{"id":3000050735,"date":"2021-12-07T14:01:37","date_gmt":"2021-12-07T19:01:37","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000050735"},"modified":"2021-12-10T13:00:45","modified_gmt":"2021-12-10T18:00:45","slug":"customized-spaces-for-the-hybrid-work-era","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/customized-spaces-for-the-hybrid-work-era","title":{"rendered":"Customized spaces for the hybrid work era"},"content":{"rendered":"\n

With the rise in hybrid work<\/a> models, many business leaders are looking to create a greater purpose for their office space. That can mean more meaningful collaboration spaces, quiet spaces for concentration and heads-down work, or both. <\/p>\n\n\n\n

That\u2019s one of the key reasons WeWork partnered with Feather<\/a>, a furniture rental company that provides WeWork members access to high-quality products and furniture add-ons. After launching a successful pilot program in New York City, Feather now serves WeWork offices across the United States. <\/p>\n\n\n\n

\u201cFeather and WeWork leaders put their heads together to offer options to members who were looking to create their dream office,\u201d says Kendra Ovesen, Feather’s vice president of merchandising. \u201cThe partnership takes the strengths of what [both companies] do really well and marries them together,\u201d she says. <\/p>\n\n\n\n

For example, a member may want to turn a 14-person office with just desks and chairs into a space with individual workspaces, a collaborative breakout area<\/a>, and a lounge. Feather has the ability to curate on-brand furniture across all WeWork locations in the U.S., along with white-glove delivery and an impeccable level of service, says Francesca Ling, senior manager of global product design management at WeWork. \u201cIt was important that the rental program provides flexibility to easily swap out pieces to reconfigure offices as needs evolve,\u201d she says. <\/p>\n\n\n\n

The other factor that makes the WeWork and Feather partnership a natural fit is the furniture style itself. \u201cIt was easy for our [WeWork] creative team to work together with their team on curating a dedicated assortment for our members that matches our company\u2019s look and feel and our members\u2019 needs,\u201d says Ivan Aguirre, director of global product design management at WeWork. \u201cThis assortment aligns with our concept of neutral materiality, which creates a workspace that can easily blend with each member\u2019s brand and identity.\u201d<\/p>\n\n\n\n

Ovesen agrees: \u201cA modern aesthetic has always been that filter that Feather has put its product designs through, and it happened to work really nicely with the direction that WeWork was going,\u201d she says.<\/p>\n\n\n