{"id":3000033623,"date":"2021-04-22T16:23:00","date_gmt":"2021-04-22T20:23:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000033623"},"modified":"2022-03-14T13:55:30","modified_gmt":"2022-03-14T17:55:30","slug":"no-planet-no-profit-eco-friendly-businesses-to-support","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/no-planet-no-profit-eco-friendly-businesses-to-support","title":{"rendered":"No planet, no profit: eco-friendly businesses to support"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>Extraordinary businesses often start simply, with a great idea. Turning that idea into a successful company takes hard work, dedication, and a strong team.&nbsp;<a href=\"https:\/\/www.wework.com\/ideas\/tag\/made-at-wework\">Made at WeWork<\/a>&nbsp;showcases the innovative services and products built within WeWork buildings around the world.<\/em><\/p>\n\n\n<div data-block_622f81899ba13 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-welcoming-entry-into-a-greener-lifestyle\" class=\"toc-block__link\">\r\n          A welcoming entry into a greener lifestyle\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#connecting-smart-homes-with-green-solutions\" class=\"toc-block__link\">\r\n          Connecting smart homes with green solutions\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#revamping-employee-food-services\" class=\"toc-block__link\">\r\n          Revamping employee food services\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) 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<\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#taking-the-waste-out-of-takeout\" class=\"toc-block__link\">\r\n          Taking the waste out of takeout\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" 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This Earth Day, we\u2019re highlighting a few WeWork members who are also innovators and disruptors bringing eco-friendly solutions to common problems.&nbsp;<\/p>\n\n\n\n<h2  id=\"a-welcoming-entry-into-a-greener-lifestyle\"class=\"wp-block-heading\"><strong>A welcoming entry into a greener lifestyle&nbsp;<\/strong><\/h2>\n\n\n\n<p>After a successful Kickstarter campaign in May 2020, <a href=\"https:\/\/equointl.com\/store\/\">EQUO<\/a> launched a line of sustainable products for people who don\u2019t want to use plastic or paper straws but also don\u2019t want to carry around and wash metal straws and utensils. The food utensils company, based in <a href=\"https:\/\/www.wework.com\/l\/vietnam\">Ho Chi Minh City, Vietnam<\/a>, offers consumers straws that are made from alternative materials like coffee, sugarcane, rice, grass, and coconut.&nbsp;<\/p>\n\n\n\n<p>Founder Marina Tran-Vu says her company adopted a friendlier approach to being environmentally conscious. \u201cOur foray into the sustainable industry with EQUO is an attempt to change the way sustainable brands approach consumers, through a welcoming message of \u2018every little action helps,\u2019\u201d she says. \u201cIt\u2019s a stark contrast to the all-or-nothing dogma that often repels consumers who are just starting or looking to switch to a greener lifestyle.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Marina-Tran-Vu-Equointl_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000033644\"\/><figcaption>EQUO offers biodegradable straws in a variety of materials. Photographs courtesy of the companies.<\/figcaption><\/figure>\n\n\n\n<p>EQUO also chooses to work with local farmers to grow and harvest the natural materials for their products. All of the straws are compostable and biodegradable, and most of the straws are reusable within one day of first use.&nbsp;<\/p>\n\n\n\n<p>\u201cOur aim is to make plastic-alternatives widely available with disposable drinking straws and utensils, in order to force production to slow down and eventually be eliminated altogether for single-use plastics,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>Want to take action and get your hands on some sustainable straws? 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"connecting-smart-homes-with-green-solutions\"class=\"wp-block-heading\"><strong>Connecting smart homes with green solutions<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/okos.ca\/shop\">Okos Smart Homes<\/a> creates opportunities for homeowners to turn their houses into energy-efficient smart homes. Serving the Ontario and Quebec areas in Canada, Okos Smart Homes sells smart devices and offers installation and support services to homeowners. The company also works with utility companies to lower greenhouse emissions and reduce the demand on the grid.&nbsp;<\/p>\n\n\n\n<p>Boris Besner, the company&#8217;s president and CEO, says his business is part of a growing trend: \u201cWe are seeing a huge rise in cleantech and environmentally friendly businesses,\u201d he says. \u201cVCs and banks are now paying more attention than ever to the sector, and the future looks promising.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Boris-Besner-_-Okos-Smart_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000033645\"\/><figcaption>Okos Smart Homes creates products such as the Ecobee Smart Thermostat to help build more energy-efficient homes.<\/figcaption><\/figure>\n\n\n\n<p>Besner says his company has helped clients save up to 23 percent on their heating and cooling, demonstrating an 11 percent reduction in GHG emissions.<\/p>\n\n\n\n<p>If you live in the Ontario or Quebec provinces, use promo code WEWORK to receive a free Google Nest Mini with your order at <a href=\"https:\/\/okos.ca\/shop\">Okos Smart Homes<\/a>.<\/p>\n\n\n\n<h2  id=\"revamping-employee-food-services\"class=\"wp-block-heading\"><strong>Revamping employee food services<\/strong><\/h2>\n\n\n\n<p><a href=\"http:\/\/sais.com.br\/\">Servi\u00e7o de Alimenta\u00e7\u00e3o Inteligente e Sustentabilidade<\/a> (or Smart Food Service and Sustainability) is a food service company born by one man\u2019s desire to make a lasting impact on the world after the birth of his daughter. SAIS executive director Walner Sovi wanted to serve healthy food to factory and office workers in an environmentally conscious way.&nbsp;<\/p>\n\n\n\n<p>Today, the Brazil-based cafeteria and consulting business gives workplace cafeterias and restaurants in Sao Paulo an eco-friendly makeover, changing everything from the menus down to the cleaning products. SAIS also replaces disposable plastics with utensils manufactured from coconut fiber, slashing their natural resource consumption by half. Sovi said even waste is handled sustainably. It is run through processors and made into organic fertilizer instead of being sent to landfills.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Walner-Sovi-Sais_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000033646\"\/><figcaption>Servi\u00e7o de Alimenta\u00e7\u00e3o Inteligente e Sustentabilidade works with workplace cafeterias and restaurants in Brazil to create eco-friendly environments.<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe are proud to remove from circulation more than 2 million disposable cups in one year,\u201d Sovi says. \u201cThe impact of this seems small, but added to this number comes all the impact of manufacturing and the logistics chain. Imagine if big companies adopted measures like these, the impact of that would be incredible.\u201d<\/p>\n\n\n\n<p>SAIS also offers data collection and guidance regarding sustainability to companies throughout Brazil. It advises businesses on ways to mitigate environmental impact in a profitable way, because without taking care of the earth, there is no business.<\/p>\n\n\n\n<p>\u201cNo planet, no profit,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>If you are located in Brazil and want to make your cafeteria eco-friendly, mention WeWork when you <a href=\"http:\/\/sais.com.br\/\">contact SAIS<\/a> and you will get a free look at SAIS\u2019s data collection and information survey.<\/p>\n\n\n\n<h2  id=\"all-electric-ridesharing\"class=\"wp-block-heading\"><strong>All-electric ridesharing<\/strong><\/h2>\n\n\n\n<p>Ridesharing company <a href=\"https:\/\/www.ecarra.com\/\">eCarra<\/a> seeks to shake up the rideshare market by offering customers premium electric cars to get where they need to go. The company partners with electric vehicle owners so that their cars are not just sitting in their driveways. \u201cBecause parked vehicles don\u2019t cause change!\u201d says cofounder and CEO Rock Robinson.&nbsp;<\/p>\n\n\n\n<p>The company\u2019s fleet is made up of Tesla vehicles, and eCarra is committed to planting a tree for every ride a customer takes. It operates in the Dallas region but licenses its platform to other fleets globally. Robinson and team planned out the business model carefully, examining all options and eventually landing on the greenest one.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Rock-Robinson-ecarra_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000033647\"\/><figcaption>Rock Robinson is the cofounder and CEO of eCarra, an all-electric ridesharing company.<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe knew that internal combustion engines, or \u2018ice\u2019 vehicles, would eventually die. So, for us, starting a business model based on a concept that had a definite death certificate wasn\u2019t very attractive at all,\u201d he says. \u201cWe knew that going 100 percent electric was going to be the only way we would place ourselves as leaders to innovate mobility.\u201d<\/p>\n\n\n\n<p>Going for an all-Tesla fleet was the harder route, but it&#8217;s something Robinson is proud of. In the past three years, eCarra, which brands itself as \u201cthe new #GreenStandard of ridesharing,\u201d has not had any gasoline or petroleum costs. It has also made a contribution to lowering emissions around the Dallas-Fort Worth area, he says.&nbsp;<\/p>\n\n\n\n<p>Want to take a ride with <a href=\"https:\/\/www.ecarra.com\/\">eCarra<\/a>? Use the code EARTHDAY at checkout for a 20 percent discount on all rides and deliveries.<\/p>\n\n\n\n<h2  id=\"taking-the-waste-out-of-takeout\"class=\"wp-block-heading\"><strong>Taking the waste out of takeout<\/strong><\/h2>\n\n\n\n<p>Like many office workers, Caroline Williams would get takeout lunches regularly. While she may remember to bring a reusable coffee cup for her cup of joe in the morning, she\u2019d often forget to bring a reusable bowl for lunch. When she did remember, she hated to wash it afterward.&nbsp;<\/p>\n\n\n\n<p>So Williams and her cofounder worked to design a system of getting and using reusable takeaway bowls that was as convenient as using a single-use container. Thus, <a href=\"https:\/\/junee.co\/\">junee<\/a> was born.<\/p>\n\n\n\n<p>Starting this summer, junee will supply partner restaurants in London\u2019s Shoreditch neighborhood with junee bowls. Employees working at participating workspaces can get their meals made to order in the junee bowl instead of a single-use bowl. When the person is finished with their lunch, they can return the bowl to a junee bin, located within the office. The junee team collects the bowls, washes them, and redistributes them to restaurants.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Caroline-Williams-_Junee_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000033648\"\/><figcaption>Junee provides an alternative to single-use plastics by partnering with restaurants to provide reusable containers that can be collected, cleaned, and sanitized. <\/figcaption><\/figure>\n\n\n\n<p>\u201cWe estimate a single junee bowl will save up to 30 kg of CO\u2082 over its lifetime compared to that of disposable packaging\u2014that&#8217;s equivalent to the emissions you generate driving a car from London to Birmingham,\u201d Williams says. \u201cThis comes from the simple fact that it takes a lot of energy and a lot of resources to make new stuff. The more we reuse things, the less we need to produce.\u201d<\/p>\n\n\n\n<p>Junee is an innovator in the food service business, but Williams says it is one of many companies looking toward sustainable solutions. \u201cWe&#8217;ve found that many food service businesses are eager to reduce the impact of their packaging,\u201d she says. \u201cWhile compostable packaging is the only option for them today, we are confident reusable systems like junee will soon play a critical role in greening the packaging supply chain of restaurants.\u201d<\/p>\n\n\n\n<p>In the end, it\u2019s up to consumers to choose products that work for them, their wallets, and the planet. These eco-friendly solutions give more people more opportunities to consider how their purchases can impact the health of the planet.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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Intelligence<\/b><\/br><\/br>Where U.S. Startups Are Scaling: 20 Metros, 9,000 Companies, One Clear Pattern\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><a href=\"http:\/\/kimberlykey.com\/\"><em>Kim Key<\/em><\/a><em> is a tech and culture journalist living in Atlanta. She\u2019s written for <\/em>The New York Times, PCMag<em>, Mashable, and CNN.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>This Earth Day, consider these businesses prioritizing the planet in their products and services<\/p>\n","protected":false},"author":1785,"featured_media":3000033633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[512,39218,43936],"class_list":["post-3000033623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-impact","tag-small-businesses","tag-made-at-wework"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>No planet, no profit: eco-friendly businesses to support<\/title>\n<meta name=\"description\" content=\"This Earth Day, consider these businesses prioritizing the planet in their products and services.\" \/>\n<meta name=\"robots\" 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