cc76-5691-11e7-bdbc-0a636a339cd2\",\"slug\":\"manchester\",\"country\":\"United Kingdom\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Vietnam\",\"value\":\"\",\"slug\":\"vietnam\"},{\"label\":\"Ho Chi Minh City\",\"value\":\"2318f9da-9b1a-11e8-86ed-1202be33576a\",\"slug\":\"ho-chi-minh-city\",\"country\":\"Vietnam\"}],\"container_class\":\"\",\"element_class\":\"location-select\",\"admin_label\":\"\",\"help_text\":\"\",\"drawerDisabled\":false,\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4240\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"created_at\":\"2019-05-13 15:24:58\",\"field_label\":\"Location\",\"field_key\":\"location_1554993960123\",\"manual_key\":true,\"id\":360,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"parentType\":\"list\",\"element_templates\":[\"listselect\",\"input\"],\"old_classname\":\"list-select\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":9,\"idAttribute\":\"id\",\"type\":\"phone\",\"label\":\"Phone number\",\"key\":\"phone_number\",\"label_pos\":\"above\",\"required\":1,\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"element_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"input_limit_msg\":\"Character(s) left\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"mask\":\"\",\"custom_mask\":\"\",\"custom_name_attribute\":\"phone\",\"personally_identifiable\":1,\"drawerDisabled\":false,\"field_label\":\"Phone number\",\"field_key\":\"phone_number_1557772538490\",\"value\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4243\",\"created_at\":\"2019-06-03 14:50:13\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"id\":356,\"beforeField\":\"\",\"afterField\":\"\",\"parentType\":\"textbox\",\"element_templates\":[\"tel\",\"textbox\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":11,\"idAttribute\":\"id\",\"type\":\"html\",\"label\":\"\",\"default\":\"<p><span style=\\\"font-size: 13.3333px;\\\">By clicking the button below, you agree to our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 100\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"100%\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":1,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"100%\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c4246\",\"key\":\"html_1588257629816\",\"drawerDisabled\":false,\"wrap_styles_display\":\"\",\"wrap_styles_border-style\":\"\",\"field_label\":\"\",\"field_key\":\"html_1588257629816\",\"admin_label\":\"\",\"id\":361,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"<p><span style=\\\"font-size: 13.3333px;\\\">By clicking the button below, you agree to our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"what-is-cash-flow\"class=\"wp-block-heading\"><strong>What is cash flow?<\/strong><\/h2>\n\n\n\n<p>Cash flow refers to the total amount of cash moving into and out of your business over a given period.&nbsp;<\/p>\n\n\n\n<p>The cash flow statement is one of three main documents that measure a company\u2019s health, along with the balance sheet and the <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/13-online-businesses-you-can-start-with-no-money\">income statement<\/a>. Cash flow is a particularly useful metric because it looks past turnover\u2014which can give a misleading impression of how well a business is truly doing\u2014and focuses instead on which way your funds are actually flowing.&nbsp;<\/p>\n\n\n\n<p>If you have more money coming into your business than leaving it, then you have a positive cash flow. You can continue covering costs and paying bills, salaries, and suppliers indefinitely.&nbsp;<\/p>\n\n\n\n<p>If more money is leaving the company than coming in, then you have a negative cash flow\u2014and a potential problem. You\u2019re running out of money, and unless something changes, you\u2019ll need to find <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/three-proven-ways-to-finance-your-startup\">a source of funding<\/a> to continue operating.<\/p>\n\n\n\n<h2  id=\"types-of-cash-flow\"class=\"wp-block-heading\"><strong>Types of cash flow<\/strong><\/h2>\n\n\n\n<p>Three types of cash flow appear on a cash flow statement. These are operating cash flow, investing cash flow, and financing cash flow.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cash flow from operating activities<\/strong><\/li><\/ul>\n\n\n\n<p>Your <strong>operating cash flow<\/strong> is the one most people have in mind when thinking about how money moves through a business. It\u2019s simply the total cash received from sales minus your operating expenses. That includes things like rent, utility bills, supplies, and salaries.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cash flow from investing activities<\/strong><\/li><\/ul>\n\n\n\n<p>Your <strong>investing cash flow<\/strong> is a measurement of any funds the business spends or earns related to <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/how-to-invest-in-a-startup\">investment activities<\/a>. This includes the purchase or sale of physical assets such as property and equipment, the trading of shares in other companies, and business acquisitions.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Cash flow from financing activities<\/strong><\/li><\/ul>\n\n\n\n<p>Your <strong>financing cash flow<\/strong> is a measurement of all the cash activities related to how the business is currently being funded. It tracks how money is moving between the company and its various creditors, investors, and owners, and includes debt, equity, and dividends.<\/p>\n\n\n\n<h2  id=\"benefits-of-positive-cash-flow-and-why-its-important\"class=\"wp-block-heading\"><strong>Benefits of positive cash flow and why it\u2019s important<\/strong><\/h2>\n\n\n\n<p>Cash flow isn\u2019t always the most important metric of a company\u2019s overall health. For example, when a larger business is investing in its future through acquisitions or purchasing <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-commercial-real-estate\">commercial real estate<\/a>, cash flow statements might be sent into the red even though the company\u2019s future looks solid.<\/p>\n\n\n\n<p>But cash flow is very important for <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/small-businesses-that-are-a-big-deal\">small businesses<\/a> with few investors and limited access to credit, or for seasonal businesses that need ample cash reserves to survive quieter months of the year. If the cost of goods is outstripping sales or your clients aren\u2019t paying up on time, a business can find itself profitable and in possession of valuable assets, equipment, and inventory but still without enough cold, hard cash to cover expenses like utility bills and employee salaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cash flow vs. operating income<\/strong><\/h3>\n\n\n\n<p>Cash flow and operating income are not the same. Operating income is determined by subtracting a company\u2019s operating expenses from its gross income, which gives a measurement of how much of a company\u2019s revenue will be turned into profit. Tracking this figure helps investors get a clearer picture of a company\u2019s true profitability by removing one-off charges like tax bills and debt interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cash flow vs. revenue<\/strong><\/h3>\n\n\n\n<p>Cash flow and revenue are not the same. Cash flow is the balance of money coming into and leaving the business. <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/3-mistakes-stall-revenue-startups-avoid\">Revenue<\/a> is the total income a business earns through the sale of its products and services before expenditures are deducted.<\/p>\n\n\n\n<p>You might hear revenue referred to as a company\u2019s \u201ctop line\u201d\u2014this is because revenue is the first figure listed in an income statement, and represents a business\u2019s gross sales and investment income before deductions. Cash flow doesn\u2019t measure this; it instead tracks the amount of cash being transferred into and out of the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cash flow vs. profit<\/strong><\/h3>\n\n\n\n<p>Cash flow and profit are not the same. Cash flow is the balance of cash coming into and leaving the business over a given period. Profit is what\u2019s left over after a business subtracts its expenses from its revenues.&nbsp;<\/p>\n\n\n\n<p>Those might sound like similar ideas, but while profit can be positive or negative (otherwise known as a loss), it doesn\u2019t necessarily leave or enter the business in the same way as cash. Profit is either shared among the company\u2019s owners and investors as dividends (at which point it becomes a financing cash flow) or <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/why-financial-companies-require-flexible-office-space\">reinvested back into the company<\/a>.<\/p>\n\n\n\n<h2  id=\"managing-cash-flow-steps\"class=\"wp-block-heading\"><strong>Managing cash flow: steps&nbsp;<\/strong><\/h2>\n\n\n\n<p>Different types of businesses will face different challenges when it comes to managing cash flow, but here are a few general tips to help ensure you remain on top of things and stay out of the red.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Monitor your cash flow.<\/strong> You can\u2019t manage what you can\u2019t see. As a business owner, you\u2019re responsible for keeping accurate financial accounts, but it&#8217;s important to be extra diligent about tracking your cash flow as it fluctuates throughout the year. Careful analysis will help you spot shortfalls before they happen.<\/li><li><strong>Get paid on time. <\/strong>Speed up invoicing by <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/client-ghosts-doesnt-pay\">submitting invoices<\/a> as soon as the work is finished or the products are delivered. When cash flow is a tight margin, and you\u2019re working at scale and are sure the trade-off is worth it, you might consider incentivizing early payment with discounts.<\/li><li><strong>Keep track of stock.<\/strong> Unsold inventory occupies space that you\u2019re paying for and is cash you can\u2019t access. Careful stock management is key to balancing cash flow, especially for businesses working with perishable goods.<\/li><\/ul>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-study-scaling-a-frozen-fruit-empire-with-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"428\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?resize=760%2C428\" class=\"related-articles-sticky__image\" alt=\"case study\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?w=760 760w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Rectangle-12.png?w=400 400w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-study-scaling-a-frozen-fruit-empire-with-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Case Study: Scaling a Frozen Fruit Empire with WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2749\" height=\"1832\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?resize=2749%2C1832\" class=\"related-articles-sticky__image\" alt=\"WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2749 2749w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-a-freight-rail-technology-company-used-flexible-spaces-to-scale-up-and-connect-with-customers-and-employees-across-the-country\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"659\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/06\/Screenshot-2025-06-24-at-12.44.34\u202fPM.png?resize=991%2C659\" class=\"related-articles-sticky__image\" alt=\"Case study\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-a-freight-rail-technology-company-used-flexible-spaces-to-scale-up-and-connect-with-customers-and-employees-across-the-country\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How a freight rail technology company scaled up and connected across the country\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2  id=\"getting-a-cash-flow-statement\"class=\"wp-block-heading\"><strong>Getting a cash flow statement<\/strong><\/h2>\n\n\n\n<p>You can create your own cash flow statement in your preferred spreadsheet editor, but it\u2019s a better idea to take advantage of one of the many free templates available online. Your accounting software should also offer the option to quickly generate a cash flow statement using the data it\u2019s already collected.<\/p>\n\n\n\n<p>Microsoft Office has a <a href=\"https:\/\/templates.office.com\/en-gb\/cash-flow-statement-tm00000055\">cash flow statement template<\/a> built into Excel, which features sparklines and conditional formatting to make those figures shine.&nbsp;<\/p>\n\n\n\n<p>Google Sheets also hosts several cash flow statement templates, each offering varying levels of insight and control. <a href=\"https:\/\/app.sheetgo.com\/templates\/cashflow\">Sheetgo<\/a> is highly customizable to match your business needs, while <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Eq1CE8quJei-Lgt_1DdMVzxgv8v-ROpLQiKHT7okHgM\/\">Shopify<\/a> has made its cash flow management tool available as an online spreadsheet that\u2019s easy to dip into and edit as you please.<\/p>\n\n\n\n<p><em>Steve Hogarty is a writer and journalist based in London. He is the travel editor of <\/em>City AM<em> newspaper and the deputy editor of <\/em>City AM Magazine<em>, where his work focuses on technology, travel, and entertainment.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Staying in the black is about more than just profits\u2014cash flow is just as essential for success<\/p>\n","protected":false},"author":1849,"featured_media":3000058425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43910,43902],"tags":[39221,39218,1488],"class_list":["post-3000058419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions","category-professional-development","tag-entrepreneurs","tag-small-businesses","tag-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is cash flow and why is it important?<\/title>\n<meta name=\"description\" content=\"What is cash flow and why is it important? Here\u2019s how managing cash flow can be the difference between success and failure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is cash flow and why is it important?\" \/>\n<meta property=\"og:description\" content=\"Staying in the black is about more than just profits\u2014cash flow is just as essential for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-20T14:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-28T20:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_fb.jpg?fit=1200%2C675\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Hogarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Staying in the black is about more than just profits\u2014cash flow is just as essential for success.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_twitter.jpg?fit=1024%2C576\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Hogarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\"},\"author\":{\"name\":\"Steve Hogarty\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/52355ca972a4f56cf069fece97a81219\"},\"headline\":\"What is cash flow and why is it important?\",\"datePublished\":\"2022-05-20T14:07:00+00:00\",\"dateModified\":\"2022-09-28T20:44:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\"},\"wordCount\":1329,\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152\",\"keywords\":[\"Entrepreneurs\",\"Small Businesses\",\"Management\"],\"articleSection\":[\"Business Solutions\",\"Professional Development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\",\"url\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\",\"name\":\"What is cash flow and why is it important?\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152\",\"datePublished\":\"2022-05-20T14:07:00+00:00\",\"dateModified\":\"2022-09-28T20:44:53+00:00\",\"description\":\"What is cash flow and why is it important? Here\u2019s how managing cash flow can be the difference between success and failure.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152\",\"width\":2048,\"height\":1152},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Solutions\",\"item\":\"\/ideas\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What is cash flow and why is it important?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"name\":\"Ideas\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#organization\",\"name\":\"WeWork\",\"url\":\"https:\/\/www.wework.com\/ideas\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"contentUrl\":\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55\",\"width\":55,\"height\":55,\"caption\":\"WeWork\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/52355ca972a4f56cf069fece97a81219\",\"name\":\"Steve Hogarty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a16697f28e0e8c1dba71187511b7b57ca1b564020e2cb6365831137ffaddb2f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a16697f28e0e8c1dba71187511b7b57ca1b564020e2cb6365831137ffaddb2f?s=96&d=mm&r=g\",\"caption\":\"Steve Hogarty\"},\"description\":\"Steve Hogarty is a writer and journalist based in London. He is the travel editor of City AM newspaper and the deputy editor of City AM Magazine, where his work focuses on technology, travel, and entertainment.\",\"url\":\"https:\/\/www.wework.com\/ideas\/author\/stevehogarty\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is cash flow and why is it important?","description":"What is cash flow and why is it important? Here\u2019s how managing cash flow can be the difference between success and failure.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important","og_locale":"en_US","og_type":"article","og_title":"What is cash flow and why is it important?","og_description":"Staying in the black is about more than just profits\u2014cash flow is just as essential for success.","og_url":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important","og_site_name":"Ideas","article_published_time":"2022-05-20T14:07:00+00:00","article_modified_time":"2022-09-28T20:44:53+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_fb.jpg?fit=1200%2C675","type":"image\/jpeg"}],"author":"Steve Hogarty","twitter_card":"summary_large_image","twitter_description":"Staying in the black is about more than just profits\u2014cash flow is just as essential for success.","twitter_image":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_twitter.jpg?fit=1024%2C576","twitter_misc":{"Written by":"Steve Hogarty","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#article","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important"},"author":{"name":"Steve Hogarty","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/52355ca972a4f56cf069fece97a81219"},"headline":"What is cash flow and why is it important?","datePublished":"2022-05-20T14:07:00+00:00","dateModified":"2022-09-28T20:44:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important"},"wordCount":1329,"publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152","keywords":["Entrepreneurs","Small Businesses","Management"],"articleSection":["Business Solutions","Professional Development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important","url":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important","name":"What is cash flow and why is it important?","isPartOf":{"@id":"https:\/\/www.wework.com\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152","datePublished":"2022-05-20T14:07:00+00:00","dateModified":"2022-09-28T20:44:53+00:00","description":"What is cash flow and why is it important? Here\u2019s how managing cash flow can be the difference between success and failure.","breadcrumb":{"@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#primaryimage","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152","width":2048,"height":1152},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-is-cash-flow-and-why-is-it-important#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/ideas"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"\/ideas"},{"@type":"ListItem","position":3,"name":"Business Solutions","item":"\/ideas"},{"@type":"ListItem","position":4,"name":"What is cash flow and why is it important?"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/ideas\/#website","url":"https:\/\/www.wework.com\/ideas\/","name":"Ideas","description":"","publisher":{"@id":"https:\/\/www.wework.com\/ideas\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.wework.com\/ideas\/#organization","name":"WeWork","url":"https:\/\/www.wework.com\/ideas\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/","url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","contentUrl":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/welogo_black_55x55.jpg?fit=55%2C55","width":55,"height":55,"caption":"WeWork"},"image":{"@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/52355ca972a4f56cf069fece97a81219","name":"Steve Hogarty","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wework.com\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a16697f28e0e8c1dba71187511b7b57ca1b564020e2cb6365831137ffaddb2f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a16697f28e0e8c1dba71187511b7b57ca1b564020e2cb6365831137ffaddb2f?s=96&d=mm&r=g","caption":"Steve Hogarty"},"description":"Steve Hogarty is a writer and journalist based in London. He is the travel editor of City AM newspaper and the deputy editor of City AM Magazine, where his work focuses on technology, travel, and entertainment.","url":"https:\/\/www.wework.com\/ideas\/author\/stevehogarty"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/05\/WEWORK_T8_05_016_v1-scaled.jpg?fit=2048%2C1152","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000058419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/users\/1849"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/comments?post=3000058419"}],"version-history":[{"count":19,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000058419\/revisions"}],"predecessor-version":[{"id":3000063758,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/posts\/3000058419\/revisions\/3000063758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media\/3000058425"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/media?parent=3000058419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/categories?post=3000058419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/ideas\/wp-json\/wp\/v2\/tags?post=3000058419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}