{"id":3000034700,"date":"2021-05-04T17:32:00","date_gmt":"2021-05-04T21:32:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000034700"},"modified":"2021-11-29T10:56:21","modified_gmt":"2021-11-29T15:56:21","slug":"how-hybrid-meets-the-demand-for-more-workplace-flexibility","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility","title":{"rendered":"How hybrid meets the demand for more workplace flexibility"},"content":{"rendered":"\n<p>As the end of the COVID-19 pandemic nears, companies around the globe are rethinking what the workplace will look like in a post-pandemic world. After a year of working from home that proved more remote work doesn\u2019t mean less productivity, most employees want more freedom to choose where and when they work, <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\">even after the pandemic<\/a>. To meet the increased demand for more workplace flexibility, forward-thinking companies are embracing a future where <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/hybrid-workplace\">hybrid workplaces<\/a> are common and the days of employees being tied to their desks are <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-the-office-will-evolve-in-2021\">a thing of the past<\/a>.&nbsp;<\/p>\n\n\n\n<p>In a hybrid workplace model, employees decide where they spend their time in a constellation of workspaces. These workspaces can include central offices, smaller satellite offices, coworking spaces like WeWork, third spaces like coffee shops, or their homes. While every hybrid model will look different depending on a company\u2019s specific needs, the overarching idea is the same: The future of the workplace is flexible.&nbsp;<\/p>\n\n\n\n<p>WeWork recently brought together four experts in corporate real estate to discuss how companies are setting up the offices of tomorrow at this year\u2019s first-ever <a href=\"http:\/\/www.wework.com\/summit\">WeWork Innovation Summit<\/a><em>. <\/em>Moderator Tom Osmond, chief operating officer of human resources at WeWork, was joined by leaders at CBRE, Cushman &amp; Wakefield, Willis Towers Watson, and Okta. Watch the panel <a href=\"https:\/\/www.bigmarker.com\/wework-global\/Hello-Hybrid-How-forward-thinking-companies-are-setting-their-teams-up-for-success-f0e0d6e5daeb7aa003524b0f\">on demand here<\/a>.&nbsp;<\/p>\n\n\n\n<p>The panel discussed the benefits of hybrid workplace models as well as their common challenges, and how flexibility is a solution to the uncertainty of the modern workplace. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h3 class=\"wp-block-heading\"><strong>WeWork: <\/strong><strong>What is a hybrid workplace strategy?&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Rachel Casanova, senior managing director of workplace innovation, Cushman &amp; Wakefield: <\/strong>Hybrid is everything between everyone at home and everyone in the office\u2014and by the way, everyone wasn\u2019t in the office [before the pandemic]. We\u2019re embracing what organizations have been thinking for the past 10 years. We\u2019re in a time of great change for organizations. Hybrid is the best case right now. We can\u2019t all return to the office. We\u2019re not at a point where [the COVID-19 pandemic] is behind us, so that on-ramp will take time.&nbsp;<\/p>\n\n\n\n<p><strong>Armen Vartanian, senior vice president of global workplace services, Okta: <\/strong>By 2025, the vast majority of the workforce is going to be made up of millennials. Gen-Z is now entering the workforce. They have very different preferences than older generations. When you start thinking about their preferences, it\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/five-insights-about-the-future-of-flexible-work\">founded on flexibility<\/a>.&nbsp;<\/p>\n\n\n\n<p>Really, hybrid is about coming back to this notion of providing what people want. It\u2019s not about coming into the office and being there for X number of days. Somebody can decide to come into an office for a few hours or a day&#8230;or they can work from Starbucks. The workplace environment now is no longer just the office, but rather this ecosystem of places where work happens.&nbsp;<\/p>\n\n\n\n<p><strong>Christelle Bron, Americas agile practice leader, CBRE: <\/strong>If you think about the cycle of time in which an organization rethinks and redesigns their workplace, it probably happens once every 10 or 15 years. When you look at the flex provider community, they build a new space every other day. They learn and rebuild and keep on improving the space. The progress for how <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-newest-in-office-design-easily-reconfigurable-spaces\">workspaces can adapt<\/a> to what people want has improved leaps and bounds since coworking spaces like WeWork have taken off.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s your advice for adopting this type of model? Do you start with the physical space itself or the finances?&nbsp;<\/strong><\/h3>\n\n\n\n<p><strong>Casanova: <\/strong>It\u2019s different for everyone. We\u2019re really encouraging clients\u2014as uncomfortable as this may be\u2014to do it and figure it out. How we\u2019ve built in the past is not built for change. We build it and assume it\u2019s great. Even post occupancy evaluation historically has gone to the next project and not to correcting what was done wrong.&nbsp;<\/p>\n\n\n\n<p>Our change programs will only work if we listen to what people tell us. There was a time when we told people what they were going to do\u2014that absolutely won\u2019t work now. Thinking of this as a continuous improvement cycle is imperative. As we try out this hybrid [model], we have to make sure that these are great experiences first and then we will continue to figure it out.&nbsp;<\/p>\n\n\n\n<p><strong>Vartanian: <\/strong>Over the past year, we have moved from a 30 percent remote company to hiring 60 percent of our workforce in markets where we don\u2019t have offices. We\u2019ve done that to follow where the talent is. We will have less people in the markets where we have offices. Now we\u2019re layering on flexibility where you don\u2019t have to come into the office every day. Utilization is going to go down.<\/p>\n\n\n\n<p>The things we need to think about are not just financial. Think about the <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-the-office-will-evolve-in-2021\">workplace experience<\/a>. If you\u2019re warehousing all that space for your employees to be able to flex up on any given day, how\u2019s that office going to feel when half the spaces are being used? You\u2019re creating dead space. That\u2019s not an environment anybody actually wants to work out of.&nbsp;<\/p>\n\n\n\n<p>The WeWork headquarters has a sense of excitement and energy that attracts people to come into an office. They want to come into a <a href=\"https:\/\/www.wework.com\/info\/inspiring-workplace-productivity?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">space that can\u2019t be replicated in a home<\/a> environment. [With less utilization] there\u2019s no reason to build larger regional campuses. What we want to do is start investing those dollars into smaller locations to create a network of offices that are closer to where employees are actually residing.<\/p>\n\n\n\n<p><strong>Bron: <\/strong>What we\u2019re seeing, too, are those <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">on-demand solutions<\/a>. I don\u2019t just want my network of workplaces to be my office and maybe a suite or a coworking space. I want it to be the whole network. I want people to be able to book a space with a click of their phone the same way we can book an Uber and say, \u201cWhere am I going today? Where are my colleagues? Where does it make sense for us to meet?\u201d It is a much more fluid process to consume real estate.&nbsp;<\/p>\n\n\n\n<p>Digitization and booking technology is going to be key to achieving all of that. If now the employees are consumers and we treat them as such, we\u2019re going to have to really start measuring their behavior, understand what they want, and be adaptable to everything they want.&nbsp;<\/p>\n\n\n\n<p><strong>Casanova: <\/strong>If we don\u2019t do this well, those vacancy numbers will go up. The consumer mindset is \u201cI vote with my feet,\u201d and if I come in and I can\u2019t find that seat, or if it\u2019s really hard to wake up early to make sure I get a spot in my gym class, the fatigue that comes from that says I\u2019m not coming in. And we\u2019ll keep reducing our utilization numbers by accident.&nbsp;<\/p>\n\n\n\n<p>The thoughtfulness of <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">thinking about this as a consumer<\/a> [is imperative]. What&#8217;s the easiest way with one click I can come in? I don\u2019t care what seat number I have. I don\u2019t want to figure out where my people are. You do that behind the scenes and help me be great at what I do. That is the real challenge right now.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--inline-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_v1.jpg?w=400 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_v1.jpg?w=800 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1215248537_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How innovation is transforming the financial sector\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    T.M. 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How do you get leadership buy-in and employee acceptance?<\/strong><\/h3>\n\n\n\n<p><strong>Vartanian: <\/strong>The experience when employees start coming back en masse is going to be critical. I believe the system fails if people have a terrible experience coming into a product that is brand-new to them. They\u2019ll demand the way they used to work because that was more seamless to them.&nbsp;<\/p>\n\n\n\n<p>Technology plays a major role in this. We\u2019re investing in mobile apps to help connect employees where they are and to be able to book their resources. My expectation is that every morning, every employee will be looking at that to see who\u2019s coming into the office, and they [will then] make the decision for themselves if they should come in.&nbsp;<\/p>\n\n\n\n<p><em>Watch the panel <\/em><a href=\"https:\/\/www.bigmarker.com\/wework-global\/Hello-Hybrid-How-forward-thinking-companies-are-setting-their-teams-up-for-success-f0e0d6e5daeb7aa003524b0f\"><em>on demand here<\/em><\/a><em>.&nbsp;<\/em><\/p>\n\n\n\n<p><em>J. Agrelo is a freelance journalist in Chicago.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Forward-thinking companies are setting their teams up for success with the hybrid model<\/p>\n","protected":false},"author":2209,"featured_media":3000034715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[38998,43880,43882,43915],"class_list":["post-3000034700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-webinar","tag-real-estate-strategy","tag-hybrid-space","tag-wework-innovation-summit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How hybrid meets the demand for more workplace flexibility<\/title>\n<meta name=\"description\" content=\"Forward-thinking companies are setting their teams up for success with the hybrid model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How hybrid meets the demand for more workplace flexibility\" \/>\n<meta property=\"og:description\" content=\"Forward-thinking companies are setting their teams up for success with the hybrid model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-04T21:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-29T15:56:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/05\/iStock-1064580180_fb.jpg?fit=1200%2C675\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J. 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