{"id":3000035165,"date":"2021-05-13T17:01:00","date_gmt":"2021-05-13T21:01:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000035165"},"modified":"2021-07-30T11:48:56","modified_gmt":"2021-07-30T15:48:56","slug":"how-innovation-is-transforming-the-financial-sector","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector","title":{"rendered":"How innovation is transforming the financial sector"},"content":{"rendered":"\n<p>Digitization has fundamentally transformed the financial services industry. That shift has compelled legacy institutions to evolve their playbooks to be more responsive to consumer needs. It\u2019s also led to a crop of innovative <a href=\"https:\/\/www.emarketer.com\/content\/seven-charts-the-state-of-digital-banking-in-2020\">startups<\/a> offering digital-first services to customers around the globe. According to <a href=\"https:\/\/www.ubs.com\/global\/en\/wealth-management\/chief-investment-office\/about-us\/our-investment-philosophy\/ubs-investor-forum\/_jcr_content\/mainpar\/toplevelgrid_638913673\/col1\/tabteaser\/innergrid_1714031795\/xcol1\/textimage.0052507009.file\/dGV4dD0vY29udGVudC9kYW0vYXNzZXRzL3dtL2dsb2JhbC9jaW8vaW52ZXN0bWVudC1vcHBvcnR1bml0aWVzL2RvYy9maW50ZWNoLXNuYXBzaG90LXVicy1jaW8tbG9uZ2VyLXRlcm0taW52ZXN0bWVudHMtcmVzZWFyY2gtZW4ucGRm\/fintech-snapshot-ubs-cio-longer-term-investments-research-en.pdf\">research from UBS<\/a>, the global revenue for financial technology (\u201cfintech\u201d) firms is expected to grow from $150 billion, in 2018, to $500 billion, in 2030.&nbsp;<\/p>\n\n\n\n<p>The COVID-19 pandemic has only accelerated those trends. According to a <a href=\"https:\/\/www.bcg.com\/en-gb\/publications\/2020\/bionic-banking-may-be-the-future-of-banking\">BCG study<\/a>, mobile banking usage grew by 34 percent between February and June 2020, while banking at branches declined by 12 percent. There\u2019s a growing appetite and expectation among customers that their banks meet them where they are\u2014which is increasingly on a smartphone or laptop.<\/p>\n\n\n\n<p>At the <a href=\"https:\/\/www.wework.com\/info\/wework-innovation-summit\">WeWork Innovation Summit<\/a>, WeWork\u2019s global head of financial sales, Nick Giraudeau, moderated a conversation between three leaders about the innovation happening in the financial sector. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"embracing-technology\"class=\"wp-block-heading\"><strong>Embracing technology<\/strong><\/h2>\n\n\n\n<p>At NatWest, Andy Ellis, head of <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/a-financial-innovator-breaks-down-barriers-in-their-workplace\">Ventures at NatWest<\/a>, was able to help the bank evolve at a faster pace thanks to technology. \u201cEight, nine years ago, many of the banks were scared of putting change through because it could bring down your systems,\u201d said Ellis. \u201cNow we\u2019re all about continuous code deployment and modern architecture.\u201d&nbsp;<\/p>\n\n\n\n<p>In launching digital products for NatWest, he mixes institutional banking knowledge with the dynamic energy of startups to show the organization that \u201cmoving quickly is possible,\u201d he said.&nbsp;<\/p>\n\n\n\n<p>Innovation has been vital in lowering the barriers to entry for startups like <a href=\"https:\/\/www.uala.com.ar\/\">Ual\u00e1<\/a>, in Argentina, which has managed more than 3 million accounts with around 600 employees thanks to tech that helps the team scale efficiently. Pierpaolo Barbieri, founder and CEO of Ual\u00e1, said the democratization of technology and the rise of mobile apps are vital to unlocking doors for Ual\u00e1.<\/p>\n\n\n\n<p>\u201cDigitization hasn\u2019t been possible [in the financial sector] for a long time,\u201d he said. \u201cBut ever since the app revolution, KYC (know your customer) and AML (anti-money laundering) barriers to entry are able to be met by better technology on the ground.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<h2  id=\"banking-the-unbanked\"class=\"wp-block-heading\"><strong>Banking the unbanked<\/strong><\/h2>\n\n\n\n<p>Digitization is starting to even the playing field for consumers around the world, including for billions of adults who don\u2019t have a bank account. It\u2019s an innovation that the panelists agreed is sorely needed. \u201cWe have to bank the unbankable,\u201d said Andy Maguire, chair of global banking, managing director, and senior partner of <a href=\"https:\/\/www.bcg.com\/en-us\/\">Boston Consulting Group<\/a>. \u201cWe have to look after vulnerable customers. They have to be taken care of.\u201d&nbsp;<\/p>\n\n\n\n<p>Fintech companies like Ual\u00e1 bring the advantages of tech-driven banking to marginalized global communities. In Barbieri\u2019s native Argentina, more than half of the <a href=\"https:\/\/www.ft.com\/content\/23db80d4-6193-4b22-8b15-074ba2f96d1c\">population lacks a bank account<\/a>.&nbsp;<\/p>\n\n\n\n<p>Barbieri saw an opportunity to give people a secure way to manage their money by capitalizing on Argentina\u2019s <a href=\"https:\/\/www.batimes.com.ar\/news\/argentina\/nine-in-ten-young-adults-in-argentina-use-social-media-new-study-finds.phtml\">high smartphone ownership rate<\/a>. Originally, users were given a free, preloaded Mastercard linked to their Ual\u00e1 account on their phones, where they could send and receive money as well as withdraw cash from a network of ATMs. Now Ual\u00e1 has expanded into lending, savings, and digital cards as well, and has rapidly expanded its customer base across Latin America.<\/p>\n\n\n\n<p>\u201cThe great opportunity of digitization is to radically reduce the cost of providing certain financial services in societies that don\u2019t have the banking penetration of the [western] markets,\u201d Barbieri said. \u201cOnce you\u2019re able to have an account and a payment mechanism, you can unlock other financial services that are common\u2014like access to insurance and savings accounts and lending at a reasonable rate.\u201d&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--inline-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n     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src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1227046380_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1227046380_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1227046380_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1227046380_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1227046380_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/prioritizing-mental-health-in-the-new-world-of-work\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Prioritizing mental health in the new world of work\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Delesia Watson\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/why-companies-need-to-think-in-terms-of-and-not-or\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1131177442_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1131177442_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1131177442_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1131177442_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1131177442_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/why-companies-need-to-think-in-terms-of-and-not-or\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Why companies need to think in terms of \u201cand,\u201d not \u201cor\u201d\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Melanie Mannarino\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1217915833_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1217915833_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1217915833_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1217915833_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1217915833_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Three ways leaders can help their distributed teams thrive\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Colette Coleman\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2  id=\"not-everything-can-or-should-go-digital\"class=\"wp-block-heading\"><strong>Not everything can\u2014or should\u2014go digital<\/strong><\/h2>\n\n\n\n<p>Though advances in technology have made it easier for startups to scale and manage accounts with lean teams, all three panelists agreed that banking is still focused on maintaining trust with your customers\u2014and trust is hard to code.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s not all about technology,\u201d Maguire said. \u201cWe have to deal with people who don\u2019t have a feature-rich mobile phone or can\u2019t afford one. There\u2019s a bunch of stuff that does need to be done that isn\u2019t digital.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>That perspective was shared by Barbieri, who believes that AI and machine learning are better deployed to simple, time-consuming tasks that can free up a bank\u2019s resources to address more complex, vital problems. \u201cThe key point of automation is to automate the things you <em>can <\/em>automate, so that the things that need to be human with a customer\u2026you can be human,\u201d said Barbieri, who added that he takes shifts fielding customer inquiries.&nbsp;<\/p>\n\n\n\n<h2  id=\"having-space-for-innovation\"class=\"wp-block-heading\"><strong>Having space for innovation<\/strong><\/h2>\n\n\n\n<p>COVID-19 has also transformed the way banking and financial services think about the office. Many legacy banks are planning for a more <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\">hybrid workplace<\/a> going forward, <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/financial-services\/library\/balancing-remote-and-in-office-work.html\">with nearly 70 percent<\/a> expecting a mix of remote and in-office schedules for employees. Banks will be looking for workplace solutions that can scale up and down depending on their needs. Ual\u00e1, which uses WeWork offices, grew precipitously due to COVID-19-induced demand\u2014and their space needs grew with it. \u201cLarge parts of a bank don\u2019t look dissimilar to a WeWork,\u201d said Ellis. \u201cWe\u2019re moving in that flexible direction.\u201d<\/p>\n\n\n\n<p>Technology has lowered the barriers to entry and has made it easier for financial companies to expand the services they offer to people around the world. It has helped usher billions of people without bank accounts into the modern financial system. Digitization has transformed the financial industry for both legacy institutions and upstart fintech companies, bringing financial services to the people who need them, no matter where they are.<\/p>\n\n\n\n<p><em>Watch the <\/em><a href=\"https:\/\/www.bigmarker.com\/wework-global\/The-future-of-innovation-in-the-financial-services-industry\/\"><em>full recording of the panel here<\/em><\/a><em>.\u00a0<\/em><\/p>\n\n\n\n<p><em>T.M. Brown is a journalist, writer, and podcast host based in New York.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The future of finance is fairer, faster, and more flexible<\/p>\n","protected":false},"author":2163,"featured_media":3000035172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[513,38998,43895,43915],"class_list":["post-3000035165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-innovation","tag-webinar","tag-finance","tag-wework-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How innovation is transforming the financial sector<\/title>\n<meta name=\"description\" content=\"The future of finance is fairer, faster, and more flexible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How innovation is transforming the financial sector\" \/>\n<meta property=\"og:description\" content=\"The future of finance is fairer, faster, and more flexible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-13T21:01:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T15:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_fb.jpg?fit=1200%2C675\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T.M. 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