in this story<\/div>\r\n \r\n
\r\n \r\n \r\n On a mission to clean up the ocean\r\n \r\n \r\n\r\n FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#a-new-use-for-natural-materials\" class=\"toc-block__link\">\r\n A new use for natural materials\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#curating-clean-home-products\" class=\"toc-block__link\">\r\n Curating clean home products\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#the-means-to-make-food-to-infinity-and-beyond\" class=\"toc-block__link\">\r\n The means to make food to infinity and beyond\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <li class=\"toc-block__list-item\">\r\n <a href=\"#planting-trees-at-the-touch-of-a-button\" class=\"toc-block__link\">\r\n Planting trees at the touch of a button\r\n <span class=\"toc-block__icon\">\r\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n <defs>\r\n <filter id=\"filter-1\">\r\n <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n <\/filter>\r\n <\/defs>\r\n <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n <g id=\"icon\/arrow-down\/outline\/16\">\r\n <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n <\/g>\r\n<\/svg> <\/span>\r\n <\/a>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\n\n\n<p>Planting a tree with the touch of a button. Growing food in space. There are so many solutions that businesses have come up with to tackle the increasingly dire climate situation our planet is facing. 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our <\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\"> and acknowledge our <\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n <nf-fields><\/nf-fields>\r\n <\/script>\r\n\r\n <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n <nf-cells><\/nf-cells>\r\n <\/script>\r\n\r\n \n\n\n<h2 id=\"on-a-mission-to-clean-up-the-ocean\"class=\"wp-block-heading\">On a mission to clean up the ocean<\/h2>\n\n\n\n<p>Every minute, the equivalent of <a href=\"https:\/\/www.earthday.org\/fact-sheet-plastics-in-the-ocean\/\">two garbage trucks<\/a> filled with plastic ends up in the ocean. Even worse, the current total amount of plastics in our oceans is expected to triple by 2040. \u201cIt will require a global effort to reverse the impact of this,\u201d says William Pearson, cofounder of <a href=\"https:\/\/oceanbottle.co\">Ocean Bottle<\/a>.<\/p>\n\n\n\n<p>Ocean Bottle is working to be part of that reversal. The company makes reusable water bottles from recycled materials\u2014and for every bottle purchased, Ocean Bottle funds the collection of more than 11 kg of plastic (or 1,000 plastic bottles). <\/p>\n\n\n\n<p>Through local partners, the company pays plastic collectors in some of the most polluted coastal communities around the world, including Haiti, Bali, the Philippines, and Brazil. These are the people \u201cwho bear the brunt of the world\u2019s excess,\u201d says Pearson. Ocean Bottle pays these collectors above the market rate for their efforts. The company tracks how much plastic it prevents from entering the ocean, as well as how many collectors, and which communities, it has supported.<\/p>\n\n\n\n<p>Ocean Bottle bills itself as an ocean impact company first and a reusable bottle brand second. \u201cIf we are serious about contributing to helping the climate and the <a href=\"https:\/\/sdgs.un.org\/goals\">United Nations Sustainable Development Goals<\/a>, then we must address poverty and other forms of social imbalance and injustice, at a local level,\u201d says Pearson. \u201cWe do this with the help of our global community of customers and collaborators.\u201d<\/p>\n\n\n<div class=glide--default-template>\r\n <div class=\"ray-grid gallery-carousel-grid\">\r\n <div\r\n class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n <div\r\n data-block_e7855c79624c14f7f6ac9e27dc79a9be\r\n class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n >\r\n <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n <div data-glide-el=\"track\" class=\"glide__track\">\r\n <ul class=\"glide__slides glide__slides--default-template\">\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9830_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Ocean Bottle makes reusable bottles and funds the collection of plastic trash.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/1L1B9857_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Ocean Bottle makes reusable bottles and funds the collection of plastic trash.\r\n <\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div data-glide-el=\"controls\">\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n data-glide-dir=\"<\" aria-label=\"left slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n data-glide-dir=\">\" aria-label=\"right slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\n<p>The company also builds sustainability into its operations by tracking (and then minimizing) its carbon footprint across the supply chain, and offsetting its <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/8-ways-to-reduce-your-environmental-footprint\">carbon footprint<\/a> through mangrove planting projects. <\/p>\n\n\n\n<p>Cofounders Pearson and Nick Doman met at London Business School, and the idea of Ocean Bottle came naturally: Doman wanted to create a new impact business model that puts mission first; Pearson wanted to help with the ocean plastic crisis.\u00a0<\/p>\n\n\n\n<p>Since its founding, the business has collected over 4 million kg of ocean-bound plastic\u2014enough plastic bottles to circle the planet twice. The goal is to increase that number to 7 billion plastic bottles by 2025, equal to the amount of plastic in the Great Pacific Garbage Patch. The company also plans to launch a new Ocean Bottle app this year.<\/p>\n\n\n\n<p>Use the code WEWORK5 at <a href=\"https:\/\/oceanbottle.co\/?utm_source=wework&utm_medium=pr\">oceanbottle.co<\/a> for \u00a35 ($6.50) off custom engraving on a bottle.<\/p>\n\n\n\n<h2 id=\"a-new-use-for-natural-materials\"class=\"wp-block-heading\">A new use for natural materials<\/h2>\n\n\n\n<p>Shoe insoles can help millions of Americans suffering from foot and back pain, but most insoles are made of gels, foams, and plastics that take thousands of years to biodegrade. <a href=\"https:\/\/walkfulton.com\/\">Fulton<\/a> aims to do better\u2014to reduce body pain sustainably. The company developed an insole made entirely from natural and sustainable materials: cork (which is made from tree bark), natural latex foam, and vegan leather made from cactus. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We were able to create a product that is good not only for our bodies but also for our planet.<\/p>\n<cite>Libie Motchan, cofounder of <a rel=\"noreferrer noopener\" href=\"http:\/\/walkfulton.com\/\" target=\"_blank\">Fulton<\/a><\/cite><\/blockquote>\n\n\n\n<p>Over the course of a little more than a year\u2014including during the pandemic\u2014the team researched materials, went through 10 rounds of prototyping and user testing, and iterated on design. Through it all, the team kept their eye not only on the quality and performance of their product but its impact on the planet as well. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-build-sustainability-into-your-company\">Sustainability<\/a> is core to Fulton\u2019s mission. The footwear industry contributes to 1.5 percent of global carbon emissions each year (compared with 2 percent for the entire aviation industry), according to the company. \u201cThe level of emissions caused by the industry is simply not OK, and sustainability should be a top priority for every footwear brand,\u201d says Libie Motchan, who cofounded the company with Daniel Nelson.<\/p>\n\n\n<div class=glide--default-template>\r\n <div class=\"ray-grid gallery-carousel-grid\">\r\n <div\r\n class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n <div\r\n data-block_2c3e29dfc5940a4be8a467911ae3f72f\r\n class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n >\r\n <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n <div data-glide-el=\"track\" class=\"glide__track\">\r\n <ul class=\"glide__slides glide__slides--default-template\">\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/2021-05-04_CRALPH_Portfolio_Fulton_Blue_v1.jpg?fit=1200%2C675&resize=1200%2C675\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/2021-05-04_CRALPH_Portfolio_Fulton_Blue_v1.jpg?w=1200 1200w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/2021-05-04_CRALPH_Portfolio_Fulton_Blue_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/2021-05-04_CRALPH_Portfolio_Fulton_Blue_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/2021-05-04_CRALPH_Portfolio_Fulton_Blue_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Fulton insoles are made of sustainable materials that don’t take years to biodegrade.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_-ATLAS_8396_EDIT_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Fulton insoles are made of sustainable materials that don’t take years to biodegrade.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=1799 1799w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Fulton_W__8846_EDIT_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Fulton insoles are made of sustainable materials that don’t take years to biodegrade.\r\n <\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div data-glide-el=\"controls\">\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n data-glide-dir=\"<\" aria-label=\"left slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n data-glide-dir=\">\" aria-label=\"right slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\n<p>Their three-person team meets every day at <a href=\"https:\/\/www.wework.com\/buildings\/160-varick-street--new-york-city--NY\">WeWork 160 Varick Street<\/a> in New York using <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a>. They love how the membership also allows them to visit WeWork locations when traveling to meet business partners. \u201cKnowing there\u2019s always an office nearby is incredibly reassuring when we have such jam-packed schedules,\u201d says Motchan. <\/p>\n\n\n\n<p>In a recent analysis, the business found that its insoles are actually carbon <em>negative<\/em> to manufacture, because harvesting cork sequesters CO\u2082 from the environment. \u201cWe were able to create a product that is good not only for our bodies but also for our planet,\u201d says Motchan.<\/p>\n\n\n\n<p>Use the code WEWORK10 at <a href=\"https:\/\/walkfulton.com\/\">walkfulton.com<\/a> for 10 percent off products across the site.<\/p>\n\n\n\n<h2 id=\"curating-clean-home-products\"class=\"wp-block-heading\">Curating clean home products<\/h2>\n\n\n\n<p><a href=\"https:\/\/aguablanca.co\/\">Agua Blanca<\/a> is a marketplace for clean personal care and home products. From the get-go, cofounders Yann Le Chatelier and Sebastien Fabre wanted to avoid greenwashing\u2014the all-too-common practice of elevating misleading marketing claims about a product\u2019s sustainability. <\/p>\n\n\n\n<p>\u201cThat’s why we decided to work with an independent laboratory that specializes in home and body care,\u201d Le Chatelier says. <\/p>\n\n\n\n<p>The team built out \u201can extremely strict charter,\u201d which governs the selection of the products it features. Every single product is checked against these rules, and all employees learn about them. The company also regularly organizes conferences with the laboratory it works with.<\/p>\n\n\n\n<p>\u201cFor us, action for the environment must be collective. We change the world by giving people the desire to do things differently, and then giving them the tools to do so,\u201d Le Chatelier says. \u201cSustainability has to be a pleasure.\u201d<\/p>\n\n\n<div class=glide--default-template>\r\n <div class=\"ray-grid gallery-carousel-grid\">\r\n <div\r\n class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n <div\r\n data-block_89f1da8fbc98824e066ea06934d069eb\r\n class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n >\r\n <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n <div data-glide-el=\"track\" class=\"glide__track\">\r\n <ul class=\"glide__slides glide__slides--default-template\">\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/01_AG_0052_BASE_PHOTO_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Agua Blanca is a one-stop-shop for environmentally friendly personal care and home products.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/03_AG_LINGE_0274_BASE_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Agua Blanca is a one-stop-shop for environmentally friendly personal care and home products.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/06_AG_DROGUERIE_0483_BASE_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Agua Blanca is a one-stop-shop for environmentally friendly personal care and home products.\r\n <\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div data-glide-el=\"controls\">\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n data-glide-dir=\"<\" aria-label=\"left slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n data-glide-dir=\">\" aria-label=\"right slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\n<p>Right now, \u201cproducts are incomprehensible, so the [experience of shopping] itself is a chore,\u201d Le Chatelier says. Agua Blanca makes the experience easier and more enjoyable for consumers by curating \u201cthe most efficient, clean, and desirable brands and products.\u201d It currently features 60 brands and more than 600 products on its site.<\/p>\n\n\n\n<p>The two cofounders began building the company during the pandemic, working from multiple WeWork locations based on their moods and needs. \u201cAnd WeWork followed us during our development,\u201d Le Chatelier says. The team now employs around 20 people and has a dedicated office at <a href=\"https:\/\/www.wework.com\/buildings\/7-rue-de-madrid--paris\">WeWork 7 Rue De Madrid<\/a> in Paris. This year, the company plans to expand into two new countries in Europe. <\/p>\n\n\n\n<p>In France and Belgium, use the code WEWORK for 20 percent off from 35\u20ac ($37.86) at <a href=\"http:\/\/aguablanca.co\/\">aguablanca.co<\/a>. <\/p>\n\n\n\n<h2 id=\"the-means-to-make-food-to-infinity-and-beyond\"class=\"wp-block-heading\">The means to make food to infinity and beyond<\/h2>\n\n\n\n<p><a href=\"https:\/\/starlaboasis.com\/\">StarLab Oasis<\/a> wants to grow food in space. It might seem like science fiction, but its mission tackles an issue exacerbated by Earth\u2019s growing environmental problems. A warming climate, population growth, and limited availability of arable land have led to crop failure and reduced global food supply. <\/p>\n\n\n\n<p>\u201cWe utilize a space environment to develop agricultural technologies and organisms [including new plant varieties] to be used on Earth,\u201d says Mohamed M.N. Mbarouk, business development and strategy at StarLab Oasis. The company also builds what it calls \u201coff-Earth food production systems for future space voyagers.\u201d<\/p>\n\n\n\n<p>It does so by exposing food samples to unique space environments\u2014including intense radiation and the physical stress of microgravity\u2014to see how organisms react metabolically, and how new types of seeds develop. The company, composed of experts in astrobotany, considers itself \u201cpioneers in the field of space agriculture.\u201d <\/p>\n\n\n\n<p>On Earth (in Abu Dhabi, specifically), StarLab has lab facilities and an office at <a href=\"https:\/\/www.wework.com\/buildings\/hub71--abu-dhabi\">WeWork Hub71<\/a>. Established in August 2021, it was founded as a sister company to space exploration companies Nanoracks and Voyager Space, both of which help provide it commercial access to space. StarLab partners closely with local communities to understand which types of plants to research growing in a space environment.<\/p>\n\n\n<div class=glide--default-template>\r\n <div class=\"ray-grid gallery-carousel-grid\">\r\n <div\r\n class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n <div\r\n data-block_bed7cd08405712303fe5dc3146937edb\r\n class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n >\r\n <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n <div data-glide-el=\"track\" class=\"glide__track\">\r\n <ul class=\"glide__slides glide__slides--default-template\">\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=1920 1920w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Ben-Greaves-at-HI-SEAS_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n StarLab Oasis is researching how we can grow plants in space.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1216\" height=\"684\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Connor-Kiselchuk-at-Eden-ISS_v1.jpg?fit=1216%2C684&resize=1216%2C684\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Connor-Kiselchuk-at-Eden-ISS_v1.jpg?w=1216 1216w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Connor-Kiselchuk-at-Eden-ISS_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Connor-Kiselchuk-at-Eden-ISS_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Connor-Kiselchuk-at-Eden-ISS_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n StarLab Oasis is researching how we can grow plants in space.\r\n <\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div data-glide-el=\"controls\">\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n data-glide-dir=\"<\" aria-label=\"left slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n data-glide-dir=\">\" aria-label=\"right slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\n<p>Being able to grow food in space has a lot of benefits, both on and away from this planet. As space missions become longer in distance and duration, growing <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/a-catering-platform-connects-restaurants-with-those-in-need\">food<\/a> in space will be more beneficial than bringing prepackaged food, and can provide crews a fresh flow of vitamins, Mbarouk says.<\/p>\n\n\n\n<p>It\u2019s also inherently more sustainable than farming on Earth. \u201cWhile practices on Earth allow us to cut corners when it comes to agriculture, in space, everything must be as efficient as possible,\u201d Mbarouk says. Once the technologies and techniques have been developed for commercial use in space, StarLab hopes they can be used back on Earth as well. <\/p>\n\n\n\n<p>The company is also looking further afield, to a time when human beings need to plan for life beyond Earth\u2014\u201cbe it [on] space stations, transit vehicles, or planetary surfaces,\u201d Mbarouk says. In that case, humans will need the technology in place to grow the plants and microorganisms that provide the nutrients needed to survive. <\/p>\n\n\n\n<p>Having an office at WeWork affords the already innovative company access to other innovative companies. \u201cBeing around other companies doing vastly different things allows us to pull ideas from unexpected encounters, such as a coffee chat,\u201d Mbarouk says. <\/p>\n\n\n\n<p>This year, the company plans to open a new research facility in Abu Dhabi with the hopes of it becoming a global center for space-agriculture research. It\u2019s a big project for a company with big but worthy\u2014and by its estimation, achievable\u2014goals.<\/p>\n\n\n\n<p>\u201cUnlike many concepts related to space, everyone understands the necessity of eating and the benefit of being surrounded by plants and nature,\u201d Mbarouk says. \u201cIt\u2019s much easier to explain to most people how space-agriculture works and why it is important.\u201d <\/p>\n\n\n\n<h2 id=\"planting-trees-at-the-touch-of-a-button\"class=\"wp-block-heading\">Planting trees at the touch of a button<\/h2>\n\n\n\n<p><a href=\"http:\/\/www.thetreeapp.org\">Treeapp<\/a> is a mobile app that enables anyone to plant trees for free while discovering and shopping from sustainable brands. Users choose a location in the world where they want to plant a tree and then watch a one-minute ad from one of Treeapp\u2019s sustainable brand partners. In exchange for their attention, the brand funds the planting of a tree in the user\u2019s chosen location. Users can also purchase directly from the app\u2019s marketplace.<\/p>\n\n\n\n<p>\u201cWe identified three main barriers to <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/8-ways-to-reduce-your-environmental-footprint\">taking climate action<\/a>: People don\u2019t have the time or money, or know how to have an impact,\u201d the company says.<\/p>\n\n\n\n<p>The company has planted one million trees since its launch less than two years ago. While <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/best-office-plants\">planting trees<\/a> by watching ads is currently available only in the UK and Ireland, Treeapp plans to expand internationally to fulfill its goal of enabling people to plant one million trees a day. <\/p>\n\n\n\n<p>\u201cReforestation is close to our hearts,\u201d explain cofounders Jules Buker, Godefroy Harito, and Leo Ng. <\/p>\n\n\n<div class=glide--default-template>\r\n <div class=\"ray-grid gallery-carousel-grid\">\r\n <div\r\n class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n <div\r\n data-block_25b9c205141515965a0b5f5cfecec5c6\r\n class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n >\r\n <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n <div data-glide-el=\"track\" class=\"glide__track\">\r\n <ul class=\"glide__slides glide__slides--default-template\">\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?fit=1440%2C810&resize=1440%2C810\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Tanzania_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Treeapp allows users to choose where in the world they want to plant a tree.\r\n <\/div>\r\n <\/li>\r\n <li class=\"glide__slide glide__slide--default-template\">\r\n <div class=\"ray-image glide__image--default-template\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Mozambique_v1.jpg?fit=1024%2C576&resize=1024%2C576\" class=\"glide-img\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Mozambique_v1.jpg?w=1024 1024w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Mozambique_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/04\/Treeapp-Mozambique_v1.jpg?w=800 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/div>\r\n <div\r\n class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n Treeapp allows users to choose where in the world they want to plant a tree.\r\n <\/div>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div data-glide-el=\"controls\">\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n data-glide-dir=\"<\" aria-label=\"left slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n\r\n <button onmouseup=\"this.blur();\"\r\n class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n data-glide-dir=\">\" aria-label=\"right slider arrow\">\r\n <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n <g data-name=\"Layer 2\">\r\n <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n <\/g>\r\n<\/svg> <\/button>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\n\n\n<p>Buker started investigating better ways to plant trees after his home country of Turkey planted millions of trees only to have the vast majority of them die in a few months. Harito saw the destructive wildfires in Athens firsthand in summer 2018, spurring him to seek forest preservation solutions. And with product and engineering expertise, Ng wanted to tackle this problem by creating a scalable tech product. <\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n <div class=\"related-articles-sticky__holder\">\r\n <div class=\"ray-grid\">\r\n <div class=\"ray-grid__cell--span-full\">\r\n <div class=\"related-articles-sticky__header-wrapper\">\r\n <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n Related articles\r\n <\/h3>\r\n <\/div>\r\n <div class=\"related-articles-sticky__wrapper\">\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/women-led-startups-working-to-improve-the-lives-of-others\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/City-Face-Our-Models-Twitter-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/women-led-startups-working-to-improve-the-lives-of-others\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n Women-led startups working to improve the lives of others\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Melanie Mannarino\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/businesses-that-help-all-students-get-ahead\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?resize=2048%2C1365\" class=\"related-articles-sticky__image\" alt=\"WeWork members that help students grow.\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/DCYOP_04-scaled.jpg?resize=1536%2C1024 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/businesses-that-help-all-students-get-ahead\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n Businesses that help all students get ahead\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Melanie Mannarino\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <div class=\"related-articles-sticky__item\">\r\n <div class=\"related-articles-sticky__image-wrapper\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/great-ideas-that-make-summer-living-easier\" class=\"ray-image ray-image--1by1\">\r\n <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/08\/DSC9368_V1-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n <\/a>\r\n <\/div>\r\n <div class=\"related-articles-sticky__container\">\r\n <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/great-ideas-that-make-summer-living-easier\">\r\n <div class=\"related-articles-sticky__caption-title\">\r\n Great ideas that make summer living easier\r\n <\/div>\r\n\r\n <div class=\"author\">\r\n By\r\n Melanie Mannarino\r\n <\/div>\r\n <\/a>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\n\n\n<p>In its marketplace, Treeapp sells recycled, biodegradable, and ethical products selected by the team. That helps create a community of sustainability-minded individuals and companies. <\/p>\n\n\n\n<p>\u201cWe are making sustainability fun, easy, and accessible to all. Our educational take on both reforestation and how to live more sustainably through eco-conscious purchases will help anyone feel empowered in making green choices,\u201d the founders say.<\/p>\n\n\n\n<p>The company is based in <a href=\"https:\/\/www.wework.com\/buildings\/3-waterhouse-square--london\">WeWork 3 Waterhouse Square<\/a> in Chancery Lane, London. Having an office at WeWork means the company is able to work with many other businesses focused on sustainability. \u201cWe saw a strong alignment between WeWork\u2019s ethos and our mission to green this planet,\u201d the founders say. \u201cBeing part of such an amazing community in London is accelerating our growth and enabling us to make an even bigger impact across the world.\u201d <\/p>\n\n\n\n<p><em>Anjie Zheng is the managing editor of Ideas by WeWork. Previously, she was a reporter for <\/em>The<em> <\/em>Wall Street Journal<em>. Her work has also appeared in Fast Company, Quartz, and LitHub.<\/em><\/p>\n\n\n<div\r\n data-block_674307b62f273b446f4f0d4e46244c82\r\n class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n <p>Rethinking your workspace?<\/p>\n\r\n <\/div>\r\n\r\n <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n <a\r\n href=\"#nf-form-31-cont\"\r\n class=\"sticky-cta__link sticky-cta--default__link\">\r\n Get in touch\r\n <\/a>\r\n <\/button>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>These member companies each have a dual purpose: to build success and sustainability<\/p>\n","protected":false},"author":1785,"featured_media":3000056261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[503,512,43936],"class_list":["post-3000056216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-culture","tag-impact","tag-made-at-wework"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New solutions for saving the planet<\/title>\n<meta name=\"description\" content=\"These member companies each have a dual purpose: to build success and sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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