{"id":3000027416,"date":"2021-01-26T14:20:00","date_gmt":"2021-01-26T19:20:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000027416"},"modified":"2021-08-09T10:20:38","modified_gmt":"2021-08-09T14:20:38","slug":"driving-the-future-of-work-synergies-in-the-new-normal","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/driving-the-future-of-work-synergies-in-the-new-normal","title":{"rendered":"Driving the future of work: Synergies in the new normal"},"content":{"rendered":"\n<p>During the pandemic, we\u2019ve all become experts in virtual communication. Claudio Hidalgo, head of WeWork Latin America, and David D\u00edaz, head of Zoom Latin America, chose <a href=\"https:\/\/event.on24.com\/eventRegistration\/console\/EventConsoleApollo.jsp?uimode=nextgeneration&amp;eventid=2840904&amp;sessionid=1&amp;key=D24276A2CE42A2D247CBA1839C5A9D98&amp;contenttype=A&amp;eventuserid=305999&amp;playerwidth=1000&amp;playerheight=650&amp;caller=previewLobby&amp;text_language_id=es&amp;format=fhvideo1&amp;newConsole=true\">this format to talk about new habits<\/a> that COVID-19 has created in the workspace. Renowned journalist Susana S\u00e1enz moderated the event, which addressed the past, present, and future of workspace habits.<\/p>\n\n\n\n<p>\u201cHumans created the first office space around 1700. In this office, employees worked eight hours a day, five days a week, in the same place,\u201d S\u00e1enz said as she kicked off the event. Sound familiar? Up until February of 2020, this continued to be the predominant model in almost all fields worldwide. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"container_class\":\"width 100\",\"element_class\":\"width 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our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\" style=\\\"font-size: 13.3333px;\\\">Terms of Service<\\\/a><span style=\\\"font-size: 13.3333px;\\\">&nbsp;and acknowledge our&nbsp;<\\\/span><a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/global-privacy-policy\\\" style=\\\"font-size: 13.3333px;\\\">Global Privacy Policy<\\\/a><span style=\\\"font-size: 13.3333px;\\\">.<\\\/span><br><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":12,\"idAttribute\":\"id\",\"type\":\"submit\",\"label\":\"Submit\",\"processing_label\":\"Processing\",\"container_class\":\"\",\"element_class\":\"\",\"key\":\"submit_1554741098461\",\"field_label\":\"Submit\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c4249\",\"created_at\":\"2019-04-11 14:18:43\",\"admin_label\":\"\",\"id\":359,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"familiar-tools-new-habits\"class=\"wp-block-heading\"><strong>Familiar tools, new habits<\/strong><\/h2>\n\n\n\n<p>Both Zoom and WeWork were already banking on <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/a-return-to-the-office-is-key-for-innovation\">innovation in the workplace<\/a>. So when the pandemic arrived, both companies were solidly positioned with the support they needed to continue working during the COVID-19 crisis. \u201cAs the days and weeks went by,\u201d said Hidalgo, \u201cwe realized that our spaces were ready for this flexibility.\u201d<\/p>\n\n\n\n<p>Of course, no one was immune to the changes that swept the entire world. For WeWork, the first steps were focused on <a href=\"https:\/\/www.wework.com\/info\/navigating-the-future-of-the-workplace?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">members\u2019 safety<\/a>: stepping up hygiene protocols and implementing new sanitation measures. But once WeWork was ready to bring members back, the company was pleasantly surprised to discover that the market was growing. After the initial frenzy to work from home, the situation began to stabilize as <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/six-enterprise-companies-that-are-reinventing-the-office\">people started looking for a hybrid model<\/a>, which is exactly what WeWork offers. \u201cRather than going to a single building, we started to see our clients going to lots of different ones, depending on which was closest to their home. And this began to revitalize the use of our locations,\u201d Hidalgo explained. <a href=\"https:\/\/www.wework.com\/workspace\">WeWork provided companies with solutions<\/a> for their employees: a flexible workspace that meets safety and hygiene standards, equipped with the technology they need for a successful workday. \u201cThe moment people step into one of our spaces, they fall in love,\u201d Hidalgo said.<\/p>\n\n\n\n<p>Shifting perspective to Zoom, D\u00edaz shared how his company has grown during the pandemic. \u201cAbout a thousand employees were hired in recent months, and they\u2019ve never even seen their physical office spaces or have met their bosses in person,\u201d he said. They\u2019re experiencing firsthand what it\u2019s like to work completely virtually, as well as the benefits and needs of this model. Zoom understands the importance of incorporating collaborative, dynamic, and creative features into its products to enhance customers\u2019 virtual experience. Zoom has enabled companies from various industries to continue working, and with the changes it\u2019s implemented, Zoom has also been able to support the culture and community of these companies.&nbsp;<\/p>\n\n\n\n<h2  id=\"hybrid-is-the-future\"class=\"wp-block-heading\"><strong>Hybrid is the future<\/strong><\/h2>\n\n\n\n<p>Both Hidalgo and D\u00edaz agree that the capacities developed during the pandemic are here to stay, because they\u2019ve improved quality of life and optimized our time. \u201cThe way people work has changed forever,\u201d said D\u00edaz. Beyond what companies like Zoom and WeWork can offer, Hidalgo thinks that the decisive factor for the future of work will be leadership decisions about how they want their employees to work.&nbsp;<\/p>\n\n\n\n<p>There\u2019s no question for these two industry leaders that the future of their companies will be a hybrid model. This means developing new ways of working that allow <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-conditions-necessary-for-a-successful-return-to-work\">employees to switch between in-office work and remote work, without overlooking the need for human interaction<\/a>. While tools like Zoom show that we can be constantly connected, in D\u00edaz\u2019s opinion, the workspace offers something that <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/work-from-work-a-return-to-normalcy\">no virtual experience can replace<\/a>.&nbsp;<\/p>\n\n\n\n<p>Similarly, when S\u00e1enz asked what the workspace might look like in 10 years, Hidalgo maintained that the work itself could be done from anywhere. The only thing that can&#8217;t be done virtually is <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">developing connections between people<\/a>: community, interaction, and interpersonal relationships. These aspects open the door to creativity, brainstorming, and innovation, and drive employee productivity. But this doesn&#8217;t necessarily mean that people working for the same company have to be together in the same building. <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/a-community-finds-it-is-stronger-when-physically-together\">Interaction with people from other organizations<\/a>, which is one of WeWork&#8217;s benefits, can help us drive our own business as well.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--inline-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2749\" height=\"1832\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?resize=2749%2C1832\" class=\"related-articles-sticky__image\" alt=\"WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2749 2749w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2025\/10\/Web_150DPI-WeWork_People_Activation_Photo_02_031925_add66c.jpg?w=2048 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/the-real-cost-of-office-space-a-budgeting-guide-for-small-teams\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The Real Cost of Office Space: A Budgeting Guide for Small Teams\u00a0\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    WeWork\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-next-year-will-cement-new-trends-in-how-we-work\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=800%2C450 800w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=1440%2C810 1440w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=400%2C225 400w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=1120%2C630 1120w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2023\/01\/Web_150DPI-20200915_WeWork_700-K-Street-Northwest-Washington-DC_009-scaled.jpg?resize=1536%2C864 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/the-next-year-will-cement-new-trends-in-how-we-work\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            The next year will cement new trends in how we work\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Mathieu Proust\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/four-challenges-solved-by-wework-workplace\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?resize=2048%2C1365\" class=\"related-articles-sticky__image\" alt=\"Challenges solved by WeWork Workplace.\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2022\/10\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_004-scaled.jpg?resize=1536%2C1024 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/four-challenges-solved-by-wework-workplace\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Four challenges solved by WeWork Workplace\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2  id=\"nothing-is-lost-everything-changes\"class=\"wp-block-heading\"><strong>Nothing is lost, everything changes<\/strong><\/h2>\n\n\n\n<p>Before, people <em>had<\/em> to work at a physical location and now they <em>want<\/em> to do so. Working from home isn\u2019t sustainable in the long term, but spending several hours a day commuting to an office isn\u2019t either. These two companies may appear to be opposing forces: Zoom encourages virtual options, while WeWork supports in-person collaboration. But there\u2019s actually a synergy between them. Both approaches will be essential to the <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/why-im-invigorated-by-the-future-of-work\">future of work<\/a>, beyond COVID-19.<\/p>\n\n\n\n<p>Many companies have grown by connecting with their customers virtually, D\u00edaz said at the end of the discussion. That will be part of the new normal. Investments will need to be made in cutting-edge technology to continue supporting this hybrid model.&nbsp;<\/p>\n\n\n\n<p>But it isn&#8217;t hard to imagine what the future of workspace will look like. \u201cWe\u2019re excited to be ready,\u201d said Hidalgo. \u201cThe future of work has <a href=\"https:\/\/www.wework.com\/workspace\">already arrived at our WeWork<\/a> spaces and we can begin to enjoy it now. We can benefit from all the positive things that have come out of the pandemic. We don&#8217;t have to wait. They\u2019re here now, and we can take advantage of them.\u201d But changes still need to be made. \u201cWe have to change labor laws quickly to embrace flexibility and have the tools necessary for changing the history of work forever,\u201d he concluded.<\/p>\n\n\n\n<p><em>Click <\/em><a href=\"https:\/\/event.on24.com\/eventRegistration\/console\/EventConsoleApollo.jsp?uimode=nextgeneration&amp;eventid=2840904&amp;sessionid=1&amp;key=D24276A2CE42A2D247CBA1839C5A9D98&amp;contenttype=A&amp;eventuserid=305999&amp;playerwidth=1000&amp;playerheight=650&amp;caller=previewLobby&amp;text_language_id=es&amp;format=fhvideo1&amp;newConsole=true\"><em>here<\/em><\/a><em> to access the full discussion<\/em>.<em> For more information about how WeWork is redefining the future of workspace, visit <\/em><a href=\"https:\/\/www.wework.com\/es-LA\/tomorrow?partnerref=ibw\"><em>wework.com\/tomorrow<\/em><\/a>.<\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Working virtually or from a coworking space aren\u2019t opposing solutions\u2014hybrid model is key to the future of workspace<\/p>\n","protected":false},"author":883,"featured_media":3000027439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43905,43900],"tags":[43880,43882],"class_list":["post-3000027416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flexible-products","category-workspace-solutions","tag-real-estate-strategy","tag-hybrid-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving the future of work: Synergies in the new normal<\/title>\n<meta name=\"description\" content=\"Working virtually or from a coworking space aren\u2019t opposing solutions\u2014envisioning a hybrid model is key to the future of workspace.\" 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