{"id":3000052551,"date":"2022-01-28T13:53:45","date_gmt":"2022-01-28T18:53:45","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000052551"},"modified":"2022-03-31T12:05:37","modified_gmt":"2022-03-31T16:05:37","slug":"weworks-sales-team-on-businesses-office-needs-in-2022","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/weworks-sales-team-on-businesses-office-needs-in-2022","title":{"rendered":"WeWork\u2019s sales team on businesses\u2019 office needs in 2022"},"content":{"rendered":"\n<p>The past two years have presented exceptional challenges as companies have grappled with how and where they do business. Just as large-scale companies (think: Google, Netflix, and Unilever, to name a few) are navigating new ways of operating, so too are <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-growing-popularity-of-freelance-work\">first-time freelancers<\/a>, brand-new startups, and independent contractors. But as many businesses <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-craft-return-to-office-plans-that-center-compassion\">return to the office<\/a>, the situation has presented unique opportunities, too.<\/p>\n\n\n\n<p>For both big companies and individual freelancers, the fundamental needs are similar: They want to have a mix of flexibility, human face-time, and the ability to change tack, quickly. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"why-flexibility-is-still-top-of-mind\"class=\"wp-block-heading\">Why flexibility is still top of mind<\/h2>\n\n\n\n<p>\u201cThe biggest theme that came up last year, which has flowed into 2022, is uncertainty,\u201d says Jessica Gilroy, WeWork\u2019s \u200b\u200bhead of leasing, Australia. \u201cAs a result, companies are looking for ultimate <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">flexibility<\/a> to support an element of experimentation and the ability to pivot should strategies change.\u201d<br><br>That need for flexibility, Gilroy says, has led companies that already have considerable, long-term real estate to consider WeWork as an option for the first time. WeWork\u2019s Access products (including <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> and <a href=\"https:\/\/www.wework.com\/solutions\/wework-on-demand\">WeWork On Demand<\/a>), she says, have been particularly useful as businesses rethink their returns.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/02\/Pauline-P_Poultry2_v2-1-scaled.jpg\" alt=\"\" class=\"wp-image-3000052764\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/02\/Pauline-P_Poultry2_v2-1-scaled.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/02\/Pauline-P_Poultry2_v2-1-scaled.jpg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Pauline Perdriel visiting <a href=\"https:\/\/www.wework.com\/buildings\/no-1-poultry--london\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork No 1 Poultry<\/a> in London during its construction phase in 2018.<\/figcaption><\/figure>\n\n\n\n<p>\u201cCompanies are taking less space, yet ensuring that every employee can access space, wherever they are, if needed,\u201d she says. <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> and <a href=\"https:\/\/www.wework.com\/solutions\/wework-on-demand\">WeWork On Demand<\/a> let employees choose when to go into an office, and which one to go to. By using these products, Gilroy says, \u201cemployees who need access to space less frequently always have the peace of mind that space is available to them\u2014regardless of whether they need a desk for a day, a <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/10-conference-rooms\">meeting room<\/a> for a client presentation, or a classroom for team training.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Companies are looking for ultimate&nbsp;flexibility&nbsp;to support an element of experimentation and the ability to pivot should strategies change.<\/p><cite>Jessica Gilroy, head of leasing, WeWork Australia<\/cite><\/blockquote>\n\n\n\n<p>Another reason companies are seeking flexibility is because local health and safety measures are changing so rapidly. Jenelle Perinotti, enterprise account director in<strong> <\/strong>New York City, says many companies are looking for guidance on how to meet employee needs, not only now but as <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/how-building-operators-can-improve-covid-19-protocols\">health protocols<\/a>, preferences, and priorities shift and evolve.<\/p>\n\n\n\n<p>\u201c[Businesses] are sensitive to adapting to a model where they could pivot from being collaboration-heavy to adding or removing more desks,\u201d she says.<\/p>\n\n\n\n<h2  id=\"what-the-rising-number-of-freelancers-are-looking-for\"class=\"wp-block-heading\">What the rising number of freelancers are looking for<\/h2>\n\n\n\n<p>The need for an <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/agile-workplace\">agile workspace<\/a> that can quickly scale up or down isn\u2019t just for companies with big footprints. The pandemic has also given birth to a new swath of freelancers, independent contractors, and startups, worldwide. While they may be smaller than some of WeWork\u2019s enterprise partners, their needs are similar, especially as they grow.&nbsp;<\/p>\n\n\n\n<p>Pauline Perdriel, head of sales in Milan, Italy, pointed to a pandemic-era startup that began with three desks and <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/celebrating-members-growth-within-wework-spaces\">quickly scaled<\/a> to 10. Now, she says, the company has 40 desks at a WeWork location.&nbsp;<\/p>\n\n\n\n<p>\u201cWho knows where those businesses will be in three months or three years,\u201d says Perdriel. \u201cThat\u2019s where WeWork is brilliant, offering that kind of <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/what-is-flexible-office-space-workspace\">flexible space<\/a> for any kind of business.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_3481_Jenelle-scaled.jpeg\" alt=\"\" class=\"wp-image-3000052599\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_3481_Jenelle-scaled.jpeg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_3481_Jenelle-scaled.jpeg?w=1152 1152w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Jenelle Perinotti at WeWork headquarters, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/575-lexington-avenue--new-york-city--NY\" target=\"_blank\">WeWork 575 Lexington Avenue<\/a> in New York.<\/figcaption><\/figure>\n\n\n\n<p>Freelancers and independent workers are looking for an environment where there\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/12-benefits-of-a-collaborative-workspace\">space to collaborate<\/a>, as well as things like having personal recognition at the reception area. Community, connection, and office perks are making a comeback, says WeWork global accounts director Henry Lewis, who\u2019s based in London. WeWork\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/welcoming-members-back-to-the-office-in-creative-ways\">community teams<\/a> are essential to that\u2014they\u2019re the \u201clife and soul\u201d of each property, he says. The same features, he adds, are also key for companies now seeking to attract or retain talent.&nbsp;<\/p>\n\n\n\n<p>\u201cHaving a cool workspace, having it be flexible, having things like amenities and well-thought-out music\u2014all of that plays a big role in where people want to go to work.\u201d&nbsp;<\/p>\n\n\n\n<p>That sense of <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/how-to-create-connection-and-community-in-remote-teams\">community and belonging<\/a> is an intangible, hard-to-define value, but it\u2019s woven into WeWork\u2019s DNA. It\u2019s part of what keeps independent contractors coming back for years, says Lewis, and it\u2019s also a big component of what employees are seeking, nearly two years into the pandemic.&nbsp;<\/p>\n\n\n\n<h2  id=\"the-need-for-human-connection\"class=\"wp-block-heading\">The need for human connection<\/h2>\n\n\n\n<p>The mix of flexibility and community was key to a recent sales win for Jessica Gilroy in Sydney. Last year, one of Australia&#8217;s fastest-growing retailers moved its headquarters into a WeWork building not only because of the flexibility, but also because doing so could help it meet its goals in <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/company-culture-workspace-talent\">talent acquisition<\/a>.<br><br>\u201cWith high competition for talent in the <a href=\"https:\/\/www.wework.com\/l\/office-space\/sydney--NSW\">Sydney<\/a> market, they knew that in order to successfully hire top [candidates], they needed to provide a workspace where <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/using-design-light-and-art-to-build-the-wework-experience\">people would be inspired<\/a> and motivated to work,\u201d she says. \u201cThis company moved into one of our newest buildings in Sydney&#8217;s Central Business District, taking two full floors [and] securing options to grow, should their headcount continue to surpass their predictions.\u201d Expansion discussions are set to start next month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg\" alt=\"\" class=\"wp-image-3000052582\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/01\/IMG_6462_Chelsea_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Chelsea Helms pictured at <a href=\"https:\/\/www.wework.com\/buildings\/manhattan-beach-towers--los-angeles--CA\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork Manhattan Beach Towers <\/a>in Manhattan Beach, CA.<\/figcaption><\/figure>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/4-flexible-office-solutions-for-every-type-of-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/09\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-9-scaled.jpg?resize=2560%2C1707\" class=\"related-articles-sticky__image\" alt=\"Common Area\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/09\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-9-scaled.jpg?w=2560 2560w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/09\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-9-scaled.jpg?resize=1536%2C1024 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2024\/09\/Web_150DPI-20240729-17-St-Helens-Pl-Brand-Photoshoot-9-scaled.jpg?resize=2048%2C1365 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/4-flexible-office-solutions-for-every-type-of-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            4 flexible office solutions for every type of business\r\n                                        <\/div>\r\n\r\n                     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                 <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/office-building-classes-differentiating-class-a-b-and-c-office-space\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Office Building Classes: Differentiating Class A, B, and C Office Space\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/a-fully-remote-global-communications-platform-scales\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG-5095-scaled.jpg?resize=2048%2C1536\" class=\"related-articles-sticky__image\" alt=\"Dialpad employees at the WeWork office in San Francisco sit around a large coffee table in a lounge space.\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG-5095-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG-5095-scaled.jpg?resize=1536%2C1152 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/a-fully-remote-global-communications-platform-scales\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            A fully remote, global communications platform scales\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Andrea Murad\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Gilroy\u2019s experience in Sydney mirrors that of Chelsea Helms, global account director, enterprise, in <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/three-best-coworking-spaces-in-santa-monica\">Santa Monica<\/a>, CA.&nbsp;<\/p>\n\n\n\n<p>\u201cPeople are ready to get out of their sweatpants and come back to the office for some human interaction,\u201d Helms says. \u201cAt the same time, people have grown to value the flexibility of working from home to a certain extent, so I think employers who can <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\">find the right balance<\/a>\u2026will be the most desirable companies to work for.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom a sales perspective, it&#8217;s really exciting to be in this space while all of this change is happening. In 2022, I&#8217;m looking forward to partnering with my clients and supporting their needs across the world,\u201d she says.<\/p>\n\n\n\n<p><a href=\"http:\/\/www.twitter.com\/@annadimond\"><em>Anna Dimond<\/em><\/a><em> is a writer, editor, and content producer based in Los Angeles and in Cape Cod, MA. She covers the outdoors, culture, business, and politics for <\/em>The Washington Post<em>, ESPN, and Red Bull, among others.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Flexibility, community, and workplace perks prove to be a potent mix for enterprises and freelancers alike<\/p>\n","protected":false},"author":2177,"featured_media":3000052594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[39218,39220,43887],"class_list":["post-3000052551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight","tag-small-businesses","tag-enterprises","tag-flexible-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WeWork\u2019s sales team on businesses\u2019 office needs in 2022<\/title>\n<meta name=\"description\" content=\"Flexibility, community, and workplace perks prove to be a potent mix for enterprises and freelancers alike.\" \/>\n<meta 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