{"id":3000037489,"date":"2021-06-16T15:17:00","date_gmt":"2021-06-16T19:17:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000037489"},"modified":"2022-04-19T17:02:55","modified_gmt":"2022-04-19T21:02:55","slug":"small-businesses-office-space-is-a-game-changer","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/small-businesses-office-space-is-a-game-changer","title":{"rendered":"For many small businesses, office space is a game changer"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>Companies of all sizes have one thing in common: They all began as small businesses.&nbsp;<a href=\"https:\/\/www.wework.com\/ideas\/tag\/starting_small\">Starting small<\/a>&nbsp;is the corner for those just getting off the ground. Learn about how to make that first hire, deal with all things administrative, and set yourself up for success.<\/em><\/p>\n\n\n\n<p>The pandemic has been hard for everyone, but for small businesses trying to get off the ground, it\u2019s been especially trying. When COVID-19 hit, mobile app development company <a href=\"https:\/\/appdrop.com\/\">Appdrop<\/a> had to shut its office in the San Francisco Bay Area, sending both cofounders to their respective hometowns\u2014one to Nashville and the other to Washington, D.C.<br><br>\u201cIt was definitely difficult transitioning to remote work. We\u2019re already introverted, and now it\u2019s that much more difficult,\u201d says Appdrop cofounder and CEO Kamar Mack. Not being able to be in the same room makes it that much harder to complete the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">long list of to-dos<\/a> that go into building a business: everything from ideating and executing product ideas to securing funding and hiring people.<\/p>\n\n\n\n<p>A long-distance cofounder relationship was also the case for Ian Mukherjee, cofounder and head of engineering at <a href=\"https:\/\/kouch.gg\/\">Kouch<\/a>, a gaming platform where fans can play against celebrities. Mukherjee lives with his cat in a studio in New York\u2019s Financial District, while his cofounder is all the way in Florida. \u201cMy cofounder and I have been working a world apart,\u201d Mukherjee says.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Small Business Give Away\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/MJoBYUSyPRU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Mack and Mukherjee were part of a group of small business owners who recently found out via a Zoom call that they had been awarded five <a href=\"https:\/\/www.wework.com\/solutions\/wework-all-access\">WeWork All Access<\/a> passes for them and their teams for the next six months. WeWork <a href=\"https:\/\/www.wework.com\/info\/empowering-small-businesses\">launched the contest<\/a> that awarded the passes during National Small Business Week to acknowledge all the troubles small businesses have faced this past year. WeWork All Access allows teams to work from hundreds of WeWork locations around the world.<\/p>\n\n\n\n<p>Among the many difficulties of long-distance teamwork has been forming a sense of cohesion. <a href=\"https:\/\/www.supertext.com\/\">Supertext<\/a> is a localization and translation agency with leadership in Los Angeles, Zurich, and Berlin. \u201cWe\u2019re global by nature, but through the pandemic with travel restrictions, we really missed [having] a shared experience,\u201d says Kristy Sakai, CEO of Supertext USA. With WeWork All Access, Supertext team members can be in different cities but still be within WeWork locations. That\u2019ll give them a shared experience so they can \u201cstill feel like one team across different locations,\u201d says Sakai.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Roderick_Kamar_v1.jpg\" alt=\"\" class=\"wp-image-3000037825\"\/><figcaption>Roderick Lawrence (left), actor and cofounder of Black Man Films and Kamar Mack, cofounder and CEO of Appdrop. Photographs courtesy of the subjects.<\/figcaption><\/figure>\n\n\n\n<p>Clean energy company <a href=\"https:\/\/ecogyenergy.com\/\">Ecogy Energy<\/a> has been growing like crazy\u2014a positive during this time. The company, which operates renewable energy projects across several states primarily in low-income communities, has tripled in size in the past three years. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>The business is \u201cheadquartered\u201d in Brooklyn, but project manager Joel Santisteban says he needs to add an asterisk to that because \u201cwe\u2019ve been fully remote for the past year and a half and making do,\u201d he says. Santisteban apologized for background noise from outside, as he was videoconferencing from a caf\u00e9 under the Williamsburg Bridge. \u201cThere will be a train going by,\u201d he says. With WeWork All Access, Santisteban looks forward to being able to gather the team in a proper office in Williamsburg someday soon.<\/p>\n\n\n\n<center><iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6884914539171774464?compact=1\" height=\"284\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe><\/center>\n\n\n\n<p>Not having a space to come together has been a problem for businesses\u2014but so is not having adequate space, period. The hardest part of the pandemic, says <a href=\"https:\/\/www.linkedin.com\/in\/jacqueline-geisler\/\">Jackie Geisler<\/a> of Live Free Fitness LLC, has been living and working from a New York City apartment the size of her parents\u2019 walk-in closet in New Hampshire. \u201cMy boyfriend is right on the other side of this door working from the bed,\u201d she says.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Ian_Kristy_v2.jpg\" alt=\"\" class=\"wp-image-3000037824\"\/><figcaption>Kristy Sakai (left), CEO of Supertext USA and Ian Mukherjee, cofounder of Kouch.<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s a scene familiar to many who work in shared home spaces.  <a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/dailyhuman.com\/\">Dailyhuman<\/a>, a technology company that allows people to treat friends to their next visit to any US restaurant, recently secured funding. They grew the team, which is spread out from Tel Aviv to Melbourne, and flew everyone to New York, where they met in the founder\u2019s house.&nbsp;<\/p>\n\n\n\n<p>\u201cThe whole time I was thinking: I need a whiteboard, I need a conference room, I need this, I need that,\u201d says Zi Xie, chief business development officer at Dailyhuman. Having access to work materials and space would allow the company to have fun and build culture but also to \u201cget [stuff] done,\u201d she says. \u201cIt would be amazing to have access [to a space], so all of us can feel a sense of connection,\u201d she says.<\/p>\n\n\n\n<p>Salma Qarnain Shaw and Roderick Lawrence, cofounders of Black Man Films, have also been doing their best to grow their organization virtually. Their production company tells the stories of Black men and women and people of color. After launching last August, they\u2019ve managed to shoot their first narrative short (in person) as well as collaborate with dozens of artists and meet with funders (virtually). Doing all of that during the pandemic was challenging, says Shaw.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"285\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Joel_Zi_v1.jpg\" alt=\"\" class=\"wp-image-3000037826\"\/><figcaption>Zi Xie (left), chief business development officer at Dailyhuman and Joel Santisteban, project manager at Ecogy Energy.<\/figcaption><\/figure>\n\n\n\n<p>Having access to workspace is essential for growth because it will enable the team to meet face-to-face with artist collaborators and funders. It will allow for more \u201cgenerative work,\u201d Shaw says, such as building up a production pipeline, forming a business plan, and having meetings with marketing and funding partners. The production house is currently talking to festivals around the world as well as major streaming services. Being able to bring visitors into a conference room with a whiteboard will be a huge step up, says Lawrence. \u201cYou don\u2019t gain anyone\u2019s essence unless you get to be with them in a space,\u201d he says.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For these and the other winners of the WeWork small business contest, they\u2019ll now have a space that\u2019s just for work. They\u2019ll be able to form connections with teammates, stretch out, and have quiet places to focus and a community with which to network\u2014all elements necessary for them to realize their big ambitions. This year has shown us just how valuable a bit of space is in all aspects of our lives.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/inside-wework-paris-5-historic-buildings-reimagined-for-work\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6701\" height=\"4188\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?resize=6701%2C4188\" class=\"related-articles-sticky__image\" alt=\"Trudaine\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=6701 6701w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/02\/Web_150DPI-WeWork-37-Av.-Trudaine-Paris_042-Florian-Beaupere.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/inside-wework-paris-5-historic-buildings-reimagined-for-work\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Inside WeWork Paris: 5 Historic Buildings Reimagined for Work\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Sonya Matejko\r\n  <\/div>\r\n                                    <\/a>\r\n                                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<\/div>\r\n    <\/div>\r\n\n\n\n<p><em>Anjie Zheng is the managing editor of Ideas by WeWork. Previously she was a reporter for <\/em>The Wall Street Journal<em>. Her work has also appeared in Fast Company, Quartz, and LitHub.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Business owners say having dedicated places to gather will help them grow and form team bonds<\/p>\n","protected":false},"author":1785,"featured_media":3000037513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43905,43900],"tags":[43887,43891,43942],"class_list":["post-3000037489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flexible-products","category-workspace-solutions","tag-flexible-space","tag-all-access","tag-starting_small"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For many small businesses, office space is a game changer<\/title>\n<meta name=\"description\" content=\"Business owners say having dedicated places to gather will help them grow and form team bonds.\" \/>\n<meta name=\"robots\" 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