{"id":3000055489,"date":"2022-03-31T13:36:50","date_gmt":"2022-03-31T17:36:50","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000055489"},"modified":"2022-03-31T13:36:51","modified_gmt":"2022-03-31T17:36:51","slug":"launching-a-pay-as-you-go-product-internationally","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/launching-a-pay-as-you-go-product-internationally","title":{"rendered":"Launching a pay-as-you-go product internationally"},"content":{"rendered":"\n

When the pilot program for WeWork On Demand<\/a> launched in August 2020, there wasn\u2019t a big-budget rollout. There wasn\u2019t a paid social campaign or inescapable targeted ads. The WeWork On Demand team simply chose 12 buildings throughout New York City for the launch\u2014a quiet trial run for a product they\u2019d long speculated would be a hit. <\/p>\n\n\n\n

\u201cBefore COVID-19, the idea of flexible workspace<\/a> was definitely something we were taking some bets on,\u201d says Caitlin O’Connor, senior manager, product management at WeWork. \u201cWe knew the market was moving toward that\u2014but we didn\u2019t know how much COVID-19 would amplify it.\u201d<\/p>\n\n\n\n

Soon after the launch, the team realized their bets paid off. The number of people using WeWork On Demand rose steadily each week. And the lack of paid marketing meant the product was growing organically\u2014people were learning about it through their networks. <\/p>\n\n\n\n

\u201cWeWork On Demand is the right product at the right time,\u201d says Bart Clareman, director of product management, the business owner of the product. \u201cDuring the pandemic, people found that there were parts about working from home that they really liked and parts about the office that they really missed<\/a>. You had companies and individuals starting to look for how to take from the best of both worlds. A major need was created, and we met that need.\u201d <\/p>\n\n\n