{"id":3000028694,"date":"2021-02-17T17:36:00","date_gmt":"2021-02-17T22:36:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000028694"},"modified":"2022-09-28T16:19:16","modified_gmt":"2022-09-28T20:19:16","slug":"this-ceo-gave-up-his-office-lease-to-work-around-the-world","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/this-ceo-gave-up-his-office-lease-to-work-around-the-world","title":{"rendered":"This CEO gave up his office lease to work around the world"},"content":{"rendered":"\n<p><\/p>\n\n\n\n\n\n<p><em><em><em>The ways we work have fundamentally changed. People no longer seek just work-life balance. They want the power to choose when, where, and how they work. They want the freedom to create their own schedules, to do work they find meaningful, and to be in a space that suits their unique needs. Gone are the days of a one-size-fits-all nine to five. In&nbsp;<a href=\"https:\/\/www.wework.com\/ideas\/tag\/all-the-ways-you-work\"><em>All the Ways You Work<\/em><\/a>, WeWork members share how they\u2019re reimagining their professional lives and thriving in this new world of work.<\/em><\/em><\/em><\/p>\n\n\n\n<p>Imagine waking up in a new city, typing in your location on <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">an app on your phone<\/a>, waiting fewer than five seconds, and being given the code to an airy office where there is coffee waiting for you.<\/p>\n\n\n\n<p>\u201cIt\u2019s like something out of a spy movie,\u201d Max Nanis says. \u201cAnd that is exactly what I was after.\u201d<\/p>\n\n\n\n<p>It\u2019s been almost three years since Nanis, the founder and CEO of market research firm General Research, gave up his permanent office space in <a href=\"https:\/\/www.wework.com\/workspace\/office-space\/los-angeles--CA\">Los Angeles<\/a> and allowed his team of five to <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/16-tips-for-managing-remote-teams\">work remotely<\/a> anywhere in the world. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>When we talk, Nanis is in <a href=\"https:\/\/www.wework.com\/l\/moscow\">Moscow<\/a>, working out of <a href=\"https:\/\/www.wework.com\/buildings\/ulitsa-bol-shaya-yakimanka-26--moscow\">WeWork Ulitsa Bol&#8217;shaya Yakimanka 26<\/a> near Red Square.&nbsp;<\/p>\n\n\n\n<p>\u201cI call this WeWork the Marble Palace,\u201d he says about the space\u2019s over-the-top opulence, like something out of the hit Hulu television show <em>The Great<\/em>.<\/p>\n\n\n\n<p>\u201cGiven that my tourist visa keeps getting extended, I am in absolutely no rush to head back now. You could say that because of Russia\u2019s proper handling of the situation I intentionally choose to stay here rather than fly back,\u201d he says.<\/p>\n\n\n\n<p>In the pre-COVID-19 days, Nanis visited WeWork locations around the world using the Global Access program, which is now known as <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">All Access<\/a>. When I ask Nanis how many WeWork locations he has been to in the past few years, he takes a moment before answering. \u201cI think I\u2019ve lost count,\u201d he says.&nbsp;<\/p>\n\n\n\n<p>By his best count, he and his employees have done at least a month in <a href=\"https:\/\/www.wework.com\/l\/germany\">Germany<\/a>, <a href=\"https:\/\/www.wework.com\/l\/spain\">Spain<\/a>, <a href=\"https:\/\/www.wework.com\/l\/russian-federation\">Russia<\/a>, <a href=\"https:\/\/www.wework.com\/l\/mexico\">Mexico<\/a>, <a href=\"https:\/\/www.wework.com\/l\/israel\">Israel<\/a>, <a href=\"https:\/\/www.wework.com\/l\/south-africa\">South Africa<\/a>, <a href=\"https:\/\/www.wework.com\/l\/thailand\">Thailand<\/a>, <a href=\"https:\/\/www.wework.com\/l\/japan\">Japan<\/a>, <a href=\"https:\/\/www.wework.com\/l\/south-korea\">South Korea<\/a>, and <a href=\"https:\/\/www.wework.com\/l\/indonesia\">Indonesia<\/a>\u2014plus U.S. cities including <a href=\"https:\/\/www.wework.com\/l\/atlanta--GA\">Atlanta<\/a>, <a href=\"https:\/\/www.wework.com\/l\/new-york-city--NY\">NYC<\/a>, <a href=\"https:\/\/www.wework.com\/l\/san-diego--CA\">San Diego<\/a>, <a href=\"https:\/\/www.wework.com\/l\/sf-bay-area--CA\">San Francisco<\/a>, and <a href=\"https:\/\/www.wework.com\/l\/los-angeles--CA\">Los Angeles<\/a>.<\/p>\n\n\n\n<p>\u201cThe <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/benefits-of-working-remotely\">work from home movement<\/a> is new to most people, but we were doing that on a global scale before it became common this year,\u201d Nanis says. \u201cPeople are learning that they despise the 9-to-5, not because it\u2019s mundane but because of the inevitable pattern they fall into. I know that I have a habit of falling into what is comfortable for me. So I have to make myself break that habit.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/IMG_0254_v1_Ulitsa-Bolshaya-Yakimanka-26-800x571.jpg\" alt=\"\" class=\"wp-image-3000028708\"\/><figcaption>Nanis refers to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/ulitsa-bol-shaya-yakimanka-26--moscow\" target=\"_blank\">WeWork Ulitsa Bol&#8217;shaya Yakimanka 26<\/a> in Moscow as the &#8220;Marble Palace.&#8221;<\/figcaption><\/figure>\n\n\n\n<p>He\u2019s broken the habit in a big way. Prior to 2018, General Research was in a warehouse in Los Angeles\u2019 Arts District. The company was cash-flow positive, and Nanis was able to support himself and the company&#8217;s projects, and he was traveling more for work.<\/p>\n\n\n\n<p>\u201cThere just wasn\u2019t a point to being there anymore,\u201d Nanis explains. \u201cThe rent was so high, minimum $6,000 for a vanilla space in downtown L.A. So I did the math and realized the money would be better spent divided up between flights, Airbnbs, and <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork memberships<\/a>\u2014a far better value.\u201d<\/p>\n\n\n\n<p>So, in 2018, Nanis sent his team around the world. He packed up his own belongings, put them in storage, and started on his adventure with a month at the two WeWork locations in <a href=\"https:\/\/www.wework.com\/l\/johannesburg--GP\">Johannesburg<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a> made sense for Nanis, because he knew he couldn\u2019t be productive if he was constantly <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/a-day-in-the-life-not-working-from-home\">toggling between caf\u00e9s<\/a> and hotel rooms.<\/p>\n\n\n\n<p>\u201cThere is so much value to being in an office, and I don\u2019t want the anxiety of having to buy a coffee every two hours and dealing with bad WiFi,\u201d he says. \u201cThat\u2019s not the adventure.\u201d<\/p>\n\n\n\n<p>Nanis used to choose where to stay in a city based on the WeWork he liked best in a given location. He had a system: First he\u2019d book a hotel for the first week in a new city. \u201cAnd then I\u2019d go to all the WeWork locations in a city. Once I figured out the best one, I\u2019d get an Airbnb that was walkable to it,\u201d he explains. \u201cThe beauty of WeWork isn\u2019t whether there will be a location, but figuring out the one that is most convenient and suited to you.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_vertical is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/IMG_7530_Jongno-Tower_v1-1-571x800.jpg\" alt=\"\" class=\"wp-image-3000028713\"\/><figcaption>A view from <a href=\"https:\/\/www.wework.com\/buildings\/jongno-tower--seoul\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork Jongno Tower<\/a> in Seoul.<\/figcaption><\/figure>\n\n\n\n<p>Having been on the road nonstop for the past few years, Nanis may be one of the best sources of knowledge about the idiosyncrasies of the various offices across the world. He\u2019s like the Bill Bryson of WeWorks. He informs me that the <a href=\"https:\/\/www.wework.com\/l\/south-korea\">South Korean locations<\/a> have the best <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/the-positive-impact-of-a-really-great-restroom\">bathrooms<\/a> (he noted that South Koreans brush their teeth in those lovely bathrooms several times a day), and that <a href=\"https:\/\/www.wework.com\/l\/barcelona\">Barcelona<\/a> has the best-calibrated espresso machines.&nbsp;<\/p>\n\n\n\n<p>&#8220;Shabbat means that when working on Fridays in <a href=\"https:\/\/www.wework.com\/l\/tel-aviv--israel\">Tel Aviv<\/a> you get the place to yourself,&#8221; Nanis says. \u201cNot only does Johannesburg have the best security, but the <a href=\"https:\/\/www.wework.com\/l\/south-africa\">South African<\/a> wine on tap is far better than kombucha, and <a href=\"https:\/\/www.wework.com\/l\/bangkok\">Bangkok&#8217;s<\/a> community managers have the best iced coffee recipes to help deal with the heat.\u201d<\/p>\n\n\n\n<p>He was surprised to meet a lot of students in the <a href=\"https:\/\/www.wework.com\/l\/tokyo\">Tokyo<\/a> location. \u201cBecause the city is so dense and the apartments are small, people are literally renting hot desks for teenagers to do homework,\u201d Nanis says.<\/p>\n\n\n\n<p>In <a href=\"https:\/\/www.wework.com\/l\/jakarta\">Jakarta<\/a>, a majority Muslim city, there are rules that require long pants. So Nanis found a pair of tear-away pants that converts to shorts to both adhere to the dress code and survive the hot climate.<\/p>\n\n\n\n<p>\u201cEvery location has state-of-the-art climate control and <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/the-role-of-new-sensors-in-managing-indoor-air-quality\">air filtration systems<\/a>, so I can\u2019t ask for a better situation,\u201d he says. \u201cThe <a href=\"https:\/\/www.wework.com\/l\/moscow\">Moscow locations<\/a> also have extremely professional cleaners who are amazing\u2014every time I turn around, I see a <a href=\"https:\/\/www.wework.com\/info\/navigating-the-future-of-the-workplace?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">surface getting wiped with disinfectant<\/a>.\u201d<\/p>\n\n\n\n<p>Because of COVID-19, Nanis has been hunkering down in Moscow, currently as an <a href=\"https:\/\/www.wework.com\/solutions\/wework-on-demand\">On Demand<\/a> member. Once vaccinations are more widespread and travel restrictions lift, <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">All Access<\/a> is a service that travelers at heart, like Nanis, can look forward to using. Nanis is adamant that he\u2019s just getting started on his global adventure\u2014he\u2019s merely on the appetizer of a five-course meal.<\/p>\n\n\n\n<p>\u201cI don\u2019t have settling down on the horizon. I just want to learn about and explore as many different cultures as possible,\u201d Nanis says. \u201cI want to go to interesting places and stay there for a few months and create some good stories, so that when I\u2019m old I have some funny stuff to say.\u201d<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                    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href=\"https:\/\/www.wework.com\/ideas\/professional-development\/the-dos-and-donts-of-getting-your-pitch-across-to-investors\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The dos and don\u2019ts of getting your pitch across to investors\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Sonya Matejko\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><em>Jo Piazza is an award-winning journalist, bestselling author, digital strategist, and podcast host.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The plethora of WeWorks in major cities made it possible for Max Nanis and his team to be globe-trotters<\/p>\n","protected":false},"author":1772,"featured_media":3000028706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[43891,43737,39221],"class_list":["post-3000028694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-all-access","tag-all-the-ways-you-work","tag-entrepreneurs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This CEO gave up his office lease to work around the world<\/title>\n<meta name=\"description\" content=\"The plethora of WeWorks in major cities made it possible for Max Nanis and his team to be globe-trotters.\" \/>\n<meta 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