{"id":3000026672,"date":"2021-01-21T14:09:00","date_gmt":"2021-01-21T19:09:00","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000026672"},"modified":"2022-02-15T16:37:05","modified_gmt":"2022-02-15T21:37:05","slug":"why-im-invigorated-by-the-future-of-work","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/why-im-invigorated-by-the-future-of-work","title":{"rendered":"Why I\u2019m invigorated by the future of work"},"content":{"rendered":"\n<p>As we enter the tenth month of the global pandemic, and the beginning of a new year,&nbsp;I\u2019ve had time to reflect on the enormous challenges we\u2019ve recently faced in <a href=\"https:\/\/www.wework.com\/tomorrow?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">the world of work<\/a>.&nbsp;<\/p>\n\n\n\n<p>The past many months have supplied unprecedented hardships across the globe. We\u2019ve been faced with the loss of loved ones, struggling economies, and dramatic changes to the way we live. Yet, through all of it, there have been glimpses of triumph from our collective human spirit. Across industries, we have been adapting, pushing ourselves to evolve, and finding new solutions for the great challenges we face\u2014most inspiring among them, of course, a COVID-19 vaccine developed in rapid time.<\/p>\n\n\n\n<p>Yet, we\u2019re not quite out of the woods. As many around the globe wait to receive the vaccine, we\u2019ve seen new lockdowns and work from home orders. People often ask me what I think the future holds for WeWork in this environment. The honest truth is, I\u2019ve never been more invigorated or excited. The pandemic has taught us an important lesson about the world of work. What was \u201cnormal\u201d before was<em> not <\/em>working\u2014it was not actually optimal for employers <em>or <\/em>employees. 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       <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"where-we-came-from\"class=\"wp-block-heading\"><strong>Where we came from<\/strong><\/h2>\n\n\n\n<p>Up until recently, sprawling campuses and centralized headquarters were seen as a symbol of success. With real estate as the <a href=\"https:\/\/www.mckinsey.com\/business-functions\/organization\/our-insights\/reimagining-the-office-and-work-life-after-covid-19#\">largest cost center<\/a> for businesses outside of employee compensation, a significant physical footprint could understandably be viewed as the result of a triumphant business model. But when COVID-19 struck, the old status quo&nbsp;did not stand up to the challenge. Those densely populated corporate buildings were simply not equipped to support a safe work environment. And so, we went home. Then the headlines began: \u201cThe office is dead.\u201d<\/p>\n\n\n\n<p>The work from home model was nice, until it wasn\u2019t. Working from home provided a change of pace, even creating an opportunity for more efficient individual productivity for some. But over many months there has been a clear qualitative and quantitative shift in experience. Not only is owning a productive, dedicated workspace <em>at home<\/em> a privilege available to few, but even those with access to that sacred space have discovered its imperfections.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Web_150DPI-20150209_WeWork_Covid-Response_963_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000026803\"\/><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/725-ponce--atlanta--GA?utm_campaign=8438573274&amp;utm_term=86795667795&amp;utm_content=427436364875&amp;utm_source=ads-google&amp;utm_medium=cpc&amp;gclsrc=aw.ds&amp;&amp;gclid=EAIaIQobChMI2tv9gPCi6wIVBoTICh3sqQfiEAAYASAAEgLdk_D_BwE&amp;gclsrc=aw.ds\" target=\"_blank\">WeWork 725 Ponce<\/a>&nbsp;in Atlanta.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Writing from my own experience, I have six (wonderful!) kids, four now at home. Between virtual schooling and working from home, we\u2019ve been in endless <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-to-run-a-productive-virtual-meeting\">video meetings<\/a>, lessons, and activities. We\u2019re competing for WiFi as well as quiet, concentrated time. While we\u2019re constantly \u201cconnected,\u201d I can\u2019t help but feel that none of us are really <em>connecting<\/em>. There\u2019s an endless list of scheduled virtual moments to get through that leaves no time for reflection or actual work. I\u2019ve been craving a place to think, and space to innovate\u2014figurative and literal space.<\/p>\n\n\n\n<p>And now I know it\u2019s not just me.&nbsp;<\/p>\n\n\n\n<p>The novelty of the work from home model has worn off, and industry leaders and companies of all sizes are facing real challenges. We\u2019ve done the research at WeWork\u2014employees are feeling the pain too. Our <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">global blind study of professional office workers<\/a> across industries showed that all work styles and levels have suffered negative impacts on collaboration and innovation since the work from home model took hold. <a href=\"https:\/\/www.wework.com\/info\/the-impact-of-working-from-home-on-collaboration-pdf\">Ninety percent<\/a> of those surveyed want to return to the office at least one day per week. Why? The data showed, across the board, that working from home has hampered the ability to brainstorm, to maintain social relationships, and have unplanned interactions\u2014the very things that inspire creativity and innovation.<\/p>\n\n\n\n<p>We learned that the quantity of meetings over video chat is no substitute for the quality (or productivity) that comes from spending physical time together. In fact, according to another study, <a href=\"https:\/\/res.cloudinary.com\/wework\/image\/upload\/v1592247630\/Reimagining_Work_in_the_Time_of_COVID-19.pdf\">36 percent<\/a> feel less positive about their careers, and 45 percent feel less productive. We\u2019re working more than ever\u2014but has it actually been effective?<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_787_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000026736\"\/><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/725-ponce--atlanta--GA\" target=\"_blank\">WeWork 725 Ponce<\/a>&nbsp;in Atlanta.<\/figcaption><\/figure><\/div>\n\n\n\n<p>The WFH model may be effective for some people with specific workstyles or roles. <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-05-21\/shopify-is-joining-twitter-in-permanent-work-from-home-shift\">Twitter and Shopify<\/a> have given employees the option to work remotely forever. The key word there is <em>option<\/em>. Even tech giants employing engineers with significant solo work are hearing that their staff wants change. In a recent survey conducted at Google, <a href=\"https:\/\/twitter.com\/lifeatgoogle\/status\/1308529123984203778\">62 percent<\/a> of employees said they wanted to be in an office some days, while only 10 percent want to work from home permanently after the pandemic subsides. And tech\u2019s leadership is no longer shy about acknowledging the challenges. Sundar Pichai, Satya Nadella, and Reed Hastings have all come forward with concerns about the work from home model.<\/p>\n\n\n\n<p>The mental and physical well-being of our teams is at risk. An <a href=\"https:\/\/www.oracle.com\/a\/ocom\/docs\/applications\/hcm\/2020-hcm-ai-at-work-study.pdf\">Oracle and Workplace Intelligence study<\/a> that surveyed over 12,000 workers globally found that 78 percent said the pandemic has negatively impacted their mental health. In that same study, 85 percent said that poor mental health associated with work spills over onto their life at home. In September, a shocking statistic from a <a href=\"https:\/\/lucidspark.com\/blog\/report-collaboration-and-creativity-during-covid\">Lucidspark study<\/a> demonstrated that 1 in 5 remote workers polled were actually breaking the safety policies of their companies to meet in person because they felt their virtual meetings were ineffective. This is not OK. It\u2019s up to us as business leaders to provide better solutions.<\/p>\n\n\n\n<h2  id=\"where-were-going\"class=\"wp-block-heading\"><strong>Where we\u2019re going<\/strong><\/h2>\n\n\n\n<p>As the world\u2019s largest flexible space provider, with <a href=\"https:\/\/www.wework.com\/locations\">800 locations in 150 cities<\/a> across the world, we knew this was the time to listen. We <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/returning-to-the-office-how-wework-is-making-it-happen\">listened to employees<\/a>, our own and across other industries. We listened to the leaders of large, multinational businesses, hungry startup founders, and everyone in between. Across the board, four priorities became clear:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Teams need physical space together for productive collaborative and creative work.<\/li><li>Business leaders want <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/how-to-build-a-flexible-real-estate-portfolio-of-the-future\">flexible terms in real estate<\/a> and are wary of being locked into long-term leases in a volatile economy.<\/li><li>Heads of real estate and finance want reliable usage data to make purchase decisions, not only on who is using spaces when, but with the ability to forecast for spaces in closer geographic proximity to employees\u2019 homes, with parking availability, and a reduced carbon footprint as a result.<\/li><li><a href=\"https:\/\/www.wework.com\/info\/navigating-the-future-of-the-workplace?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">Health and safety<\/a> continues to be a top priority for all parties\u2014not just physical safety but also mental well-being.<\/li><\/ol>\n\n\n\n<p>For leaders, meeting these needs has become challenging with the traditional <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-commercial-real-estate\">commercial real estate model<\/a>. In an economy as tumultuous as today\u2019s, real estate is a critical line item to interrogate. While a human resources team may be imploring the CEO to keep space for collaboration, a CFO is arguing against signing long-term leases that lock the company&nbsp;into buildings that may not be widely used. The Head of Real Estate wants to make cost-efficient decisions based on real usage data that goes beyond key card tracking and considers how to effectively minimize employee commute times and increase accessibility.<\/p>\n\n\n\n<p>What we\u2019ve begun to see are<a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/eight-flexible-workspace-trends-from-real-estate-leaders\"> trends toward flexibility<\/a>, for employees and employers, because it is clear there is no one-size-fits-all answer. A recent <a href=\"https:\/\/www.cbre.com\/-\/media\/files\/the-way-forward\/the-end-of-the-beginning-north-america-flexible-office-market-in-2020\/north-america-flex-office-2020-1.pdf?la=en\">CBRE study<\/a> demonstrated that 86 percent of respondents saw flexible workspace as a key component of their future real estate strategy. Four new approaches are emerging, and they will shape the future of work:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Work from <\/strong><strong><em>near<\/em><\/strong><strong> home:<\/strong> Providing your employees professional working spaces that are within walking or biking distance from their homes. This prioritizes their safety while supplying an environment optimized for individual tasks if the employee does not have one at home.&nbsp;<\/li><li><strong>Decentralized offices:<\/strong> A <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/the-hub-and-spoke-model-as-demonstrated-by-wework\">hub-and-spoke model<\/a> that provides employees with satellite offices closer to their homes, helping them to avoid long commutes while providing space to safely collaborate in small groups. This can give staff the feeling of community even at a distance from a central HQ.<\/li><li><strong>Collaboration hubs:<\/strong> A model that shifts the purpose of a central office to primarily host intentional collaborative activities while maintaining work from home policies for individual tasks.<\/li><li><strong>De-densified workspaces:<\/strong> A model that reconfigures a company\u2019s original office space for social distancing in the same physical footprint. This may mean, for example, a space that once accommodated 1,000 people will be redesigned to support 300.&nbsp;<\/li><\/ul>\n\n\n<div class=glide--default-template>\r\n  <div class=\"ray-grid gallery-carousel-grid\">\r\n    <div\r\n      class=\"ray-grid__cell--span-12-desktop ray-grid__cell--span-10-tablet ray-grid__cell--span-4-phone ray-grid__cell--span-full\">\r\n      <div\r\n        data-block_6005dd02472e3\r\n        class=\"glide-container gallery-carousel align glide-container--default-template\"\r\n      >\r\n        <div class=\"building-slider glide glide--slider glide--swipeable\">\r\n          <div data-glide-el=\"track\" class=\"glide__track\">\r\n            <ul class=\"glide__slides glide__slides--default-template\">\r\n                                              <li class=\"glide__slide glide__slide--default-template\">\r\n                  <div class=\"ray-image glide__image--default-template\">\r\n                    <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"660\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Work-from-near-home_v1.jpg?fit=1000%2C660&#038;resize=1000%2C660\" class=\"glide-img\" alt=\"\" \/>\r\n                  <\/div>\r\n                                      <div\r\n                      class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n                      Work from near home. Image by WeWork.\r\n                    <\/div>\r\n                                  <\/li>\r\n                                              <li class=\"glide__slide glide__slide--default-template\">\r\n                  <div class=\"ray-image glide__image--default-template\">\r\n                    <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"660\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Decentralized-office-still-of-gif_v2-1.jpg?fit=1000%2C660&#038;resize=1000%2C660\" class=\"glide-img\" alt=\"\" \/>\r\n                  <\/div>\r\n                                      <div\r\n                      class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n                      Decentralized offices. Image by WeWork.\r\n                    <\/div>\r\n                                  <\/li>\r\n                                              <li class=\"glide__slide glide__slide--default-template\">\r\n                  <div class=\"ray-image glide__image--default-template\">\r\n                    <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"660\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Collaboration-Hub-10-York-Rd-11_v2-copy.jpg?fit=1000%2C660&#038;resize=1000%2C660\" class=\"glide-img\" alt=\"\" \/>\r\n                  <\/div>\r\n                                      <div\r\n                      class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n                      Collaboration hubs. Image by WeWork.\r\n                    <\/div>\r\n                                  <\/li>\r\n                                              <li class=\"glide__slide glide__slide--default-template\">\r\n                  <div class=\"ray-image glide__image--default-template\">\r\n                    <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"660\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/De-densified-workspaces_v1.jpg?fit=1000%2C660&#038;resize=1000%2C660\" class=\"glide-img\" alt=\"\" \/>\r\n                  <\/div>\r\n                                      <div\r\n                      class=\"ray-caption slider__caption glide__caption glide__caption--default-template\">\r\n                      De-densified workspaces. Image by WeWork.\r\n                    <\/div>\r\n                                  <\/li>\r\n                          <\/ul>\r\n          <\/div>\r\n\r\n          <div data-glide-el=\"controls\">\r\n            <button onmouseup=\"this.blur();\"\r\n                    class=\"slider__arrow-btn slider__arrow-btn--left ray-button--secondary\"\r\n                    data-glide-dir=\"&lt;\" aria-label=\"left slider arrow\">\r\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n  <g data-name=\"Layer 2\">\r\n    <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n  <\/g>\r\n<\/svg>            <\/button>\r\n\r\n            <button onmouseup=\"this.blur();\"\r\n                    class=\"slider__arrow-btn slider__arrow-btn--right ray-button--secondary\"\r\n                    data-glide-dir=\"&gt;\" aria-label=\"right slider arrow\">\r\n              <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 11.99 6.99\">\r\n  <g data-name=\"Layer 2\">\r\n    <path d=\"M11.85 6.85a.46.46 0 0 1-.67 0L6 1.2.81 6.85a.46.46 0 0 1-.67 0 .46.46 0 0 1 0-.67l5.47-6V.1A.5.5 0 0 1 6 0a.45.45 0 0 1 .35.14v.08l5.46 6a.46.46 0 0 1 .04.63z\" data-name=\"Layer 1\"><\/path>\r\n  <\/g>\r\n<\/svg>            <\/button>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p>The real estate industry was not designed for flexibility. Lease terms of yesterday do not support these emerging space strategies. According to the <em>Financial Times<\/em> editorial board, \u201c\u2018Hybrid\u2019 will be the word of the year in 2021.\u201d<\/p>\n\n\n\n<p>At WeWork we\u2019ve been reimagining the purpose of the office and the way offices are leased. We are the only provider with the scale to support these new approaches effectively. (In New York City alone, about 33 percent of office workers live within a <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/reimagining-work-in-the-era-of-covid-19\">15-minute walk to a WeWork location<\/a>, and 58 percent live within a 15-minute bike ride.)<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/wework-citycampus-map-20200615-1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000026940\"\/><figcaption>The amount of New York City residents who live within a&nbsp;15-minute walk or bike ride to a WeWork location.<\/figcaption><\/figure><\/div>\n\n\n\n<p>This is a critical moment of change in the real estate industry, and we know that we have solutions to support the strategies of tomorrow.&nbsp;<\/p>\n\n\n\n<h2  id=\"who-we-are\"class=\"wp-block-heading\"><strong>Who we are<\/strong><\/h2>\n\n\n\n<p>At WeWork, we believe flexibility is <em>workspace as a service<\/em>. We are the only real estate provider to offer whatever size workspace you require, for however long you need it\u2014be it an hour or years, wherever in the world you need it. We do this all with no up-front investment and none of the added costs that usually come with office management and maintenance. Because of this, our global spaces can be used to nimbly accommodate all of the emerging workspace strategies and give company leadership peace of mind, knowing they can evolve and adjust their strategy whenever they need to.&nbsp;<\/p>\n\n\n\n<p>All of the data and space trends have led us to three simple products:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Dedicated Spaces: <\/strong>Our options for <a href=\"https:\/\/www.wework.com\/workspace\">private office space<\/a> that range in size from one to two people to full floors or entire buildings for thousands of employees. Any of which can be configured to be used for <em>collaborative workspace<\/em> only, <em>de-densified<\/em> for social distancing, or <em>decentralized <\/em>to several buildings across a city, country, or even continent. Because of our global scale, you can trust that distributed teams will always experience consistent quality of space no matter where they are. And you still get unlimited access to common rooms and lounges as additional areas for socially distanced work or team activities.&nbsp;<\/li><li><strong>All Access:<\/strong> Our monthly subscription option, <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">WeWork All Access<\/a>, gives individuals access to desks and common spaces at hundreds of locations in 150 cities. This is an ideal solution for leaders looking to give distributed individuals <em>work from near home<\/em> options on a short- or long-term basis while providing safe spaces for groups to gather together whenever they want.&nbsp;<\/li><li><strong>On Demand:<\/strong> Our pay-as-you-go option, <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">WeWork On Demand<\/a>, allows you to book desks and conference rooms anytime, anywhere, with no long-term commitment. This is ideal for teams looking for ad hoc collaborative spaces and <em>work from near home<\/em> solutions.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/12\/IMG-Hero-scaled_v1-1-800x571.jpg\" alt=\"\" class=\"wp-image-3000025375\"\/><figcaption>The WeWork On Demand app allows users to reserve spaces on an hourly or daily basis in hundreds of WeWork locations. Image by WeWork.<\/figcaption><\/figure><\/div>\n\n\n\n<p>The beauty of these products is that they can be bundled together, mixed and matched, or scaled up and down at will.&nbsp;Our members can easily create their own hybrid model, deciding for themselves what is best for their business.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Web_150DPI-20201203_WeWork_120-Moorgate-London_002_v2-800x571.jpg\" alt=\"\" class=\"wp-image-3000026870\"\/><figcaption>Behavioral signage like the floor stickers above in <a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/buildings\/120-moorgate--london\" target=\"_blank\">WeWork 120 Moorgate<\/a> in London helps emphasize social distancing measures in the office.<\/figcaption><\/figure><\/div>\n\n\n\n<p>We\u2019ve prioritized the <a href=\"https:\/\/www.wework.com\/info\/navigating-the-future-of-the-workplace?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">health and safety<\/a> of our employees and members and partnered with leading health and security companies to redefine our standards. As a result, we\u2019ve invested significant capital into a new <a href=\"https:\/\/www.wework.com\/ideas\/brokers\/top-three-hvac-questions-in-the-time-of-covid-19\">cutting-edge HVAC system<\/a> for <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/the-role-of-new-sensors-in-managing-indoor-air-quality\">optimal air quality<\/a>, increased cleaning measures, installed <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/a-building-operations-team-rallies-to-respond-to-covid-19\">19,000 hand sanitizing dispensers<\/a>, cognitively designed <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/signs-that-reinforce-social-distancing-in-the-office\">behavioral signage<\/a> to reinforce social distancing, and are now offering discounted <a href=\"https:\/\/store.wework.com\/offer\/physician-360\">Physician 360 COVID-19 Test home collection kits<\/a>.&nbsp;We\u2019re proud to be the world leader in health and safety in real estate.&nbsp;<\/p>\n\n\n\n<h2  id=\"plan-for-tomorrow-today\"class=\"wp-block-heading\"><strong>Plan for tomorrow, today<\/strong><\/h2>\n\n\n\n<p>The reality is, <a href=\"https:\/\/www.wework.com\/tomorrow\/get-started?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">now is the time to act<\/a>. Even with the promise of the vaccine, we can\u2019t be certain when the threat of COVID-19 will end, but we do know that planning for the <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">future of work<\/a> is critical to rebuilding our global economy and to the health of our teams. That planning must begin now.&nbsp;<\/p>\n\n\n\n<p>Forty percent of the Fortune 100 are WeWork members, and many are working with us right now to reshape their workspaces for the <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/how-to-build-a-flexible-real-estate-portfolio-of-the-future\">real estate strategies of the future<\/a>. They are thinking more intentionally about how to use space, where they want it, and when. They\u2019re giving their employees comfort by prioritizing their safety and listening and responding to their unique needs. They\u2019re using our technology to forecast geographically optimized locations for minimized commutes. They\u2019re reimagining the role of the office and planning hybrid solutions of shared, decentralized, dedicated spaces to offer their teams maximum flexibility, reduce their fixed costs, and provide a seamless experience across the globe.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/01\/Web_150DPI-2020-20-101-Lincoln-St-Boston-MA-004_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000026727\"\/><figcaption><a href=\"https:\/\/www.wework.com\/buildings\/one-lincoln-street--boston--MA\" target=\"_blank\" rel=\"noreferrer noopener\">WeWork One Lincoln Street<\/a> in Boston.<\/figcaption><\/figure><\/div>\n\n\n\n<p>So when people ask me, \u201cHow do you feel about the future of work?\u201d and I respond with excitement, it is because I\u2019m genuinely inspired by the opportunity that lies before us. Those who believe we\u2019ll return to the way things were before COVID-19 struck will be closing their doors. As an analyst for <a href=\"https:\/\/www.nytimes.com\/2021\/01\/04\/upshot\/work-office-from-home.html\"><em>The New York Times<\/em> recently wrote<\/a>, \u201cCoronavirus will not kill the office. If anything, it figures to be more dynamic than ever. The ability to work remotely will not drive most people away from cities and offices, but it will enable many to live and work in new ways and places.\u201d&nbsp;<\/p>\n\n\n\n<p>If we embrace this moment as a time to reinvent the workspace to be safer, more productive, and more collaborative, the possibilities for what we can achieve will reach far beyond the walls of any office.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Related articles\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n      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https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/06\/TL_0a8z2h.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/how-to-get-your-employer-to-pay-for-coworking\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How to Get Your Employer to Pay for Coworking\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Ana Voicu\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/the-introverts-guide-to-flexible-spaces\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"9504\" height=\"6336\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/20240729-17-St-Helens-Pl-Brand-Photoshoot-16.jpg?resize=9504%2C6336\" class=\"related-articles-sticky__image\" alt=\"Woman entering a WeWork space with access card\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/20240729-17-St-Helens-Pl-Brand-Photoshoot-16.jpg?w=9504 9504w, 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                         <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Ana Voicu\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-to-pick-the-right-workspace-membership-as-you-scale\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"6223\" height=\"4149\" src=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/TL_pybxby.jpg?resize=6223%2C4149\" class=\"related-articles-sticky__image\" alt=\"small team working from a flexible workspace at WeWork\" srcset=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/TL_pybxby.jpg?w=6223 6223w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/TL_pybxby.jpg?w=1536 1536w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/TL_pybxby.jpg?w=2048 2048w, https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2026\/05\/TL_pybxby.jpg?w=3000 3000w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/how-to-pick-the-right-workspace-membership-as-you-scale\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            How to Pick the Right Workspace Membership as You Scale\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    By\r\n    Reka Vagasi\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Rethinking your workspace?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Get in touch\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n\n\n\n<p><em>Marcelo Claure was the former executive chairman at WeWork and chief executive officer at SoftBank Group International.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork&#8217;s former Executive Chairman Marcelo Claure on how flexible workspaces reinvent the office and the world of work<\/p>\n","protected":false},"author":2160,"featured_media":3000026683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43906,43901],"tags":[501,43880,43887],"class_list":["post-3000026672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-coworking","tag-real-estate-strategy","tag-flexible-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why I\u2019m invigorated by the future of work<\/title>\n<meta name=\"description\" content=\"WeWork Executive Chairman Marcelo Claure on how flexible workspaces reinvent the office and the world of work.\" \/>\n<meta name=\"robots\" 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