{"id":3000029034,"date":"2021-02-23T13:10:00","date_gmt":"2021-02-23T18:10:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000029034"},"modified":"2022-04-19T17:05:17","modified_gmt":"2022-04-19T21:05:17","slug":"the-transformative-power-of-a-first-office","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/the-transformative-power-of-a-first-office","title":{"rendered":"The transformative power of a first office"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>Companies of all sizes have one thing in common: They all began as small businesses.\u00a0<a href=\"https:\/\/www.wework.com\/ideas\/tag\/starting_small\">Starting small<\/a>\u00a0is the corner for those just getting off the ground. Learn about how to make that first hire, deal with all things administrative, and set yourself up for success.<\/em><\/p>\n\n\n\n<p>We live in an era where <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/benefits-of-working-remotely\">remote work<\/a> has become the norm. We know that it\u2026works.\u00a0<\/p>\n\n\n\n<p>Yet having a <a href=\"https:\/\/www.wework.com\/solutions\">physical office<\/a> space has undeniable benefits. It\u2019s the cornerstone of company culture. Shared workspaces signal a <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">collaborative environment<\/a>. Distraction-free spaces within them can serve as the location for either <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/quiet-workspaces-to-find-focus-and-productivity\">deep focus<\/a> or team <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/effective-brainstorming-techniques\">brainstorming<\/a>. 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"strength-in-numbers\"class=\"wp-block-heading\"><strong>Strength in numbers<\/strong><\/h2>\n\n\n\n<p>After losing his job in the tech industry around three years ago, Dillon Ceglio retrained in digital marketing and got a hot desk at WeWork. He also signed up for a Global Access membership, now known as <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a>, with which he could work from different desks around the world. In 2019, he took advantage of that and traveled the world.&nbsp;<\/p>\n\n\n\n<p>\u201cI was working as a freelance digital marketer at the time, managing four clients\u2014none of which knew that I had left the country,\u201d he says. \u201cI then strategized, going to cities in Europe that had WeWork offices, so I could trust that I&#8217;d have the best internet as well as a place to take calls.\u201d Ceglio spent an extended amount of time at WeWork locations in <a href=\"https:\/\/www.wework.com\/l\/london\">London<\/a>, <a href=\"https:\/\/www.wework.com\/l\/berlin\">Berlin<\/a>, <a href=\"https:\/\/www.wework.com\/l\/barcelona\">Barcelona<\/a>, and <a href=\"https:\/\/www.wework.com\/l\/amsterdam\">Amsterdam<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/DSC02581_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029045\"\/><figcaption>Dillon Ceglio runs Chubby Snacks out of <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/12130-millennium-dr--los-angeles--CA\" target=\"_blank\">WeWork Millennium<\/a> in Los Angeles. Photograph courtesy of Dillon Ceglio.<\/figcaption><\/figure>\n\n\n\n<p>Thanks to his global WeWork network, he grew his digital marketing business. Then last year, in the middle of the pandemic, he launched another business, <a href=\"https:\/\/www.chubbysnacks.co\/\">Chubby Snacks<\/a>, which sells healthy, compact peanut butter and jelly sandwiches, out of <a href=\"https:\/\/www.wework.com\/buildings\/12130-millennium-dr--los-angeles--CA\">WeWork Millennium<\/a> in Los Angeles. Launching a business necessitated an upgrade from his hot desk to a four-person office.&nbsp;<\/p>\n\n\n\n<p>\u201cWe get our best work done when we&#8217;re together working,\u201d he says of his team. \u201cRemote work has been fine for us this early on, but there&#8217;s nothing better than hopping into a <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/10-conference-rooms\">conference room<\/a> and breaking out a strategy on a whiteboard!\u201d&nbsp;<\/p>\n\n\n\n<p>Ceglio\u2019s <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-flexible-office-space-workspace\">new workspace<\/a> is both a sign of business success and a motivation to keep going. \u201cAs an entrepreneur starting a business that has <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-wework-empowers-you-to-build-a-business-out-of-a-box\">a lot of overhead<\/a>\u2014inventory needs, kitchen space, staff, etc.\u2014decisions on how we\u2019re spending money are always top of mind, so it wasn&#8217;t until we raised our pre-seed round that I felt comfortable signing the [office] contract,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>\u201cHaving said that, I also felt that gaining \u2018ownership\u2019 over the space would be very motivating and would ultimately push me to work harder. By investing in the office, I knew it would keep me on my toes,\u201d he says.&nbsp;<\/p>\n\n\n\n<h2  id=\"a-dream-come-true\"class=\"wp-block-heading\"><strong>A dream come true<\/strong><\/h2>\n\n\n\n<p>Professional horse trainer Jane DaCosta founded <a href=\"https:\/\/www.metropolitanequestrianteam.org\/\">Metropolitan Equestrian Team<\/a> in 2010. Her mission: to provide horseback riding and educational opportunities to any child who wants to ride, regardless of their socioeconomic status. Riders also have access to an online education platform where they can take classes in science, technology, engineering, and math, as well as in equestrian-related subjects.<\/p>\n\n\n\n<p>\u201cWe change the conversation with students from \u2018If I&#8217;m going to college\u2019 to \u2018Where am I going to college,\u2019\u201d she says in an email.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/wework_jane-dacosta-03_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029046\"\/><figcaption>Jane DaCosta established Metropolitan Equestrian Team&#8217;s home base at <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/dumbo-heights--new-york-city--NY\" target=\"_blank\">WeWork Dumbo Heights<\/a> in Brooklyn. Photograph courtesy of Jane DaCosta.<\/figcaption><\/figure>\n\n\n\n<p>Ten years later, after having helped her students obtain more than $1.4 million in college scholarships, DaCosta decided that her staff needed corporate headquarters. It was an idea that had been in the works for a while. Before her mother passed away in 2016, DaCosta remembers her mom saying, \u201cWouldn\u2019t it have been nice to have your office and be a good example to kids?&#8221;&nbsp;<\/p>\n\n\n\n<p>She found space at <a href=\"https:\/\/www.wework.com\/buildings\/dumbo-heights--new-york-city--NY\">WeWork Dumbo Heights<\/a> in Brooklyn, and within a year she expanded from a two-person office to a four-person office. A WeWork wallpaper that read \u201cThis Is Happening,\u201d which she spotted when she started touring potential locations, proved to be prophetic.&nbsp;<\/p>\n\n\n\n<p>DaCosta has since been awarded a WeWork <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/wework-black-owned-business-grant-awardees\">Black-owned business grant<\/a> to continue growing the organization. It was MET\u2019s first grant award, ever. \u201cI was in the conference room [when I found out]. I dropped to my knees in tears and disbelief. It was the leg up I prayed for,\u201d she says.<\/p>\n\n\n\n<p>MET has since expanded to other states including Utah, Texas, Mississippi, Georgia, Maryland, and Connecticut, and DaCosta credits WeWork with being part of that success. \u201cCountless thanks to WeWork for everything it has done for my organization, especially the staff at the Dumbo Heights WeWork location. They go above and beyond every step of the way. This office is more than just a workspace\u2014it is my dream come true on many levels,\u201d she says.&nbsp;&nbsp;<\/p>\n\n\n\n<h2  id=\"a-step-toward-growth\"class=\"wp-block-heading\"><strong>A step toward growth<\/strong><\/h2>\n\n\n\n<p>For the past six years, Colombian creative agency <a href=\"https:\/\/www.instagram.com\/laudiovisual_\/\">Laudiovisual<\/a> has provided services including photography, audiovisual production, social media, graphic design, communications strategy, and improvement of corporate image and brand-positioning strategies. But the company\u2019s recent move to the <a href=\"https:\/\/www.wework.com\/buildings\/carrera-53-80-198--barranquilla\">WeWork Barranquilla Carrera<\/a> location signaled a new phase.&nbsp;<\/p>\n\n\n\n<p>\u201cBeing here is a dream come true,\u201d says CEO Laura L\u00f3pez. \u201cPreviously, we had been in much smaller commercial premises where we had to assume more costs, for very little space. As our company grew, we moved to better-located places\u2014but none like WeWork.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img loading=\"lazy\" decoding=\"async\" height=\"571\" width=\"800\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/03\/photo_2021-02-15_13-36-23-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000030292\"\/><figcaption>Laura L\u00f3pez has a private office in <a href=\"https:\/\/www.wework.com\/buildings\/carrera-53-80-198--barranquilla\">WeWork Barranquilla Carrera<\/a> where she and her three team members work from. <\/figcaption><\/figure>\n\n\n\n<p>The benefits of the new space extend beyond the physical. It\u2019s helped boost both motivation internally as well as the company\u2019s image in the eyes of clients. \u201cOur routine has changed completely\u2014it has raised our projection, it has made us much more organized,\u201d L\u00f3pez says. \u201cOur clients also see our company differently: Being here gives us strength, support, projection growth, order, style, among other positive aspects.\u201d<\/p>\n\n\n\n<p>Plus, there\u2019s the inherent networking benefit that comes from setting up shop in a place like WeWork. \u201cBeing here has connected us with large companies that require our services,\u201d L\u00f3pez says.&nbsp;<\/p>\n\n\n\n<h2  id=\"extra-privacy-and-legitimacy\"class=\"wp-block-heading\"><strong>Extra privacy and legitimacy&nbsp;<\/strong><\/h2>\n\n\n\n<p>During a humanitarian trip to Burkina Faso with the nonprofit Plan International, actress and model Toni Garrn met a 14-year-old girl who was incredibly skilled in math but who also faced violence at home for choosing education over marriage. That inspired Garrn to create the <a href=\"https:\/\/www.tonigarrnfoundation.org\/\">Toni Garrn Foundation<\/a>, in 2016, to promote education and equality for girls. As her organization gained momentum\u2014with signature fundraisers like the <a href=\"https:\/\/www.tonigarrnfoundation.org\/_meldungen_\/toni-s-super-model-flea-market.html\">Supermodel Flea Market<\/a>, where she sells pieces of her own and other models\u2019 designer wardrobes\u2014she decided to settle down in a Berlin WeWork location.<\/p>\n\n\n\n<p>\u201cI never went to university, I never had a day job, so it\u2019s exotic and cool for me to have an office,\u201d says Garrn, who started modeling as a young teenager and struggled to balance her education with a burgeoning career.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/IMG_0994_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000029047\"\/><figcaption>Toni Garrn manages her foundation from a WeWork building in Berlin. Photograph courtesy of Toni Garrn.<\/figcaption><\/figure>\n\n\n\n<p>\u201cWe have meetings with governments and the United Nations sometimes, and having this office makes me feel so much more professional than asking them to meet at a caf\u00e9 around the corner,\u201d she says. Having an office also reinforces the importance of the work she is doing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cThis foundation is a passion project\u2026and having this [office] space reminds me it\u2019s a real job,\u201d Garrn says. What\u2019s more, when her work takes her around the world for campaigns and shoots, Garrn will be able to conveniently access WeWork locations across the globe.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                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href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/case-study-scaling-a-frozen-fruit-empire-with-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Case Study: Scaling a Frozen Fruit Empire with WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2749\" height=\"1832\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?resize=2749%2C1832\" class=\"related-articles-sticky__image\" alt=\"WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2749 2749w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-a-freight-rail-technology-company-used-flexible-spaces-to-scale-up-and-connect-with-customers-and-employees-across-the-country\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"659\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/06\/Screenshot-2025-06-24-at-12.44.34\u202fPM.png?resize=991%2C659\" class=\"related-articles-sticky__image\" alt=\"Case study\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-a-freight-rail-technology-company-used-flexible-spaces-to-scale-up-and-connect-with-customers-and-employees-across-the-country\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How a freight rail technology company scaled up and connected across the country\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><em>\u2014A.M. Higgins contributed reporting<\/em><\/p>\n\n\n\n<p><em>Angelica Frey is a writer and translator who covers the arts, fashion, and food. Originally from Milan, she currently lives in Brooklyn.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>For the small business owner, an office space can provide an added feeling of legitimacy and groundedness<\/p>\n","protected":false},"author":1700,"featured_media":3000029041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[39218,43887,43942],"class_list":["post-3000029034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-small-businesses","tag-flexible-space","tag-starting_small"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The transformative power of a first office<\/title>\n<meta name=\"description\" content=\"For the small business owner, an office space can provide an added feeling of legitimacy and groundedness.\" \/>\n<meta name=\"robots\" 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