{"id":3000036912,"date":"2021-06-10T15:50:00","date_gmt":"2021-06-10T19:50:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000036912"},"modified":"2022-08-16T15:35:21","modified_gmt":"2022-08-16T19:35:21","slug":"the-ways-leaders-can-build-culture-in-a-hybrid-workplace","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-ways-leaders-can-build-culture-in-a-hybrid-workplace","title":{"rendered":"The ways leaders can build culture in a hybrid workplace"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>This article originally appeared on <\/em><a href=\"https:\/\/mexicobusiness.news\/infrastructure\/news\/how-build-culture-hybrid-workplace\"><em>Mexico Business News<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>Company culture is one of those things we don&#8217;t discuss often but is paramount for a company to thrive. Google is a global example of a company that has built a strong culture. It is widely known for its efforts to foster a specific culture through its work environment\u2014 basically a playground for adults in which employees can literally immerse themselves in the culture.<\/p>\n\n\n<div data-block_60e89f814a708 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#as-leaders-we-should-be-more-inspirational-and-less-hierarchical\" class=\"toc-block__link\">\r\n          As leaders, we should be more inspirational and less hierarchical\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    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<\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>While we may have neither the desire nor the capacity to imitate Google\u2019s main office complex, we should give serious thought to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/prioritizing-mental-health-in-the-new-world-of-work\">how our people feel<\/a> when they are working, whether that\u2019s in our office premises or at a remote site.<\/p>\n\n\n\n<p>Even though <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/a-better-alternative-to-a-return-to-normal\">normalcy as we once knew it<\/a> will likely never return to the workplace, the fact is that the worst part of this crisis may well be behind us, leaving businesses, and especially HR professionals, with the task of figuring out what company culture is going to look like in a hybrid world. A recent <a href=\"https:\/\/news.microsoft.com\/europe\/features\/flexible-ways-of-working-are-here-to-stay-finds-new-european-research-with-leaders-focused-on-maintaining-culture-and-innovation\/\">study<\/a> commissioned by Microsoft confirmed that \u201cwhile maintaining productivity hasn\u2019t been an issue with remote working, a strain on team culture seems to be hampering innovation,\u201d among other things.<\/p>\n\n\n\n<p>In a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\">hybrid world<\/a>, human connections are vital to our mental health, our feeling of inclusion, and a company&#8217;s ability to maintain culture and engagement. As we move toward a new normal, being intentional about how, where, and when we work will be more critical than ever to maintaining and strengthening our company culture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-10-0097_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036955\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/gotham-center--new-york-city--NY\">WeWork Gotham Center <\/a>in Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p>During the crisis, we\u2019ve all experienced incredible amounts of <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/prioritizing-mental-health-in-the-new-world-of-work\">anxiety and loss<\/a>. Among other things, we\u2019ve lost the ability to connect with friends and family in meaningful ways. Working from home has brought us tremendous opportunities to engage with others and keep up the good work, but that&#8217;s just one piece of the puzzle. The blended experience of working and living in a virtual world has taught us that we can be much more flexible in the way we think about work. We don\u2019t need to gather together every day to be productive, but we can also see very clearly that working virtually will never replace the experience of gathering together, brainstorming, and deeply connecting with one another.<\/p>\n\n\n\n<p>So the question is, how can we build and maintain culture in a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\">hybrid workplace<\/a>? The answer can be very simple or extremely complicated. Our conversations about the future of work should be around people, how we prioritize their health and safety, how we build on their wellness, and how we can provide a safe and flexible workplace that fosters productivity, engagement, and general well-being.<\/p>\n\n\n\n<p>At this point in history, leaders have a tremendous opportunity to fashion a <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/hybrid-workplace\">hybrid model<\/a> that best fits their companies; however, interactions between leaders and their teams will be essential in maintaining a unified culture that thrives through the transition. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"as-leaders-we-should-be-more-inspirational-and-less-hierarchical\"class=\"wp-block-heading\">As leaders, we should be more inspirational and less hierarchical<\/h2>\n\n\n\n<p>Companies thrive and grow when employees feel a sense of belonging and shared purpose. This can easily fade away when employees feel as if they&#8217;re not being treated equally. When working with hybrid teams, it\u2019s important that every member feels represented. One of the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/reimagining-work-in-the-era-of-covid-19\">research studies<\/a> we conducted last year showed that 80 percent of millennials and Gen Z feel less connected to their peers and leaders since working from home, which means remote teams could have a hard time connecting and engaging in the same way that face-to-face teams do. To avoid this, <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">leaders must rely on more inspirational forms<\/a> of leadership that compensate for the lack of social encounters and in-person interactions.<\/p>\n\n\n\n<h2  id=\"foster-informal-interactions-with-your-team\"class=\"wp-block-heading\">Foster informal interactions with your team<\/h2>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20150209_WeWork_Covid-Response_1120_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036954\"\/><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/coda--atlanta--GA\" target=\"_blank\">WeWork Coda<\/a>&nbsp;in Atlanta, GA.<\/figcaption><\/figure>\n\n\n\n<p>Virtual meetings are great, but let\u2019s face it: They will never replace the spontaneous encounters and meaningful conversations that take place in the halls of an office over a cup of coffee. These informal and unexpected meetings provide a starting point for deep and strategic relationships in which people collaborate, exchange ideas, and strengthen social networks of tremendous value for the future of any professional. These types of interactions don\u2019t happen as naturally in a virtual environment; <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\">leaders need to be intentional<\/a> and generate new approaches to creating these interactions as people continue to work on- and off-site.<\/p>\n\n\n\n<h2  id=\"be-crystal-clear-with-your-expectations-as-a-leader\"class=\"wp-block-heading\">Be crystal clear with your expectations as a leader<\/h2>\n\n\n\n<p>As we continue to transition to a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/a-better-alternative-to-a-return-to-normal\">\u201cnew normal,\u201d<\/a> we\u2019re learning new things every day and discovering what works for us and what doesn\u2019t. In light of this uncertainty, we need to set crystal-clear expectations and provide certainty to our teams. As leaders, it\u2019s our responsibility to unfold this world of new hybrid possibilities, setting the rules from the start and communicating effectively what is expected of each individual regardless of their work model.<\/p>\n\n\n\n<h2  id=\"seize-the-moment-and-embrace-innovation-in-the-workplace\"class=\"wp-block-heading\">Seize the moment and embrace innovation in the workplace<\/h2>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-6-0008_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036956\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/gotham-center--new-york-city--NY\">WeWork Gotham Center <\/a>in Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p>From my point of view, there\u2019s never been a better time to transform our way of working, challenge the status quo, and <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/innovate-or-else-the-economy-of-the-future-requires-disruption\">innovate in the workplace<\/a>. This is the time to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/innovate-or-else-the-economy-of-the-future-requires-disruption\">implement changes<\/a> that benefit the whole organization in terms of productivity, creativity, and well-being. When approached in the right way, a hybrid workplace that allows employees to decide where, how, and when they work can help companies make the most of their talent wherever they are, while lowering costs and generating a positive impact.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/eight-compelling-reasons-why-freelancers-choose-coworking-plans\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6635\" height=\"4426\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?resize=6635%2C4426\" class=\"related-articles-sticky__image\" alt=\"freelancer working in a WeWork coworking space\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=6635 6635w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Print_300DPI-20231031-Chicago-Lifestyle-19-copy.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/eight-compelling-reasons-why-freelancers-choose-coworking-plans\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Eight compelling reasons why freelancers choose coworking plans\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/whats-been-driving-rto-mandates-in-2025\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1895\" height=\"1264\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?resize=1895%2C1264\" class=\"related-articles-sticky__image\" alt=\"team in meeting room at WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?w=1895 1895w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/11\/Web_72DPI-20231031-Chicago-Lifestyle-36-1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/whats-been-driving-rto-mandates-in-2025\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            What\u2019s been driving RTO mandates in 2025?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/nine-core-traits-every-hybrid-team-member-needs\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Print_300DPI_1080x1080-20221216-WeWork-Product-Shoot-Q4-4-1.png?resize=1080%2C720\" class=\"related-articles-sticky__image\" alt=\"Team members collaborating at a WeWork coworking space\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/nine-core-traits-every-hybrid-team-member-needs\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Nine core traits\u00a0every hybrid team member\u00a0needs\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>While protecting our company culture through this crisis and beyond can be one of the biggest challenges facing the post-pandemic world, it\u2019s up to us to turn those challenges into great opportunities for the future.<\/p>\n\n\n\n<p><em>Alvaro Villar is general manager of Mexico and Central America at WeWork, based in Mexico City.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>In a hybrid world, leaders who don\u2019t prioritize well-being in the workplace risk falling behind<\/p>\n","protected":false},"author":2192,"featured_media":3000036963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[503,1487,1488],"class_list":["post-3000036912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-culture","tag-leadership","tag-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ways leaders can build culture in a hybrid workplace<\/title>\n<meta name=\"description\" content=\"In a hybrid world, leaders who don\u2019t prioritize 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