{"id":3000021921,"date":"2020-10-16T12:57:55","date_gmt":"2020-10-16T16:57:55","guid":{"rendered":"https:\/\/www.wework.com\/ideas\/?p=3000021921"},"modified":"2020-11-04T16:36:05","modified_gmt":"2020-11-04T21:36:05","slug":"launching-a-product-to-meet-members-flexibility-needs","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/employee-spotlight\/launching-a-product-to-meet-members-flexibility-needs","title":{"rendered":"Launching a product to meet members\u2019 flexibility needs"},"content":{"rendered":"\n<p>As the COVID-19 pandemic continues around the world, employees are challenging themselves to be creative with the spaces they use to do their jobs\u2014either from kitchen tables and newly setup offices at home, or from <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/three-ways-to-use-office-space-in-the-new-world-of-work\">workspaces nearby<\/a>.<\/p>\n\n\n\n<p>WeWork has always been a <a href=\"https:\/\/www.wework.com\/tomorrow?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">space for employees at companies both small and large to thrive in<\/a>\u2014a location where they can do their jobs effectively, with a strong community to support their needs. However, in a pandemic world that challenges what it means to work outside the home, people&#8217;s needs for office space are changing.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s where Jesse Ganes, a director on the marketplace team at WeWork, comes into the picture. Ganes, who joined WeWork in late 2015, is currently the primary product owner of a newly launched product: <a href=\"https:\/\/www.wework.com\/workspace\/on-demand\/all-access\">All Access<\/a>. Its purpose? 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(There are hundreds of WeWork locations in more than 30 countries globally.) So, for example, if you <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/wework-all-access-get-office-space-wherever-you-are\">don\u2019t want to commute too far<\/a> from home or you happen to be in another city than the one where you are based, you can enter a space and get to work <a href=\"https:\/\/www.wework.com\/info\/navigating-the-future-of-the-workplace?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">in a clean, community-first, socially distanced environment.<\/a><\/p>\n\n\n\n<p>For Ganes, the opportunity to launch All Access has been a passion project of creativity inspired by a members-first philosophy. \u201cThe pandemic has provided WeWork with an interesting opportunity to innovate,\u201d he says. \u201cAs a platform that already valued <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">flexibility<\/a> and member experience when compared with traditional office providers, we\u2019re doubling down on these focus areas and repackaging our physical spaces in a way that decreases friction and resonates with the market.\u201d<\/p>\n\n\n\n<p>One of the main things he had to be mindful of during ideation and launching All Access, he says, came from swiftly launching the product to meet members&#8217; needs as the pandemic evolved and shifted. \u201cThe greatest challenges in launching this product was to quickly pivot toward a flexible-first mindset both for me and my colleagues,\u201d says Ganes.&nbsp;<\/p>\n\n\n\n<p>All Access initially got its start when <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/microsoft-productivity-wework\">Microsoft had a New York sales division based out of WeWork\u2019s Times Square location<\/a>. The team found themselves spending a lot of time commuting between meetings all over the city.<\/p>\n\n\n\n<p>So as a solution, WeWork gave Microsoft employees access to all WeWork locations in New York City so they could go to the nearest office in between meetings, presentations, and other workday time opportunities instead of wasting time commuting. It was a success that ultimately boosted productivity and employee satisfaction within Microsoft.<br><br>Now an evolved version of that initial, successful experiment is being rolled out to anyone who desires that same level of <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Community%20Stories\">flexibility<\/a> for themselves\u2014and to businesses that want that for their employees.<\/p>\n\n\n\n<h2  id=\"the-value-of-flexibility\"class=\"wp-block-heading\"><strong>The value of flexibility<\/strong><\/h2>\n\n\n\n<p>\u201cIt\u2019s clear that COVID-19 has prompted companies of all sizes to confront their relationship to their physical office footprint. Today, total flexibility\u2014in terms of geography, commitment terms, usage, and cost\u2014is valued above all else,\u201d says Ganes.&nbsp;<\/p>\n\n\n\n<p>There are many benefits from an employer perspective\u2014a vital consideration for businesses of all sizes. \u201cWeWork All Access can serve as a cost-effective workplace replacement or supplemental benefit to boost employee morale and productivity,\u201d he says.<\/p>\n\n\n\n<p>Ganes drew upon his background as an architect when thinking about All Access. Specifically, that meant considering how entrepreneurs working at WeWork locations interact with their office locations, both from a membership perspective and a technical one.&nbsp;<\/p>\n\n\n\n<p>\u201cBeing originally trained as an architect, I was taught to consciously consider the relationship of temporality between buildings and their occupants,\u201d Ganes explains. \u201cAll Access challenges this by forcing us to consider how the member journey from home to hot desk plugs into each of our building assets.\u201d<br><br>All WeWork buildings have been updated in the past few months with an emphasis on health and safety. \u201cWeWork All Access customers benefit from the <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/a-building-operations-team-rallies-to-respond-to-covid-19\">operational<\/a> and <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/how-wework-updated-our-global-spaces-amid-covid-19\">design improvements<\/a> we\u2019ve made across our fleet of buildings,\u201d he says. \u201cWe provide spaces that make <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/signs-that-reinforce-social-distancing-in-the-office\">physical distancing intuitive<\/a>.\u201d<\/p>\n\n\n\n<h2  id=\"a-process-that-has-been-personal\"class=\"wp-block-heading\"><strong>A process that has been personal<\/strong><\/h2>\n\n\n\n<p>The launch of All Access also proved to be personal for Ganes. He worked through the early days of the pandemic while living in New York City, which was the virus\u2019 epicenter in March and April. \u201cDuring lockdown, I became hyperconscious of the effect of my surroundings on my emotional state,\u201d he says. \u201cI was fortunate to have a decent desk setup at home, but I found that depending on my mood or the weather, I would shift around my apartment. Daily walks were key to maintaining my sanity.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/10\/IMG-8371_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000021934\"\/><figcaption>Ganes, pictured here at WeWork&#8217;s Chelsea headquarters in New York, NY, has been a WeWork employee since late 2015.<\/figcaption><\/figure>\n\n\n\n<p>Once New York City began to reopen and <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/returning-to-the-office-how-wework-is-making-it-happen\">WeWork employees began returning to the workplace<\/a>, Ganes wanted to challenge himself to leave home and go to WeWork locations to efficiently (and safely) do his work. Now Ganes has been using a version of All Access. Depending on whether he wants to focus or collaborate, he bikes to WeWork\u2019s Chelsea headquarters three times a week and to <a href=\"https:\/\/www.wework.com\/buildings\/dock-72-at-the-brooklyn-navy-yard--new-york-city--NY\">WeWork Dock 72<\/a> at the Brooklyn Navy Yard once or twice a week, and works from home the remainder of the time. It\u2019s been helpful: \u201cThis flexibility keeps my workweek varied and provides firsthand experience I can use to inform the product roadmap,\u201d he says.<\/p>\n\n\n\n<p>Overall, launching All Access has been a tremendous learning experience for Ganes, and one that he believes alters the future of work in innovative ways. \u201cIn the shifting landscape of COVID-19 and returning to work,\u201d he says, \u201cit requires us to stay humble and challenge the status quo of both the WeWork product and the conventions of corporate real estate.\u201d<\/p>\n\n\n\n<p>He\u2019s read the think pieces on the \u201cdeath of the office,\u201d he says. \u201cWhile I strongly believe the office is here to stay, this moment in time represents its reckoning,\u201d Ganes says. \u201cWill it adapt to our new hybrid and dynamic methods of working or will it stay stagnant? I\u2019m extremely optimistic about its future and excited to help determine how tomorrow will work.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/writersnyder.com\/\"><em>Benjamin Snyder<\/em><\/a><em> is an editor and writer living in New York City. He\u2019s written for Bloomberg, CNBC, <\/em>Fortune, The New York Times<em>, and other outlets. Snyder holds a degree from Columbia University\u2019s Graduate School of Journalism.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jesse Ganes helped roll out All Access, which gives people the choice to work from any WeWork location<\/p>\n","protected":false},"author":2136,"featured_media":3000021930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43912],"tags":[508,43887,43891],"class_list":["post-3000021921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-employee-spotlight","tag-flexibility","tag-flexible-space","tag-all-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching a product to meet 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