{"id":3000036438,"date":"2021-06-02T13:03:00","date_gmt":"2021-06-02T17:03:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000036438"},"modified":"2021-07-12T13:03:19","modified_gmt":"2021-07-12T17:03:19","slug":"three-companies-using-wework-to-enter-new-markets","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/three-companies-using-wework-to-enter-new-markets","title":{"rendered":"Three companies using WeWork to enter new markets"},"content":{"rendered":"\n<p>The pandemic is on the downswing in much of the world, with borders reopening and travel restrictions lifting. The future of globalization\u2014which <a href=\"https:\/\/foreignpolicy.com\/2020\/04\/03\/coronavirus-end-globalization\/\">many believed to be in danger<\/a> in early 2020\u2014looks brighter. A number of companies have learned lessons while managing a fully remote workforce or using a <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/hybrid-workplace\">hybrid model<\/a>. In particular, they learned that employees don\u2019t need to be present all day, every day, at a central office location to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\">thrive at work<\/a>.&nbsp;<\/p>\n\n\n<div data-block_60e8aabf59011 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#an-e-commerce-company-gets-familiar-with-new-cities\" class=\"toc-block__link\">\r\n          An e-commerce company gets familiar with new cities\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-fast-growing-fintech-company-finds-solid-ground-in-new-markets\" class=\"toc-block__link\">\r\n          A fast-growing fintech company finds solid ground in new markets\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-data-streaming-platform-tests-the-waters-before-putting-down-roots\" class=\"toc-block__link\">\r\n          A data-streaming platform tests the waters before putting down roots\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">Flexible policies<\/a> have empowered these companies\u2014many of them small\u2014to expand into new markets. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"an-e-commerce-company-gets-familiar-with-new-cities\"class=\"wp-block-heading\">An e-commerce company gets familiar with new cities<\/h2>\n\n\n\n<p><em>The challenge: <\/em>Last fall, a New York City\u2013based e-commerce company began planning its strategy for <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-conditions-necessary-for-a-successful-return-to-work\">bringing employees back to the office<\/a>. The company wanted to move quickly to provide workers with space and opportunities for in-person collaboration, but it also wanted to prioritize its employees\u2019 safety, well-being, and desire for flexibility. It needed a solution that would evolve with its overarching return-to-work strategy.<\/p>\n\n\n\n<p><em>The solution: <\/em>The company provided <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a> passes to its 33 employees. Soon, the firm added 10 more employees\u2014and 10 more passes. Using data collected by WeWork, the company was able to identify the locations preferred by employees and the ways in which&nbsp;employees used them. This information helped the company choose an ideal location and <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-newest-in-office-design-easily-reconfigurable-spaces\">configuration<\/a> for a dedicated half-floor office space just six months later.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-8-0054_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036451\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/gotham-center--new-york-city--NY\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork Gotham Center<\/a> in Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>Issuing employees <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a> passes worked so well for the firm in New York City that it\u2019s now the company\u2019s standard procedure for entering new markets. As the business onboards its workforce in a new city in the U.S. or abroad, this strategy gives decision-makers time to get familiar with the market and employees\u2019 needs before investing in a more permanent home base. In New York City and beyond, the company is reducing its capital expenditures and maximizing every real estate dollar.<\/p>\n\n\n\n<h2  id=\"a-fast-growing-fintech-company-finds-solid-ground-in-new-markets\"class=\"wp-block-heading\">A fast-growing fintech company finds solid ground in new markets<\/h2>\n\n\n\n<p><em>The challenge: <\/em>After a <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\">fintech<\/a> company secured new funding and began its transition from startup to enterprise, it needed a flexible workspace solution that could expand along with its growing workforce. The swift changes surrounding its rapid growth and the company\u2019s need to move quickly into new global markets made choosing real estate a major logistical and financial challenge.<\/p>\n\n\n\n<p><em>The solution: <\/em>The firm partnered with WeWork and created a fully customized workplace solution that fit its growing workforce and expanding global footprint. The company currently has 10 satellite offices at WeWork locations across the world, ranging in size. It\u2019s able to quickly scale up or down as needed. Each satellite location is fully branded to bring the firm\u2019s vision and culture to life.&nbsp;<\/p>\n\n\n\n<p><em>The result: <\/em>In the past 12 months, the firm has tripled its space needs, and WeWork made each transition swift and seamless. Together, WeWork helped the company set up in a brand-new, unknown market as well as expand an existing office to accommodate new employees. And with a single contact for all of its real estate operations and invoicing, the company saves the time and energy typically required to <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-build-a-flexible-real-estate-portfolio-of-the-future\">manage these assets<\/a>\u2014and has a tighter handle on expenses.<\/p>\n\n\n\n<h2  id=\"a-data-streaming-platform-tests-the-waters-before-putting-down-roots\"class=\"wp-block-heading\">A data-streaming platform tests the waters before putting down roots<\/h2>\n\n\n\n<p><em>The challenge: <\/em>A data-streaming platform experiencing rapid growth wanted to test new markets. But it faced considerable financial risks associated with setting up offices in uncharted cities. 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If a market is viable, WeWork usage data will help inform the decisions regarding whether it makes sense to set up a <a href=\"https:\/\/www.wework.com\/solutions\/office-suite\">dedicated office suite<\/a> there.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210514_WeWork_The-Hewett-London_015_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036450\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/the-hewett--london\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork The Hewett<\/a> in London.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>Flexible WeWork products and leases enable the firm to take risks in markets where they may not have been able to set up offices otherwise. WeWork\u2019s trademark flexibility, large portfolio of buildings across the globe, and ability to let the company scale up or down quickly makes it easy for the company to seamlessly transition from <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a> passes to a customized office space in a prime location with all of the WeWork amenities its employees have come to love.<\/p>\n\n\n\n<p>Tapping into new markets takes a lot of strategic planning, especially when it comes to setting up offices in an unfamiliar city. With flexible leases and <a href=\"https:\/\/www.wework.com\/solutions\">products<\/a>, including WeWork All Access, a company can move into a new market and test it out before committing to dedicated office space. And wherever a firm decides to plant itself for the long term\u2014whether it&#8217;s a small office suite with room to grow or a full-floor <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/how-three-companies-use-collaboration-hubs\">collaboration hub<\/a>\u2014WeWork gives companies the flexibility to scale their space up or down quickly.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                 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     The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><a href=\"http:\/\/stretchcreative.co\/\"><em>Kristen Bailey<\/em><\/a><em> is a veteran writer and editor based in beautiful Lincoln, Nebraska. She has a penchant for helping large and small brands create stories that tell the why.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Entering uncharted territory has unique challenges\u2014WeWork helps with all of them<\/p>\n","protected":false},"author":2151,"featured_media":3000036446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43904,43900],"tags":[43880,43887,43891],"class_list":["post-3000036438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions","tag-real-estate-strategy","tag-flexible-space","tag-all-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three companies using WeWork to enter new markets<\/title>\n<meta name=\"description\" content=\"Entering uncharted territory has unique challenges\u2014WeWork helps with all of them.\" \/>\n<meta name=\"robots\" content=\"index, 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