{"id":3000023927,"date":"2020-11-20T11:35:36","date_gmt":"2020-11-20T16:35:36","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000023927"},"modified":"2021-05-20T10:34:32","modified_gmt":"2021-05-20T14:34:32","slug":"serving-a-community-drives-one-family-business-to-succeed","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/serving-a-community-drives-one-family-business-to-succeed","title":{"rendered":"Serving a community drives one family business to succeed"},"content":{"rendered":"\n<p><br><em>Black business owners and workers too often face systemic biases: from underrepresentation in the boardroom to higher rates of unemployment. In <\/em><a href=\"https:\/\/www.wework.com\/ideas\/tag\/black-owned-and-proud\"><em>Black-Owned and Proud<\/em><\/a><em>, we profile innovative Black entrepreneurs building businesses and bringing much-needed change to the face of enterprise.<\/em><\/p>\n\n\n\n<p>When George Odoi was in college, his mother, Williametta Woods, was faced with a choice: Lose the family business to save the house, or lose the house to save the family business.<\/p>\n\n\n\n<p>Perhaps surprisingly, she chose the latter.<\/p>\n\n\n\n<p>\u201cI can always buy another house, but I won\u2019t be able to start another good business; not like this one,\u201d he remembers her saying.<\/p>\n\n\n\n<p>Despite the fact that the business was financially struggling, <a href=\"http:\/\/www.bosstransport.org\/\">Boss Transport &amp; Family Services<\/a> wasn\u2019t just any car service transporting older people and folks with special needs\u2014and Woods wasn\u2019t just any businesswoman.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Black-Owned and Proud: The Drive to Care\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jjdP5hFxZEY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Her legacy is clear when you call Boss Transport today. Almost 15 years after the business was founded, it&#8217;s likely that Williametta\u2019s grandson, William Woods, will answer. It\u2019s something he\u2019s been doing since he was 10 years old and the business was run out of Williametta\u2019s basement with a single car.<\/p>\n\n\n\n<p>Her gambit has paid off: Not only is Boss Transport no longer struggling financially, it is thriving. Operating out of <a href=\"https:\/\/www.wework.com\/l\/crystal-city--washington-DC\">WeWork Crystal City<\/a> in Northern Virginia, Boss Transport has 12 vehicles and 14 employees who transport clients across the greater Washington, D.C., metropolitan area to non-emergency medical appointments, surgeries, and essential errands. They transport clients in wheelchairs as well as those who don\u2019t need physical assistance but do need help getting places. Soon they\u2019ll also be offering stretcher transport.&nbsp;<\/p>\n\n\n\n<p>At just 30 years old, Odoi is now at the helm of the business, and his nephew William Woods, 25, is his right-hand man. When Odoi inherited the business right after college, he wasn\u2019t sure if he could keep it solvent. This year, the company is expecting to hit almost a million dollars in revenue and planning an upcoming expansion to California that William will lead. Boss Transport was also <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/wework-black-owned-business-grant-awardees#boss-transport-family-services\">a recipient of WeWork\u2019s grant for Black-owned businesses<\/a> this year, which will help them continue to scale.<\/p>\n\n\n\n<p>Odoi is proud of those accomplishments, but he says they\u2019re not the most important part of the company\u2019s success. What matters more, he says, is that even in the midst of a precipitous rise, the business has retained that community spirit his mother created all those years ago.<\/p>\n\n\n\n<p>\u201cI have that entrepreneurial side, but I also have a kind heart,\u201d says Odoi. \u201cI could have given up and gotten another job, but I knew I was making a difference.\u201d<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tNotice: JavaScript is required for this content.<\/noscript>\n<style>\r\n\r\n        \/* PLUGIN WIDE STYLES *\/\r\n    \r\n        .nf-form-content .nf-field-container.textarea-container .nf-field-element .ninja-forms-field {\r\n                                    border: .0625rem solid #666; border-radius: .25rem;                    }\r\n        .nf-form-content .nf-field-container.date-container .nf-field-element .ninja-forms-field {\r\n                                    height: 3.375rem; border: .0625rem solid #666; border-radius: .25rem; padding-left: .5rem;      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She had traveled to the United States from the small West African country for a medical procedure. During her trip, the violence in Liberia that would later spiral into two bloody conflicts with a death toll of <a href=\"https:\/\/www.cnn.com\/2013\/10\/29\/world\/liberia-fast-facts\/index.html\">almost a quarter million<\/a> began to escalate. Despite the fact that she had packed only two weeks\u2019 worth of clothing, it was clear she wasn\u2019t going back to her home country.<\/p>\n\n\n\n<p>She had a government job in Liberia before the war broke out, which helped her find a position at the World Bank. She settled into the Virginia suburbs of D.C. to start her new life in America. She was a born hustler, though, and Odoi remembers being a kid sitting around the kitchen table with his mom, brainstorming potential company names.<\/p>\n\n\n\n<p>But it was never simply a business for Woods. She would cook dinner for her clients, as many of them were elderly and didn\u2019t have family to help out. If she heard someone was going to be alone on Thanksgiving, she\u2019d set a place for them at the table.<\/p>\n\n\n\n<p>\u201cMy mom was just that type of person. Seeing that while growing up, all the social work, all the help she gave, that definitely inspired me,\u201d says Odoi.<\/p>\n\n\n\n<p>It\u2019s that aspect of his mother\u2019s vision that Odoi is most proud of sustaining: Boss Transport is a community business, through and through.<\/p>\n\n\n\n<h2  id=\"more-than-business\"class=\"wp-block-heading\"><strong>More than business<\/strong><\/h2>\n\n\n\n<p>While Odoi doesn\u2019t drive much anymore\u2014he\u2019s busy at the WeWork offices wrangling paperwork and fielding phone calls\u2014he maintains close relationships with the clients his family has been serving for years. One of them he\u2019s known for seven years, since she was blinded by complications from a brain tumor in high school. Today, he drives her and her guide dog where they need to go, sometimes joining them for walks or at her running club.<\/p>\n\n\n\n<p>Odoi sees his job as more similar to a social worker&#8217;s than to a chauffeur&#8217;s, and he says that people are often surprised by the lengths he goes to in order to make sure his clients get what they need.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/DSCF0756_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000023944\"\/><figcaption>Boss Transport has 12 vehicles it uses to transport clients to non-emergency medical appointments, surgeries, and essential errands in the Washington, D.C. area. <\/figcaption><\/figure>\n\n\n\n<p>\u201cGrowing up, I saw what it means to love someone who isn&#8217;t really your family, what it means to still look after them and take care of them,\u201d says Odoi.<\/p>\n\n\n\n<p>The father of a family who has been a client of Boss Transport for 15 years passed away earlier this month. Odoi drove his son Joe to the funeral, a military service held at Arlington National Cemetery. Joe is blind and uses a wheelchair, so Odoi attended the funeral with him to make sure everything went smoothly. When everyone was asked to stand, Odoi extended Joe his hand so he could do so as well.<\/p>\n\n\n\n<p>\u201cI also wanted to thank you for helping Joe stand during the ceremony,\u201d his sister texted Odoi afterward. \u201cThat showed great empathy and meant a lot to us.\u201d<\/p>\n\n\n\n<p>It\u2019s in these moments that Odoi is reminded that the tough times were worth it. The financial success of the business wasn\u2019t always certain\u2014especially in those initial years after college when he had to take a salaried job to keep a roof over his head while trying to keep the business afloat.<\/p>\n\n\n\n<p>\u201cI just kept at it. I just persevered. I\u2019m the kind of person who is never going to give up. I\u2019m always going to focus on the goal or the vision,\u201d says Odoi. \u201cMy mom always knew that I was determined.\u201d<\/p>\n\n\n\n<h2  id=\"navigating-a-pandemic\"class=\"wp-block-heading\"><strong>Navigating a pandemic<\/strong><\/h2>\n\n\n\n<p>That perseverance was tested when the COVID-19 pandemic struck. Odoi had just rounded out his fleet with five new vehicles, a huge investment for a growing business.<\/p>\n\n\n\n<p>Despite the potential health risks, the company couldn\u2019t afford to stop transporting patients, and many of their patients couldn\u2019t afford to miss medical appointments.<\/p>\n\n\n\n<p>As always, it was the business\u2019s core community that sustained it. Odoi relied on his fianc\u00e9e, who is a nurse in Baltimore, to stay up to date on the latest COVID-19 safety protocols. She even went so far as to transport some of the patients herself, to keep everyone safe.<\/p>\n\n\n\n<p>They upped their safety precautions on all their vehicles: The mechanic Odoi worked with jury-rigged a plexiglass partition, carefully welding the edges to the inside of the vehicles to keep drivers and passengers safe. They took patient temperatures before they entered the car, and Odoi scoured stores for face shields, N95 masks, gloves, and sanitizing sprays to protect the drivers and clients.&nbsp;<\/p>\n\n\n\n<p>In the end, the business has taken a hit, but it hasn&#8217;t been nearly as bad as it could\u2019ve been.<\/p>\n\n\n\n<p>\u201cI wouldn\u2019t be anywhere without the people behind me,\u201d says Odoi. \u201cThey all have a part to play in where we are now. It\u2019s beautiful, it really is.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/DSCF0854_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000023941\"\/><figcaption>Odoi (right) with William Woods. Odoi&#8217;s mother, and William&#8217;s grandmother, Williametta Woods, started the family business.<\/figcaption><\/figure>\n\n\n\n<p>Armed with a degree in healthcare management, William had joined the company full-time only a couple months earlier, and he certainly didn\u2019t expect to be improving workflow during a global pandemic. He noticed, however, what a difference it made for COVID-19 patients and elderly patients vulnerable to the virus to feel like members of society again. That realization made the risks worth it.<\/p>\n\n\n\n<p>It\u2019s a far cry from the faxes that William used to help his grandmother send when he was a kid, but literally growing into the business has made him passionate about its power.<\/p>\n\n\n\n<p>\u201cThis business matters because we have the potential to decrease patient no-shows. I remember doing research in college and learning that millions of Americans lack transportation to medical care; getting them there means we can improve communities and families,\u201d says William.<\/p>\n\n\n\n<p>At the same time, he&#8217;s building a foundation for his own family.<\/p>\n\n\n\n<p>\u201cIt\u2019s such a good feeling,\u201d William says. \u201cYou\u2019re doing this work for the person who\u2019s coming up under you, for the family to come in the future. It\u2019s like we\u2019re creating a generational gift.\u201d<\/p>\n\n\n\n<p><em>A.M. Higgins is a writer and content creator in Washington, D.C.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founded by the family matriarch, Boss Transport treats clients as so much more than just business<\/p>\n","protected":false},"author":1965,"featured_media":3000023934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[42697,512],"class_list":["post-3000023927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight","tag-black-owned-and-proud","tag-impact"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Serving a community drives one family business to succeed<\/title>\n<meta name=\"description\" content=\"Boss Transport, started by the family matriarch, transforms and thrives by focusing on serving its community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/serving-a-community-drives-one-family-business-to-succeed\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serving a community drives one family business to succeed\" \/>\n<meta property=\"og:description\" content=\"Founded by the family matriarch, Boss Transport treats clients as so much more than just business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/serving-a-community-drives-one-family-business-to-succeed\" \/>\n<meta property=\"og:site_name\" content=\"Ideas\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T16:35:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-20T14:34:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/F6B1FDE7-FDAE-4B71-95E8-E527FEAC99B1_FB.jpg?fit=1200%2C675\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"A.M. 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