{"id":3000032802,"date":"2021-04-08T15:48:00","date_gmt":"2021-04-08T19:48:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000032802"},"modified":"2021-07-13T15:48:54","modified_gmt":"2021-07-13T19:48:54","slug":"how-three-companies-use-collaboration-hubs","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-studies\/how-three-companies-use-collaboration-hubs","title":{"rendered":"How three companies use collaboration hubs"},"content":{"rendered":"\n<p>The workplace changed dramatically when companies across the world sent their employees home to work due to the COVID-19 pandemic. While some remote workers have reported higher levels of productivity, they also have been prone to burnout and have had a harder time <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">connecting with coworkers<\/a>.&nbsp;<\/p>\n\n\n\n<p>Employers worry that a fully remote model stifles innovation and inhibits company culture. That\u2019s why many companies are turning to a <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/hybrid-workplace\">hybrid approach<\/a>, where employees work from home on individual tasks and head into the office for meetings, collaboration sessions, and group projects.&nbsp;<\/p>\n\n\n<div data-block_60edaef961ae6 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">in this story <\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-consumer-goods-company-goes-urban-in-london\" class=\"toc-block__link\">\r\n          A consumer goods company goes urban in London\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#an-investment-bank-supplements-its-work-from-home-strategy\" class=\"toc-block__link\">\r\n          An investment bank supplements its work-from-home strategy\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#a-global-marketing-firm-explores-a-new-operating-model\" class=\"toc-block__link\">\r\n          A global marketing firm explores a new operating model\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>Ford Motor Company, one of the first major companies to <a href=\"https:\/\/www.washingtonpost.com\/business\/2021\/03\/17\/ford-coronavirus-remote-work\/?fbclid=IwAR06txxA7NL__Aru-IfMU42YwKhEphaMFqniBsdSXS78qleH8UpcAS38gZ0\">formalize a hybrid model<\/a>, is renovating its Dearborn, Michigan, campus, and <a href=\"https:\/\/media.ford.com\/content\/fordmedia\/fna\/us\/en\/news\/2020\/11\/17\/ford-plans-mobility-innovation-district.html\">Ford\u2019s downtown Detroit innovation hub<\/a> is scheduled to open in 2023. Ford\u2019s future workspaces will be flexible, adaptable, and versatile, with features like movable walls and configurable furniture. But you don\u2019t need to have the kind of power and resources a large company has to create a similar type of dynamic, multi-use workspace.<\/p>\n\n\n\n<p>In response to swiftly changing workplace trends and mounting member requests, WeWork created <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/the-wework-architect-designing-collaboration-hubs\">the collaboration hub<\/a>, a flexible, customizable workplace design that <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-flexible-office-space-workspace\">prioritizes flexibility<\/a>, enhances teamwork, and fosters creativity. Collaboration hubs are suitable for large and small organizations in nearly any industry, and can be customized to fit the way a company works.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-paypay-transformed-the-office-into-a-collaboration-hub\">PayPay<\/a>, a Japanese cashless payment service, revamped its office space with the help of WeWork to become a collaboration hub with separate zones, including ones for Active Collaboration, Community and Social, and Learning. 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"a-consumer-goods-company-goes-urban-in-london\"class=\"wp-block-heading\">A consumer goods company goes urban in London<\/h2>\n\n\n\n<p><em>The challenge: <\/em>As companies were planning a careful return to the office in late 2020, a large consumer goods company based in the London suburbs wanted to optimize employee safety by de-densifying its headquarters and reducing commute times. But it wanted a solution that would help the company attract and retain the kind of talent that drives innovation.&nbsp;<\/p>\n\n\n\n<p><em>The solution: <\/em>WeWork utilized its large <a href=\"https:\/\/www.wework.com\/ideas\/city-guides\/15-best-coworking-spaces-in-london\">London portfolio<\/a> to provide the firm with dedicated space in a central city location that\u2019s close to Heathrow Airport. Designed as a collaboration hub, the space features a flexible layout and, like all WeWork spaces worldwide, is <a href=\"https:\/\/www.wework.com\/info\/inspiring-workplace-productivity?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Workplace%20Solutions\">designed to optimize productivity and creativity<\/a>. A flexible lease keeps all future options on the table for the company.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Web_150DPI-20210217_WeWork_Collab-Hub_10-York-rd-London_008_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000032815\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/10-york-rd--london\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork 10 York Rd<\/a> in London.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>City-dwelling employees can now supplement their at-home work schedules with visits to an office closer to where they live. The collaboration hub has separate quiet spaces for individual work, social areas for impromptu interactions, and configurable, all-purpose spaces for meetings, brainstorming sessions, and project work. WeWork\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/office-amenities\">amenities<\/a> foster wellness, community, and the kinds of perks that attract creative talent.<\/p>\n\n\n\n<h2  id=\"an-investment-bank-supplements-its-work-from-home-strategy\"class=\"wp-block-heading\">An investment bank supplements its work-from-home strategy&nbsp;<\/h2>\n\n\n\n<p><em>The challenge: <\/em>A global investment bank\u2019s work-from-home policy was working out well enough for the company and its employees. But the company wanted an intentionally designed workspace that prioritizes safety, where teams could have face-to-face, in-person interactions that drive innovation, productivity, and relationships.<\/p>\n\n\n\n<p><em>The solution: <\/em>WeWork created a custom-built collaboration hub for the bank in a dedicated, <a href=\"https:\/\/www.wework.com\/solutions\/office-suite\">custom office suite<\/a>. Flexible terms will enable the company to scale up or down as needed in the coming months, depending on whether the bank decides to make flexible work a permanent option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-3-0024_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000032822\"\/><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/gotham-center--new-york-city--NY\" target=\"_blank\">WeWork Gotham Center<\/a>&nbsp;in Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p><em>The result: <\/em>Employees spending a day at the office now enjoy a dynamic workspace designed for multiple needs and uses. The space features a variety of <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/eight-kinds-of-space-your-office-needs-for-activity-based-working\">activity-based areas<\/a>, where social interactions and collaboration take place, and focus-based areas, where individuals can work in quieter surroundings with minimal distractions. This hybrid work model offers the company and its workforce the best of both worlds\u2014the ability to work from home when it makes sense, and the opportunity to work together with colleagues in a dedicated, purpose-driven, de-densified space.<\/p>\n\n\n\n<h2  id=\"a-global-marketing-firm-explores-a-new-operating-model\"class=\"wp-block-heading\">A global marketing firm explores a new operating model&nbsp;<\/h2>\n\n\n\n<p><em>The challenge: <\/em>An international marketing agency was facing an imminent, long-term lease renewal on its 85,000-square-foot, multi-floor headquarters. But with many of the company\u2019s hundreds of employees still working from home, the company wanted to look into alternatives to the traditional workplace model. It envisioned a campus-style office environment that could support employees who work from home while providing work-from-office employees with a <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-flexible-office-space-workspace\">flexible workspace<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>The solution: <\/em>WeWork helped the firm downsize its large headquarters to a smaller, <a href=\"https:\/\/www.wework.com\/solutions\/full-floor-office\">full-floor workspace<\/a> comprising 32,000 square feet and fully customized to meet the unique needs of the firm and its employees. Flexible terms include one-year extension options that enable the company to try out the new model without a long-term commitment or large capital expenditure.<\/p>\n\n\n\n<p><em>The result: <\/em>The new collaboration hub is designed to promote connectivity and productivity. It includes plenty of flexible, activity-based work areas for formal or informal meetings, socializing, <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/effective-brainstorming-techniques\">brainstorming<\/a>, and collaborating. Remote employees can now take advantage of a hybrid work model that allows them to continue working from home but use the collaboration hub to meet with teams and colleagues in person. All employees have access to the common spaces in the building, including lounges, kitchens, private phone booths, conference rooms, recreation areas, and event spaces.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/04\/collaboration-hub-page-9_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000032846\"\/><figcaption>Image by WeWork.<\/figcaption><\/figure>\n\n\n\n<p>Collaboration hubs are one of many <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Workplace%20Solutions\">flexible office space solutions<\/a> that companies are using to help remote workers stay immersed in the <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/how-to-describe-your-company-culture\">company culture<\/a> and connect easily with colleagues. They provide businesses with opportunities to innovate, collaborate, and reinvent the way they work. WeWork has the space, and the expertise, to make it happen.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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          <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/four-challenges-solved-by-wework-workplace\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?resize=2048%2C1365\" class=\"related-articles-sticky__image\" alt=\"Challenges solved by WeWork Workplace.\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?resize=1536%2C1024 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/four-challenges-solved-by-wework-workplace\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Four challenges solved by WeWork Workplace\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><a href=\"http:\/\/stretchcreative.co\/\"><em>Kristen Bailey<\/em><\/a><em> is a veteran writer and editor based in beautiful Lincoln, Nebraska. She has a penchant for helping large and small brands create stories that tell the why.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>A new flexible workspace provides employees more opportunity to socialize, brainstorm, and work together<\/p>\n","protected":false},"author":2151,"featured_media":3000032817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43904,43900],"tags":[43880,43884,43887],"class_list":["post-3000032802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions","tag-real-estate-strategy","tag-collaboration-hub","tag-flexible-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How three companies use collaboration hubs<\/title>\n<meta name=\"description\" content=\"A new flexible workspace provides employees more opportunity to socialize, brainstorm, and work together.\" \/>\n<meta name=\"robots\" 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