{"id":3000048152,"date":"2021-10-12T12:54:20","date_gmt":"2021-10-12T16:54:20","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000048152"},"modified":"2022-02-15T16:34:57","modified_gmt":"2022-02-15T21:34:57","slug":"honoring-latinx-and-hispanic-heritage-month-with-stories","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/honoring-latinx-and-hispanic-heritage-month-with-stories","title":{"rendered":"Honoring Latinx and Hispanic Heritage Month with stories"},"content":{"rendered":"\n<p>The COVID-19 pandemic hit Latinx communities <a href=\"https:\/\/news.miami.edu\/stories\/2020\/11\/research-shows-covid-19-has-hit-hispanic-communities-hard.html\">especially hard<\/a>. After more than a year of incredible loss and struggle, WeWork employees came together to celebrate Latinx and Hispanic Heritage Month from September 15 to October 15, offering stories of gratitude, <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/welcoming-members-back-to-the-office-in-creative-ways\">community<\/a>, and triumph.&nbsp;<\/p>\n\n\n\n<p>To honor the month, the employee community group We of Color hosted a virtual panel centered on gratitude, a key WeWork value. 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15:24:58\",\"field_label\":\"Location\",\"field_key\":\"location_1554993960123\",\"manual_key\":true,\"id\":360,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"parentType\":\"list\",\"element_templates\":[\"listselect\",\"input\"],\"old_classname\":\"list-select\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":9,\"idAttribute\":\"id\",\"type\":\"phone\",\"label\":\"Phone number\",\"key\":\"phone_number\",\"label_pos\":\"above\",\"required\":1,\"default\":\"\",\"placeholder\":\"\",\"container_class\":\"\",\"element_class\":\"\",\"input_limit\":\"\",\"input_limit_type\":\"characters\",\"input_limit_msg\":\"Character(s) left\",\"manual_key\":true,\"admin_label\":\"\",\"help_text\":\"\",\"mask\":\"\",\"custom_mask\":\"\",\"custom_name_attribute\":\"phone\",\"personally_identifiable\":1,\"drawerDisabled\":false,\"field_label\":\"Phone 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"embracing-difference\"class=\"wp-block-heading\"><strong>Embracing difference<\/strong><\/h2>\n\n\n\n<p>Campbell struggled with feeling different throughout her life. While Campbell was born and raised in Peru, she says she doesn\u2019t have typical Latina features. Because of her light skin and blonde hair, Campbell is often met with disbelief and suspicion when she tells people that she&#8217;s Peruvian. \u201cI am immediately catalogued as &#8216;la gringa,\u2019\u201d she says.&nbsp;<\/p>\n\n\n\n<p>In recent years, Peru started to become a world culinary capital and its tourism industry began to boom. The influx of white Americans and Europeans led to Campbell being mistaken for a tourist in her own country. When she and her friends would sit down at restaurants, Campbell would often be given an English menu to order from. As a proud Peruvian, it bothered&nbsp; Campbell to be seen as anything other than Latina.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The best way to honor our heritage is to show others how different we are, how diverse we are.<\/p><cite>Alexandra Campbell, WeWork area director in Lima, <a href=\"https:\/\/www.wework.com\/l\/office-space\/peru\">Peru<\/a><\/cite><\/blockquote>\n\n\n\n<p>\u201cI wanted to naturally represent my background, my history, and who I was,\u201d Campbell says. \u201cThere were so many generalizations and biases toward me because of my non-Latin look. This made me angry.\u201d<\/p>\n\n\n\n<p>It was at work that Campbell started to realize that her language and <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/wework-artwork-showcases-local-culture\">cultural background<\/a> were not deficits in her life, but valuable assets that she could use to propel her career. This became evident when she moved to Miami in 2005 and started working in retail. Now surrounded by Latinx people from all over the world, Campbell was able to use her Spanish-speaking skills and cultural knowledge to better navigate her work.&nbsp;<\/p>\n\n\n\n<p>After experiencing professional success, her personal feelings about not <em>looking<\/em> Latina enough began to change. She began turning awkward interactions with people into teachable moments about the beautiful array of races, ethnicities, languages, and cultures that make up Latinx communities around the world.<\/p>\n\n\n\n<p>\u201cIt gave me the chance to actually change people&#8217;s minds and teach them that we don&#8217;t all look the same,\u201d Campbell explains. \u201cThe best way to honor our heritage is to show others how different we are, how diverse we are.\u201d&nbsp;<\/p>\n\n\n\n<p>Campbell\u2019s days of being \u201cbitter\u201d about not looking Latina enough are now behind her. She no longer gets upset by people\u2019s misconceptions. Campbell is proud of her Peruvian heritage and appreciates the positive impact her roots have had on her career.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve worked in worlds where empathy and open-mindedness are key,\u201d she says. \u201cBy coming from a very rich cultural background, I felt that I naturally carried this ability to understand other points of view.\u201d&nbsp;<\/p>\n\n\n\n<h2  id=\"cultural-strengths-in-the-workplace\"class=\"wp-block-heading\"><strong>Cultural strengths in the workplace<\/strong><\/h2>\n\n\n\n<p>While many cultural and systemic barriers still exist for Latinx and Hispanic people in the workplace, Sol\u00e9 said his cultural upbringing provided him with skills that were later necessary in his career.<\/p>\n\n\n\n<p>\u201cAs a marketer and a CMO, you need to be very connected to what people think, how they behave, and their needs,\u201d says Sol\u00e9, who is originally from Spain. Living in different parts of the world throughout his life made him a more open person. This openness then allowed him to connect with people more naturally and insightfully.<\/p>\n\n\n\n<p>Claure agrees with the importance of connection. WeWork\u2019s former executive chairman, who is Bolivian, said that he owes a lot of his success to those who took chances on him early on in his career. He has often felt like an underdog in <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">business<\/a>, and WeWork is his most recent underdog success story.\u00a0\u00a0<\/p>\n\n\n\n<p>At times it seemed Claure was the first Latino to achieve certain milestones, he said. (Claure is also chief executive officer of SoftBank Group International and former executive chairman of Sprint.) Now he sees himself as the representation in the workplace he didn\u2019t see at the beginning of his career. His heritage is an ever-present element in his life. He makes a point to keep it thriving in his children\u2019s lives as well, most recently by taking one of his daughters to a Marc Anthony concert.&nbsp;<\/p>\n\n\n\n<h2  id=\"appreciating-tradition\"class=\"wp-block-heading\"><strong>Appreciating tradition&nbsp;<\/strong><\/h2>\n\n\n\n<p>Latinx cultures are steeped in tradition. But some traditions are not as obvious as others. Yadira Hurtado, a manager of health and safety in Los Angeles, learned this from her yearly D\u00eda de los Muertos celebrations. In 2013, Hurtado\u2019s younger brother passed away unexpectedly in a car accident. At his funeral, Hurtado says her Mexican and American cultures \u201ccollided.\u201d Growing up in L.A., Hurtado expected to attend a traditional American funeral much like the ones she had seen in the movies growing up. She was surprised when her Mexican family celebrated at her brother\u2019s viewing with food, music, and laughter.&nbsp;<\/p>\n\n\n\n<p>\u201cIt was kind of like a party,\u201d Hurtado says of her brother\u2019s viewing. Though caught off-guard at first, Hurtado later learned that the celebrations after her brother\u2019s passing were steeped in thousands of years of tradition.&nbsp;<\/p>\n\n\n\n<p>\u201cThe Aztecs honored the dead and held a cyclical view of the universe,\u201d Hurtado explains. \u201cThey saw death as an integral part of life.\u201d&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                  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https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/eight-compelling-reasons-why-freelancers-choose-coworking-plans\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Eight compelling reasons why freelancers choose coworking plans\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/whats-been-driving-rto-mandates-in-2025\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1895\" height=\"1264\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?resize=1895%2C1264\" class=\"related-articles-sticky__image\" alt=\"team in meeting room at WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?w=1895 1895w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/whats-been-driving-rto-mandates-in-2025\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            What\u2019s been driving RTO mandates in 2025?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/nine-core-traits-every-hybrid-team-member-needs\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Print_300DPI_1080x1080-20221216-WeWork-Product-Shoot-Q4-4-1.png?resize=1080%2C720\" class=\"related-articles-sticky__image\" alt=\"Team members collaborating at a WeWork coworking space\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/nine-core-traits-every-hybrid-team-member-needs\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Nine core traits\u00a0every hybrid team member\u00a0needs\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Every year around Halloween, Hurtado now honors her brother during D\u00eda de los Muertos or Day of the Dead celebrations, a two-day-long holiday where people celebrate the life and death of loved ones through offerings of joy, love, and respect. While the holiday has been practiced for thousands of years by Indigenous peoples, such as the Aztecs, it is now celebrated around the world mostly by Mexican people like Hurtado. The holiday gained recent mainstream attention when it was depicted in the 2017 Disney movie <em>Coco<\/em>.<\/p>\n\n\n\n<p>For Hurtado, honoring her brother\u2019s life every D\u00eda de los Muertos means cooking his favorite foods, decorating a beautiful altar adorned with photos of him, and playing his favorite music. \u201cHe was such a lively person,\u201d Hurtado remembers. \u201cHe loved music, he loved to dance.\u201d&nbsp;<\/p>\n\n\n\n<p>She sees parallels between this ancient Indigenous practice and WeWork\u2019s value of \u201c<a href=\"https:\/\/www.wework.com\/mission\">Be Human, Be Kind<\/a>.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cEveryone has their own personal story,\u201d Hurtado says. \u201cYou might not always know their story, but just showing up with grace and an open heart and an open mind really counts for a lot.\u201d&nbsp;<\/p>\n\n\n\n<p><em>J. Agrelo is a freelance journalist in Chicago.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">Latinx and Hispanic WeWork employees share how their cultural upbringings prepared them for the workplace<\/span><\/p>\n","protected":false},"author":2209,"featured_media":3000048167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43912,43903],"tags":[512,503,500],"class_list":["post-3000048152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employee-spotlight","category-community-stories","tag-impact","tag-culture","tag-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Honoring Latinx and Hispanic Heritage Month with stories<\/title>\n<meta name=\"description\" content=\"Latinx and Hispanic WeWork employees share how their cultural upbringings prepared them for the workplace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/honoring-latinx-and-hispanic-heritage-month-with-stories\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honoring Latinx and Hispanic Heritage Month with stories\" \/>\n<meta property=\"og:description\" content=\"Latinx and Hispanic WeWork employees share how their cultural upbringings prepared them for the workplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/honoring-latinx-and-hispanic-heritage-month-with-stories\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T16:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-15T21:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/10\/Hispanic-Heritage-month-spotlight_fb.jpg?fit=1200%2C675\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J. 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